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Xinhua News Agency, Zhengzhou, April 17th Title: Huaiyuan "Green Change" and "Alkaline Capital" Rebirth —— Investigation on the Ecological Development of Tongbai in Henan Province

Xinhua News Agency reporter Li Peng

The Huaihe River originates from Tongbai Mountain in Tongbai County, Henan Province, and runs for thousands of miles. Moreover, a large trona mine which is rare in the world is buried underground at its source.

Behind the two business cards "Huaiyuan" and "Alkali Capital" is the fierce conflict between ecological protection and economic development. In recent years, under the guidance of the concept of ecological civilization, Tongbai county has driven Huaiyuan’s "green change" with the "green change" of industry, agriculture and culture, and explored a new way of coordinated development of economy and environmental protection.

Industrial "green change" drives the rebirth of "alkali capital"

To "turn green" in Huaiyuan, we must first "turn green" in industry. In the 1970s, geological experts discovered the first trona deposit in China in Tongbai County, which changed the development track of Huaiyuan. Subsequently, Tongbai County established the status of "China Natural Alkali Capital" with the resource advantage of "the world’s four largest natural alkali mines, with Tongbai taking the second place".

"Alkali is the basic raw material of modern chemical industry, and the discovery of trona is of great significance to China’s chemical industry." Ma Qianli, who followed his father’s footsteps into the chemical industry, is now the deputy secretary of the Party Committee of Henan Zhongyuan Chemical Co., Ltd., the largest natural alkali producer in China.

"Natural alkali has an advantage over chemical alkali production in cost." Ma Qianli said that it plays an important role in maintaining the competitiveness of a country’s chemical industry in the world.

In the new century, the aura of "China Natural Alkali Capital" has become the shackles of local development because of environmental pollution. "Green transformation" has become the only choice. After more than ten years of green technology research, "China Natural Alkali Capital" has been reborn.

Nowadays, in the chemical industry cluster area of Tongbai County, where there are many new factories, around the main business of sodium nitrate chemical industry, the industry has been rearranged, and the quality has been upgraded to the downstream, and "four eco-economic circular chains" have been gathered to solve the "old problem" of pollution.

Li Wu, secretary of the Party Working Committee of the Chemical Industry Cluster in Tongbai County, said that through the "four chains", the waste residue in the production of natural soda ash has formed a building materials industrial chain, the waste gas has formed a baking soda industrial chain, and the waste liquid has formed an industrial mixed alkali industrial chain. Even the waste water has been recycled and leached, and all the "four wastes" have been eaten dry and squeezed out.

Not long ago, the world’s largest single 400,000-ton baking soda production project was officially put into production here, and "China Natural Alkali Capital" was transformed into the world’s largest baking soda production base with a production capacity of over 1.2 million tons.

Agricultural "Green Change" Blows the Horn of General Attack on Poverty Alleviation

Poverty is another big threat to the ecological protection of Huaiyuan. For a long time, the indiscriminate mining and logging caused by poverty has always threatened the achievements of ecological protection of Tongbai. The "green change" of agriculture has become a top priority.

Shitouzhuang, Yuegou Village and Chestnut Garden in Chengwan Town are all in a ravine, which is a well-known tea-making village. In the 1950s and 1960s, the tea garden area in the three villages was as high as 40,000 mu at most.

At that time, Zheng Baomian’s father was the director of a tea factory in the village. However, with the masses going out in succession, tea gardens are becoming increasingly barren.

In 2013, Tongbai County established tea as a county-wide characteristic poverty alleviation industry, which made Zheng Baomian’s tea-growing and tea-making technology come into play. "When the tea cooperative was established in 2011, the tea garden did not have access or electricity, and one person insisted on it with a hoe." Zheng Baomian said that by 2016, the scale of tea gardens will continue to expand, the barren hills will be greener, and the annual output value of cooperatives will reach more than 5 million yuan.

Agricultural "green change" is full of vitality. Many able people see the hope of returning home to start a business. Han Tingwang, general manager of Danfeng Tea Development Co., Ltd., returned to his hometown in 2013 to set up a tea factory to drive farmers to grow tea. In 2018, the company covered three kinds of tea products: red, black and green, with an annual output value of more than 60 million yuan and a cumulative export of more than 300 tons of tea.

Mo Zhonghou, secretary of Tongbai County Party Committee, said that at present, Tongbai County has identified four characteristic poverty alleviation industries, namely "tea, shrimp, wormwood and fungus", among which "crayfish farming" alone has helped 2,705 poor households embark on the road of getting rid of poverty and becoming rich.

Cultural "green change" leads the new wind in Huaiyuan

The "green change" of workers and peasants has also driven "green culture" to become a new wind in Huaiyuan. In the northwest corner of Tongbai County, in September 2018, a Huaidu Park covering an area of nearly 500 mu crossed the Huaihe River and merged with the Linhuai Park on the other side, becoming the first choice for county residents to take a leisurely walk.

Three years ago, there were more than 100 villagers here, and domestic sewage became the burden of crossing the Huaihe River. In 2015, Tongbai County raised tens of millions of yuan to demolish villages and rebuild Huaidu Park. Lu Chenghao, secretary of the Party Committee of Chengguan Town, said: "Tens of millions of yuan have solved the problem of domestic sewage, and the government has shown its determination and courage to protect the environment."

Driven by the government, the volunteer team for protecting Huaiyuan is also growing. Pan Zhonghua, a teacher of Tongbai County No.3 High School who volunteered to protect Huaiyuan, initiated the establishment of the Environmental Volunteers Association in 2009. In more than 10 years, Pan Zhonghua’s volunteer team has grown to more than 200 people, and the ecology of Huaiyuan has also undergone new changes. "The river has been renovated, the forest coverage rate has been greatly improved, and wild ducks in the river can be seen everywhere."

According to statistics, under the guidance of the "green change" of culture, in recent years, Tongbai County has rejected more than 60 highly polluting projects, built 16 national and provincial ecological towns and 208 provincial and municipal ecological villages, and the forest coverage rate of the county has reached 51.7%.

In order to fully promote college graduates’ employment and entrepreneurship with higher quality, the city recently launched a special action of visiting enterprises by college secretaries and principals to promote employment. On May 26th-27th, Chen Zhijun, Deputy Secretary of the Party Committee of Chongqing Normal University, led a team to Yongchuan, signed an agreement with the district to build eight practice and employment bases, creating a good situation of mutual benefit and win-win.

▲ On May 27th, Chongqing Normal University signed a cooperation agreement with Yongchuan Big Data Industrial Park to jointly build a practice and employment base. Correspondent Chen Keru photo

During this period, Chen Zhijun and his party went deep into the fields of big data, education, cultural tourism and medical care, and conducted in-depth exchanges with relevant departments and enterprises. In this activity, the government, school and enterprise reached a number of multi-form, multi-level and multi-directional cooperation results on practical teaching, scientific research and achievements transformation, collaborative innovation, internship and employment, teacher training, and community activities. The Academic Affairs Office, Recruitment Office, School of Education Science, School of Geography and Tourism, School of Computer and Information, School of Journalism and Media, and Academy of Fine Arts of Normal University are the same as Yongchuan Middle School, Xinglong Lake Primary School, Big Data Industrial Park, Maternal and Child Health Hospital, and Tea School respectively.

During the event, Chongqing Yungu Yongchuan Big Data Industrial Park also held a "Surfing the Waves and Running Forever" double election meeting, which was attended by nearly 300 fresh graduates from Chongqing Normal University and Chongqing City Institute of Technology. The park provided 955 jobs for students to choose from.

It is reported that the Big Data Industrial Park has introduced 434 digital enterprises such as Zhongguancun Zhiku, Alibaba, Baidu Zhixing, China Putian, Renmin University Culture and Science Park, iFLYTEK Western Big Data Talent Education Base, Dawa Big Data Advanced Imaging Center, etc. In 2021, the output value reached 32.6 billion yuan, and the number of employees exceeded 19,000. It is the largest single big data industrial park in Chongqing, and has been successfully approved as the national small and micro enterprise entrepreneurship innovation demonstration base, Chongqing Big Data Industrial Park, China most dynamic software park and Chongqing cultural industry demonstration park.

Relying on the Western Vocational Education Base and Chongqing Big Data Industry Talent Alliance, the park also cooperated with 120 universities in Chengdu and Chongqing, Hubei and Guangxi to cultivate and reserve 32,000 digital industry talents. Innovate and build a "five-in-one" talent cultivation and retention model, that is, the cooperation and sharing of bases and alliances, the integration of talent training and talent certification, the integration of internship and employment tracking management, the integration of industrial achievements and teaching and research achievements, and the integration of competition selection and competition promotion, so as to smooth the "last mile of employment". In 2021, we jointly launched the service brand of "Chongqing Yungu Data Engineer" with China Federation of Industrial Economics, which was awarded as a national typical industrial economic service brand and included in the first batch of key training service brands in Chongqing. To undertake the research on the pilot project of vocational education teachers’ practice mobile station of the Ministry of Education, and as the only park station, it was selected as the first batch of pilot construction units of mobile stations in China. The park has also been approved as Chongqing Digital Economy Talent Training Base, Chongqing Software Talent Practice Training Base, Chongqing Software Public Service Platform and Yongchuan "More Sufficient and Higher Quality" Employment Base.

In the next step, Yongchuan District will continue to fully implement the strategy of strengthening the city with talents of the Municipal Party Committee, vigorously implement the strategy of strengthening the city with talents, speed up the pace of talent gathering, optimize the ecology of talent development, promote industrial innovation and upgrading, speed up the construction of a digital industrial base in the west, further strengthen in-depth cooperation with Heavy Normal University in the fields of "meta-universe" and "digital cultural creation", discuss the training plan for growing talents, jointly cultivate future industrial talents, and strive to create jobs for more than 500 people every year to help Yongchuan build into Chongqing.

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Haval Xiaolong is a medium-sized SUV with a body size of 4600*1877*1675mm and a wheelbase of 2710 mm. The body lines are smooth, the overall shape is dynamic, and the side lines are simple and smooth, showing a strong sense of movement. The front tread is 1583mm, the rear tread is 1587mm, and the front and rear tyre size are both 225/60 R18. It is equipped with fashionable rims, which further highlights the sense of movement of the whole vehicle. Whether on urban roads or rugged mountain roads, Haval Xiaolong can show excellent driving performance and stability, bringing drivers and passengers a more comfortable and safe driving experience.

Haval Xiaolong’s interior design is simple and atmospheric, with a leather steering wheel, which feels comfortable and supports manual up and down+front and rear adjustment. The central control screen has a size of 12.3 inches and is equipped with a voice recognition control system, which can control multimedia systems, navigation, telephones, air conditioners, skylights and windows. The front and rear rows are equipped with a USB/Type-C interface, which is convenient for charging and connecting devices. The seat is made of imitation leather. The main seat supports front-back adjustment, backrest adjustment and height adjustment (2-way), and the auxiliary seat also supports front-back adjustment and backrest adjustment. The rear seats are laid down in proportion, and the space can be flexibly adjusted as needed. Generally speaking, Haval Xiaolong’s interior design is simple and practical, with rich configuration, which can provide a comfortable driving experience.

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In the evaluation of the owner of car home, he mentioned that the appearance design of Haval Xiaolong is very eye-catching, and its face value is enough to hold up the scene, and the front face of the young sports is also very fashionable and beautiful. As a compact SUV, the design of Haval Xiaolong is undoubtedly very successful. It combines fashion elements and dynamic lines, making the whole car look very young, sporty and fashionable. In addition, Haval Xiaolong also performed well in terms of cost performance, not only the price is close to the people, but also the configuration is rich and the driving experience is excellent. It can be said that Haval Xiaolong is a very recommended compact SUV, which can meet the needs of young consumers in terms of appearance and cost performance. If you are looking for a stylish and dynamic SUV, consider Haval Xiaolong. I believe it will not let you down.

　　Orders, complaints, claims, profits, 26 yuan bought two tons of navel oranges, and a online celebrity blogger called on fans to "smash" orders of nearly 7 million yuan in a short time, which was suspected of smashing the fruit online shop "Guo Xiaoyun".

　　A few days ago, the online celebrity was exposed to more black history.

　　The Paper (www.thepaper.cn) noticed that a-(UID: 755875), a netizen involved and a blogger in online celebrity, bilibili, had published several videos to openly teach netizens to exploit loopholes, and bonus hunter benefited. At present, the blogger’s account has been banned by bilibili.

　　Blogger passerby A- account is banned. Source: Webpage screenshot

　　Some netizens said that the bonus hunter Party led by passer-by A- had "smashed" other businesses besides the online shop of fruit grower Guo Xiaoyun. For example, it has released videos such as 0 yuan buying 83 Burger King hamburgers, 9.9 yuan buying 30 ziqi Muslim meat muffins, 0.18 yuan buying 46.9 yuan imported fruit cereal from Jason, and 0.1 yuan buying 119 yuan lipsticks from flower fans. The above video contents are all for blogger passerby A- guiding fans to exploit loopholes in the merchant platform for profit.

　　The video of "0 yuan buys 83 Burger King Burgers" shows that blogger Passerby A- exploited the "loophole" of Alipay members’ redemption activities without limiting the number of redemptions, and Passerby A- sent the news to fans for profit, redeeming many times a day.

　　In this regard, some netizens commented that the activities can be properly participated, and don’t "kill" each other at once.

　　In addition to winning the burger king, they also won the McDonald’s. Blogger passer-by A- after seeing a McDonald’s free redemption activity, he changed his number and sent pictures at will during the activity, waiting for the redemption code. Within an hour, it means waiting for dozens of McDonald’s redemption codes.

　　The Paper noticed that the "bonus hunter" video released by Passerby A- didn’t mention specific merchant stores, but needed fans to introduce and guide and issue coupons after joining the group.

　　The Paper previously reported that recently, the Tmall store "Guo Xiaoyun Flagship Store" mistakenly wrote 4,500g navel orange from 26 yuan into 4,500kg due to operational errors, and was ordered by the "Wool Party" for nearly 7 million yuan in a short time, which led to the store’s closure and an apology letter "kneeling down" for mercy.

　　Screenshot of wool video. Source: Screenshot of bilibili blogger Passerby A-

　　Bilibili official Weibo released a message at 15: 46 on November 7th, saying that bilibili user "Passerby A-"(UID: 755875), after seeing the news that "26 yuan bought two tons of navel oranges", led fans to take advantage of the price loopholes of the merchants to make profits, which led to the direct closure of the store. After the incident, the website contacted the user himself to verify the relevant situation. The user himself admitted his wrong behavior, deeply reflected on the matter and apologized, and promised to make up for his mistakes. In addition, the user should be responsible for the social impact caused by his words and deeds, so his account in the station will be banned until he properly handles this incident.

　　Weibo, the official Taobao, also responded that Taobao had "protected" the store to avoid further losses after discovering the abnormal situation. And appealed to the buyers who placed the order to understand the difficulties of the store. "It is really unreasonable for 26 yuan to buy two tons of navel oranges. After all, there is no place to put them aside.".

　　Earlier, Bai Xiangfei, a lawyer of Shanghai Hanshang Law Firm, told The Paper that "bonus hunter" behavior is not illegal in general, but it is immoral. To some extent, it violates the principle of good faith in the theory of Civil Law, but it is difficult to hold accountable. However, if the "Wool Party" maliciously registers a large number of accounts and swipes them to "bonus hunter" by taking advantage of business mistakes or platform loopholes, it may be suspected of infringing citizens’ personal information and fraud. If there is deliberate speculation, it may be suspected of false propaganda; In the process of "bonus hunter", it may be suspected of fraud if there is a single bill, a false transaction and a subsidy for defrauding the platform.

Chupin company laboratory　

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"Hello, Lao Tie!" Before November 17th, probably no one would have thought that Cristiano Ronaldo would settle in Aauto Quicker and become a member of Laotie. When international superstars meet Aauto Quicker Laotie, there is always a little unrealistic feeling.

Founded in 2011, in less than ten years, Aauto Quicker has become a force to be reckoned with in the Internet industry, but labels such as "Buddhism" and "local flavor" have been bothering Aauto Quicker.

In June 2020, on the occasion of the ninth anniversary of the founding of Aauto Quicker, when "Ollie" shouted to his uncle, "Old Tie, there is nothing wrong, we are dust in the world, but we are our own heroes", most people knew what Aauto Quicker was like in its original ecology.

In fact, since June 2019, Aauto Quicker, who has always been a "Buddhist", is tearing off his "slow label" and turning to a wolf. Aauto Quicker has been accelerating its development, launching the Aauto Quicker Extreme Edition, cooperating exclusively in the Spring Festival Evening, inviting stars such as Jay Chou and Cristiano Ronaldo to settle in and trying to break the circle.

On November 5th, Aauto Quicker officially submitted a prospectus to the Hong Kong Stock Exchange, intending to be listed on the Hong Kong Stock Exchange, which is expected to become the "first short video share". It is reported that Aauto Quicker plans to raise 5 billion US dollars with a target valuation of 50 billion US dollars.

Aauto Quicker can’t catch up with the number of users in Tik Tok in five years.

When it comes to Aauto Quicker, the topic always seems to elude its rival Tik Tok. Even on the day when Aauto Quicker submitted the prospectus, ByteDance announced that it was negotiating a new round of financing with a total amount of US$ 2 billion and a valuation of US$ 180 billion to promote the listing of mature businesses such as Tik Tok, Watermelon Video and Today’s Headlines in Hong Kong.

ByteDance doesn’t seem to be short of $2 billion. According to previous foreign media reports, the byte revenue in 2019 was $18 billion, and $2 billion was just a month and a half. Bytes of this news, is nothing more than trying to steal the limelight in Aauto Quicker, short video two giants also want to compete in the IPO.

In the first half of 2020, Aauto Quicker has 302 million DAU (daily active users) and 776 million MAU (monthly active users), making it the second largest short video platform in the world. The first is Tik Tok. By August 2020, the DAU of Tik Tok has exceeded 600 million.

Compared with Tik Tok, the development of Aauto Quicker is obviously much slower. After all, Tik Tok is a product launched five years later than Aauto Quicker. Aauto Quicker’s slowness is related to CEO Su Hua and founder Cheng Yixiao.

Cheng Yixiao, who is known as the "Zhang Xiaolong of Tiantongyuan", is not good at talking. Zhang Fei, an early investor in Aauto Quicker and Wuyuan Capital, commented on him as "a little boring". Suhua, who joined Aauto Quicker later, is also a Buddhist, and they are very restrained in product design based on the principle of "not disturbing users".

Cheng Yixiao is an idealistic product manager. When GIF Aauto Quicker was founded in 2011, Weibo’s forwarding function was very popular, so it was very easy to copy it. But Cheng Yixiao thinks that once forwarded, the head effect will be obvious, and there is no way for everyone to be seen fairly. Therefore, Cheng Yixiao resolutely does not do the forwarding function.

Like Cheng Yixiao, Su Hua is also a person who cares about fairness and equality. He once said, "Aauto Quicker does not exist for stars, nor does it exist for big V." In this way, fairness and inclusiveness became the gene of Aauto Quicker. Under such values, Aauto Quicker adopted a double-column model to increase the chances of users’ anti-election, without a content operation team, without deliberately guiding the topic of explosions, and treated users equally, without supporting a big V in the head, and even limited the flow of head videos.

Guosheng Securities reported that the decentralized distribution mode of Pratt & Whitney in Aauto Quicker determined the slow and steady growth of its users. It took Aauto Quicker six years to break through 100 million DAU, while Tik Tok only took 17 months.

Tik Tok’s philosophy and playing style are completely opposite to that of Aauto Quicker. Zhang Yiming thinks that the information of mobile Internet is exploding, and users have too many choices, so algorithms need to be involved to screen out the needed information for users. Tik Tok’s recommendation mechanism is that all newly released videos will be allocated to the initial traffic pool, and based on the activity generated by the video, the platform will conduct multiple rounds of drainage for the videos with good performance.

In the first half of 2018, Tik Tok made a breakthrough from 30 million to 100 million and then to 150 million through a large number of advertisements and promotions, and realized the process of "falling behind-tying-overtaking" Aauto Quicker. In the face of the menacing Tik Tok, Aauto Quicker’s own user growth suddenly stopped, and DAU lingered around 100 million for half a year, which made Aauto Quicker very passive.

Aauto Quicker in Buddhism became a wolf.

In the world of Internet, growth means everything. Looking at Tik Tok, Su Hua and Cheng Yixiao, who have always been a Buddhist, couldn’t sit still.

In June, 2019, Su Hua and Cheng Yixiao sent an internal letter, in which they expressed their dissatisfaction with the status quo in Aauto Quicker, believed that it must be changed, and called on all staff to enter a state of combat.

The internal letter wrote:

Behind the seemingly good numbers, we see a deep hidden danger: we are no longer the fastest team. In the process of growing up, our muscles begin to become weak and slow down, and our perception of connection with users is weakening.

Yes, we are very dissatisfied with the present situation. Loose organization, Buddhist attitude and "slow company" are becoming our label. This makes us sleepless. Since the end of last year, from the two of us, the management of Aauto Quicker has made a profound introspection and reflection.

As a result, the "K3" campaign in Aauto Quicker officially started, and the "Buddhist" Aauto Quicker turned to "wolf" and set the goal of achieving 300 million DAU before the Spring Festival in 2020, with Tik Tok as the sword.

In order to increase users, Aauto Quicker made a compromise in product design.

In August, 2019, Aauto Quicker launched the Extreme Edition, which adopted new modes such as "inviting friends to get cash rewards", "signing in, watching videos and getting red envelopes", and added a single-column big-screen recommendation mode.

According to media reports, Aauto Quicker has set its strategic direction in early 2020, namely, up and down, south and industrialization. Among them, up and down refers to the content that can be infinitely up and down according to the algorithm recommendation like Tik Tok, which enhances the sense of immersion.

In August, 2020, one year after the release of Aauto Quicker Extreme Edition, DAU exceeded 100 million. In the same month, Aauto Quicker APP upgraded to version 8.0, and the product interface has undergone the biggest change in 9 years. The mode of single-column up and down and double-column click-and-click has been introduced, and the "Tik Tok" of Aauto Quicker has achieved results. However, Tik Tok is also "Aauto Quicker-oriented", and has introduced a double-row click mode to increase the stickiness of private domain, and the two sides have infiltrated each other.

However, for the sake of user growth, Aauto Quicker paid a lot of money. In the first half of 2020, Aauto Quicker’s sales expenses were 13.71 billion, up 354.0% year-on-year. The sales expenses were mainly used for the marketing and promotion of Aauto Quicker Extreme Edition and other applications, and brand promotion. It is mentioned in the prospectus that the sales expenses will continue to increase in the foreseeable future. After all, higher user growth rate means higher valuation.

In the Spring Festival of 2020, Aauto Quicker invested 4 billion yuan to reach an exclusive interactive cooperation with the Spring Festival Gala. According to Questmobile data, the gap between Aauto Quicker and Tik Tok DAU once narrowed to 60 million on the Spring Festival Gala, but after the Spring Festival, the gap widened to 100 million. With the peak of Spring Festival traffic, Aauto Quicker achieved the goal of 300 million DAU, and Tik Tok DAU exceeded 400 million.

Since 2020, in order to change the public impression of "rustic flavor", Aauto Quicker has continuously invited stars to settle in. The biggest player in the first half of the year was undoubtedly Jay Chou. Jay Chou, who didn’t even open Weibo, settled in Aauto Quicker and conducted a magic live broadcast. Recently, Cristiano Ronaldo officially settled in Aauto Quicker. In the video, Cristiano Ronaldo greeted everyone with "Hello, Lao Tie" in Chinese.

(Source: orient securities Research Office)

In the first half of the year, the most admirable thing about Aauto Quicker’s product promotion was probably the promo "Seeing". After bilibili’s "Back Wave" promo "overturned", Aauto Quicker found Uncle Ollie to make "See", which marked "Back Wave" and made Aauto Quicker’s original content out of the circle.

Commercialization is a bit fast.

In 2016, Aauto Quicker began to explore commercialization, and it took five years after its establishment to realize it. It can also be seen that Su Huacheng and Yixiao are quite Buddhist. However, the speed of commercialization in Aauto Quicker is very fast.

From 2017 to 2019, Aauto Quicker’s revenue was 8.34 billion, 20.30 billion and 39.12 billion respectively, with a compound annual growth rate of 116.6%. In the first half of 2020, the revenue was 25.32 billion, a year-on-year increase of 48.2%. At present, Aauto Quicker is still in a period of rapid growth.

It is said that Su Hua and Cheng Yixiao reached a consensus before 2018, and divided the driving force of Aauto Quicker’s income jump into three-stage rockets, namely live broadcast, advertising and e-commerce.

At the beginning of commercialization, Aauto Quicker chose live broadcast as the main method in live broadcast and advertisement. The advantage of live broadcast is that it takes into account the content and interactive experience while realizing it. In contrast, the realization of advertising is easy to disturb users, which is not in line with company values.

In the first two years of commercialization, live broadcast revenue accounted for more than 90%. In the first half of 2020, the live broadcast revenue was 17.35 billion, a year-on-year increase of 17.0%; The average monthly paying users reached 64 million, up 33.1% year-on-year. However, the average income of monthly paying users of live broadcast was 45.2 yuan, down 12.1% year-on-year.

The revenue of live broadcast business has slowed down, and advertising and e-commerce have become new power points. In 2019, after Ma Hongbin took over the commercialization of Aauto Quicker, he made a drastic reform in the commercialization system, and opened up everything to serve advertising. In 2019, Aauto Quicker’s online marketing revenue was 7.42 billion, a year-on-year increase of 345.5%; In the first half of 2020, online marketing revenue was 7.16 billion, a year-on-year increase of 222.5%. Advertising revenue increased from 4.7% in 2017 to 28.3%.

In these two businesses, Tik Tok and Aauto Quicker are the opposite, with Tik Tok accounting for a high proportion of advertising revenue and a low proportion of live broadcast revenue. But this does not prevent both companies from making efforts in e-commerce business. The unique "old iron culture" of e-commerce in Aauto Quicker has created the "top private domain traffic" in the live broadcast industry, so that Aauto Quicker can go faster than Tik Tok in the live broadcast business.

In 2018, Aauto Quicker launched the e-commerce business, after which this business began to grow rapidly.

In 2020, the original GMV target of e-commerce in Aauto Quicker was 100 billion. However, with the entry of Tik Tok and setting the GMV of e-commerce in Tik Tok at 200 billion, Aauto Quicker quickly raised the GMV target to 250 billion. In August, 2020, the DAU of e-commerce in Aauto Quicker exceeded 100 million. In the past 12 months, the cumulative order volume of e-commerce in Aauto Quicker ranked fourth in the industry, second only to Taobao Tmall, JD.COM and Pinduoduo.

In the first half of 2020, the GMV contributed by Aauto Quicker e-commerce platform was 109.6 billion, and in 2018, it was only 97 million, an increase of more than 1,000 times in two years. The average monthly repurchase rate of users in Aauto Quicker is over 60%.

However, under such a high GMV, the income of other businesses including e-commerce is only 810 million. Based on this, the monetization rate (income /GMV) of e-commerce in Aauto Quicker is only 0.7%, which is incredible, because Pinduoduo is 3%, and Ali and JD.COM are even higher.

The positive aspect of the monetization rate of 0.7% is that there is a lot of room for improvement in the future. The negative aspect is that Aauto Quicker e-commerce has only earned shouts for the time being, and has not made much contribution to revenue.

In addition to the low monetization rate, quality problems also plague Aauto Quicker e-commerce. On November 19th, "The bird’s nest sold by Simba was detected as sugar water by Wang Hai" was posted on the hot search. Wang Hai, a professional counterfeiter, claimed that the bird’s nest sold by Simba had zero protein content, which did not meet the standard of "protein content in bird’s nest is about 30%-50%" in the quality regulations of bird’s nest.

In Aauto Quicker, you don’t have to know Viya and Li Jiaqi, but you have to know Simba. Simba, the "first brother of Aauto Quicker", boarded a hot search because of commodity fraud, which will undoubtedly have a negative impact on e-commerce in Aauto Quicker.

The full text is over, thank you for reading.