On July 28, the 20th China International Digital Interactive Entertainment Exhibition (ChinaJoy) in 2023 was officially opened at the Shanghai New International Expo Center. At the CEO meeting of Perfect World the day before the opening, Dr. Xiao Hong, Vice Chairperson of Perfect World Holdings Group, CEO of Perfect World, CEO of Perfect World E-sports and platform business, and Lu Xiaoyin, co-CEO and president of Perfect World Games, shared the stage to talk about "virtual and real resonance" and discuss the value of sustainable development in the industry.
Focus on the cutting edge of technology, let AI empower digital content intelligent leap
As a leading domestic digital merchandise enterprise, Perfect World has a keen awareness of cutting-edge technologies and has actively embraced intelligent technology applications such as AI in recent years.
"The relationship between e-sports and AI is very early and deep." Dr. Xiao Hong reviewed the important development nodes of artificial intelligence in the field of electronic sports with a historical perspective. He believes that in the future, driven by artificial intelligence, the training, content creation, production methods, experience scenes, etc. of e-sports will be continuously optimized and upgraded.
(The picture shows Dr. Xiao Hong at the CEO meeting)
Perfect World began its AI layout as early as 2017. This year, it established an AI center, headed by Lu Xiaoyin and led by the mid-platform technology department. The project producers were deeply involved and vigorously researched and promoted the learning and application of AI technology.
According to Lu Xiaoyin, Perfect World Games has applied AI technology to multiple aspects of the R & D pipeline, such as intelligent NPCs in the game, scene modeling, AI painting, AI storytelling, AI dubbing, etc. It has also self-developed and created virtual digital people, and has been selected as a model case for business innovation at the China Service Trade Union.
DOTA2’s entry into Asia will promote the e-sports movement to be further understood by the public
In September, the torch of the Hangzhou Asian Games is about to be lit, and the selection of seven e-sports competitions, including DOTA 2, into the Hangzhou Asian Games has also become a highlight of the Asian Games.
As the exclusive operator of DOTA2 and CS: GO in the Chinese mainland, Perfect World has made every effort to promote the entry of Dota into Asia. Xiao Hong said that Perfect World and myself have been actively promoting the development of e-sports and the entry of e-sports into Asia and the Olympic Games. Now 7 e-sports competitions, including DOTA2, have been selected for the Hangzhou Asian Games. I think it is a recognition of Dota as an event. With the help of the Asian Games, Dota will also return to the vision of more people. In a broader sense, the entry of e-sports into Asia not only means the further sporting of e-sports, but also promotes the popularization and standardization of this sport.
Talking about the expectations for the Asian Games, Xiao Hong said that for this Asian Games, we have two specific goals: First, let more people understand the game, which is the most basic point and the most intuitive meaning of the Asian Games window. Second, with the help of the Asian Games, DOTA2 will absorb more mature experience from the traditional sports system, which will promote DOTA2 to move closer to sports and build a foundation for future healthy development.
Deep integration of culture and products empowers the transmission of the pulse of the times
As content products, games, film and television and other digital entertainment have distinct cultural attributes. At this meeting, Lu Xiaoyin and Xiao Hong shared their profound insights on innovating and inheriting culture and resonating with the times.
"The cultural connotation is the soul, the cutting-edge technology is the body, the art style is the appearance, and the game will become a living body with flesh and blood and soul." Lu Xiaoyin believes that Chinese gamers should have a cultural consciousness, so that traditional culture can become fertile ground for Chinese gamers’ creativity.
(The picture shows Lu Xiaoyin at the CEO meeting)
"Over the years, Perfect World Film and Television has always adhered to the humanistic spirit and social responsibility as the guide, and strived to create high-quality content for the majority of audiences." Dr. Xiao Hong introduced the research of the main creative teams of the two foreign aid TV dramas, "Welcome to Mai Le Village" and "Happiness Grass", which went to Africa and Oceania respectively. Perfect World Film and Television will continue to launch high-quality film and television works in multiple fields and "serialization".
Digitalization empowers entities to drive sustainable development
With the spillover effect of digital technology and the empowering ability of digital merchandise, Perfect World Holding Group is empowering the digital intelligence ecosystem and the development of the real economy by integrating innovation.
In terms of promoting the transformation of cultural tourism, rural revitalization, and talent training, Perfect World Holding Group has launched "CityGame" digital and real integration immersive cultural experience, through various digital technologies, with virtual and real experience, allowing users to feel gamified and storyline immersive interaction; this year, it also reached a cooperation consensus with Jixi County, Anhui Province, and released a series of plans such as "Jixi Yuan Universe Rural Revitalization Demonstration Base"; Perfect World Education has cooperated with more than 600 colleges and universities across the country to provide a steady stream of talent support for the industry in a way that deeply integrates industry and education.