分类： rgdfhft

The most intuitive change in the new car is the use of a new body line language. The front part of the new car is equipped with a front grille, which significantly enhances the sense of movement. The square lights on both sides are quite angular, and the headlights look very energetic when lit. The waist line on the side of the body is still the appearance of Land Rover’s unique car, and the enchanting figure is even more vividly displayed! In addition, coupled with the large-size wheel design, it has a stronger sporty atmosphere. The classic tail of the body highlights the daring and firm posture, and the taillight group also has a certain sense of advanced.

In terms of interior configuration, it is still the traditional family style, and the whole design looks huge. The configuration is definitely one of the strong points of the guard. The car is equipped with a leather steering wheel that can be adjusted by electric up, down, front and rear memory. When driving, the hand grip is very good and people feel full of power. The entire center console of the guard is wrapped in a large area of leather material and decorated with wood decoration. It feels very delicate. It is equipped with a 10.0-inch central control LCD screen, which shows clearly and has a super large design. The front row is also equipped with a dual-temperature zone automatic air conditioning control system, which can freely debug the most comfortable space atmosphere. And there are comfortable ergonomic seats.

The length, width and height are 5018 × 2008 × 1967mm respectively, and the wheelbase also reaches 3022mm. Among the models of the same class, the wheelbase of the Guard ranks 33rd. As an SUV, its body size does not occupy much advantage in the same class, and its internal riding space is only basically enough. After all, it is limited by the length and shape of the body. The design of the sunroof also increases the subjective space experience of the front and rear passengers. Among the models of the same price and class, the trunk volume of the Guard ranks 8th. The shape is very regular, and the storage capacity is absolutely no problem to meet daily use.

The Land Rover Defender is equipped with a 5.0 supercharged engine (direct injection) matched with a combination of automatic hand (AT). The 5.0 engine is paired with a moderate power performance on the Defender, with weak low torsion and a sense of hysteresis. The official measured Zero hundred acceleration score of the Defender is 5.4S, ranking 107th among SUV models above 800,000.

Guard’s active/passive safety configuration is complete, includingAutomatic parking,Zero tire pressure endurance tires,Automatic parking,Steep slope,uphill assist,Knee airbag,HUD head-up display,Anti-lock braking (ABS),Brake force distribution (EBD/CBC, etc.),Brake assist (EBA/BAS, etc.),Traction control (ASR/TCS, etc.),Active Noise Cancellation,Engine start stop,Side safety air curtain,Mobile phone wireless charging,Night vision system,LED daytime running lights,Front reversing radar,Tire pressure monitoring,Steering wheel heating,Body stability control (ESP/DSC, etc.),Rear reversing radar,Fatigue reminder,Remote parking,Child seat interface,Lane Keeping (LKAS)Wait for the configuration.

Of which,Automatic parkingIt can avoid stepping on the brakes for a long time or needing to pull frequently.Steep slopeIt can safely pass through steep slopes at low speeds.Knee airbagReduce the damage to the occupant’s knee in the vehicle interior during the second collision.

In addition to the above description, we can also go to the easy car forum to browse more real car feedback from actual purchase users, or use experience.

The changes in body modeling are still relatively positive, and the new model looks more fashionable. The outline of car lines continues the family design concept, the front face design looks dynamic, the headlights on both sides are quite sharp, and the headlights on the front face look very energetic after lighting. The lines on the side of the banner-style waist line create a sense of readiness, which looks very sporty. In addition, with the shape of 20-inch wheels, it makes its sports atmosphere more intense. At the same time, the reasonable proportion of luggage compartment cover and enclosure also gives the rear design too much visual center of gravity, and the taillight lighting also has a certain sense of advanced.

On the whole, the interior is still in the traditional family style, and the whole design looks atmospheric. Because the steering wheel is wrapped with leather material, it is delicate in texture and touch, and it is practical with shift paddles. The T-shaped center console is made of plastic and leather, and the materials and workmanship look quite satisfactory. It is equipped with a 10.25-inch suspended central control LCD screen, which is clear in display and full of scientific sense in design. The front row is also equipped with a dual-temperature automatic air conditioning control system to freely debug the most comfortable space atmosphere. .

The length, width and height are 4737×1891×1689mm respectively, and the wheelbase is 2864 mm. In the same class, the wheelbase of BMW X3 ranks 101st. The interior space of the car is relatively spacious at the same level, the height and width of the car are ideal, and the legroom in the back row will not feel cramped, which belongs to the upper-middle level at the same level. The design of skylight also increases the subjective space feeling of front and rear passengers. In the same price and class, the trunk volume of BMW X3 ranks 158th. Spatial performance is limited by vehicle positioning, and the performance is acceptable, and the flatness is no problem, but the total space is average.

BMW X3 is equipped with a combination of 2.0 turbocharged engine (direct injection) and automatic manual (AT). 2.0 engine with BMW X3 is quite satisfactory in power performance, with weak low torque and can feel hysteresis. The official measured acceleration of BMW X3 is 6.8S, ranking 148th among SUV models with more than 800,000.

The active/passive safety configuration of BMW X3 is complete, includingAutomatic parking、Zero tire pressure endurance tire、Automatic parking、Steep slope descent、hill start assist control、knee airbag、HUD head-up display、Anti-lock braking (ABS)、Braking force distribution (EBD/CBC, etc.)、Brake assist (EBA/BAS, etc.)、Traction control (ASR/TCS, etc.)、Active noise reduction、Engine start and stop、Side safety air curtain、Wireless charging of mobile phone、night vision system、LED daytime running lights、Forward reversing radar、Tire pressure monitoring、Steering wheel heating、Body stability control (ESP/DSC, etc.)、Rear reversing radar、Fatigue reminder、Remote parking、Child seat interface、Lane keeping (LKAS)Equal configuration.

Among them,Automatic parkingYou can avoid stepping on the brakes for a long time or needing to pull frequently;Steep slope descentCan safely pass through steep slope road conditions at low speed;knee airbagReduce the injury of the car interior to the occupant’s knees in the secondary collision.

In order to get a more comprehensive and objective understanding of BMW X3, you can go to the BMW X3 forum and browse the messages of users who have bought the car in history.

On March 9 th, the official released the "Warm Tips on Extending the Delivery Cycle of the 2022 ZEEKR 001" at noon today, saying that since the release of the 2023 ZEEKR 001, its configuration and driving experience have been recognized by the majority of users, and it has continued.Open the channel to switch to the 2023 model for the old users who have made a decision before..

According to Krypton officials, as more and more new and old users choose the 2023 ZEEKR 001, following the industry practice, the material supply and production of the 2022 ZEEKR 001 will be gradually reduced, and the delivery cycle will be affected.It is estimated that the delivery cycle of 2022 ZEEKR 001, which is scheduled for production in June 2023, may be extended to more than 6 months..

Krypton pointed out that it respects every user’s choice, and if users want to keep the 2022 ZEEKR 001 order, they will continue to arrange vehicle production and delivery. At the same time, in order to reduce the impact of the change of delivery cycle,Krypton also opens the fallback channel for the following users：

Orders made before 9:00 (excluding) on January 1, 2023, and the order status and related descriptions meet the requirements, can complete the application for cancellation before May 31, 2023. Before the cancellation application is initiated, the status and related description displayed on the user’s order details page must be one of the following:

IT House learned from the Kryptonian authorities that,The retreat channel will be opened on March 13th, 2023.. At that time, users can click "Apply for Refund" at the bottom of the order details page to initiate a cancellation application.

Extreme krypton means that if the user needs to retire,Please complete the cancellation application before 24:00 on May 31st, 2023.. Please plan ahead when applying and operating, so as to avoid the failure to complete the cancellation process due to the failure to complete the cancellation application in time.

　　Tips: This article has spoilers.

　　First, popularize the pronunciation of uncommon words for readers: the word "Geng" in the title of Detective Conan: Boxing of Guo Qing (hereinafter referred to as Boxing of Guo Qing) and pronounce "gàn". This word is not often used in Chinese, and translators just copy it from Japanese movie titles. According to the modern Chinese dictionary, black is red, while green is dark green or light blue. Therefore, the blue color is a kind of dark blue, and the audience can establish an intuitive understanding of its chromaticity after watching the film. The so-called "fist of the blue" refers to a sapphire as big as a fist that appears in the film. However, there is nothing wrong with this sapphire in the whole movie. It won’t affect the development of the plot if it is replaced by "in the heart of the sea" in Titanic or something of great value.

　　Of course, the irrelevance of the theatrical version of Detective Conan is an old problem, and the audience is not surprised, and they don’t really want the movie title to be spoiled. However, whether it is a spoiler or not, will it really have a big impact on the audience’s viewing experience? The theatrical version of Detective Conan, which has developed into the 23rd film, has long since drifted away from the original intention of "I want to be Sherlock Holmes in the Heisei era" and started to move closer to the direction of Hollywood superhero action movies. Paying more attention to CP giving candy than to case reasoning seems to put the cart before the horse, which actually eats the audience’s psychology: the audience is not afraid of being sweet enough to be sad, but only thinks it is not sweet enough — — Look at the popularity of bubble tea in Japan and you will know how high the audience’s threshold for sweetness is now. "Boxing of the Blue" is the same as bubble tea, who is full of sugar. If you drink something, you will spend it in your eyes.

　　Poster of Detective Conan: The Boxing of Yan Qing

　　As "the last Conan film in Heisei era", the word-of-mouth collapse of The Executor of Zero was the first lesson, and the script of Boxing of the Qing Dynasty was not lax: Conan went abroad for the first time, and the location of the film was chosen in Singapore, and the freshness was familiar and cordial — — After all, Singapore is the fourth most popular destination for Japanese outbound travel, after Hawaii, China, Taiwan Province and Thailand. Although "The Executor of Zero" has the worst reputation in the series, the dolls of the popular character An Shitou sell very well. "Boxing of the Qing Dynasty" followed suit, bringing the popular supporting role Kaito Kuroba back to the movie again, and making another lovable supporting role, Serena Sebastian’s boyfriend and karate master Kyogoku Makoto, who rarely appeared in the theatrical version, make a grand appearance. In fact, the film is equivalent to three male actors, and naturally there are more CP lines that can be developed: Conan X Kidd, Kidd X Xiaolan disguised as Shinichi, and Serena Sebastian X Kyogoku Makoto. Each CP line can make the audience who are keen on "Lang Lang Pei" scream, let the net writer of Jinjiang literature brainstorm to create a fan fiction with nearly a million words, and let bilibili’s barrage lover Qi Xin paint "Together" that will overflow the screen. "Boxing of the Qing Dynasty" is suitable for pink bubble lovers to have a collective carnival. After all, having fun alone is not as good as having fun with others. Logic or something, and put it aside. The audience is immersed in the atmosphere of love, and the plot loopholes can naturally be lenient.

　　Stills of "Boxing of Guo Qing"

　　A detective movie without a role is not a good detective movie. Boxing of the Qing Dynasty inherits a series of fine traditions in handing out bento, and also inherits a series of fine traditions in explaining how bento is handed out — — Or is it a bad habit? The movie should be grateful that in the viewing environment of the cinema, the audience can’t use the fast forward, fast backward and pause functions on the remote control at will, but can only be pushed away by the plot. This gives the film the opportunity to use editing and rhythm to fly past the audience’s IQ like a storm. The film avoids make a fool of oneself, doesn’t give the audience a breathing space after reasoning the plot, starts the disaster blockbuster mode of indiscriminate bombing, and learns from Hollywood superhero action movies in a good way. With the assistance of the Singapore Tourism Board, the Merlion, Marina Bay Sands Hotel, Skyscraper and Suntec City all appeared in the film, and they were blown up upside down. In order to attract more foreign tourists with the help of the release of movies, I have to say that the Singapore Tourism Board is really generous.

　　Stills of "Boxing of Guo Qing"

　　It is necessary to pick a few words about the evil motives of the villain big Boss in Boxing of the Qing Dynasty. There is a classic line in "Spider-Man" that "the greater the ability, the greater the responsibility". It was originally said by Spider-Man, but when we disembarked, it became a dogma that more and more villains in the same type of movies believed in. It’s just that these villains, who have the ability to explode in the air, have broken away from the low-level interest of seeking personal gain and entered the higher level of Maslow’s demand pyramid, but they lack the literacy of modern humanities and natural sciences. Before snapping his fingers, Thanos in The Avengers obviously didn’t take the courses of development economics and demography. Boss, the villain in Boxing of the Qing Dynasty, wants to follow Thanos’s example in municipal construction, but he doesn’t seem to have a systematic understanding of the subject of urban planning and design: it’s not necessarily easier to rebuild after the disaster in an empty land with nothing, in fact, than to repair the old city. There are more and more villains with social aspirations in superhero movies, which is the projection of the audience’s disappointment to politicians in the international situation in real life. But the social crux that can’t be solved in reality can’t be solved in a fictional movie. "Boxing of the Black Youth" uses the "fall" of Singapore to complete the CP line of Serena Sebastian X Kyogoku Makoto. As a phrase with a biased structure, "love in the whole city" focuses on the word "love". The audience was so sweet, "Allure"Whether or not, and whether or not to solve the case, it doesn’t matter, but it’s just a background board for men and women.

　　Stills of "Boxing of Guo Qing"

　　"Boxing of the Qing Dynasty" broke through the box office of 10 billion yen in Japan as expected, and even the release of "Avengers 4" failed to stop the film’s road to gold digging. Although the introduction of this series of animated films in China is always several months slower than that in Japan, the Executor of Zero, which earned 120 million yuan at the box office last year, came first, and Boxing of the Black Youth, which was released during the Mid-Autumn Festival holiday, can still reap a lot of audiences even if strong enemies are around. It can be expected that the loyal audience will express their indignation that the reasoning story was fed to the dog, and at the same time they will willingly eat the CP "dog food" fed in the movie. G?sh? Aoyama, a cartoonist, was born in 1963, and now he is only 56 years old, which is far from retirement. Obviously, the theatrical version of Detective Conan series will continue to go on with the audience once a year. It is said that the film industry is a venture capital industry, but there are old IP movies that can be eaten. As long as you don’t "make a big death" by yourself, relying on the feelings of old audiences and the participation of new audiences, there is always a high probability that you can make a steady profit. It’s just that Japan has entered the Age of Order and Peace. Will this Heisei-era pupil continue to play the role of a spokesman for death and a blasting expert who walks all the way with the dream of becoming Sherlock Holmes? There is no need for the audience who are pursuing the plot to hang themselves on the tree of feelings. It’s time to move on.

　　Inner OS: What? I will continue to be a pupil next year?

Old irons, let’s talk about something exciting today!

Have you heard? Our BMW X5L is going to have a big change!

This is no ordinary upgrade, it is simply to become a big living person!

You know what? The 2025 BMW X5L has been finalized, which is a "local version" specially tailored for our China market.

It is said that this car is expected to debut in early 2026, so we have to take a good look at what new things BMW has made this time! ? ?

Speaking of appearance, this time BMW has lost a lot of money!

The front face is called a handsome, kidney-shaped mesh grille is more atmospheric, and LED headlights are even blinding my dog’s eyes.

The front surround has also played a circular layout, and the whole front face looks like saying to you: "Look, I am not an ordinary SUV!

"Look at the side of the car body, the arc waistline is drawn, gee, it is simply showing lines!

Coupled with the bulging wheel eyebrows, the whole body looks like a strong Man who has been practicing in the gym for a year, and he is man and handsome!

Let’s talk about the rear of the car. The LED taillights are designed to be chic, and the rear surround is also full of articles. ? ?

The double exhaust port even brightened my eyes, and it looked like shouting to you: "Come on, chase me!"!

"Looking down at the whole body, I dare say that this is definitely the most handsome baby in the BMW family!

Let’s talk about interior again.

Alas, this time BMW played a big game!

The LCD instrument has been changed to a trapezoidal suspension type, which looks advanced.

The multimedia display screen is even bigger, just like my TV. ? ?

Best of all, the whole center console can hardly see the physical buttons, and it can’t be simpler.

I dare say, sitting in it definitely feels like lying in the future technology!

Speaking of configuration, this time BMW has spent a lot of money!

Intelligent interconnection system is quite awesome. I heard that even your refrigerator can be remotely controlled.

The active security system is in place, which can almost protect you as a president. ? ?

In terms of power, BMW also showed its housekeeping skills this time.

3.0T inline six-cylinder engine with 48V light mixing system, gee, this power output will definitely scare your aunt in the vegetable market.

With the blessing of 8-speed automatic manual transmission and four-wheel drive system, the driving experience is absolutely excellent!

The most exciting thing is that I heard that BMW will play a price war this time!

Yes, it is a price war!

? ?

This is a BMW, and you have to play a cost-effective role with the public? This wave of operation is really surprising!

But then again, if it can be cheaper, I guess many old irons will be tempted?

Of course, don’t be too happy.

I heard that the flagship version may raise the price slightly. After all, it is a top match, and it is normal to be expensive.

But compared with other luxury brands, this price is estimated to still make many people call it really fragrant!

Old irons, do you feel excited when you see this? This BMW X5L is simply challenging our wallets!

The appearance is greatly changed, the interior is high-tech, the power is strong and there is a price war. How much do you give to this wave of operation? Do you think this change of BMW is a successful evolution or a helpless compromise?

Finally, I will ask you, do you love such a car?

[car home Guangzhou Preferential Promotion Channel] Recently, a large discount was welcomed in the Guangzhou market, with the highest discount amount reaching 130,000 yuan and the lowest starting price dropping to 356,000 yuan. Consumers who are interested in buying may wish to seize this opportunity and click "Check the car price" in the quotation form to strive for higher discounts.

The exterior design of Mercedes-Benz EQE SUV adopts the latest family-style design concept, and the air intake grille on the front face adopts a closed design, which highlights its unique identity as an electric vehicle. The whole body line is smooth and dynamic, showing a futuristic style. Both the headlight group and the taillight group adopt LED light source, which is unique in shape and full of science and technology. The overall style not only retains the consistent luxury of Mercedes-Benz, but also incorporates the design elements of modern electric vehicles.

Mercedes-Benz EQE SUV has a length, width and height of 4880*2032*1679mm, a wheelbase of 3030mm, a front wheel track of 1649mm and a rear wheel track of 1662 mm. With 19-inch rims, the front tyre size is 235/55 R19 and the rear tyre size is 235/55 R19, showing a dynamic visual effect.

The interior design of Mercedes-Benz EQE SUV highlights the perfect combination of luxury and technology. A 12.8-inch central control screen is adopted, which provides voice recognition control functions of multimedia system, navigation, telephone, air conditioner and skylight, greatly improving the convenience of driving. The steering wheel is made of leather, which supports electric up-and-down and forward-and-backward adjustment, ensuring that the driver can get the best grip in all driving situations. The front and rear seats are made of imitation leather, which provides heating and ventilation functions. The main and co-pilot seats also have the functions of height adjustment (4-way), backrest adjustment, leg rest adjustment and lumbar support (4-way), which further improves the riding comfort. In addition, the car is also equipped with three USB and Type-C interfaces, as well as the wireless charging function of the mobile phone in the front row, which meets the various needs of passengers.

Mercedes-Benz EQE SUV is equipped with a powerful and efficient electric engine, with a maximum power of 300 kW and a maximum torque of 858 Nm, which provides excellent power performance and driving experience for the vehicle.

Car home owners said that the power performance of Mercedes-Benz EQE SUV was acceptable, but the low-profile version was not equipped with rear wheel steering function, which made the vehicle inflexible. He pointed out that as the owner of the BMW 3 Series, he found that EQE SUV was still inferior in handling. In addition, when the vehicle encounters a large pothole, the body will shake too much and appear softer.

[car home Fuzhou Preferential Promotion Channel] At present, there are preferential activities in Fuzhou, with a maximum discount of 50,000 yuan and a minimum starting price of 812,000 yuan. For consumers who are interested in buying this model, this is a very good time to buy a car. For more detailed information and preferential policies, you are welcome to click "Check the car price" in the quotation form and strive for higher discounts.

Mercedes-Benz EQE AMG adopts AMG’s unique design style. The front part, large air intake grille and AMG’s exclusive chrome trim are very dynamic. The body lines are smooth and the overall shape is very sporty. At the same time, the AMG logo and LED headlights on the front part further enhance the recognition and luxury of the vehicle.

Mercedes-Benz EQE AMG has a body size of 4969*1906*1493mm and a wheelbase of 3120mm, with smooth body lines and a dynamic silhouette. The car is equipped with 20-inch rims, which are 265/40 R20 in front of tyre size and 295/35 R20 in rear of tyre size, showing a unique rim style and enhancing the sense of movement of the whole car.

Mercedes-Benz EQE AMG’s interior style highlights the perfect combination of luxury and technology. The cockpit is made of high-quality materials, including leather and Alcantara/ suede combination, which provides drivers and passengers with the ultimate comfort experience. The steering wheel is wrapped in leather, with electric up-and-down and forward-and-backward adjustment functions, ensuring the best feel when driving. The center console is equipped with a 17.7-inch touch screen, which integrates multimedia system, navigation, telephone, air conditioning control and skylight functions, and supports voice recognition control system, making the operation more convenient. The front seat has the functions of heating and ventilation, and can be adjusted in many directions, including front and rear adjustment, backrest adjustment, height adjustment, leg rest adjustment and lumbar support, to ensure the comfort of riding. The passenger seat also has these functions. In addition, the front seats also have electric memory function, which provides personalized seat settings for each driver. The rear seats support proportional tilting, which increases the flexibility of storage space. The car is also equipped with a Type-C interface and a USB/Type-C interface to meet the charging requirements of different devices. The front seats also have a wireless charging function, which improves the overall convenience.

Mercedes-Benz EQE AMG is equipped with a powerful motor with a maximum power of 460kW, which provides excellent power performance for the vehicle.

The price reduction promotion of Mercedes-Benz EQE AMG provides consumers with a rare opportunity, not only to get this high-performance electric car at a more competitive price, but also to enjoy a series of value-added services and preferential policies. If you are interested in Mercedes-Benz EQE AMG, now is the best time to start. Go to the nearest authorized Mercedes dealer immediately to learn more details and enjoy limited time discount.

Chery achieved contrarian growth, thanks to the fact that in recent years, Chery has jumped out of the thinking shackles of "science and technology men", improved the innovation ability of enterprises in science and technology and brand management, and improved its competitiveness in domestic and foreign markets.

Kunpeng DHT is super mixed, and technology empowers the power.

For car companies, the engine is called the heart of the car. With it, a car has the motivation to move forward, and car companies have their own competitiveness. From 1999, the first generation ACTECO series engine was completely independently designed and assembled, and in 2021, Kunpeng Power System with "all-field professional power solution" was launched. Up to now, the global sales volume of Chery engines has exceeded 9 million units, and a total of 9 engines have won the title of "Top Ten Engines of China Heart".

In fact, Chery’s powertrain products have long been more than just fuel engines. In recent years, new energy vehicles are the general trend, and as the most important step in the era of Chery 4.0, the hybrid of Chery Kunpeng DHT once again shows the leading edge of "Chery Quality".

The picture shows that on May 18th, 2021, Chery fully functional hybrid DHT rolled off the assembly line.

The picture shows Tiggo 8 PLUS Kunpeng e+

Chery has always regarded adhering to independent innovation and mastering core technologies as the foundation of establishing an enterprise and the core driving force of enterprise development. Kunpeng DHT super hybrid technology represents Chery’s persistence and persistence in technology. It is understood that Kunpeng DHT Super Power realizes a hybrid architecture driven by dual motors, with more explosive power, more obvious speed-up effect and more stable power output. It can realize nine high-efficiency working modes, such as single/double motor drive, extended range, parallel connection, direct engine drive, single/double motor energy recovery and driving/parking charging, and has the largest number of 11 combined gears in the world, which can quickly adapt to complex and changeable working environment and meet the multi-scene needs of users. As the first model equipped with this hybrid technology, the order of the Tiggo 8 PLUS Kunpeng e+ has risen strongly since the pre-sale, adding "Kunpeng Power" to the Tiggo 8 series, which is enough to be regarded as a dark horse in the hybrid market. The improvement of sales volume and word of mouth does not come out of thin air, but all comes from the confidence and confidence of Chery, a science and technology man.

Product iterative upgrade, big single product strategy re-strength.

In this consumption environment dominated by young people, excellent product strength and diversified product matrix are the heavy foundation to support user consumption. In this regard, Chery is quite sincere. Chery’s new car layout has not slowed down, and it also has bright spots in product renewal and upgrading, providing consumers with diversified choices.

Tiggo 8 series, the star model under the strategy of "big single product", has maintained a hot sales trend by continuously launching highly competitive upgraded models. From January to May, Tiggo 8 series contributed 62,439 global sales, up 4.7% year-on-year, effectively driving Chery automobile brand upward.

Flowers bloom inside the wall and smell sweet outside. Through the adaptive development of "adapting to local conditions" overseas to meet the diversified and quality travel needs of users, the Tiggo 8 series has also gained the "global love" of domestic and foreign consumers and become a "global car" that sells well at home and abroad. Data show that the Tiggo 8 series exported 17,587 vehicles from January to May, up 21.8% year-on-year. In some overseas countries, Chery products, represented by Tiggo 8, are also used as state-level reception vehicles, which shows the quality and strength of China brand. It is believed that the launch of hybrid new benchmark Tiggo 8 PLUS Kunpeng e+ and Tiggo 8 PRO, which focuses on young people, will add "Kunpeng power" to the Tiggo 8 series and help Chery Automobile to open a new championship era in the auto market in 2022.

The picture shows that on April 26th, 2022, the 500,000th vehicle of the Tiggo 8 series rolled off the assembly line.

If the Tiggo 8 series is the cornerstone of stable sales, then as another brand-new model in Chery’s "big single product strategy", OMODA 5 Oumengda will be another masterpiece to open up the younger market at home and abroad. It can be seen from the naming method that Ou Mengda is the first step for Chery to jump out of the thinking of science and engineering men. Compared with other models of Chery, Oumengda’s overall style is obviously more fashionable and bold. Whether it is a borderless net, slender headlights or a coupe-like side shape, it has changed the impression given by Chery SUV in the past and is more in line with the aesthetics of young users.

The tide running SUV Ou Mengda and the champion family Tiggo 8 series SUV are working together, and Chery has achieved comprehensive coverage of their respective market segments through this combination of boxing. Under the technical endorsement of "Science and Technology Man", while improving the product matrix, Chery also invested in a perceptual knowledge of young consumers’ in-depth insight, linking user needs with driving scenarios. Under this kind of thinking, it is reasonable to get more choices from consumers, and Chery in the future will definitely be more favored by young consumers.

Go deep into users’ minds and convey brand new connotation.

In the current automobile market, the younger development of consumer groups has become the general trend. When automobile brands carry out younger marketing in succession, new problems also arise. How to find a balance between "young expression" and "brand temperament" and start the journey of brand rejuvenation?

Can last forever in the market competition, it depends on the continuous surge and evolution of enterprises. In the era of brand rejuvenation, Chery’s solution is to stay on the surface, return to the concern of "people", communicate with them on an equal footing as friends, go deep into the spiritual world of the younger generation and truly reach the hearts of young people.

Based on the brand-new demand of brand communication in the digital age, Chery listens to users’ voices from multiple dimensions, such as service, marketing and brand ecological construction, and continues to provide users with a brand experience that exceeds expectations. Through product innovation and communication mode innovation, it goes deep into users’ minds and conveys the brand-new brand concept of "user-centered" of science and engineering men.

To this end, based on the insight into new consumer groups and new marketing forms, Chery has strengthened the "virtual" and "real" consideration of brands and users, and built online interactive IP including "Technology Zero Distance-Online Live Class" and "Truth Lab". On the other hand, continue to do the offline experience through innovative marketing activities such as "scenery in the mirror" and "enjoying the growth plan". In this alternate link between reality and virtual, Chery’s focus on users is not a direct output of interest value, but through communication and interaction with users, it conveys a younger, more scientific and dynamic brand image and realizes soft "planting grass" in a subtle way.

Under the interweaving interpretation of traditional lifestyle and new consumption proposition, Chery has been developing, and since 2020, it has actively explored new online marketing models, focusing on marketing innovations including e-commerce platform operation, online live broadcast and big data mining. For example, in May 2022, with the launch of the new Tiggo 8 PRO car, Chery Automobile joined forces with major network platforms, such as short video platforms Aauto Quicker and Tik Tok, e-commerce platforms JD.COM and Tmall, and 12+ APPs to create a live broadcast event of the car listing, and once again created a case of brand innovation marketing. The message of a Chery owner under the official blog was touching. "As an old owner, I was deeply moved by watching the whole live broadcast. Once upon a time, Chery, who was impressed by many people as’ only burying his head in making cars’, is not the same in terms of product quality or marketing innovation. It is hard for people not to love such Chery and make firm choices."

In terms of brand marketing strategy, in recent years, Chery has made a brand-new practice under the brand rejuvenation strategy, that is, setting up "personal design" for different models. If OMODA, which will be listed soon, represents young people who dare to speak and do, are fearless and constantly challenge themselves. Then the Tiggo 8 PRO, which was newly listed in May, is a representative of young people who are calm, confident, advocating technology and keen to explore. They are performance car enthusiasts and new technology fans; They are young and bold, and their eternal pursuit will make the impossible possible; They advocate high-tech, high-performance style design, and enjoy the driving pleasure brought by wisdom, civilization and technology, and these qualities and characteristics perfectly match the spiritual core of the whole Tiggo 8 family. The "people-designed" label not only strengthens the functional attributes of the product, but also perfectly fits the user characteristics and the concept of building a car, and strengthens the identity of the younger generation of car owners through emotional communication.

According to the data of China Association of Automobile Manufacturers, the sales volume of the automobile industry in May decreased by 12.6% year-on-year. Chery actively responded to various challenges and achieved contrarian growth. According to official data, Chery Automobile sold 63,978 vehicles in May, up 47.5% year-on-year, and exported 27,434 vehicles, up 41.1% year-on-year. From January to May, the cumulative sales volume was 277,838 vehicles, up 18.9% year-on-year.

What is really favored by the market is never luck. Spare no effort to invest in technology and consistently stick to it is Chery’s confidence; Strong technology-enabled products are Chery’s confidence; Taking users as the center and insisting on creating excellent experience for users is Chery’s intention. Chery, which has both soft and hard strength, has the power of high-energy explosion, and its sales volume and reputation naturally come naturally.