Beijing, April 27 (Reporter Jiang Peng) Since 2023, the surging international environment and the rapid development of China’s new energy have violently collided with generate, and China Auto also needs samples to lead the technological trend in the global market, occupy a high-scale highland and match its leading position in the new energy industry. This is high-quality globalization. Only the globalization with high-quality development can be deeply rooted in the global market and realize the historical process of China’s automobile industry from big to strong in the world.
With technological innovation as the core, Ai ‘an has always explored the road of high-quality development, led the new energy industry forward, and described the high-quality globalization scheme in its way.
On April 25, 2024, the 2024 Beijing Auto Show arrived as scheduled, and the AION brand announced the global launch of the Aion alphabet, further accelerating the pace of globalization of Aion, and the second-generation AION V, the first global strategic vehicle, ushered in the world premiere.
(Photo courtesy of the enterprise, issued by Yangguang. com)
"There is still a lack of a classic model that is popular all over the world. As the head brand of intelligent electric vehicles, Ai ‘an has the ability to take the lead in creating a new global classic model under the guidance of the Group’s Zhixing 2027 action plan. We pin our hopes on the second generation of AION V. " Gu Huinan, general manager of Guangzhou Automobile Ai ‘an, is ambitious.
Nature is also full of confidence.
1. Deep cultivation at home can take root abroad.
AION has been given a brand-new mission from now on. In the future, it will be used globally, including models, channels, brand vision, etc., and has its own language system.
In the brand understanding of Ai ‘an, it is a technical language, composed of AI+ON, which is the fusion of intelligence and love, representing intelligent travel accompanied by love; It is a global language, which means that Ai ‘an has become the world’s leading brand of intelligent electric vehicles. It is also a user language, which means (AI) turning ON beautiful, intelligent and pure electric travel life with one button. Ian AIisalwaysonline, always online.
Layer by layer analysis, the first is to fully enable AION alphabet.
For OEMs, logo is not only an identification label, but also a reflection of brand culture and value, and a core asset. Therefore, adjusting the logo also means that the car companies have a strategic adjustment and layout. The full use of the AION alphabet represents the determination of the Aian brand to comprehensively promote globalization and make strategic preparations.
The second layer, why AION alphabet and this language, is behind the thinking and strength of the brand to achieve high-quality globalization. High-quality globalization requires cross-cultural language first. Compared with traditional Chinese characters, [AION] is more easily recognized by the global market. The language can cross different cultures and accurately convey the brand concept and culture of Ai ‘an, which also provides a sample for other independent brands to unify the global language in the future.
More importantly, confidence.
AION has achieved rapid growth since its establishment seven years ago. In 2023, under the main support of the Ai ‘an brand, the cumulative annual sales volume of Ai ‘an exceeded 480,000 vehicles, a year-on-year increase of 77%; On December 28th, 2023, Ai ‘an became the fastest pure electric brand and new energy brand in the world, and also the fastest automobile brand in the world, which was only realized by pure electricity, reflecting the correctness of Ai ‘an brand’s choice of insisting on technological innovation and high-quality development, and also reflecting its strong full-stack self-research ability and excellent product strength.
This is more worth digging.
In terms of technological innovation, Ai ‘an is one of the few enterprises in the world that has developed itself and formed industrialization in the whole stack of Sandian+Intelligent Networking, and has a series of original and leading technologies. It not only has the leading high-end electronic and electrical architecture in Spirit, the exclusive platform of AEP3.0 for high-end pure electricity, and the magazine battery 2.0 which can still ensure safety through shooting test, but also has the layout of high-level intelligent driving, and has launched the first intelligent driving solution without drawing and pure vision in China-Garcia intelligent driving system, and has a subversive new battery technology, all-solid-state battery, which is planned to be mass-produced and loaded in 2026.
(Photo courtesy of the enterprise, issued by Yangguang. com)
In manufacturing, AION has built an intelligent eco-factory, which is not only the first "zero-carbon factory" in the industry, but also rated as the only new energy "lighthouse factory" in the world by Davos. It is worth mentioning that Ai ‘an has transported high-end intelligent manufacturing to the global market, realized the localization of production capacity, invested in the construction of the first overseas manufacturing base in Thailand, and the Indonesian factory is also steadily advancing, which is conducive to bringing better services and products to consumers in the global market, promoting the benign development and upgrading of local automobile ecology and achieving a win-win situation.
In terms of product influence, GAC Aeon ranked first in the brand quality ranking of new energy vehicles in China, and won the double crown of pure electricity preservation by J.D.POWER, and was named as "Aeon that can’t be broken". Both AION V and AION S are pure electric explosions.
All these have helped the brand of Ai ‘an to form the brand label of Ai ‘an brand intelligence+technology in deus ex, a highly competitive China market, and become the source and confidence of high-quality globalization.
Deeply cultivated at home, the brand of Ai ‘an is more powerful when it takes root abroad, which is the globalization plan of high-quality development of Ai ‘an. It takes root in China, and wins with technological innovation and explosive products in comprehensive competitions of new energy technologies, products and brands, leading the development of new energy industry and proving its hard power. Now, with the whole system chain of products and technologies that have undergone market tests, it has set a new benchmark for new energy in China in the world.
Lack of a truly global product.
2. the second generation of AIONV, shake Cr-vs around the world!
There are many auto products in China that claim to be global products of new energy, but few truly create a global product from a global perspective. Ai’ an brand broke in with the second generation AION V. Just at the first glance, I understand that the second generation AION V is completely cut from the previous generation, which is of great significance. Indeed, as the first model of AION’s new standard, it is also the first global model of AION, which will lead the AION brand into the global car era.
(Photo courtesy of the enterprise, issued by Yangguang. com)
This is also the expectation of China consumers to build a global car with Chinese power. In the era of fuel vehicles, China cars are always in a catch-up position, and they are at a disadvantage in terms of market size and technical heights. Honda CR-V, Toyota Rongfang and BMW X1 are often the ones that span the world.
The arrival of the new energy era gives China car companies an opportunity and a stage. In China, independent car companies lead the technological changes of automobiles in innovation, and repel the star models of joint venture brands in building a number of new energy products, which proves that they have the strength and ability to shake the star products of joint venture. However, only when the global market is leading, can China lead the development of new energy automobile industry, and its foothold is in product competition.
Therefore, the emergence of the second generation AION V not only shoulders the heavy responsibility of a substantial breakthrough in the globalization of the brand, but also shoulders the historical mission of China’s new energy vehicle enterprises to achieve global leadership, sweeping away the depression and helplessness in the fuel age and reshaping the global competition pattern.
However, it is not easy to build a global car. It needs to penetrate different cultures, find the common pain points of consumers in different regions, and build advantages in technology and products in order to shake other brand star products around the world.
The pattern determines the height.
From the beginning of building the second generation AION V, Ian has been looking at the world. In their goal, it is to shake the position of CR-V and Rongfang in the global market, which determines that the second generation of AION V is based on the global market demand in terms of research and development, strategy, product design and technical capabilities. Highly derived from strength, it falls on specific products. One is the design shape, and the other is hard-core technology, creating a global car at multiple levels.
In appearance, the second generation AION V design adopts the original "ecological function" design language, which integrates strength, technology and emotion. It is a "Tyrannosaurus Rex" with a mechanical sense of keel and waist line and bright headlights. Its modeling design conforms to contemporary aesthetics and leads China’s original design to the world with the new hard-core mechanical style.
(Photo courtesy of the enterprise, issued by Yangguang. com)
In terms of new energy technology capability, the new car is built on the new generation AEP pure electric digital platform, with lean and modular layout. For the first time, silicon carbide is applied to the most mainstream 400V platform, and it can charge 370 kilometers in 15 minutes. It can drive directly from China to Southeast Asia without picking piles along the way.
In the field of intelligence, the second generation AION V is based on ADiGOPILOT intelligent driving system, OrinX chip, laser radar, AI algorithm and self-learning navigation technology. The new car can realize high-order intelligent driving such as urban NDA, high-speed NDA and one-button remote parking without relying on high-precision maps.
Safety is the bottom line. The new car meets the global safety standards, and is equipped with the industry’s first 360 collision safety matrix, with 11 distributed channels in the front engine room, and the second-generation magazine battery that can’t catch fire when shooting, so as to ensure the safety of drivers and passengers in all directions.
With its forward-looking strategic layout and excellent product strength, Aeon brand keeps writing brilliant chapters of China’s intellectual creation. As another masterpiece of Ai ‘an brand, the appearance of the second generation AION V at this Beijing Auto Show has also become the focus of the audience, and it is also one of the most noteworthy and anticipated new cars at this Beijing Auto Show. Many spectators and media have stopped to watch, and its excellent performance and excellent quality assurance have made people see the strong competitiveness of the brand in the global market. The second generation AION V will undoubtedly become the next high-profile explosion model in Ai ‘an.
(Photo courtesy of the enterprise, issued by Yangguang. com)
Under the background of national technological progress and industrial upgrading, with technological innovation as the basic axis, language cross-culture, localization of production capacity, product globalization, and more possibilities and breakthroughs in the future, Ai ‘an brand aspires to become a global leader in new energy market, helping China’s automobile industry to grow from big to strong in the world, and setting a benchmark for high-quality globalization. If the AION alphabet is a declaration, the second generation AION V will be a powerful vanguard.
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