"internet plus" medical care may change the existing medical service system. Wang Duo Zuo
editorial comment/note
A wave called "internet plus" is sweeping the global industry and capital, like a stimulant, hitting every entrepreneur and investor. The existing world balance has been broken, and the inherent mode of thinking has been impacted. What kind of trend is this and where will it take us? In this monograph, Guo Chongqing, an academician of China Academy of Engineering, and other experts are invited to answer questions for readers.
welcome guest
Guo Chongqing
Academician of China Academy of Engineering and former director of Management Science Department of National Natural Science Foundation of China.
Wang min
Doctor, Peking University Institute of Economics.
host
□ Our commentator Wang Fuyong
The Internet economy is characterized by "collaborative sharing"
Moderator: At present, "internet plus" is a hot word, and many people are talking about "internet plus". But there are different opinions about what "internet plus" is and what its characteristics are. Can you define it?
Guo Chongqing: I have defined "internet plus" myself, that is, using Internet technologies (mobile Internet, cloud computing, big data, Internet of Things, etc.) to transform traditional industries, economy and society with an open, equal, collaborative and shared Internet thinking, so as to achieve an open, fair, harmonious, competitive and sustainable economy and society.
One of the characteristics of Internet economy is openness, public participation, inclusiveness, disintermediation, equality and fairness, which weakens the influence of geographical distance, weakens the asymmetry of economic activity information and strengthens the dominant position of consumers. The scope of "internet plus" can cover corporate governance, social governance, economic governance, national governance and even global governance. Another feature of the Internet economy is "collaborative sharing", and the superstructure must adapt to the economic base. "Collaborative sharing" must be the morphological feature of "zero marginal cost society", and the ideas of corporate governance and global governance should come from this. It seems that the thinking of hegemony and profit maximization does not conform to the thinking trend of the Internet age. This feature also directly affects the behavior changes of a series of actors.
Moderator: What opportunities will this information technology revolution bring us?
Guo Chongqing: It has changed our understanding of industrial civilization. Although the manufacturing industry has met our great material and cultural needs, it has also brought unsustainable resource consumption and environmental damage. China’s economic structure and development mode must be changed, but despite years of adjustment and transformation, the results are not obvious. Suffering from the lack of grasping hands, it is a once-in-a-lifetime opportunity to finally find a new engine at the intersection of the new scientific and technological revolution, restart China’s economy, and find a new growth momentum in the economic downturn. In the past, it was "cement+steel bar", but this time it was "fingertip+click". The integration of physical level and information level will definitely promote the economic and social development of China.
Wang Min: Industries with high traditional concentration and leading players enjoying channel monopoly premium will usher in disruptive innovation of the Internet. Internet eliminates the channel and brand cost of the original industrial chain, thus providing services to the demanders more efficiently. In this case, the Internet will subvert the industry, so-called "destructive innovation" and "decentralization". The object of decentralization may be an industry, a market, a group, or even commercial value, etc. In the future, whoever adapts to this value will get sustainable development.
Networked ecological existence is the inevitable way out.
Moderator: This surging information technology revolution, which seems to be independent of human will, is an opportunity for the development of China’s manufacturing industry. Specifically, what is this opportunity?
Guo Chongqing: The breakthrough of manufacturing enterprises in China is beyond the enterprise wall, and the networked ecological existence is the inevitable way out. The model of core technology leading products is out of date, the system determines success or failure, the integrator wins the world, and the core technology is not the whole factor of success or failure. This seems to give China people who have always been superstitious about core technologies a chance.
In this context, the survival and development of enterprises depend more on socialized and internationalized value creation. Small enterprise innovation and large enterprise industrialization seem to be a normal state; The ecological existence of network is manifested in the integration of vertical supply chain, horizontal value chain, and then evolution to the integration of network ecological chain, competition and cooperation, and synergy. Most manufacturing enterprises in China are still in the initial stage of vertical supply chain integration, far from entering the stage of ecological chain; Enterprises should have real-time insight into the market and accurately meet the needs of consumers. Abandon the producer-centered, product-centered, technology-centered manufacturing cultural plot, establish new values of "customer-centered", "service-centered" and "creating value for customers", and carry out in-depth changes in the manufacturing model and business model, with "internet plus" as the starting point.
Under the background of "internet plus", products will be defined by software, and the integration of hardware+software+service is the direction of product development. Unexpectedly, a Uber taxi software will lead to the reshaping of a taxi industry. "Uber in internet plus" is an example of the industry "internet plus". Even Zhang Ruimin of Haier, who has been silent for several years, has gradually come to his senses under the impact of the information tide. As he said, whoever can bring users into the network age will win, and what is the carrier is not important.
Moderator: In the era of traditional manufacturing, the core value of a product is the product itself. Will this be subverted under the influence of the "internet plus" trend?
Guo Chongqing: The core value of more and more products is not the product itself but the service (such as TV and mobile phone). The integration of products and services is a feature of this information tide. APP defines products, and many manufacturers are marginalized because of different understandings of products and services. The TVs and cars developed by Google or LeTV are different from traditional manufacturers. Every link in the manufacturing value chain, including R&D, design, production, sales and service, must be redefined, and new products, new processes and new services must be recreated based on Internet technology. The influence of the information revolution far exceeds that of the industrial revolution. All walks of life can only adapt to the times and survive if they change and integrate into the change of information technology. As Yang Yuanqing of Lenovo Group said: "Whoever can’t keep up with the times will be the next Kodak."
"internet plus" needs to add chemical changes to be effective
Moderator: Grove, the former CEO of Intel, said: The Internet will redefine IT, and a ubiquitous Internet is changing the world. You have been saying that "the Internet will redefine all walks of life". What is the specific impact of the Internet on all walks of life?
Guo Chongqing: For example, the "internet plus" smart city promotes the socialization of government governance and universal information. Not long ago, the construction of "smart cities" was rolled out in 300 cities across the country, with huge investment and mixed quality. However, since the "internet plus" was put forward, the three major Internet companies competed to sign contracts with local governments to build "smart cities" in various places. Even in a corner of Guizhou, its "Guizhou on the Cloud" is at the forefront of smart city construction. With local governments actively promoting the opening of urban service data and Internet companies actively investing (the competition law of Internet companies: whoever gets the entrance gets the world), the government and the market complement each other, give full play to their respective strengths, innovate the public service supply model, and promote the socialization of government governance and information inclusiveness, which will certainly optimize the urban management process. The new urbanization of "internet plus" will also bring positive changes. Under the influence of "internet plus", the construction of new urbanization should be characterized by industry sinking, industry integration and industry uniform distribution. The formulation of "headquarters economy" is out of narrow geographical interests. The headquarters and production bases of large enterprises in the United States are scattered. FedEx headquarters is located in the southern town of Memphis, which is the largest air cargo hub in the world. Wal-Mart’s headquarters is also in a small city.
"internet plus" is of great significance to the hospital reform in a "battle-ready" state. Registration network and medical payment network play a supplementary role in solving the difficulty of seeing a doctor. With the development of Internet technology, a considerable part of diagnostic behaviors can be completed online, and artificial intelligence can partially replace doctors, including surgery, detection and chronic disease management in hospitals. Pharmacy can be separated from the hospital, patients can get peer-to-peer service across the hospital, and the family will become the main place for medical care in the future. The development of hospitals in China is specialized, fragmented and networked. There are 7 billion outpatient visits and 200 million hypertensive patients in China every year. Can some of these patients be treated at home in the future? One thing is certain, the medical function cannot be changed, but the hospital organization can be changed.
Wang Min: "internet plus" can be said to be a force to change the world, but this kind of+still has a premise. "internet plus" is not a label, and "internet plus" doesn’t just want to++,and it doesn’t simply stick the Internet and traditional industries together, but should make some "chemical changes" between them. Internet can add hospitals, education, new rural construction, finance, new urbanization and so on. After adding it, there will definitely be changes, big and small. If "internet plus" is to become a subversive force, the operating structure of the original industries, industries and organizations should be adjusted accordingly and actively. If there is no adjustment, the change will not be so obvious. But one thing is certain, if you don’t adapt and adjust, internet plus will force you to make changes sooner or later.