月度归档： 2025 年 4 月

Positive energy online movies become explosions. These China superheroes deserve respect


Special feature of 1905 film network In 2022, the National Day movie list was full of positive energy. ,,, focus on the heroes in the process of overseas evacuation, emergency rescue and industrial upgrading respectively.


The same is true for the online movies that Tencent video has hit recently.Lightning Assault of Drug Hunting, Warm Smile, Here comes the teacher! "and" Warrior Company "focus on the real life of frontline anti-drug police officers, people’s teachers and Red Army martyrs. Solid plot, real three-dimensional characterization, etc., make the audience moved and think more about life.



In the future, positive energy online movies such as Superhero Huang Jiguang and Black Hawk Boys will also be launched in October. These realistic films with strong social topics have certain explosive potential.


The biggest secret of real explosion creation


Throughout the recent Tencent video popular positive energy online movies, truth has become their most popular creative secret.


With the strong support of the Anti-drug Bureau of Guangdong Provincial Public Security Department and other departments, the creative team of "Lightning Assault of Drug Hunting" visited all relevant units in urban areas, held seminars and interviews with front-line anti-drug heroes, went deep into the grassroots to experience life, learned about the hardships, joys and sorrows of anti-drug heroes, and collected a lot of first-hand information.



In an interview with the media, Luo Le, director of Warrior Company, admitted that the creative team, who didn’t know much about the details of historical events at first, gradually approached the historical scene by constantly searching and learning materials. In order to restore history faithfully, the creative team collectively went into Ganzi, visited the Luding Bridge Memorial Hall, and interviewed relevant experts and descendants of martyrs who participated in the battle of flying Luding Bridge.



In the setting, the prop team of the film also strives to "recreate" the real historical environment and immerse the audience in the plot.


"You have to be very real, and it is particularly difficult to be very real, because you have no technical assistance, and you have to do it all by yourself. Big injuries may not, and minor injuries are commonplace." According to Wang Ting’s memory, because the chains on the shooting scene were all made of solid iron, in the process of restoring the Red Army soldiers to climb the chains, the legs of actors including themselves were often bruised and broken.



In order to truly restore the profession of people’s teachers, Song Xiaofeng also did a lot of homework.


"Although the film does not clearly describe the age, it should be in the 1990s. I often recall the image of my childhood teacher. When filming, I often take classes with students at school, look at the teacher’s speech list, sit and lie on the road, and often portray them." Song Xiaofeng, the star of Tencent’s video solo "Warm Smile", bluntly said that there was a big gap between her image and the teacher, which made the performance more difficult. In order to make the character authentic, he did a lot of observation and thinking.



In the film, Li Wennuan was born with a stutter, but in real life, when Song Xiaofeng encounters nervous and sad things, a similar situation will happen. Therefore, he skillfully integrated this life experience into the performance, making the role more real and natural.


The true display of human nature has also become one of the highlights of positive energy online movies.Liao Lianchang, played by Wang Ting in Warriors Company, is the backbone of the whole team. In this character, irritability and carefulness coexist, which is true and credible. In the film, he will severely criticize the instructors who may delay the team’s actions, and will also talk to the little soldiers like father and son before attacking the bridge.



The film producer Shen Yujing said frankly, "In the face of danger and pressure, he is also a person who will be anxious and angry. He is a fresh person." What the creative team has to do is to restore the truth in history and human nature.


Society needs more positive energy film and television works.


In the fast-paced modern life, people will always encounter all kinds of realistic pressures, and it is inevitable that they will be depressed. Positive energy film and television works can often encourage people to face difficulties and actively face problems through the power of light and shadow. Therefore, such works have become a social spiritual food just needed.


"This is my first online movie, so I am very cautious, so what really attracts me about this movie is its theme and this character." In an interview with 1905 Film Network, Wang Ting admitted that Liao Lianchang, played in Warrior Company, had many similarities with himself. The revolutionary martyrs shed their blood for the people’s happy life, which also deeply touched them.



This spirit of facing difficulties and going forward bravely is also the greatest driving force for the development of the present era. At the same time, the film was selected into the creation and communication project of network audio-visual programs of the State Administration of Radio, Film and Television and the top 20 recommended works of network audio-visual programs to meet the party.


"As a literary and art worker, we must convey positive energy. Although I am a comedian, it is what we are pursuing to give the audience a little thought after laughing." In an interview, Song Xiaofeng hopes to let the audience feel the truth, goodness and beauty in human nature through his works.


At the same time, he also said that he especially wants to play a soldier in the future. The positive energy brought by this professional group deeply attracted him. In real life, his father is also a veteran.



In the future, viewers will be able to watch more positive energy online movies on Tencent video, such as Superhero Huang Jiguang, which is scheduled to go online on October 2nd, and Black Hawk Boys, which will go online on October 11th.


In order to ensure the realism of "Superhero Huang Jiguang", before filming, the crew invited professional military directors to train the actors and carefully select various military actions. In addition, the creative team also consulted a large number of historical materials to restore the true colors of heroes as much as possible.



"Black Hawk Boys" is based on real events, and is played by the members of the "Liangshan Black Hawk" junior basketball team, focusing on the love and persistence of Yi teenagers in basketball dreams.


Chen Tie, the producer of the film, said, "It has no ups and downs, and the audio-visual language is relaxed and lively. I believe that after watching it, the audience will feel warm and feel that life is so beautiful."



After years of development, the online movie market has entered the era of high-quality products. As one of the representatives of domestic long video platforms, Tencent Video will spare no effort to support positive energy online movies.


Peng Qinghua emphasized that     Taking epidemic prevention and control as the most important task at present, we should make concerted efforts to win this war without smoke.

On January 27th, Peng Qinghua, Secretary of the Provincial Party Committee, went to Mianzhou Community, Gongqu Street, Fucheng District, Mianyang City to inspect and supervise the prevention and control of pneumonia infected by novel coronavirus. In the community service center, Peng Qinghua carefully checked the personnel prevention and control system ledger and visited the summary table.

On January 27th, Peng Qinghua, secretary of the provincial party committee, led a team to Mianyang City to inspect and supervise the prevention and control of pneumonia infected by novel coronavirus. He stressed that it is necessary to thoroughly study and implement the spirit of the important speech delivered by the Supreme Leader General Secretary at the Standing Committee of the Political Bureau of the Communist Party of China Central Committee Conference, resolutely implement the various arrangements of the CPC Central Committee and the State Council on epidemic prevention and control, take epidemic prevention and control as the most important task at present, strengthen joint defense and control, prevent and treat the epidemic by groups, resolutely curb the spread of the epidemic, and win this blockade war without smoke.

On January 27th, Peng Qinghua, Secretary of the Provincial Party Committee, went to Mianzhou Community, Gongqu Street, Fucheng District, Mianyang City, to inspect and supervise the epidemic prevention and control work, and made video connection with the returnees from the epidemic areas who were isolated at home to ask about their living conditions and practical difficulties to be solved.

Community is at the forefront of grass-roots governance and the front line of epidemic prevention and control. Peng Qinghua came to Mianzhou Community, a "10,000-person community" under the jurisdiction of Gongqu Street in Fucheng District, to inspect and supervise the implementation of joint prevention and control. When he looked through the personnel prevention and control system account and visited the summary table of the arrangement in the community service center, the staff said that "they have been on duty all day and checked the people coming and going in the epidemic area door by door". Peng Qinghua affirmed this and made video connection with the returnees in the epidemic area who were isolated at home to ask about their living conditions and practical difficulties that need to be solved. Peng Qinghua said: General Secretary of the Supreme Leader and the CPC Central Committee attach great importance to the prevention and control of epidemic situation and are very concerned about people’s lives, health and safety. On the first day of the Lunar New Year, the General Secretary of the Supreme Leader presided over the Standing Committee of the Political Bureau of the Communist Party of China Central Committee meeting to re-study, re-deploy and re-mobilize the epidemic prevention and control work. As long as everyone is firm in confidence, in the same boat, scientific prevention and control, and precise policy, we will certainly win the epidemic prevention and control war. He hopes that the people who observe at home will understand, support and actively cooperate with the epidemic prevention and control work. At the same time, he also requires street community cadres to do a good job in the life service of the people who observe at home, do everything possible to solve their material supply and practical difficulties, and do a good job in psychological counseling so that they can fully feel the warmth of society and have a peaceful and healthy Spring Festival.

The community health service station undertakes the functions and responsibilities of pre-examination and triage of fever patients. Peng Qinghua had a cordial conversation with the family doctor who worked there, and asked in detail about emergency duty, diagnosis and treatment, and health knowledge propaganda during the festival. He pointed out that rural areas, communities and families are the focus of current epidemic prevention and control. It is necessary to implement grid and carpet management, adopt information technology, carry out full coverage investigation, dynamically grasp the number and flow direction of people from high-risk areas, strictly implement the system of isolated observation at home, prevent the epidemic from being imported, spread and exported, and be a good "gatekeeper" for people’s health. The prevention and control of epidemic situation is closely related to the life safety of every resident, and every resident can also play a role. It is necessary to guide urban and rural people to develop good health habits, enhance their awareness of self-protection, go out less, wash their hands frequently, wear masks, and do not participate in group dinners and gatherings, and pay attention to avoiding cross-infection among family members.

On January 27th, Peng Qinghua, secretary of the provincial party committee, went to Mianyang City Center for Disease Control and Prevention to inspect and supervise the epidemic prevention and control work, and learned about the reserve and deployment of medical protective masks, disinfectants, logistics support equipment and other materials in the medical emergency materials warehouse.

On January 27th, Peng Qinghua, secretary of the provincial party committee, went to Mianyang CDC to inspect and supervise the epidemic prevention and control work, and listened to the report on the epidemic prevention and control work in Mianyang.

In Mianyang City Center for Disease Control and Prevention, located in Mianyang High-tech Zone, Peng Qinghua walked to the medical emergency materials warehouse to learn about the storage and deployment of medical protective masks, disinfection drugs, logistics support equipment and other materials, listened to the report on epidemic prevention and control in Mianyang City, and visited and sympathized with medical workers. Peng Qinghua emphasized that Mianyang is the second largest city in our province, and it is also the throat of going north to Sichuan. Life is more important than Mount Tai, epidemic situation is the command, and prevention and control is the responsibility. The municipal party committee and municipal government must shoulder the responsibility of prevention and control, keep the safety of the masses in mind, fully implement the deployment requirements of the CPC Central Committee, the State Council and the provincial party committee and government, and earnestly fulfill the responsibility, responsibility and responsibility of defending the land. It is necessary to reserve epidemic prevention materials through various channels, increase market supply, and strive to meet the needs of the people, especially to give priority to the needs of frontline medical personnel. It is necessary to strengthen publicity and guidance, respond to social concerns in a timely manner, solve doubts and doubts in a timely manner, and clear up rumors in time to create a good environment for scientific and orderly prevention and control. The epidemic situation is an examination question, so cadres at all levels should answer it well. Everyone should stick to their posts and take the lead, practice their initial mission in the front line of epidemic prevention and control, and resolutely protect people’s health and life safety.

Provincial leaders Wang Minghui and Wang Yihong, responsible comrades of relevant departments directly under the provincial government participated in the inspection and supervision. (Reporter   Zhang Shoushuai   Photography   Ouyang Jie)

Old driver science： What’s the difference between mixing, inserting, light mixing and adding？ How to choose？

Zhiji Automobile/Linjing Store

Recently, the tide of "power cut" has been set off all over the country, which has also brought a lot of anxiety to new energy owners. In fact, there is no need to worry. From the market situation, new energy vehicles are still the general trend.

In the past two years, many car companies have launched a variety of hybrid models, including HEV, PHEV, MHEV, etc., so there are small partners who are curious, mixed, mixed, mixed and mixed. Let’s talk to you briefly today.

Hybrid technology: Toyota Asian lion

Hybrid power refers to the use of two different power sources in the vehicle power system, which usually refers to hybrid power of oil and electricity, that is, on the basis of retaining the traditional internal combustion engine, the motor is used to provide auxiliary power.

This technology is mainly used in new energy vehicles, which is different from the power system of traditional vehicles. The hybrid power system can be flexibly regulated according to the actual operating conditions of the vehicle, so that the engine can always be kept in the best state of comprehensive performance, effectively reducing the fuel consumption and emissions of the vehicle.

When it comes to mixing, we must talk about Toyota, whose mixing has a history of more than 20 years. Not long ago, Toyota Asian Lion made its debut, which once again showed the public the real strength of Toyota in the hybrid field.

The Asian Lion is equipped with TNGA 2.0L jet flow control engine, which is small in size, light in weight, strong in power and low in center of gravity. The maximum power can reach 126kW, the maximum torque is 205N·m, and the fuel consumption is 5.7-6.0L/100km, which is energy-saving and environmentally friendly.

Matching with the engine is a 10-speed dual-drive CVT gearbox, which innovatively adds the starting gear set and adopts high-sensitivity shift control, so that the response performance is faster when starting and accelerating, and the driving pleasure is promoted to a new realm.

However, it should be noted that although it is fuel-efficient, it cannot enjoy preferential policies and subsidies in most parts of China, so it is necessary to consult clearly in advance before purchasing.

Hybrid technology: BMW X5

Different from oil-point hybrid power, the plug-in hybrid power vehicle is equipped with only one engine, and the battery system and power unit are added on the basis of retaining the fuel vehicle. The alternating operation of the two power systems can not only realize pure electric zero-emission driving, but also increase the driving range of the vehicle through hybrid mode, thus achieving the effect of energy saving and emission reduction.

Among many new energy competition models in the same class, BMW X5 New Energy has strong power and endurance performance.

The new BMW X5 plug-in hybrid provides a variety of driving modes, with a pure electric cruising range of 85KM. The whole vehicle is made of lightweight body materials, which brings higher bearing capacity and more flexible driving feeling, and enjoys the fun of electric driving.

B-series inline 6-cylinder engine with 8-speed sports automatic manual transmission, it only takes 5.6 seconds to accelerate 100 kilometers, and the comprehensive fuel consumption of 100 kilometers is only 2.2L Each gear has been carefully adjusted and graded, bringing smoother power transmission, not only enjoying ultra-low fuel consumption, but also enjoying efficient sports charm at will.

At present, the purchase of plug-in hybrid models can not only enjoy the preferential purchase tax, but also enjoy the unlimited green license as long as the pure electric cruising range is above 50km, which brings great competitive advantage to plug-in hybrid models.

Light mixing technology: mercedes benz c grade.

Light-mixed vehicles generally use pure electric power to start, which is different from the original power output mode of the vehicle. When starting the vehicle, there is not much vibration and noise. At the same time, the power recovery system is used to recover the wasted energy when stepping on the brakes and charge its own battery, so as to improve the driving performance and fuel consumption index of the car.

In China, it was Beijing Benz that first put the 48V light mixing technology into commercial production.

The new long-wheelbase mercedes benz c-class sports car is equipped with M254 inline four-cylinder engine, all of which are matched with EQ Boost 48V light mixing technology, providing an additional maximum power of 15kW and a peak torque of 200 N m..

At the same time, with the second-generation 48VISG intelligent motor system, the vehicle can respond quickly at the moment of starting, which greatly reduces the jitter and noise when starting, and brings a "trinity" driving experience of speeding up smoothly, driving quietly and saving fuel consumption.

However, although the 48V light hybrid is wearing a hybrid hat, it is actually a fuel vehicle, so it cannot enjoy policy subsidies, and the fuel-saving effect is not particularly obvious. At present, the light hybrid vehicle has also fallen into a passive and embarrassing position.

Mixing technology: Li ONE.

The engine displacement of extended-range hybrid vehicles is generally small, and the engine can always run efficiently when generating electricity, and continue to provide electric energy for the motor and battery.

The internal combustion engine of this kind of vehicle does not need too much power, and it can be recharged and refueled. Compared with traditional fuel vehicles and plug-in hybrid vehicles in the state of power loss, the energy consumption is lower.

Li ONE, with its extended-range hybrid system, quickly occupied a place among the new forces making cars.

The biggest feature of Li ONE is its mileage advantage. NEDC’s comprehensive cruising range can reach 1,080 km, WLTC’s comprehensive cruising range is 890km, and it is equipped with a 40.5kWh battery pack and an intelligent power generation system, which can fully meet the daily commuting needs of the city, not to mention traveling. The long cruising range can bring a worry-free travel experience.

However, the energy conversion efficiency of the blending technology is very low, and even the engine with the highest thermal efficiency at present, a large part of energy will be wasted in the form of heat energy.

Summary:

The above are the main hybrid forms at present. I believe everyone can understand them after reading them. No matter what technology, hybrid models are worth considering, but: it is not easy to build a car, and it is ok and cherished!

National Health Commission important reminder! When respiratory diseases enter the high season, you need to know these things.

　　At present, with the continuous winter in various places, respiratory diseases have entered a period of high incidence. National Health Commission held a press conference on 26th to introduce the prevention and treatment of respiratory diseases in winter in China and answer reporters’ questions.

National Health Commission important reminder! When respiratory diseases enter the high season, you need to know these things.

　　01

　　Recently, acute respiratory diseases have continued to rise.

　　Related to the superposition of multiple respiratory pathogens.

　　At the press conference, Mi Feng, a spokesperson for National Health Commission, said that monitoring showed that influenza was the main infectious disease of respiratory tract recently, and rhinovirus, mycoplasma pneumoniae, respiratory syncytial virus and adenovirus were also caused. It is believed that the recent increase of acute respiratory diseases in China is related to the superposition of various respiratory pathogens.

　　1. All localities should scientifically co-ordinate medical resources, implement a graded diagnosis and treatment system, adjust their strength across disciplines and hospitals, give play to the role of medical associations, and improve the diagnosis and treatment ability of general infections and the efficiency of severe identification and referral;

　　2. Efforts should be made to increase the number of related consulting rooms and treatment areas, appropriately extend service hours, strengthen drug supply security, give play to the role of traditional Chinese medicine, and maximize the ability to receive consultations and the standardization of diagnosis and treatment;

　　3. It is necessary to disclose and continuously update the information of medical institutions that provide services such as pediatrics and fever clinics to the society in a timely manner, and give play to the role of Internet hospitals and primary health care institutions to facilitate the people to seek medical treatment in an orderly manner nearby;

　　4. Do a good job in epidemic prevention and control in schools, kindergartens, nursing homes and other key crowded places, and reduce personnel flow and visits.

　　National Health Commission reminded the public that it is necessary to adhere to the sanitary habits of wearing masks, ventilation and washing hands frequently, and advocate key groups such as "one old and one small" to actively vaccinate relevant vaccines; When you have respiratory symptoms, you should be well protected, keep a social distance, and avoid cross-infection in your family and unit.

　　At present, the health departments of all provinces in China have published the information of local medical institutions that can provide pediatric diagnosis and treatment services on the official website and government WeChat platform, and will update them in time.

　　02

　　Recent respiratory infectious diseases

　　Different age groups have different main pathogens.

　　Wang Huaqing, chief expert of immunization program of China CDC, introduced at the press conference that according to the results of multi-pathogen monitoring, the main pathogens prevalent in different age groups of respiratory infectious diseases in recent years are different:

　　Influenza virus and rhinovirus are the main types of people aged 1~4;

　　Influenza virus, mycoplasma pneumoniae and adenovirus are the main population aged 5~14.

　　Influenza virus, rhinovirus and Covid-19 are the main types of people aged 15-59.

　　People aged 60 and above are mainly influenza virus, human metapneumovirus and common coronavirus.

National Health Commission important reminder! When respiratory diseases enter the high season, you need to know these things.

　　03

　　Vaccination for respiratory diseases in the elderly

　　What are the precautions?

　　Vaccination against influenza is an effective means to prevent influenza, which can reduce the risk of influenza and serious complications. The old people were vaccinated with influenza, pneumococcus and other respiratory diseases, and the results showed that it was safe and effective. In the process of inoculation, attention should be paid to:

　　1. Those who have a clear history of severe allergy to vaccines to be vaccinated or to be vaccinated, or vaccines with similar technical routes, cannot be vaccinated again;

　　2. If you have a chronic disease and are in an acute episode, you need to slow down the inoculation and consider vaccination after your health is stable;

　　3. Vaccination doctors should strictly implement the vaccination work norms. If there is any health damage or other reaction suspected to be related to vaccination after vaccination, they should seek medical advice in time and report.

　　04

　　Children have fever and cough.

　　There are no signs of aggravation, so you don’t have to go to the hospital repeatedly.

　　The child has a respiratory disease, and the main symptoms are fever and cough.

　　Wang Quan, chief physician of Beijing Children’s Hospital, National Children’s Medical Center, said in an interview with CCTV reporter that fever and cough are almost inevitable after respiratory infection. As long as there are no signs of aggravation in this process, there is no need to go to the hospital repeatedly.

　　"The purpose of taking antipyretics is not to lower the body temperature to normal, but to increase the comfort of children and let them spend the fever period safely and comfortably. All diseases have a recovery process, especially for diseases with respiratory virus infection, which usually takes 3 to 5 days to recover. "

　　In addition, Wang Quan said that parents are usually not advised to give their children antitussive drugs by themselves. Cough is a protective reflex of the human body. It is good for children to relieve their illness by coughing it out because of throat discomfort or secretions in the respiratory tract. If cough seriously affects children’s sleep, parents can relieve it by atomization under the guidance of a doctor.

　　05

　　How to prevent respiratory diseases in winter?

　　In winter, respiratory infectious diseases enter the season of high incidence. Influenza, adenovirus, respiratory syncytial virus, mycoplasma pneumoniae … What are the symptoms of different respiratory diseases? How to judge which pathogen is infected? How to prevent it? What kind of situation requires immediate medical attention? Poke the map to understand, collect and spare ↓↓↓↓

National Health Commission important reminder! When respiratory diseases enter the high season, you need to know these things.

　　06

　　Drinking Radix Isatidis to prevent colds from hurting the body.

　　Afraid of catching a cold, can you drink Radix Isatidis to prevent it?

　　The answer is: no!

　　In the absence of disease symptoms, if Radix Isatidis is taken as a preventive medicine for a long time and in large doses, it may make our gastrointestinal function disorder and increase the metabolic burden of liver and kidney.

[Editor in charge:

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Make good use of the short video as a ＂grass planting machine＂

In Hongyadong Scenic Area, Yuzhong District, tourists shoot beautiful scenery on Qiansimen Bridge. (Photo taken on February 15) Reporter Yin Shiyu Photo/Visual Chongqing

In Hongyadong Scenic Area, Yuzhong District, tourists shoot beautiful scenery on Qiansimen Bridge. (Photo taken on February 15) Reporter Yin Shiyu Photo/Visual Chongqing

Following the "Village Supermarket" in Guizhou, the barbecue in Zibo and the ice and snow in Harbin, the wind of traffic has blown to the northwest.

Since March, Tianshui Mala Tang in Gansu has been on the hot search list on major social platforms, "a bowl of Mala Tang, a city with fire". For a time, this northwestern town opened a "Mala Tang Special Line" and held a "Eating Festival" for Mala Tang … All kinds of fancy pet powder scenes are exactly the same as the "please-oriented market" in Zibo and Harbin.

This seems to be so familiar to Chongqing, which is well versed in traffic. As early as 2018, Chongqing was circled with the "8D Magic", and the total number of videos related to the city image reached 11.36 billion times, making it the "City of Tik Tok" ranking first in the country, with a fire tourism economy. In 2019, the National Day received 38.5961 million tourists, exceeding the total population of Chongqing, and because of measures such as "closing bridges" and "vacating a city", Chongqing became a "city".

Then, how to continue to manage the cultural tourism industry under the "flow"? What enlightenment does the popularity of "Tianshui Mala Tang" bring to the current Chongqing cultural tourism? In the past few days, the reporter has conducted an investigation on this.

A bowl of mala Tang set a city on fire.

Some people say that in the era of short video, traffic is like a pool, and different topics are rippling every day. For cities, the most intuitive and local elements are often the most "explosive".

Food is the most important thing for the people, and food is used to incite the flow, which has the function of "four or two", as in Zibo and Tianshui.

This round of Tianshui out of the circle can be traced back to February 13, a video of Tianshui Mala Tang released by a netizen. The attractive color and spicy taste of YOLO made netizens marvel that "it can make people drool through the screen", and its video quickly won millions of likes and was shared by 1.83 million netizens.

"Gansu Tianshui Mala Tang" quickly climbed the hot search list on major social platforms. At present, it has been played more than 1.39 billion times on social media such as Tik Tok, Weibo, Xiaohongshu and WeChat, and Tianshui has completely opened up a new world of traffic. Mala Tang lovers and food bloggers from all over the country flocked to Tianshui and traveled thousands of miles to eat a bowl of Mala Tang.

After becoming popular, the relevant departments in Tianshui responded very quickly, opening the familiar "pet powder" mode: painting walls and repairing roads overnight, organizing special car service at the airport, and opening a "mala Tang special line" …

Various scenic spots, hotels, travel agencies and so on in Tianshui have also taken action to send scenic spots tickets, cultural and creative products, accommodation concessions, local specialties and so on to foreign tourists.

Tianshui Municipal Government also held a special meeting to promote the service guarantee of "Tianshui Malatang", asking the whole city to seize the opportunity, take advantage of the situation, take full action, show full sincerity, make careful efforts, make careful arrangements and preparations, and make every effort to ensure the service, and strive to achieve "a bowl of Malatang promotes the great development of Tianshui".

Under the blessing of traffic, Tianshui’s cultural tourism market quickly became popular. In addition to the mala Tang shops that queue for several hours, Fuxi Temple, museums, Maijishan Grottoes and other places in the urban area have also attracted a large number of tourists.

The data shows that during the weekend from March 16th to March 17th, Tianshui received 435,900 tourists, including 136,800 tourists from outside the province, and the comprehensive tourism income was about 263 million yuan.

According to the "2024 Qingming Small Holiday Consumption Trend Report" released by Tongcheng Travel, Tianshui has entered the top ten of this year’s Qingming Small Holiday destinations, becoming this year’s "dark horse" destination.

The "Grass Planting Machine" in the Short Video Written Travel Market

From the track Liziba Station and Hongyadong in Chongqing, to the "Turkish Ice Cream" in Gulangyu, Xiamen, to the "Village Supermarket" in Guizhou, the barbecue in Zibo, and the ice and snow in Harbin … In recent years, short-sighted cases of burning one store, one road and one city have been common, and even have a profound impact on consumers’ travel habits and the marketing methods of the tourism industry.

In this regard, Zhang Qi, the general manager of Hongyadong Scenic Area, who is the first in the country to enjoy the traffic dividend, feels "not surprising". In his view, short videos can adapt to the fast pace of life in modern society, integrate different communication advantages such as words, pictures, images and music, bring users an immersive experience in a short time, and have the characteristics of low browsing threshold and strong experience, which can stimulate consumers’ desire to buy and have natural "adaptability" with tourism, food and other fields.

Zhou Zhaoxin, the project manager of the second factory of Erling, transformed the abandoned industrial site into the Wenchuang Park of the second factory of Erling 10 years ago, which caused a sensation in the whole country and was also the beneficiary of the first wave of short video traffic. He said that the moving feature of short videos lies in the personalized perspective and way of expression. From "planting grass" online to "pulling grass" offline, short videos have brought benefits to businesses, short video bloggers and tourists.

"Before going out, watch short videos as a guide; When traveling, taking videos to share experiences and experiences … Short videos have a natural’ close relationship’ with the tourism industry, and have quietly changed people’s travel habits, thus changing the’ traditional gameplay’ of the tourism industry and giving birth to new models. " Zhang Dawei, general manager of regional government affairs of Ctrip Group, said that at present, marketing through short videos has become the mainstream of the cultural tourism market, and it covers six major elements of tourism, namely "eating, living, traveling, buying and entertaining". First, it is a new trend to "plant grass" and then "pull grass".

Find the right traffic password and promote the modernization of communication ability

In fact, not only at home, but also around the world, world-class tourist cities are all cities with strong communication ability and influence.

As an early batch of "fire up", Chongqing has made many beneficial explorations in recent years.

Our city has held three consecutive Chongqing cultural tourism photography and short video competitions, and successfully launched a large number of outstanding works, such as "Come to Chongqing, spoil you more", "Yunhai Chongqing" and "Canoe has crossed Chung Shan Man".

It is worth mentioning that in January this year, Beijing Normal University’s New Media Communication Research Center, China Daily Network, Guangming.com and Beijing Normal University’s Education News and Media Research Center jointly released the Report on the Construction of Overseas Network Communication Power in China in 2023. The top ten cities are Shanghai, Beijing, Hangzhou, Shenzhen, Chongqing, Wuhan, Chengdu, Guangzhou, Shaoguan and Tianjin. This is also the top ten list of China’s overseas network communication power.

Hongzhong Zhang, dean of the School of Journalism and Communication of Beijing Normal University, one of the publishers of this report, said that the reason why Chongqing can "do it" in this investigation of communication power is that the communication content of the city is diversified, and it is no longer limited to homogeneous contents such as tourist scenery, but shapes the image of the city by showing unique cultural symbols, economic strength, scientific and technological achievements, natural landscape and historical details. In the form of communication, short video has been widely used, which vividly shows the landscape and culture of the city through exquisite images, dynamic scene switching and rich colors.

Then, how will Chongqing continue to manage the urban development under the "flow"?

At the end of last year, at the city’s conference on propaganda and ideological and cultural work, our city clearly put forward that it is necessary to continuously enhance the influence of all-media communication, create a new mainstream public opinion communication platform, promote the development of media integration, strengthen the construction of international communication capacity, and tell the China story and the new Chongqing story in an all-round way.

Next, our city will adhere to the integration of international communication and urban development, innovate the concept of urban international communication, focus on urban narrative, land and sea narrative, build a system of urban international communication, and do a good job in urban international communication brand projects, so as to further enhance Chongqing’s international reputation and reputation.

At the same time, we will further innovate and promote the efficiency of urban communication, solidly promote the modernization of communication capacity, and strive to create an open image of a new Chongqing as a city of land and sea, a city of vitality, a green image of a city of mountains and waters, and a colorful image of a city of people, so that the world can know more about Chongqing and become an important window for the world to know about China.

"The shaping and dissemination of city image is a long-term process. The characteristics of information dissemination in the all-media era require that we should grasp the key points of city image dissemination and cultivate public awareness of city image." The relevant person in charge of the Municipal Cultural Tourism Commission said that, next, the strengths of the cultural tourism industry in our city in improving communication power include: making good use of the short video as a "grass planting machine" to enhance the communication power of the city image; Make good use of community communication and "fan" communication to stimulate tourists’ communication initiative; Docking urban context with cultural creativity and cultivating urban cultural IP; Integrate science and technology into tourism, realize the combination of soft culture and hard power, and let tourism products show their unique charm. (New Chongqing-Chongqing Daily reporter Han Yi)