Lee Wan is the younger brother of South Korean actress Jin Taixi. In 2003, he performed the same TV series "The Stairs of Heaven" with Jin Taixi, playing Shen Xianjun’s boyhood, and successfully made his debut in the entertainment industry. In 2005, he cooperated with the mythical JUNJIN to "Go to the seaside". In 2006, he participated in a Japanese film, and the film was also shortlisted for the Tokyo Film Festival. Since 2010, he has served in the Korean National Defense Propaganda Institute and retired in 2012. In 2013, he starred in "Because I haven’t broken up yet" and returned to the TV screen. The Battle of Yeonpyeong will also be his first work to return to the big screen after his retirement.
标签： 上海外围工作室
How much of the Japanese whisky you drink is to pay for the marketing cost？
Original Zhou Xueling’s research on going to sea in Yuanchuan
In recent years, the reputation of Japanese whisky has risen. Five years ago, the cheap whisky cost dozens of dollars, but now it costs more than 800 dollars. In 2005, the limited edition Yamazaki sold for $7,000 for 50 years, and in 2018, it was auctioned for $340,000. This increase will make Maotai cry for big brother.
▲ The record-breaking Yamazaki has turned 38 times in 13 years in 50 years.
However, just over a decade ago, Japanese whisky was just a neglected category, and Japanese manufacturers closed down one after another or sold themselves to foreign companies because of unsalable sales. No one expected that there would be today’s grand occasion.
So, is a bottle of Japanese whisky of several thousand dollars an IQ tax? How did it get fired to its current high position? What elements do you need for a wonderful marketing hype?
Let’s start with a conclusion. At this point, the price of Japanese whisky is far more than the drinking value, but it has financial attributes like assets such as houses, stocks and futures. Therefore, the analysis of its speculation path, just like the analysis of all financial assets that can be speculated, cannot be separated from four elements, namely:
A series of unique narratives that are generally accepted,
A handful of dealers with concentrated chips,
A large group of speculative hot money,
And an objective scarcity.
Here, you can pause and think about whether diamonds, Maotai, Bitcoin and school districts have all these four elements, or which one is missing.
Next, we will explain them in order to see how they create the myth of Japanese whiskey one by one.
| Narration
YCCHUHAI
The first is narrative, an infectious narrative can shape people’s cognition, and the unified cognition of a group of people is value. A group of people think that something is valuable, then it is valuable.
And if narrative is to be convincing and interesting, we should start from both rationality and sensibility.
Japanese whisky builds rational cognition by winning prizes. In 2001, a professional whisky magazine in Britain held a wine tasting contest. Among 293 whiskies sent by manufacturers, a whisky from Japan was rated as the first. In the same year, another Japanese whisky also won the gold medal in the internationally renowned liquor competition IWSC.
▲ Japanese whisky is emerging in Europe.
Write down these two test sites. I will take the test later. This is the first time that Japanese whisky beat Scotland on the international stage, and it began to gain the attention of European fans, and in the next 20 years, it continued to win large and small awards.
However, although there are more and more awards, there is a big difference between rational cognition and non-cognition. If there are more, it will be numb. Therefore, it is necessary to rely on perceptual cognition, like multiple dreams in Inception, to implant an idea into people’s hearts with a large number of stories.
The most widely circulated story of Riwei is the magical wooden cask with water.
The barrel used for traditional whisky is oak, which is not available in Japan. Generally, it was imported from North America and Europe. The supply was interrupted during World War II, so we had to look for local substitutes. Finally, we found the water wood in Hokkaido, which seemed to be a last resort at that time, because it was not well sealed, the original wine was easy to leak and volatilize, and the aroma released in the first few years overshadowed the wine, which was very poor. So as soon as the war was over and the supply of oak resumed, the winery immediately put this inferior barrel aside.
Unexpectedly, 20 years later, Riwei became a friend of time. People accidentally opened the wooden barrels of water from the abandoned warehouse and found that the strong taste of the past had become only a faint sandalwood and incense, full of mysterious oriental flavor. This underwater wood has become a unique feature of Japanese whisky.
This counter-attack story was relished by whisky lovers, and the aroma of water chestnut was introduced to Mengxin as the characteristic of Riwei, but I didn’t know that I was just a spreading node of the story.
So these are the means by which Riwei establishes rational and perceptual cognition. The most direct and effective way of rational cognition is to look for authoritative endorsement, and well-known events belong to this link. Perceptual cognition needs to get to the heart of human nature, like the unsuspecting water bucket finally winning. This reversal is just like Maotai’s counterattack from loss to national wine, which is a story that most people like to hear.
In addition, the story will tell you that the water used by Riwei is the mountain spring of Japanese tea ceremony, the brewery is located in the unique terrain and climate of Japan, and the filtering material is bamboo instead of peat.
It is true that these factors will lead to objective differences in taste, but such subtle differences, ordinary people drink, "tasted, but it seems that they have not tasted", and drink after accepting the above emotional narrative, "it is worthy of the taste of sandalwood, temples, bamboo forests and clear springs!"
However, how did this series of infectious narratives form and how did they get their first spread? This is the second element, the banker.
02 | banker
YCCHUHAI
When we say that there are bookmakers in a market, we mean that most of the chips are concentrated in the hands of a few people. Only by controlling most of the chips can the holder ensure that he will not make wedding clothes for others and have the incentive to invest in speculation. Just like De Beers, a diamond giant, is willing to spend a huge amount of advertising money to tell you that "diamonds will last forever" because it once monopolized 85% of the world’s diamond supply.
It is in this situation that Riwei took off. In 2010, there were only nine breweries in Japan, and nine were concentrated in the hands of several companies. Suntory alone accounted for the most famous three, compared with more than 130 in Scotland. Therefore, Japanese companies have the motivation to spread the story of Japanese whisky with great fanfare.
Suntory has brand ambassadors in all parts of the world, and spends nine months every year holding tasting meetings everywhere, telling the stories of mountain springs, climate and bamboo to whisky lovers, collectors and major association media over and over again, so these well-designed narratives can be spread all over the world.
If this example is not direct enough, then look back at this picture.
The third wine comes from the legendary distillery in Japan, Karuizawa. The distillery was shut down in 2000, but it left more than 300 barrels in stock. Since 2011, it has frequently appeared in the auction market, and in 2020, it was auctioned for 430,000 US dollars a bottle.
Then why did the cocktail party that had been shut down before suddenly spread all over Europe? Because the publisher of the magazine (the first one) that first recommended Japanese whiskey, in 2011, all the stocks of Karuizawa were sold, and Amway this wine began to spread to the European whisky circle.
This shows that Japanese whisky has long had enough gimmicks and strength, and there have long been people who know how to appreciate it and promote it, but it was not until this person became a banker that he was motivated to promote it for Karuizawa.
To sum up, around 2010, the domestic production of Japanese whisky was monopolized by several enterprises, and the overseas inventory was monopolized by one company, and the chips were quite concentrated. This represents that Riwei is a market with a bookmaker, so the internal motivation of story-telling speculation was found.
However, it is not enough to have a banker in a market. Only when a third party responds to your hype with real money can we prove to the spectators that this is not a banker’s entertainment, and we can really revitalize this market, attract more funds and form a snowball-like growth.
This third party, usually in the stock market, is called hot money.
03 | Hot money
YCCHUHAI
Japanese whisky has ushered in a number of professional hot money, the most representative of which is a private equity fund called Platinum Whiskey Investment Fund.
▲ When the fund is issued, promote the increase of whisky after 2011.
Specializing in such assets as single malt whisky. This fund was established in 2014, and in the following seven years, the annualized rate of return was 17%, which was as good as Kun Kun, who everyone loved.
One of the most profitable assets is 300 bottles of karuizawa aged for 30 years, and made a net profit of 300% after three years.
This is the continuation of the previous one. The hot money took the goods from the banker and responded to the banker’s shouting with real money. At the same time, the story of earning three times in three years has become another signboard, attracting more funds to concentrate in this market, forming a phenomenon that the more the price rises, the more the market buys it.
Of course, with stories, bookmakers and hot money, you can really hype up a myth of soaring in a short time, but it has been ten years since Japanese whisky emerged, and there must be a real factor supporting its price for a long time, and this is the last point we want to talk about, scarcity.
04 | scarcity
YCCHUHAI
Scarcity is the reason why buyers are willing to advance wave after wave to receive goods, and it is also the premise that hot money is willing to help bookmakers earn money, because no one wants to spend a lot of money to buy a rare baby, and it turns out that there is a steady supply of everything in the market.
Japanese whisky, on the other hand, has an objective guarantee in terms of scarcity, because the upper limit of annual wine production is determined by history.
For example, Yamazaki’s 18-year-old wine refers to the wine that has matured for more than 18 years, so the upper limit of the annual wine produced now depends on how much wine was brewed in the winery more than ten years or even decades ago. The previous 12 to 40 years, that is, from the 1980s to 2010, coincided with a whole period of Japanese whisky industry trough.
In Japan, the consumption of spirits basically consists of shochu and whisky. Before the 1980s, whisky was a symbol of successful professionals in Japan, while shochu was considered as a drink for the bottom of society. However, in the early 1980s, shochu was marketed to young people, and the low-end label was packaged as "Drinking shochu is a rebellion against the stereotype of the older generation", which occupied the minds of young consumers and made the sales of Japanese whisky drop by 15% for the first time in two years.
▲ The shipments of shochu and whisky reversed in the early 1980s.
The second blow came from scotch whisky. In the late 1980s, the European Commission started tariff negotiations with Japan, and Britain, a powerful country, first considered its own whisky export, which pushed Japan to significantly reduce the tariff on scotch whisky, making Japan lose its cost performance. When the new tariff was implemented in 1989, the sales of scotch whisky in Japan soared by 56%, while the sales of Japanese whisky were cut by half in five years.
The third blow came in the 1990s, when Japan’s economy was in decline for 10 years, followed by 20 years and 30 years … Anyway, the office workers waving 10,000 yen taxis on the streets of Tokyo never recovered, and they were just the key customers of whisky.
Therefore, Japanese whisky was first severely attacked by soju and Solvay, and then experienced the low tide of consumption of the core audience. In the case of shrinking market year after year, any Japanese winery had to reduce its production. That’s why Karuizawa, which had great potential in 2000, had to be shut down, and why there were only nine whisky breweries left in Japan by 2010, showing the monopoly pattern mentioned above. Er, is it closed?
05 | epilogue
YCCHUHAI
So, after all, we string together four elements: the value of Japanese whisky comes from market consensus, and the establishment of market consensus depends on a series of infectious narratives. The design and promotion of these narratives need the banker, and the banker needs the hot money to carry the sedan chair to tell the story, and the hot money is willing to enter the market because of the objective scarcity of this asset.
But it is hard to say whether this logic can continue in the future.
Around 2016, the surge in Japanese whisky exports stimulated the old wineries to put into production and the new wineries to enter. By 2020, the Japanese prestige factory has more than doubled, and the supply and demand relationship in the next five years and ten years is not optimistic even for the sellers themselves, like the whisky fund mentioned earlier. It was liquidated in September last year.
What’s more, whether it is because of the recognition of the so-called exquisite and elegant taste of Riwei, or because of its increase in the auction market, people are scrambling to pursue Japanese whisky, which is essentially based on a constructed dream. Luxury goods are a business selling dreams, which makes buyers think that tasting Japanese whisky is to feel exquisite Japanese culture, experience elegant life and have the possibility of getting rich overnight.
However, in the epidemic that lasted for two years, the global GDP growth rate fell to the bottom. As a result, 100 million people have fallen into extreme poverty, but the net assets of global billionaires have increased by 3.6 trillion euros with the monetary easing of various countries, and the gap between the rich and the poor has widened rapidly.
▲ "Billionaires’ wealth ratio surged during the epidemic"
The last time the same situation happened was in the United States in the 1990s. After the Gini coefficient soared to 0.43, only a quarter of the people in the United States in 1996 believed that life would be better in the future, and the consciousness of rational consumption recovered accordingly. The number of rich careerists on which the luxury goods industry depends has been greatly reduced, so it has been greatly affected.
▲ In the early 1990s, the polarization between the rich and the poor in the United States was sharp.
Then, when this round of economic recession and the tide of widening gap between the rich and the poor are reopened, who should luxury goods sell their dreams to? Can Japanese whisky piled up by dreams continue the myth of growth?
▲▲▲▲▲
Author/Zhou Xueling
This is the 187th original content of Yuanchuan’s research on going to sea.
Original title: "How much Japanese whisky do you drink to pay for marketing costs? 》
Read the original text
Liu Yifei played Yu Ji’s true feelings are hard to pull away, and playing the pipa on the spot is pure and moving
Play the lute
Director and starring Liu Yifei guest show
Directed by Hong Kong young martial arts master Li Rengang, the ancient costume giant "Hongmen Banquet", which gathers many celebrities and big names, has officially opened a banquet on the 30th. The film is based on the famous "Hongmen Banquet" in history as the core of contradictions, but the director has repeatedly made a subversive adaptation of history. The film is also called by Li Rengang as the best movie he has ever made.
A few days ago, director Li Rengang and starring Liu Yifei came to the movie channel "Love Talk Movie" to tell the story behind this "unsolved case through the ages". Wang Yuechuan, a doctoral tutor of the Chinese Department of Peking University, and Qiu Xiaoyu, a beautiful woman live streaming host of China Radio International, came to "go to the banquet". This special dinner can be said to be very lively. Liu Yifei performed the "half-covered pipa" version of Yu Ji on the spot. The "shop assistant" also served hot meals and sweet wine to the guests. Everyone raised their glasses to wish the movie a big box office sale.
Alternative thinking between winning and losing
The story of the "Hongmen Banquet" was only a few hundred words recorded in the history books, but it became an unsolved mystery that people talked about for thousands of years. Liu Bang’s 100,000 men and horses competed against Xiang Yu’s 400,000 soldiers, and the disparity in strength was obvious. In the end, Xiang Yu fell short and hated Wujiang. Among them, Liu Bang and Xiang Yu’s characters and styles of action have their own distinct characteristics, but history tends to sympathize with the losers, so people always have a better impression of Xiang Yu than Liu Bang. In the movie "Hongmen Banquet", director Li Rengang used the camera to express another kind of alternative thinking between winning and losing: "Although it is a very familiar subject, the historical record is relatively simple. I have carried out artistic processing of the historical story, connecting the original suspense according to a reasonable imagination. There are also losers who do not necessarily lose everything. Winning also pays a lot of price. This is the angle from which I shot" Hongmen Banquet "."
Liu Yifei’s version of Yu Ji’s true feelings are hard to separate
Among the many characters in the film "Hongmen Banquet", Yu Ji is the only female image. Li Rengang revealed that when the actors were selected, Liu Yifei was almost unanimously cast as Yu Ji. In his opinion, Liu Yifei’s image and temperament are very consistent with Yu Ji. At the same time, Liu Yifei’s fully immersed emotions in the performance of the role can easily capture the hearts of the audience. She is very good at acting with real feelings, and finally even to the point where it is difficult to separate. The joys, sorrows and sorrows of the characters affect her, and she can render her emotions very well every day.
Liu Yifei also confessed that the Yu Ji she plays is a sincere woman. Xiang Yu is a real man with flesh and blood in the play. Liu Bang also has his own personality charm. Liu Bang has a good impression of Yu Ji, but Yu Ji has a soft spot for Xiang Yu. The feminine beauty contains a very strong personality and is a three-dimensional and vivid ancient female image. As for the director’s affirmation of her acting skills, Liu Yifei modestly expressed that she still has a lot of room to play, and she should especially thank the director for his care, especially on the set to pay special attention to protecting the emotions of the actors. At the scene of the show, Liu Yifei also picked up the pipa played by Yu Ji in the film, and with the music of "Ten Faces Ambush", Fuqin performed Yu Ji who "still hugs the pipa and half covers her face".
"Little Dragon Girl" does not play Daiyu and Baoyu
Since her debut at the age of 14, Liu Yifei has played many roles that have left a deep impression on the audience, whether it is Bai Xiuzhu in "Golden Dust Family", Wang Yuyan in ", Xiaoqian in", or Jin Yanzi in ", Song Xiaoqing in", every image has witnessed her growth. Nearly 10 years of debut experience have transformed Liu Yifei from a fresh and refined "little dragon girl" into a popular superstar. Under the shroud of halo, Liu Yifei appears very calm. In her opinion, physical hard work is not the real challenge brought to her by work. Cultivating her ability to think independently is the direction she has been working hard for all these years.
The fans at the scene expressed their admiration and encouragement for Liu Yifei, and Qiu Xiaoyu suggested: If you shoot Dream of Red Mansions again, the director must not miss Liu Yifei, she is Lin Daiyu’s best choice! Liu Yifei smiled playfully: "I don’t think I am like Lin Daiyu at all. If I had to choose, I would definitely choose to play Jia Baoyu!" This made the atmosphere of the show lively. And what surprises will Liu Yifei play Yu Ji in "Hongmen Banquet" bring to everyone this time? I hope everyone will go into the theater and experience it carefully.
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Andy Lau, Wang Junkai, and Wang Yibo’s new works are unveiled, and the Chinese film market is very lively
1905 movie network feature "Old Drama Bones" Andy Lau, Koo Tianle, and Zhang Jiahui have joined forces to make Hong Kong films again. The "new generation" Wang Junkai, Wang Yibo, and Wang Yuan have bravely challenged themselves on the screen. Chen Sicheng and Ning Hao not only have new directors’ works exposed, but also their projects as producer support have also appeared one after another…
On the second day of the 24th National Film Promotion Conference, many well-known film companies such as Maoyan Film, Bona Film, Huayi Brothers, Ali Film, Beijing Wonderful, Wanda Cinemas (in the order of appearance) took turns to appear, and one after another wonderful masterpieces were exposed. Surprise after surprise, star-studded. The Film Channel Financial Media Center specially launched the live broadcast of "Assemble! Chinese Movies – Directly Hit the 2023 China Hengdian Film and Television Festival" to record the whole process and directly hit the grand occasion.
What new films are worth looking forward to in the future? Let’s take a look!
Hong Kong star shines
Andy Lau "Double New Year’s Eve" Zhang Jiahui"Burst Point."file setting
Andy Lau’s attitude as a model worker did not decrease. He starred in "Goldfinger", "Stealth", "Mr. Red Carpet", "Eastern Wall Street" and "Crisis Route" at the promotion meeting. The latter two are expected to meet the audience next year.
"Goldfinger" has been set for December 30. Tony Leung and Andy Lau ushered in the "Union of the Century" after 20 years.According to the film, both characters have prototypes, one is a legendary figure who earns 10 billion with 100 yuan of principal by virtue of wisdom, and the other is a stubborn police officer who spends 200 million yuan and spends fifteen years looking for the truth. The film is by"Infernal Affairs."directorZhuang WenqiangDirected, it lifted the black veil of Hong Kong’s golden age.
"Stealth" will also be released on New Year’s Eve (December 29). Police and bandits fight, undercover stealth, the film’s selling point is the "dark web" element, and drugs are secretly sold through the Internet. Andy Lau volunteered to play the villain after 16 years. The police team that arrested him consisted of Lin Jiadong, Ren Dahua and Peng Yuyan.
Another "model worker", Zhang Jiahui, also kept moving.At the promotion meeting, the crime action movie "Burst Point" was officially announced on December 8.Lin ChaoxianHe served as a producer for the first time and cooperated with Zhang Jiahui again after 9 yearsThe Mekong River InitiativeThen re-explore the theme of police crime.
The film focuses on the "hardcore" Hong Kong style, with the anti-drug as the entry point, and the action drama punches to the flesh. Chan Weiting will challenge a new role and play on the same stage as Zhang Jiahui, and Liang Luoshi, who has not been seen for a long time, will also appear in the film.
Two other crime-themed films, "Angry Tide" and "Rebirth," also starring Zhang Jiahui, focus on raw and hot. Both films are the work of Ma Yuke’s transformation director, and Zhang Jiahui and Ethan Ruan are partners. "Angry Tide" has been named "New Order" and "True Color". The script has been refined for eight years and is expected to be released this year. "Rebirth" is scheduled to be released next year.
The full lineup of "The Guardian" was exposed. Gu Tianle joined hands with Peng Yuyan, and Lin, Zheng Zeshi, Zhou Xiuna, Hong Jinbao, Lin Baoyi, etc. escorted the film. The film started in August this year.
The crime comedy "Temporary Robbery" starring Guo Fucheng, Lin Jiadong and Ren Xianqi has been set for release on January 19 next year.
Famous new works
Chen SisincereGao QunshuPickMaijianovel
Ning HaoGuan HuRetrieve "Good Show"
The creative enthusiasm of the backbone of Chinese film continues unabated.
"Decoded," directed and written by Chen Sicheng, has been announced for release in 2024. Adapted from the novel of the same name by Mai Jia, the film tells the story of China’s nuclear program in the last century being strangled by the US hegemony, and Rong Jinzhen is involved in a thrilling Sino-US password war.
Liu Haoran once again collaborated with Chen Sicheng to play the mathematical genius Rong Jinzhen, looking forward to more official announcements of the cast.
Also adapted from Mai’s novel of the same name, Gao Qunshu finally released "The Wind" sister book "The Tip of the Knife". The story takes place in Nanjing in 1940. Zhang Yiyu plays a double agent in the film. In terms of shooting time, "The Tip of the Knife" predates "On the Cliff" and is the first spy movie he starred in.
"Mr. Red Carpet" directed by Ning Hao is about to brave the New Year. Ning Hao plays the director and Andy Lau plays the star. The two make movies in the movie and brave the film festival. "Liu Weichi" played by Andy Lau is the "collective" of Andy Lau + Tony Leung + Stephen Chow. Spicy comments on entertainment circles, bold open wheat. Ning Hao Andy Lau joins hands to play absurd comedy.
Chen Kexin has no new works since "Winning" in 2020, and "Sauce Garden Lane" directed by him and starring Zhang Ziyi is about to start…
Director Guan Hu’s new work "Dog Array" is also officially announced this time, and is expected to meet the audience next year. This is his new work independently directed after "800". The film starred Peng Yuyan, Tong Liya, Jia Zhangke, Zhang Yi and others…
Dong Runnian launched a new work "The Annual Meeting Can’t Stop!" after "The People Captured by Light" in 2019. Dapeng Baike has developed a new track for workplace comedy, focusing on "migrant workers"…
Xin Yukun, director of "Heart Labyrinth" and "Breaking Silent", turned the camera on "Hot Search" after 6 years, and Zhou Dongyu premiered as a working woman. Xin Yukun joked that Zhou Dongyu and the other two men in the movie did not have any emotional entanglements.
Young directors explore realism
wear inkFavors non-fiction
Liu JiangjiangYin RuoxinAdapt a true story
Famous directors act as "gatekeepers" for young directors, and Chinese filmmaking is continuing the tradition of "hand-holding". This year’s young directors are quite delicate, and almost all of their new works are devoted to real-life themes.
Produced by Chen Sicheng and directed by Dai Mo, "The Three Battalions" is adapted from the documentary "Please tell the director that the mission of the Three Battalions has been completed". The script was written by Zhang Ji and tells the story of Cheng Bing, the captain of the criminal investigation brigade, who was sentenced to prison for the accidental death of one of the suspects in the process of handling a vicious case. After his release from prison, he still persisted in pursuing the murderer.
In promoting the film, Chen Sicheng said with a smile that in "Three Brigades", the creators of the series "Beijing Love Story" (Zhang Yi, Li Chen, etc.) can be seen reuniting after a decade. There is a scene in the movie that is the same as "Northern Ireland".The film was previously announced as the closing film of the 36th China Golden Rooster Hundred Flowers Film Festival.
A death row inmate is "freed" by an earthquake accident. With only 24 hours to live, will he escape or save others?Xiao YangandYungastarringSafe in and out.Yes"Life Events"directorLiu JiangJiang’s new film, a combination of disaster elements and realistic themes, is based on true events and is expected to be released next year.
Adapted from the true story of the "Wandering Brothers," "My Sister" director Yin Ruoxin also brought a new realist work "Wild Children." The film explores the social issue of "factual orphans," where the "thief" brother and the "orphan" brother depend on each other. Wang Junkai will have a subversive performance in the film.
Liu Bowen’s directorial debut, Laifu Hotel, is expected to be released next year. The film, produced by Han Sanping and starring Huang Xuan and Liu Yan, is expected to be released next year.
"Laifu Hotel" is actually a hotel for patients next to the hospital. Guests will not hear "welcome" when they arrive, but "get well soon". The promoter said that this is a movie about life and death, and it is very human.
Another young director’s production by Han Sanping is Zhang Dapeng’s "Priceless Treasure", the opening film of the 36th China Golden Rooster and Hundred Flowers Film Festival. Zhang Yi once again plays the little character, hand in hand with Pan Binlong as the "old father".
Ning Hao’s Bad Monkey project has achieved remarkable results, and his newcomer director, Prince Zhao, has also filmed an absurd comedy "Second-Hand Masterpieces". Yu Hewei’s partner, Guo Qilin, has been released on October 27.
Also released on the same day was "One and Four," the first feature film produced by Wanma Tseden and directed by "post-95" director Seiki Kumi. Kumi’s road romance film "Tibetan White Paper" is expected to be released next year.
Singer Guangliang is about to cross over as a new director, and "Unfinished Fairy Tales", an adaptation of his golden song "Fairy Tales", will start in the first half of next year.
Song of Youth
Wang YiBo Wangyuan interprets the fearless spirit
Zhang ZifengHu XianxuPremiere Couple
The first announcement of "Peacekeeping Riot Squad" shows Huang Jingyu and Wang Yibo wearing blue helmets and fully armed, as peacekeeping police officers in danger. Wang Yibo plays the role of peacekeepers with a spirit of sacrifice.
"Revolutionaries" director Xu Zhanxiong’s new film, titled "Fire Thief," is a youth spy film starring Wang Yuan, Zhang Xueying and Liang Jingkang. It tells the story of a group of ordinary teenagers who complete impossible tasks in the torrent of the times. It is expected to be released in the first half of next year.
The original series of the same name co-created, starring Qu Chuxiao and Zhang Jianing, "Twinkle, Twinkle" and "Travel Through the Moon" starring Zhang Zifeng and Hu Xianxu, which focus on romantic feelings and compose youth love songs together.
Costume drama
"Dunhuang Heroes"See you next year
"Sea of Samen" refers to next yearsummer vacation
The epic mythological masterpiece "Sealed God Part 1" has set off a movie-watching craze this summer. In the future, there will also be two costume blockbusters, "Sea of Shamen" and "Dunhuang Heroes", waiting to be released.
"The Gate of the Sand Sea" officially announced the full lineup at the promotion meeting. The film starred Deng Chao, Rong Zishan and Yang Zishan, and starred Huang Xiaolei and Gao Weiguang.
"Dunhuang Heroes" is a collaboration between Cao Dun and Ma Boyong following the drama "Twelve Hours in Chang’an". The film was filmed in Xinjiang for more than 3 months, striving to write a new chapter in the aesthetics of the Western Regions of the Tang Dynasty.
The other two period films based on Super IP are also worth looking forward to.
One is "Dream of Red Mansions: Golden and Jade Fate" directed by Hu Mei. The highlight of the film is that all the actors are "new faces" from the audition, and all the dialogue corresponds to the original book.
The second is the movie version of "Hua Qiangu", with Chen Turin playing Hua Qiangu and Li Chengbin playing Bai Zihua. The promoter said: The movie version made up for some of the regrets that the drama version did not shoot, and a fight scene took 14 days.
Female Power
Haiqingrecommend"I was originally a mountain."
"Playing Alone" is expected to be released next year
Female filmmakers stand alone, and the female power on the screen cannot be ignored.
"I was originally a mountain" based on Zhang Guimei’s deeds, starring Haiqing confessed at the promotion meeting that she was inspired by the spirit of Zhang teacher and hoped to bring her story to the screen.
She described Mr. Zhang as having a diamond-like personality and a multi-faceted image: "Like a mother, like a daughter, like a little girl." Previously, the character’s shape was exposed, and Haiqing highly restored Zhang Guimei to high praise.
"If you could trade your life for your life, heaven would be full of moms."
"Saving the Suspect" is directed by Zhang Mo, and Zhang Xiaofei and Hui Yinghong are portrayed as mothers who love to fight back. It is a crime film with women as the protagonists. According to Zhang Mo, the highlight of the film is not only the layers of reversals, but also the delicate emotions conveyed.
"Looking for Her" is equally delicate and moving, showing the strong and independent side of women. After the accidental loss of her daughter, the peasant woman played by Shu Qi still bravely pursued herself in the face of family doubts and worldly prejudice.
In addition, Hui Yinghong and Liu Haocun’s "Brilliant Her" is a remake of the Korean film "Grandma Ji Chun"; "I Love Dunhuang" is based on the experience of Chinese character Fan Jinshi guarding Dunhuang in 2019 and will be finalized in the near future; "Playing Alone" based on the struggles of Chinese tennis star Li Na is expected to be released next year.
Hilarious Comedy & Hit Sequel
Ding ShenglikeYang MiAmazing performance
"Lion Boy 2"The original team returns
Ding Sheng made another comedy "There is no such thing as a hot pot that cannot be solved". He admitted that there is a new attempt this time, and especially praised Yang Mi for bringing a new performance, which is very amazing.
Yu Qian and Liang Jiahui teamed up for the crime action comedy "Old Jianghu," in which grassroots veterans outsmart financial predators. The film’s filmmakers said the film "has a high proportion of action." "What’s in the Zoo?" features Baober hand-in-hand with "Comedian" Chang Yuan, Jia Bing, and Wei Xiang, performing strange stories in the zoo.
In terms of sequels, "Still Think You’re the Best 2" and "Lion Boy 2" were both created by the original cast. The "Lion Boy" spin-off short and medium-sized drama has been completed, and the musical of the same name will start in January next year.
After reading these introductions, which movie are you most looking forward to?