[Click to view the high definition version of the promotional video]
Ruan Jingtian’s lightweight dress for modern young people
Vintage suit
Robe and jacket to coax the baby
[Click to view high definition atlas]
Last year’s Golden Horse Actor Ruan Jingtian and Golden Horse Chairperson Hou Hsiao-hsien jointly created the 2011 Golden Horse Film Festival promotional video. Ruan Jingtian served as this year’s Golden Horse Film Ambassador. When the executive committee asked Xiao Tian about his thoughts on the Golden Horse image advertisement, he shyly expressed his admiration for Director Hou for a long time. If possible, he hoped that Director Hou could personally serve as the director of this image advertisement. After Director Hou knew it, he immediately agreed and dispatched the entire team to tailor a short 30-second film for the new ambassador.
In the promotional video, Xiao Tian has a total of four shapes, including a robe and a coat, a military doctor’s suit, an old-fashioned suit, and the light dress of modern young people. Through different shapes, he shows the appearance of each period, and also contains the unique humanistic spirit of Taiwan. The film uses "modern" Xiao Tian to capture the surrounding scenery with an "old" Bolex camera, but the picture is like a backwards time, allowing Xiao Tian to experience different eras and identities, and has a feeling of "flowing light like shadow, a hundred years of instant".
When asked about Xiao Tian’s experience of working with Director Hou this time, he excitedly expressed that it was completely different from all his previous performances and had a lot of benefits. He sincerely hoped that after watching the commercials, he could feel the charm of the movie and participate in the Golden Horse Film Festival together. Director Hou was also very satisfied with Xiao Tian’s performance and cut out various versions for the first time. The 30-second version alone had three completely different styles, some realistic, some funny, and some lyrical. Audiences would be pleasantly surprised to find the differences in each other during the random broadcast of the Golden Horse Film Festival.
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