On January 28th, the 4th "China Automobile Fengyun Festival" award ceremony of CCTV was held in Beijing National Gymnasium. Under the objective and strict selection criteria, after market screening, expert review and other links, Ping An Hao car owners stood out by virtue of their excellent one-stop digital platform service ability and won the "Special Award of the Jury" in the 4th China Automobile Fengyun Festival.
"China Automobile Fengyun Festival" has set an annual benchmark and model for China automobile industry through strict evaluation and commendation of outstanding models and independent leading technologies in China automobile industry, and is known as "Oscar" in China automobile industry. With the theme of "health" as the annual theme, this year’s ceremony selected the jury’s annual Fengyun car, the jury’s special award, the three major vehicle awards and the top ten individual awards. Among them, the "Special Award of Jury" aims to select independent core technologies that have made major breakthroughs this year, as well as outstanding cases of teams, individuals and industries that have made outstanding contributions to the development of China’s automobile industry, and advocate China’s automobile industry to create a healthy and sustainable development space.
At the award ceremony, Xu Ting, member of the Party Committee and assistant general manager of China Ping An Property Insurance Co., Ltd. (hereinafter referred to as "Ping An Property Insurance") said: "Ping An Good Car Owners under Ping An Property Insurance are committed to providing car owners with one-stop services covering car insurance, car service and car life. At present, the number of users has exceeded 200 million. Safe and good car owners are an important part of the ecology of the automobile industry. We link 260,000 partners, and more than 56 million users use the car owner service every year. At the same time, accelerate the construction of a new energy service system to create a diverse life circle for car owners and families. "
With the continuous increase of car ownership in China, the aftermarket formed around car use has become an important part of car consumption. Safe and good car owners insist on taking users as the center, actively grasp the new situation of automobile aftermarket development, conform to the new trend of automobile consumption, and constantly enrich one-stop car services to better meet the increasingly subdivided new needs of car owners.
Since its launch ten years ago, Ping An Good Car Owners have always adhered to the user’s demand orientation, constantly extended the boundaries of car service, accelerated the link with external partners, and created an open and diversified car service ecosystem, becoming a one-stop online service platform covering "car insurance, car service and car life", making car insurance more worry-free, car service more professional and car life better.
In terms of car insurance, Ping An Hao car owners adhere to the concept of "insurance for the people" and use digital technology to provide car owners with services throughout the entire insurance cycle. For example, in small accidents such as rubbing, users only need to take photos and upload them to the system, so they can avoid waiting on the spot, paying in advance and uploading materials, and the claim service process is transparent and visual.
In terms of car service, Ping An good car owner links 260,000 service partners such as offline service outlets and 4S shops, and aggregates 82 car services such as parking, refueling, annual inspection, car maintenance and driving, providing customers with more convenient car service. Among them, for the rescue scene, Ping An Hao car owners set up a national road rescue service network to provide car owners with rescue services such as receiving electricity, changing tires, towing vehicles, and rescue in distress; In line with the trend of diversification and segmentation of new energy vehicle consumption scenarios, Ping An Hao car owners have also launched exclusive services such as preferential charging and battery safety testing. At present, they have completed cooperation with State Grid E charging to achieve coverage of over 700,000+charging piles including high-speed service areas, allowing car owners to charge at any time and place.
In terms of car life, Ping An good car owners pay attention to the diversification and enrichment of platform functions. Focusing on the needs of car owners and family travel, health, life and pets, through cross-border integration, service integration and cultural aggregation, the car owners’ life circle is built in an all-round way, further satisfying the diversified protection needs of car owners and their families, and helping to enrich the products, services and cultural experience in the automotive aftermarket. It is reported that in 2023, more than 1.56 million users of the platform insured their pets, and more than 10 million users shared interesting car life in the car owners’ life circle. In addition, they jointly launched go on road trip routes in various places under the joint name of chinese national geography, providing high-quality and rich travel experiences for car owners’ self-driving travel and car service along the way.
Relying on the advantages of the platform and using new technologies such as digitalization and AI, Pingan good car owners have made efforts in rural revitalization, green carbon reduction, risk reduction and other fields, and actively practiced social responsibility.
Create a "agricultural assistance area" to help rural revitalization. In order to boost the rural industry to realize the production and marketing cycle and sustainable development, relying on over 200 million registered users, Ping An Haoche has mainly built a "Agricultural Assistance Zone", which selects agricultural products with national characteristics through live broadcast and directly connects to users’ tables, so that the public can enjoy high-quality agricultural products, help expand sales and brand, get through the last mile of industrial assistance, and effectively help farmers increase their income and get rich. In 2023, more than 25 provinces (cities) agricultural products were launched on the platform, more than 1,000 agricultural products were put on the shelves, and more than 60 live broadcasts of agricultural assistance were carried out to help rural revitalization with "agricultural assistance and marketing".
Launch a "green travel plan" to serve green development. In order to implement the concept of green development, Ping An Good Car Owners launched the "Green Travel Plan" for car owners, and encouraged car owners to participate in the platform green travel activities by driving less or choosing low-carbon travel modes by allowing car owners to obtain carbon points and environmental protection honors. The plan has involved 7.1 million car owners, and the total number of days of stopping driving has exceeded 2.92 million, which is equivalent to reducing carbon emissions by 70,000 kg, which is equivalent to completing the carbon fixation task for 3,900 trees for one year.
Carry out risk reduction services to protect the safety of car owners. Safe and good car owners have launched four applications: weather disaster warning, road rescue, quick claim settlement and safe driving plan. Taking "weather disaster warning" as an example, Ping An Good Car Owners Platform has pushed hundreds of millions of extreme weather warning messages for users by linking the Hawkeye system built by Ping An Property & Casualty, reminding car owners to reduce extreme weather travel and avoid areas prone to water accumulation. In addition, Ping An Good Car Owners launched the "Safe Driving Plan" to analyze the driving habits of authorized users, including five dimensions: rapid acceleration, rapid deceleration, sharp turn, fatigue driving and phone call, and generate a weekly driving report to help car owners develop safe driving habits.
In the future, safe car owners will adhere to the people-centered service concept, link more upstream and downstream resources of the high-quality automobile industry chain, continuously enrich the platform service supply, continuously upgrade the service experience, and provide car owners with one-stop service that saves worry, time and money to meet the increasingly personalized, diversified and high-quality car needs of car owners.