分类： gfthgyj

　　In recent years, more and more families keep pets. Due to the characteristics of pet dogs, it is necessary to go out for a walk, which leads to more and more disputes over compensation for animal tort damage. What kind of responsibilities do pet owners have to bear for pet injuries in different situations? How to deal with some special situations of "pets don’t hurt people, but people are hurt by pets"? Below, we will analyze and interpret these related legal issues.

　　1. There are many situations in which pets hurt people, for example, they are not leashed, and pet dogs are prohibited. What responsibilities should pet owners bear respectively?

　　Case 1:

　　On the afternoon of September 12th, grandma took her grandson to play in the artificial lake in Gardening Mountain, Mianyang, Sichuan. Suddenly, a dog broke free from the leash and rushed over 10 meters away. Before grandma could pick up her grandson, the dog threw the child to the ground and began to bite. The woman holding the dog rushed to deal with it at the first time, but the dog never let go until the child’s grandfather arrived and pried the dog’s mouth open with a steel pipe.

　　According to family members, the biting dog is a Rottweiler, which belongs to a fierce dog. The woman holding the dog belongs to a pet shop, and the dog owner then rushed to the hospital, expressing his full cooperation with the treatment. At present, the police are investigating and handling it.

　　Media reporters found that in May, 2022, there were 29 kinds (categories) of prohibited dog directories in Mianyang Key Management Areas (Draft for Comment), and Rottweilers were among them.

　　On June 15, 2022, the Regulations on Dog Breeding Management in Mianyang City passed the examination and approval of the 35th meeting of the Standing Committee of the 13th Provincial People’s Congress, and will be officially implemented on December 1, 2022.

　　Lawyer’s law popularization:

　　The principle of no-fault liability is generally applied in the Civil Code in cases where pets injure human beings. If it can be proved that the damage was caused by the intentional or gross negligence of the infringed, the liability may not be assumed or mitigated.

　　At this time, how to determine the responsibility should be considered from the subjective fault of the breeder and whether the dogs are in compliance with local mandatory regulations. Articles 1246 and 1247 of the Civil Code have made different provisions on animal wounding and dangerous animal wounding, respectively. For the definition of dangerous animals, Article 1247 only stipulates "dogs that are forbidden to be kept", and it is still necessary to determine which dogs are prohibited to be kept through specific local management regulations.

　　The Rottweiler involved in this case belongs to the local dog-keeping ban, but this provision has not been implemented at the time of the case, so it cannot be applied to determine the tort liability, but this does not mean that the breeder can escape the tort liability. In Article 1246 of the Civil Code, the breeder is required to take safety measures for raising animals. The safety measures required here should be considered in combination with the size of the dog, the possibility of injury and other aspects.

　　In this case, it can be seen that compared with small dogs, large dogs are more difficult to control when injuries occur, and simple leashes are not enough to avoid the possibility of injuries, so breeders should have higher duty of care. Simple leashes can no longer prevent dogs from hurting people, and more comprehensive ways should be adopted, such as putting a condom on the dog’s mouth. Therefore, in this case, the leashing behavior of breeders cannot be considered as that they have taken safety measures and should bear tort liability.

　　Case 2:

　　At 19 o’clock on September 15, Wang was walking on the road and was hit by a big dog that suddenly jumped out. Immediately, Wang was sent to the hospital for treatment. The diagnosis was a fracture of the sacrum and multiple injuries.

　　At the time of the incident, the local police station received 110 instructions and arrived at the scene to find out that the big dog was raised by He, and at the time of the incident, He’s dog was not on the leash. Wang sued He and demanded compensation for medical expenses, lost time and nutrition expenses totaling more than 30,000 yuan.

　　The court held that Wang was injured by a pet dog raised by He, and He, as the keeper and manager of the pet dog, should bear tort liability according to law.

　　After investigation, He has paid more than 10,000 yuan for the medical expenses advocated by Wang, and has no objection to the transportation expenses, follow-up treatment fees and spiritual comfort funds advocated by Wang. As determined by the court, He should compensate Wang for all losses including lost time and nutrition expenses totaling 16,940 yuan.

　　Lawyer’s law popularization:

　　Article 1246 of the Civil Code stipulates that if no safety measures are taken to raise animals and cause damage to others, only when there is evidence that the damage was intentionally caused by the infringer can the infringer’s responsibility be reduced.

　　In this case, Wang did not have any intention or negligence, and He did not take safety measures such as leashing the dog, which is actually very dangerous. This situation is completely in line with the situation that Article 1246 of the Civil Code did not take safety measures. He should bear tort liability for all the losses caused by Wang.

　　2. If the owner has fulfilled his obligations such as tying the rope and closing the door and window, but there is still an accidental injury, how should he be held accountable?

　　Case 1:

　　Recently, a video of an old man who died after tripping over a dog rope was circulated on the Internet.

　　It is reported that one night, Luo Mou, a girl from Luoshui Village, Shunde, Foshan City, Guangdong Province, took another villager’s dog out to play. When passing through Luoshui Market, the dog broke free from the restraint rope and accidentally tripped over the 88-year-old villager Mai, causing Mai to be injured and died after being sent to the hospital for rescue. According to the local town government, this incident was initially judged to be an accident.

　　Lawyer’s law popularization:

　　For pet injury cases, the fundamental thing is to judge whether the breeder has fulfilled his management obligations. In this case, the injury case caused by the girl taking out the dog kept by others actually belongs to the tort caused by the fault of the third person. At this time, the breeder has fulfilled the management obligation, and the reason for the injury of the infringed person is that the girl took the pet without consent, not that the breeder subjectively failed to fulfill the management obligation. At this time, the infringed person can claim from the third person or the breeder when pursuing the responsibility. If he claims from the breeder, the breeder can still claim compensation from the third person.

　　In terms of ultimate responsibility, although the girl who caused the damage is a person with limited capacity for civil conduct in civil affairs, her guardian should also be liable for compensation.

　　Case 2:

　　An old man walked his dog by the roadside in the morning, but unfortunately he was hit by a cat falling from upstairs and fell into a coma. According to reports, at present, the elderly are discharged from the hospital after more than 20 days of treatment, and their families and cat owners are negotiating compensation.

　　Lawyer analysis:

　　In this case, when the cat falls from the upstairs, we need to look specifically at the cause of the cat’s fall. If there is no man-made parabolic reason, only the cat escapes or accidentally falls, and the keeper has taken safety measures such as sealing the window, then the general principle of the Civil Code for the infringement of keeping animals, that is, the principle of no fault, can be applied. If the infringed person has no intention or gross negligence, the keeper still needs to bear certain tort liability.

　　3. How to deal with "the pet didn’t hurt people, but people were injured by pets"?

　　Case 1:

　　Recently, when riding a battery car through a section near Chen Mou’s home, Zhang was bitten by a dog from Chen Mou, which led to Zhang’s fall and hospitalization. Zhang then filed a lawsuit in court.

　　The court held that because the animals themselves are dangerous, they may cause others to be frightened and have psychological fear and thus induce damage. Therefore, as long as the animals raised cause damage to others, they can constitute the responsibility of keeping animals for damage, and it is not necessarily a prerequisite for keeping animals to bite or scratch others. Defendant Chen Mou, as an animal breeder, chased and bit Zhang by his dog, causing him to fall and get injured. In the case that the defendant had no evidence to prove that Zhang had intentional or gross negligence, the court refused to accept the defendant’s defense opinion, and the defendant Chen Mou assumed all the compensation responsibilities for the plaintiff.

　　Lawyer’s law popularization:

　　In the Civil Code, the principle of tort liability for damage caused by raising animals is no-fault liability. Compared with general tort, this principle has stricter management obligations for infringers. When this principle is applied, it is not mainly based on the fault of the actor, but on the objective existence of the damage result, and the tort liability is determined according to the causal relationship between the danger of the things managed by the actor and the damage result.

　　Because there is a certain danger in raising animals, even if the pet doesn’t hurt people, if there is a causal relationship between the damage result of others and the pet, then the breeder needs to bear the tort liability. However, although this provision is to better safeguard the rights and interests of the infringed, it still considers the fault of the infringed. In the case of intentional or gross negligence of the infringed, the breeder can reduce or even exempt the liability.

　　Case 2:

　　A few days ago, the topic of "a man kicking a dog in Chongqing caused the old man to fall" attracted attention. The video shows that an old man tried to separate the big dog from the puppy in a fight, when the owner of the puppy rushed to kick the big dog, causing the old man holding the big dog to fall to the ground.

　　In this incident, the reason why the puppy struggled with the big dog was that the dog owner let the puppy run around without a leash. In the end, the man involved promised to apologize and provide necessary compensation.

　　Lawyer’s law popularization:

　　The leash for raising animals has been expressly stipulated in various places now, and it has already belonged to the situation stipulated in Article 1246 of the Civil Code without leash. At this time, although the old man’s fall was not directly caused by the dog’s injury, it still had a causal relationship with the dog’s failure to leash, so the man involved should still be liable for compensation. At this time, if there are specific local management rules and regulations on pet leash, the man involved may be subject to administrative punishment.

　　Text/An Xiaoxue (lawyer of Beijing Jingpeng Law Firm)

Sichuan Online Reporter Zhang Hongxia Photography Ji Yong

Zhang Yuanfu (first from right), the third generation descendant of Rongleyuan, was interviewed.

At 14: 00 on December 25, the "Song Yun Banquet" has been going on for more than two hours, and the banquet process of 8 links and 32 dishes has been completed — — The banquet system of Sichuan cuisine, which originated from Rongyuan a hundred years ago, received the joint tasting and comments of the "Chengdu Famous Banquet" Sichuan cuisine masters at Songyunze, a famous restaurant.

Rose beef

The masters of Sichuan cuisine are all famous, and Song Yunze’s reputation is growing day by day. What kind of comments will the masters leave after the "Song Yun Banquet" is over? Sorting out the viewpoints, we found that the discussion of the masters collided with important debates about Sichuan cuisine, such as old and new, integrity and innovation, persistence and integration. How to clarify the relationship and establish a binary balance? The opinions of the masters are all wonderful.

From left to right, the masters of Sichuan cuisine are Zhang Zhongyou, Lan Qijin, Wang Kaifa, Lu Chaohua and Xiao Jianming.

Comments: Who are the masters of Sichuan cuisine?

Mr. Zhang Zhongyou, a national first-class cook and a master of Sichuan cuisine, stepped forward from restaurants such as Chengdu Nuli Meal and entered the United Nations delegation in China.

Mr. Lu Chaohua, the executive chef of Jinjiang Hotel, a five-star hotel, and a national first-class cook, has led a team to international food competitions such as the United States, Brazil and France on behalf of the country and achieved good results;

There is a second generation descendant of the century-old Rongyuan, a veteran master of Sichuan cuisine in China, and Mr. Wang Development, who was sent by the state as a chef of Rongyuan American branch for 8 years in the early 1980s;

There is Mr. Lan Qijin, deputy general manager of Jinniu Hotel, the State Guesthouse, who participated in the production of state banquets for many times and visited with leaders. In the mid-1980s, he served as the head chef in the Chinese restaurant in Dü sseldorf, Germany.

Mr. Xiao Jianming, the second generation descendant of Yourong Paradise, the national first-class chef, the head chef and director of Chengdu Piaoxiang old Sichuan restaurant.

Experts in the audience, including Mai Jianling, President of Sichuan Cuisine Association, Zhao Yipin, Secretary-General, Lan Mei, Sun Peike and other media food experts, are all judges and appraisers of Chengdu famous banquet, and they are also witnesses of the first complete appearance of Songyun Banquet in the industry in the traditional way of Sichuan cuisine.

Fish mutton tripe

Tracing back to the source: Is Rongparadise new or old?

About Song Yunze, since its establishment three years ago, it has always been a maverick in the food industry.

Walk alone because you stick to — — Adhere to the pattern, techniques and taste essence of modern Sichuan cuisine pioneered by Rongyuan a hundred years ago; Walking alone is because of opinions — — The so-called innovation that people don’t understand and are not familiar with the origin of Sichuan cuisine is a disorderly innovation without "roots", and the task at the present stage is to "adhere to tradition and innovate cautiously".

What was the glory paradise like a hundred years ago? About this source, in the master’s summary and comment session, it is restored and revealed bit by bit.

Cold white meat

The banquet format of "Song Yun Banquet" has been recognized. From the ancient menu design to the complete display of the banquet process, to the matching of utensils and fine meal sharing; From the exquisite taste of 12 cold dishes to 9 hot dishes, it is very humanistic and friendly; From the skills of "cooking coarse dishes carefully" in home-cooked dishes such as Sichuan style pork and white meat with garlic paste, to the practical improvement of traditional dishes such as lion’s head and fish and mutton tripe; From the patient hanging and stewing of three fresh noodles, abalone with liver oil and other kung fu dishes, to the various methods of making soup and kimchi … … All the details and even the whole highlight the care and consideration of tasting experience, nutrition collocation and facial features enjoyment.

Chengdu snacks fangyougao

This kind of high-quality banquet, which is both from the Republic of China and engraved in the present, has been unanimously recognized by well-informed masters.

Comments by Lan Qijin, a master of Sichuan cuisine: meticulous, meticulous and classic. He said: "We can see that there are adjustments and optimizations in every dish, and there are innovations, but the overall techniques and tastes retain the essence of tradition."

Master Zhang Zhongyou said: "Sichuan cuisine has a history of thousands of years. Modern Sichuan cuisine has developed for a hundred years, and it has become one of the eight major cuisines in China. It must have its deep roots and connotations, and it is not shoddy. This banquet pays attention to the color, smell and flavor, and the size of the utensils is very suitable. It is really a beautiful enjoyment. "

Mai Jianling, president of the Provincial Food Association, returned to the story of Rongyuan to experience the "new and old" of the source. She said that when many people heard that Song Yunze cooked traditional Sichuan cuisine, they thought it was very outdated and rustic, but in fact, the dishes served at the Song Yunze Banquet were not old at all, but had a feeling that tradition was in line with fashion. Rong Paradise is like this.

"For example, today is Christmas. Rongyuan developed a dish at that time, wrapped it in net oil and cooked it with barbecued pork, and then divided it into small portions for everyone to eat. This is not an old dish, it is an innovative dish completely according to the season, and it is ‘ The typical practice of "eating in western food" shows that Rongleyuan’s food concept is very smart and keeps pace with the times. "Mai Jianling’s words triggered the recognition of the masters.

Master Wang Development is not only the judge of "Chengdu Famous Banquet", but also the founder of Song Yunze. He spoke about the new and old understanding that "Song Yunyan" wanted to convey — —

"Old, that is, tradition, is a foundation, a basic skill, and the root of where we come from. Only by understanding where we come from can we better know where we are going."

"Innovation means innovation. It is definitely impossible to hold the old things unchanged. It is necessary to keep up with the changes of the times and make reasonable and moderate optimization, instead of making it unrecognizable and new. It is necessary to know why and where it is new, so that the combination of the old and the new can be more stable and further."

Looking back: What is the main reason for the evolution of Sichuan cuisine?

According to Wang Development, after the founding of the People’s Republic of China, the development of Sichuan cuisine experienced ups and downs. After the reform and opening up, Sichuan cuisine experienced a period of low tide, especially in the 1990s, when it was completely attacked by Cantonese cuisine, and its position was completely lost. "It is only in these years that Sichuan cuisine has gradually adjusted back and developed, but it is very chaotic. As an old man in the catering industry, we feel sad and worried." Wang Kaifa took action with the masters of Sichuan cuisine who shared the same feelings. In 2015, 91 masters of Sichuan cuisine initiated the establishment of a seminar on the traditional skills of Sichuan cuisine masters, determined to stop Sichuan cuisine from slipping into a spicy trend.

Master Xiao Jianming caught the conversation and asked a question: "Why can the development of Sichuan cuisine stand out from the traditional Sichuan cuisine and change into various cuisines?"

He went on to say: "Behind this is the diversification of demand brought about by the changes of the times. Today’s Chengdu is a mega-city with a population of over 20 million. When it was just liberated, Chengdu had a population of only 5 million, and the overall social needs were very different. "

For example, he said, the salt-help dishes, which are famous for their spicy, oily and salty tastes, "will definitely not survive" in Chengdu, where there are only 5 million locals. However, when there are hundreds of thousands of people from southern Sichuan in Zigong and other places among the 20 million urban population, there will be a demand market. The catering industry is a field with a high degree of marketization. If there is demand, there will naturally be supply, just like Hunan cuisine and Cantonese cuisine, it is because of demand that they can survive and develop.

"Generally speaking, it is the expansion of the city that brings new market opportunities. This is a very natural economic phenomenon, which is understandable, but we should also strengthen the inheritance and promotion of traditional Sichuan cuisine." He said that the prosperity of fine dishes can not be separated from the support of economic development, so Chengdu-Chongqing Corridor has become the main market of Sichuan cuisine, and there will be different types in different places. For example, Chongqing cuisine is a "river and lake cuisine" with heavy taste, which is influenced by macro factors such as local geography, humanities, politics and economy, and can be understood by each other.

In the eyes of other masters, the rise and fall of traditional Sichuan cuisine is closely related to both urban changes and practitioners’ ideas and choices. Traditional Sichuan cuisine was once lost in the evolution of food because it was labor-consuming and time-consuming, which was due to the great times; Nowadays, under a solid model created by Wang Development and Zhang Yuanfu, traditional Sichuan cuisine is getting more and more recognition, which is a kind of feeling and a kind of dedication.

"Although I am 75 years old, I often feel that Sichuan cuisine is profound and profound, and I haven’t learned enough. Sometimes disciples, students and people in the society ask me some questions, and it is difficult to answer them accurately and comprehensively at the moment, so I think Sichuan cuisine should be developed and all of us need to work together." Wang Kaifa’s concluding remarks touched all the gentlemen present and applauded for a while.

　

According to the data released by the 2023 Live Partner Industry Conference held in Aauto Quicker, the live broadcast situation is very good.

In the past year, the number of high-quality live broadcast anchors in Aauto Quicker exceeded 100 times, the number of cooperative guilds increased by 50%, the number of guild anchors increased by 44%, the broadcasting of guild anchors increased by 52%, the revenue scale of guild increased by 43%, and the number of guild anchors with monthly income exceeding 10,000 increased by 32%.

This increasing data undoubtedly makes the confused young people see a glimmer of light again.

In fact, the seeds of becoming online celebrity have been deeply buried in the hearts of many young people since the live broadcast of the myth of making wealth was written. According to previous data, as of the end of 2022, the total number of anchor accounts in the live broadcast industry has exceeded 150 million, of which the daily average number of new anchors is 43,000.

Nowadays, although young people are in deep trouble, they are envious of Li Jiaqi’s daily income, and at the same time, they are greedy for Xiao Yang’s grassroots counterattack, eager to become the next lucky one by relying on live broadcast, which makes more and more young people take anchor as their first choice.

In 2023, even greater online celebrity began to stroke of bad luck. First, Li Jiaqi’s improper remarks provoked public anger, and then Brother Xiao Yang was questioned because of the live broadcast style. At the end of the year, the drama selected by Dong Yuhui and Dongfang was bloody and exciting … The head anchor was treading on thin ice in the current market environment, which made countless people feel that this was a new opportunity for them to get more traffic.

Although the upsurge of online celebrity is getting higher and higher, there is another set of cruel data behind it, which shows that most anchors may not be as glamorous as expected. As early as 22 years ago, online celebrity industries began to usher in a continuous wave of salary reduction. There are 95.2% anchors whose monthly income is less than 5,000 yuan, and only 0.4% anchors whose monthly income is more than 100,000 yuan.

In the era when intelligent algorithms and traffic are king, online celebrity, a profession, is becoming an extremely serious deviation field for survivors. As the saying goes, everything is online celebrity. But the invisible place is the live broadcast of most young people with online celebrity dreams, which is real and cold, emitting dangerous light.

If you are addicted, you will "die"

Counting several phenomenal "god-making" events in 2023, whether it is logic or probability, is no different from winning the lottery. In short, it can be summed up in two words: relying on life.

In May, a song "Digging, Digging and Digging in a Small Garden" was contagious in various short videos, and the number of fans of blogger "Teacher Huang" soared by 5 million. Subsequently, Yu Wenliang and Wen Huijun became an instant hit in ways that ordinary people could not understand and illogical flow logic, which made many spectators call the current platform "abstract".

In September, Yu Wenliang released his first video. In the video, he was topless, and his camera was awkward. With the popular BGM in Tik Tok, he instantly won more than 100,000 praises. In December, Wen Huijun, who also had no talent, performed a dance in the live broadcast room. The cumulative number of viewers in two hours was nearly 30 million, and the number of real-time viewers was 100,000+. It can be said that the red ones are very capricious and random.

And their amount of money is even more amazing. Take Wen Huijun as an example. On December 18th, Wen Huijun received 6,000 carnival gifts for a live broadcast, earning a total of 8.4 million yuan. What is this concept? At present, the monthly salary of fresh graduates in third-and fourth-tier cities is only 4,000 yuan to 6,000 yuan. No wonder everyone yearns for overnight success.

And these lucky people often face two important problems in the follow-up.

First, the creativity of content is seriously insufficient. Once the next hot spot appears, it will be quickly covered, and the so-called popularity will be quickly lost, and it is impossible to form a real fan conversion. Second, in the world of algorithms, if there is no huge investment cost, the platform will not continue to gain more benefits, and it is only a matter of time before it disappears.

These two fates are also fulfilled in online celebrity like curses.

To give a typical example: Teacher Huang’s children’s songs obviously can’t continue to "resound" short videos. After becoming popular, she tried to bring goods. However, due to various reasons, the cumulative GMV of the five live broadcasts is only 1 million yuan, which can’t keep up with the fraction of the bloggers’ record of bringing goods. After bringing goods, there are still a large number of users taking customs clearance. Coincidentally, the previously popular Duck Head Brother also transformed to bring goods, but the cicada mother data shows that the average sales of Duck Head Brother’s live broadcast room is 1W-2.5W, and the average UV value is only 0.2. They are still so popular, not to mention those small anchors who have dreams of online celebrity in Qian Qian.

Although many netizens spoke highly of the professionalism of these two people, a casual amateur anchor will inevitably lack a complete set of commercial delivery procedures behind him. Among them, the flow is the key. There is no denying that the end of online celebrity is carrying goods. Even the head anchor should continue to actively invest.

Because with the rapid increase in the number of live broadcasts and the commercialization of the platform, natural traffic in the public domain has been diluted to almost negligible.

According to relevant practitioners, the daily investment cost of the anchor with cargo in Tik Tok is as high as hundreds of thousands. In the eyes of electric merchants, if GMV is going up and the revenue scale is large, the cost cannot be stingy. Even Zhang Xiaonan, CEO of New Oriental Live Studio, once said bluntly that there is a large investment marketing fee to pay.

Looking through the financial statements of major MCN companies, we can see that every online celebrity that can stand tall cannot do without real money. Take Ruhan as an example. As early as the second quarter of 2016 to the fourth quarter of 2018, Ruhan revealed that its marketing expenses in online celebrity increased eight times, and the per capita marketing expenses in online celebrity were 630,000 yuan.

At that time, it was the easiest time for online celebrity to hatch.

Until now, more and more marketing costs of live broadcast with goods are not affordable for ordinary people or enterprises. To some extent, Mr. Huang’s experience has taught countless young people who aspire to be anchors. For them, popularity has always been just the beginning. If they want to survive for a long time, no matter how strong their talents are, they are like a lot of money.

The capital and platform have never thought about long-term investment for ordinary people who are randomly popular, and will only quickly find the next goal after the heat subsides. So, after the hot spot, we saw that Yu Wenliang’s "ordinary people set up" collapsed quickly and was chased by netizens. After the traffic carnival, Wen Huijun’s atmosphere cooled down. According to the data of the new list, the number of fans of Wen Huijun’s three major accounts has plummeted, and the main account "Wenshen" has also appeared a large number of fans since December 25.

Most amateur online celebrity can’t escape the above constraints. When the algorithm doesn’t need any persuasion, it just invisibly shortens their popularity path. The traffic carnival attracted on the basis of no connotation can’t stand the test of time, and it is their only fate to be forgotten after being hit by traffic.

For netizens, which live broadcast room to buy things is not to buy?

"Big Brother" is not enough.

In the minds of some young people with online celebrity dreams, even if they can’t catch the east wind of live broadcast with goods, they can eat this bowl of rice just by their looks, talents and even casual chatting, which is also the initial form of the anchor’s career. In the era of the show, the live broadcast room was like a colorful ten-mile foreign exchange, and it was full of the smell of drunkenness.

The legend of the first eldest brother is everywhere.

According to the news report on the interface, Tik Tok and Aauto Quicker and other head live broadcast platforms, the monthly flow of live broadcast rewards reaches 3 billion yuan, and the annual flow at least exceeds 36 billion yuan. And platforms such as YY, which made a fortune in the show, continue to reward business year by year. According to the ten-year performance data released according to YY live broadcast, in the ten years since its establishment, it has conducted 370 million live broadcasts and watched more than 154 billion people.

Among them, the audience sent more than 446 billion virtual gifts, and the anchor and partners were divided into nearly 30 billion yuan.

However, smiling at the camera, money came one after another like snowflakes, which was once the key reason why young people wanted to be anchors. From the birth of Internet live broadcast to 2024, the lying-win logic reflected by online celebrity’s economy has never changed.

However, whether it is live show or live broadcast with goods, it has become a traffic business until now. A long time ago, those big spenders became live signs carefully forged in the live broadcast room, and some live broadcast companies even derived special "operators" for this purpose.

Today, is there really anyone who is obsessed with rewarding?

In the hottest years of live broadcast, the love and hate between the anchor and the big brother on the list can feed half of the press, but in the past two years, similar incidents have been obviously less. In other words, in the context of the great degradation of the entire consumer market, even the top one can’t pay much. There are facts to prove it. According to media statistics, there are only more than 2,000 accounts in Tik Tok that have been rewarded to level 50 (with a recharge of more than 1.3 million). Although this data has not been officially released, it is also of some reference. Among these more than 2,000 accounts, there are many guild operating accounts.

So, how many anchors are there in Tik Tok? According to the data of Tik Tok two years ago, more than 50 million anchors started live broadcast on the platform. The consumption behavior of the entire Internet users has undergone earth-shaking changes in the past two years, and some small anchors have deeply realized that the cold winter has come:

"In the past, 100 people watched the live broadcast and 10 people rewarded it. Now there may be only one." In the past, the live broadcast of the show was lost in the torrent of online entertainment, the anchor’s hormones were declining, and the wallet of "Big Brother" was also tightening. According to the industry consulting data, by mid-2022, the number of users of China reality show was 186 million, a decrease of 7.93 million compared with six months ago. The reason is that there are too many anchors and the eldest brother is not enough.

　

Not only that, the live broadcast industry has grown infinitely, which has led to the mud and sand in the social world of the Internet. The continuous control of platforms and rectification policies has repeatedly tightened the freedom of this line to always touch the bottom line, further limiting the "financial resources" of the anchors. For example, Tik Tok introduced the "health score" system in 2024.

Interestingly, young people who want to get rich are still asking for live entertainment to make money, and the platform has given up before them.

Take Aauto Quicker as an example. Before and after 2019, the source of Aauto Quicker’s performance was highly dependent on the entertainment live broadcast business. At that time, the income from live broadcast in Aauto Quicker once reached more than 80%. At present, the proportion of Aauto Quicker’s live broadcast revenue in the total revenue has dropped below 35%, and e-commerce and advertising have replaced it.

Tik Tok has long been a pioneer in e-commerce, and has also started to support high-quality content in live broadcast content. According to statistics, in the past year, more than 1 billion live broadcasts were conducted on the Tik Tok platform, and the number of anchors in the fields of opera, folk music, history and popular science increased rapidly, among which the number of non-legacy anchors increased by 61.72% year-on-year.

It is obviously not easy for ordinary people to show their faces in the live broadcast room again.

Can being a online celebrity help young people?

Young people’s dream of online celebrity probably began to brew in 2019. In that year, a report on college students’ job hunting intention showed that emerging careers such as live broadcast, online celebrity, new media operation and online game sparring were highly sought after by young people, and 54% of the post-95 generation’s most desirable emerging career choices were also anchor and online celebrity.

In the blink of an eye, five years have passed. Young people’s longing for the myth of online celebrity seems to have not disappeared. In the first half of 2023, the cumulative live broadcast sales of e-commerce platforms were 1.27 trillion yuan, the cumulative number of live broadcasts exceeded 110 million, and the number of active anchors exceeded 2.7 million. In the past two years, almost every young person has to face the pressure of employment. When confused, the live broadcast room has become the last pure land.

In fact, the stress signals released by the whole workplace, such as salary cuts, layoffs, and precarious business, are also very common in the field of live broadcast. Around 2019, the anchor was a high-paying job. Today, the salary of the small anchor is not as real as the delivery.

According to the Data Report of E-commerce Talents in double 11 in 2022, the recruitment budget of relevant employers in the e-commerce industry will decrease in 2022. Although the job demand will increase by 9% compared with the same period of last year, the average monthly salary will decrease by 5% year-on-year. The tide of anchor pay cuts has repeatedly invaded the live broadcast room of young people’s dreams.

By 2023, the situation will be even more severe. According to the statistics of the first quarter of 2023 released by Ai Media Consulting, the monthly salary of most anchors is currently around 6,000-8,000 yuan. Compared with the salary of the same period last year, it has dropped by as much as 30% year-on-year, and even the salary of other related personnel in the live broadcast industry has dropped by about 20%.

Most anchors can feel that their hourly wages are shrinking. Take Hangzhou, the capital of online celebrity, as an example. Before that, even the hourly salary of anchor in Hangzhou was around that of 100 yuan, but now it only started at tens of yuan. According to media reports, in 2022, the average salary of anchor in Hangzhou was around 12,000 yuan, and in 2023 it generally fell below 8,000 yuan.

Looking at the enterprise side, there are countless interest links involved in the whole live broadcast industry at present: platforms, enterprises, brands, anchors … The increasingly crowded market makes it difficult for enterprises to control the detailed costs.

Take Yaowang Technology, which has a large number of star anchors, as an example. From the end of 2019 to the beginning of 2020, Yaowang Technology ate up the live broadcast bonus, and once took 16 daily limit in 25 trading days, and its share price soared by about 400%.

But by 2023, the head MCN could not hold on. The latest financial report data shows that in the first three quarters of 2023, the operating income of Yaowang Technology was 3.444 billion yuan, a year-on-year increase of 13.42%; The net loss attributable to shareholders of listed companies was 450 million yuan, a year-on-year decrease of 317.39%. Among them, the revenue in the third quarter was 1.181 billion yuan, down 4.39% year-on-year, and the net loss was 241.7 million yuan, turning from profit to loss year-on-year.

And the worry-free media, which occupies half of Tik Tok and online celebrity.

In the past two years, the worry-free media, which made its fortune in the show, deeply realized that the wind direction of live broadcast was changing suddenly and began to work hard to turn to e-commerce towards the show. However, the huge talent matrix has made some enterprises too big to fail. So far, Worry-Free has only successfully hatched Guangdong couple, Redundant and Mao Mao elder sister, little bear, and chubby little fish mother in more than 100,000 online celebrity.

More importantly, just these people are still carefree and spend money at all costs. Take Guangdong couples as an example. In June 18, 2023, Guangdong couples created a transaction volume of over 1.34 billion yuan GMV, but behind the disappointing results is crazy welfare marketing. It is reported that Guangdong couples have prepared 10,000 iPhones 14 for this purpose, and if the data is true, this cost alone will account for at least 70 million yuan.

To this end, Li Guoqing publicly criticized it for destroying the ecology of live broadcast, and even calculated an account for 51-worry Media: Guangdong couples pumped five iPhone every two minutes, and more than one million phones were streamed every hour. According to the gross profit margin of 18%, the streaming accounted for 12%, and goods compensation and blessing bags accounted for 10%. Not only did they not make money, but they also lost money.

But this still can’t stop the madness of many live broadcast rooms. Because everyone in online celebrity knows that if we don’t roll now, we may really have no chance. Who is not burdened with huge costs, just to be abandoned by traffic later?

The online celebrity dream of ordinary people, in fact, should also wake up. After all, the era of being able to give birth to a big anchor has passed, and even the big anchor is now in danger at any time. For thousands of small anchors in Qian Qian, it depends not only on their lives, but also on their capital and luck. However, these cannot be obtained by hard work, and most of them can only become the "fuel" of online celebrity’s economy, and the magnificent flames continue to attract waves of young people to fall into it.

Tao is always reasonable, and once used the wrong name, the internet and the new media in the science and technology circle. WeChat official account, WeChat of the same name: daotmt. This article is an original article, and any form of reprinting without retaining the author’s relevant information is declined.

　　[Information] A few days ago, we obtained a new generation of official maps from Weibo. Judging from the official map, the new generation sports version released this time is like a "large aurora", and its shape design is more fashionable and dynamic than the current model. (Thanks to Weibo netizen: porlamfer for sharing the picture)

"New Generation Range Rover Sport Official Map"

"Cash Range Rover Sport Edition"

　　Judging from the front face design, the new car adopts a double-spoke air intake grille, which is different from the Range Rover. The headlight group is basically the same as the new Range Rover. The bottom bumper design is also different from the Range Rover but similar to Aurora. The trapezoidal bumper and the lower guard show its wildness.

"New Generation Range Rover Sport Official Map"

『』

　　Viewed from the side, the new car is also different from the Range Rover. The waistline is tilted upwards, creating a sporty effect with the roof. Compared with Range Rover, the side fender also has an air inlet. From the tail, the Range Rover Sport Edition is also dynamic and has excellent visual effects.

"New Generation Range Rover Sport Official Map"

　　Judging from the interior pictures, the layout of the interior functional area of the new car is basically the same as that of the new Range Rover. The steering wheel is changed to a new four-spoke shape, and Land Rover’s all-terrain feedback system still appears on the car. The gearbox control has changed from the knob design on the new Range Rover to the traditional gear handle shape. According to the official notice of Land Rover, the new Range Rover Sport Edition will be officially released on March 27th. We will continue to pay attention to more information about this car. (Compile/car home Wang Yin)

　　Read more:

　　Or release a new Range Rover Sport without fake spy photos.
　　//www.autohome.com.cn/news/201303/487974.html

Car smell team shows you the fastest and truest reports, the deepest and sharpest comments > >

In the [Easy Car Beijing Local Car Market Promotion Channel], we sorted out the ongoing
Preferential activities. As a car that has attracted much attention, the current discount rate of mercedes benz c Class is still very amazing, with the highest discount rate even reaching 100,000 yuan and the lowest starting price only being 234,800 yuan. You can win a larger discount rate by clicking the "Inquiry" button in the quotation form. If you are looking for a practical and affordable car, you may wish to learn about the mercedes benz c-class discount.

First, look at the appearance of mercedes benz c-class. The front face of mercedes benz c-class accords with consumers’ aesthetics, and the grille is designed with multiple frames, which looks more atmospheric. The front headlights are soft, which improves the level. The car is equipped with LED daytime running lights, headlight height adjustment, automatic opening and closing, adaptive far and near light, delayed closing and so on. Coming to the side of the car body, the size of the car body is 4882 mm * 1820 mm * 1461 mm. The car uses sharp lines, and the car side feels very sharp. With large-sized thick-walled tires, it gives people a very fashionable and dynamic feeling. Looking back, the rear of the car echoes the front face, the taillights show a dignified design style, and the exhaust pipe adopts a bilateral single-outlet design, and the overall layout is impressive.

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Mercedes benz c Class is an eye-catching luxury car. Its design is elegant and exquisite, and its lines are smooth, giving people a calm and atmospheric feeling. The interior is also excellent, the materials are exquisite, the workmanship is fine, and the details are in place. During the driving process, mercedes benz c class has very strong power performance, fast and stable acceleration, and smooth shifting, which brings extraordinary control experience to drivers. In addition, its spacious space has also been highly praised, and it has performed well in both riding and storage. Generally speaking, the mercedes benz c Class is an excellent model with features, performance and practicality, which is worthy of consumers’ choice.

[car home Linyi Preferential Promotion Channel] brings you the latest car purchase benefits! At present, this popular model is enjoying a lot of preferential activities. In Linyi area, car buyers can enjoy a cash profit of up to 0.7 million yuan. The starting price has dropped to 152,700 yuan, which undoubtedly provides a rare opportunity for consumers who are interested in buying Xingyue L Zhiqing. If you want to seize this preferential opportunity, you may wish to click the "Check the car price" button in the quotation form to obtain more specific preferential details and ensure that you can win the highest discount. Time to buy a car is limited, seize the opportunity and don’t miss it!

As a medium-sized and large SUV with exquisite design, Xingyue L Zhiqing has tough front lines and a sense of science and technology, and the streamlined design makes the whole vehicle more visually impactful. The iconic air intake grille is decorated with chrome and matched with matrix LED headlights, showing the perfect combination of luxury and strength. The overall style is both business and sports, the side lines of the car body are smooth, and the roof lines are slightly pressed down, creating a low-lying sports posture, reflecting the extraordinary gas field of Xingyue L Zhiqing.

Xingyue L Zhiqing outlines the exquisite side profile with its smooth body lines, and its dimensions of 4795mm long, 1895mm wide and 1689mm high give spacious interior space. The wheelbase is 2845mm, which makes the front and rear wheel spacings reach 1610mm respectively, ensuring driving stability and comfort. Tyre size is 235/50 R19, with fashionable rim design, which not only enhances the visual impact, but also provides good grip and driving performance.

The interior design of Xingyue L Zhiqing shows the perfect integration of exquisiteness and technology. The spacious interior space is elegant in layout and made of high-grade imitation leather, which brings comfortable touch to passengers. In the cockpit, the leather steering wheel not only provides a good grip, but also supports manual up and down+front and rear adjustment to meet different driving habits. The 12.3-inch central control screen stands in it, equipped with multimedia system, navigation, telephone, air conditioning and other functions, easy to operate and clear to display. The wireless charging function of mobile phone is located in the front row, which is convenient for passengers to charge the equipment at any time. In terms of seats, the front and rear adjustment, backrest adjustment and height adjustment are supported by the main and passenger seats. The driver’s seat is additionally equipped with heating and ventilation functions and electric seat memory function to ensure the comfort of long-distance driving. The second row of seats also takes into account the needs of passengers and supports backrest adjustment, while the seat is laid down in proportion to provide flexible space utilization. On the whole, the interior design of Xingyue L Zhiqing aims to create a practical and luxurious driving environment.

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As of February 26th, the movie "Mermaid" directed by Stephen Chow.The cumulative box office broke through the 3 billion markBeyond "monster hunt" to becomeThe highest-grossing film in the mainlandThe benchmark of the mainland ticket club has been raised to more than 3 billion.

During the 19-day period,There were 1.42 million screenings and 81.58 million movie-goers, with a total box office of 3.003 billion yuan.The total number of screenings accounts for one-third of the total number of screenings in China, and the box office output accounts for half of the mainland market.

"Mermaid" has been ranked first in word-of-mouth popularity since its release, especially at the box office.Hold the championship for 19 consecutive days.The daily box office accounted for more than 40%, setting a single film.Over 200 million for 7 consecutive days and 14 consecutive days.. On February 14th, Valentine’s Day, it achieved another great success, with a single-day receipt of 315 million yuan, rewriting the highest single-day box office record for Chinese films.

"Mermaid" has continued to exert its strength for two weeks since its release, and the number of screenings has remained at more than 64,000, accounting for 30% to 40% of the daily screenings. Even though it declined on February 26th, it still won 42.5% of the box office nationwide with 29% of the screenings, which shows that fans love Star Master and movies.

With the increase of release time, although the overall number of people watching movies gradually decreased after the peak on February 14th, the number of people watching Mermaid remained at 40%.

As can be seen from the figure, the attendance rate of the audience is closely related to the number of people watching movies, and there is an obvious step-by-step change, which remains at 48 %&mdash in the first week; Between 70% and 26% in the second week & mdash; Between 39% and 20% in the third week, but it is still much higher than the films released in the same period.