Stone shed in southern Liaoning: the mysterious remains of prehistoric civilization

  Tang Jian, doctor of engineering, professor, first-class registered architect. Dean of the School of Architecture and Art of Dalian University of Technology, visiting scholar of the School of Architectural Planning of Massachusetts Institute of Technology. He has been engaged in the cultural research of traditional settlements and heritage buildings in Northeast China for a long time, as well as the research on the protection and renovation of existing buildings. Undertake and participate in five national-level projects such as the research topic of major projects of central universities, the research on architectural heritage and its cultural driving role under the comprehensive revitalization of Northeast China, and one project of Liaoning liberal arts development think tank; He has published five books, such as History and Theory of Architectural Environmental Design.

  Xiaoguantun shipeng

  Baidianzi shipeng

  Shipenggou shipeng

  Shipengshan shipeng

  Shimucheng shipeng

  The pictures in this edition are all information pictures.

    Stone shed is the product of the early megalithic culture in human society. This form of megalithic architecture is widely distributed all over the world, such as Europe, Africa and Asia. Although there are different shapes of stone sheds in different places, the most basic shape is to use multiple stones or slabs as support and build a cover stone at the top. There are different names for the stone shed, which is called Dolmen in English and transliterated as "Dolmen". Some foreign scholars think that the stone shed is similar to the stone-accumulating tomb and the stone-covered tomb and belongs to the category of stone-supporting tomb, so it is called stone-supporting tomb or directly called stone-covered tomb, while in Europe it is often called "stone table" or "stone platform" because of its modeling characteristics. China is usually called a stone shed, but different places have their own names, such as "Gusao Stone" and "Shimiaozi".

    Stone shed buildings in China are mostly distributed in Northeast China and Zhejiang, and there are also a few remains in other areas, such as Shandong, Sichuan, Hunan and other provinces. Stone sheds in Northeast China are mainly concentrated in southern Liaoning, and it is recognized by academic circles that they were built from the late Neolithic period to the Shang and Zhou Dynasties, and belong to the same system as the stone tombs in the Korean Peninsula and Japan. The stone shed in southern Liaoning has a complete preservation system and can be regarded as the representative of stone shed architecture in China.

    Stone shed buildings in southern Liaoning have long been recorded in ancient Chinese literature. The "Guanshi Xiangrui" discovered in Xiangping (now Liaoyang) during the reign of Emperor Xuandi of the Han Dynasty in the Biography of the Three Kingdoms mentioned: "There are three small stones in the Yanli Society in Xiangping, which are long and long. Or "degree": ‘ This Han Xuandi crowned the auspicious stone. ’” From the description, it can be seen that the "crown stone" in this paper is a stone shed, which is supported by three small stones. Later, a more detailed record about the stone shed architecture in southern Liaoning is the Records of the Walking Department of the Yajiang River written by Wang Ji, a scholar of the Jin Dynasty, who toured the Liaodong area: "I have traveled to the stone chamber in the Western Hills, and I have climbed a stone, which can be three feet in vertical and horizontal directions, and it is two feet thick. The end is flat and smooth, and it looks like a chess game. Its lower wall stands three stones, which are as high and wide as it is, and it is as deep as it is, and there is no axe gouging marks. It is impossible to do it without magic and ingenuity. What is described is the stone shed in wafangdian city, Dalian today. It can be seen that the concern and understanding of stone shed architecture in southern Liaoning has existed since ancient times.

  Stonehenge architecture and stone shed architecture

    Stonehenge architecture is the main expression of ancient human worship of nature, and it is a unique architectural type in primitive times. Stonehenge architecture refers to buildings built with huge stones. The famous stonehenge architecture includes: the Pyramid of Giza, the Sun Gate of Tiavanaco City, the Stonehenge of Jutz Mountain, the Karnak Stonehenge, the stone statue of Easter Island and the stone shed. Nature worship, ancestor and reproductive worship and totem worship widely exist in primitive civilizations all over the world, which constitute the world outlook and outlook on life of primitive natural monotheism. Stone shed architecture mostly appears in mountainous areas, and the materialized form and material support of natural gods produced by huge stones reflect the initial state of natural religion.

    In primitive society, the low level of human production and poor living environment naturally provided the basic support for human survival. Mountains provide all kinds of food, and caves became the earliest residence of the ancients, providing survival support and shelter for primitive humans. Therefore, in the long primitive society, the ancients had motherly dependence and affection for mountains. At the same time, the towering peaks and strange rocks of the mountains inspire awe, and the physical rigidity of the rocks has the eternal attribute of immortality, thus becoming the object of sacrifice and worship of primitive human beings. In the cruel living environment, it gradually gave birth to the worship of natural forces, which became the starting point of power, and gave birth to the stone shed architecture that seems to be impossible to achieve with the ability and technology at that time, showing the powerful emotional appeal of weak life in the worship of God. Sacrifice and pray through the stone shed to pray for the protection of the gods. In this process, primitive human beings also transformed from simple emotions to advanced complex emotions, and constantly achieved the artistic form of stone shed architecture.

    The construction of giant stone buildings such as stone sheds exceeded the limit of human construction ability at that time, which reflected the highest state of primitive human vitality and productivity, and was an abnormal performance of human pursuit of natural forces. The aesthetic experience accompanied by each other is also displayed in the construction of megalithic buildings. The sublime and solemn shock, the divinity connected with heaven and earth, the continuous evolution of construction technology and the gradual formation of architectural modeling all reflect the original concept and technical development trend of early architecture.

    The construction of the stone shed reflects the continuous improvement of the spiritual pursuit of the primitive ancestors and is endowed with rich social connotations. First of all, the construction of the stone shed embodies the social transformation of early human beings, condenses the centripetal force of tribal groups, and helps ancient ancestors to overcome the psychological crisis caused by the contradiction between human spirit and natural existence in the development of early human social civilization, and also resolves the internal contradictions of clans and tribes. Secondly, the formation of ancient ancestors’ simple view of heaven and man. "Harmony between man and nature" is one of the sources of philosophical thoughts in Chinese traditional culture. Stone sheds have the functions of both burial and sacrifice, which can be related to the idea of "harmony between man and nature". For people, stone sheds are tombs for burying ancestors. To God, the stone shed is an altar to worship heaven and earth. There is a tradition of ancestor worship and heaven worship in China culture for a long time. It is considered that ancestors and heaven and earth are equally important, and it is also the mapping of "the unity of heaven and man". This thought puts man and nature at the same level, and integrates the worship of natural forces with the worship of human beings themselves.

  Geographical and Cultural Situation in Southern Liaoning Province

    Southern Liaoning is located in the southeast of Liaoning Province, south of the connection line between Liaohe Estuary and Yalu Estuary, and extends between the Yellow Sea and Bohai Sea. The Qian Shan Mountains run through from northeast to southwest, and within the area of 10 to 20 kilometers near the sea, it is a hilly area with an elevation below 300 meters, with isolated peaks along the coast and narrow plains along the northwest and northeast coasts. Rivers are densely distributed. Important rivers such as Dayang River, Yingna River, Biliu River and Dashahe River are injected into the Yellow Sea, while Daqing River, Xiongyue River and Fuzhou River are injected into the Bohai Sea.

    Southern Liaoning is also a region where Neolithic culture is concentrated in China. About 25 Neolithic cultural sites have been discovered in and around the region, including cultural sequences such as Hongshan Culture, Xiaozhushan culture, Xinglongwa Culture and Xinle culture. The Neolithic cultural sites exclusively belonging to southern Liaoning mainly include Xiaozhushan site, Shangmashi site, Wujiacun site, guo jia cun site, Santangcun site and Dapanjiacun site.

    Through the archaeological study on the stratigraphic relationship and accumulation characteristics of Neolithic culture in southern Liaoning and the horizontal comparison with the surrounding Neolithic culture sequence, we can know that there is an obvious relationship between Neolithic culture in southern Liaoning and the surrounding Neolithic culture, and the Neolithic culture in southern Liaoning was mainly influenced by Xinle lower culture, Houwa lower culture and Machengzi lower culture in the early stage. In the middle period, it exchanged ideas with Zuojiashan upper culture, Houwa upper culture and some local types of Dawenkou culture in Shandong Peninsula. In the later period, it was impacted by Longshan culture. Therefore, the Neolithic culture in southern Liaoning is not as rare as imagined, and there is no cultural system. On the contrary, the Neolithic culture in southern Liaoning has a clear continuity and a long-lasting cultural sequence. Only in this culture can human beings begin to form primitive religions, including boulder worship, and generate social impulses to build boulder buildings, which provides a social foundation for the emergence of boulder buildings such as stone sheds.

  Construction age of stone shed in southern Liaoning

    Any historical remains will have traces left by its historical dynasty at that time, and archaeologists rely on the judgment of these traces to determine the age and time of cultural relics. In prehistoric times without written records, it is impossible to determine its absolute age, but it is replaced by a relative age. We can speculate by the chronological relationship between the relics and relics of the same period, that is, the chronological age of cultural relics.

    As for the construction time of stone sheds in southern Liaoning, the main point of view now is that the time range is roughly from the late Neolithic Age to the Spring and Autumn Period and the Warring States Period. However, for the construction time of a specific stone shed, it is impossible to estimate the specific time range of a specific stone shed independently because of the damage of the stone shed and the few unearthed artifacts, and there is no clear written record. At present, the unearthed artifacts related to stone sheds in southern Liaoning mainly include curved broad-leaf sword with big arc blade, straight-mouth cylindrical pot, red pottery pot with sand drum, stone spinning wheel, etc., and curved neck pot unearthed in Tuotou cemetery in Jiacun and Gaishi tomb in Biliuhe River. By sorting the above objects, we can get a complete development order, and finally infer that the approximate time stage of stone shed in southern Liaoning was earlier than 3000 years ago, and it can be determined that other stone buildings in southern Liaoning, such as stone-covered tombs and stone-piled tombs, may appear later than stone sheds. Therefore, stone sheds are considered to be the earliest form of stone buildings in southern Liaoning.

  Who built the stone shed in southern Liaoning?

    At present, there is no conclusion about the clan to which Shipeng belongs in southern Liaoning, but it is generally believed that it is related to the branch of the ancient Dongyi nationality, Northeast Yi.

    The relatively reasonable explanation for the origin of the Northeast Yi in southern Liaoning is the migration theory, that is, the population of Jiaodong Peninsula and other coastal areas around the Bohai Sea migrated to southern Liaoning and combined with local culture, including the passive migration of events such as ji zi’s eastward crossing. According to the Book of Yizhoushu Wang Huipian, "there are solitary bamboo, Tuhe, Yu people, Qingqiu and Zhoutou in Dongyi" and so on. However, Dr. Kong Chao, a doctor of the Five Classics of Jin Dynasty, thinks that the above-mentioned ministries of Dongyi should be subdivided into Northeast Yi, among which "Qingqiu" is the area east of Bohai Sea as stated in Kong Chao’s annotation "Yi Zhou Shu Wang Hui Pian", and according to the faithful annotation, "Qingqiu country is in Haidong 300 Li", so it can be considered that the distance between Shandong Peninsula and Liaodong Peninsula is exactly "300 Li". With the integration of Lai culture and Qi culture into Chinese culture, some Yi people moved eastward to the Korean Peninsula and other places via Liaodong Peninsula, and the Yi culture also spread to these areas on the Korean Peninsula.

    It is not known which tribes the shiphouses in southern Liaoning belonged to at that time, but the most likely one is the Yi nationality, which was a minority living in northeast China in ancient China and first appeared in the Western Zhou Dynasty. The main production modes of the raccoon people are agriculture and fishing and hunting. The representative artifacts of the Yi nationality are curved-edged bronze dagger and coarse-grained pottery, which are close to the shape of the cultural relics unearthed in the megalithic architectural relics in southern Liaoning. Moreover, the burial system of the Yi people should be based on stone burial utensils and cremation, which coincides with the ablated human bones unearthed in the double-room stone shed group. According to this, the clan of Shipeng in southern Liaoning is most likely built by the Yi nationality of Northeast Yi and its later-formed Yi nationality.

  The use of stone shed in southern Liaoning

    Archaeological research holds that the stone shed architecture has two functions: burial and sacrifice, and it combines the primitive religious views of nature worship, ancestor worship and totem worship in primitive society. There are three opinions on the use of the stone shed architecture in domestic archaeology: one is the altar with mysterious symbols used by the ancients for religious sacrifice; The second is the public activity place in primitive society; The third is the tomb. In recent years, domestic archaeologists tend to think that stone sheds are "tombs", that is, stone shed tombs.

    Stone shed architecture reflects the prehistoric ancestors’ understanding of themselves and the world, with a very strong expression of ideas, expressing the desire to communicate with the gods of heaven and earth. At that time, with great enthusiasm beyond their own abilities, the ancestors struggled to find suitable stone materials, transported them long distances and carefully planned their construction. Among them, the stone roof of Shipeng Mountain in Gaizhou weighed 60 tons, which fully reflected the transformation of human spiritual strength into great behavioral strength and created a great building that was amazed by later generations. As a result, the stone shed created an early place for human sacrifice, and through the conquest of huge stones, it reflected the dedication and worship to nature, rallied people’s hearts, showed their existence to nature, gained more benefits, and established the special life value and significance of human beings in the wild nature.

    According to research, there are cremation and burial customs in some tribes of the Yi nationality in Northeast China, and important clan and tribal leaders will stay for a period of time and then be cremated, which can last up to half a year. When the remains were cremated, the stone shed had been built, and the cremated remains were moved to the stone shed tomb, mostly in Ming or shallow burial. There are open spaces in front of large stone sheds, which can be used as crematoriums at first, and then as sacrificial places. According to archaeological analysis, the earliest stone sheds were mostly large stone sheds, and then smaller stone sheds appeared; And there will be stone-covered tombs or stone-supported tombs around some big stone sheds, which shows that clan tombs are gradually formed with big stone sheds as the core. Taking Shipenggou Stone Shed Group in Pulandian as an example, according to the archaeological excavation data in 1980s, it can be known that its site is a large stone shed and three small stone sheds, and the four stone sheds are all supported by three-sided wall stones and covered with stones at the top. The big stone shed is north-south, and the other three small stone sheds all face the big stone shed. According to the site conditions, the positions of the three small stone sheds and the big stone sheds are different from the burial methods. Although the principles and methods of this layout are not known yet, the special orientation and position relationship shows the social relationship of the primitive clan and tribe of the stone shed tombs in Shipenggou.

    However, there are no archaeological discoveries of tombs in several large stone sheds in southern Liaoning, and no tombs in general have been found around the stone sheds. Obviously, the function of a single tomb cannot fully explain the purpose of the stone sheds. No matter in China or other countries, because there are no corresponding written records in the Stonehenge cultural sites and the remains are not enough to explain their use, the use of most Stonehenge cultural sites is still inconclusive. Similarly, the exact use of stone shed buildings in southern Liaoning cannot be generalized, and the purpose of building stone shed buildings is still a mystery. However, whether it is used for tombs or sacrifices, the construction of stone sheds is the ideological embodiment of primitive religious worship of ancient ancestors, from which we can feel the simple and traditional view of heaven and man of ancient ancestors.

  Types of stone sheds in southern Liaoning

    According to the scale, stone shed buildings in southern Liaoning can be divided into three types: large stone shed, medium stone shed and small stone shed. Their respective characteristics are as follows:

    Large stone shed, the height of the stone shed is more than 2 meters, and the length and width of the top stone are more than 4 meters. The stone materials used are all chiseled and finely made. The wall stone of the shed leans inward, and the cover stone extends out of the wall stone to form a larger shed eaves, and the wall and the cover are neatly nested. Large stone sheds often exist alone at the top of hills and terraces. Typical cases are Shi Peng in Shimucheng, Haicheng, Shi Peng Shan, gaizhou city, Tai Zi, wafangdian city, and Shi Peng in Jiantang, Pulandian.

    Medium-sized stone shed, the scale is between large stone shed and small stone shed, the height is about 1.5 meters, and the top stone is about 2-4 meters long and wide. The cover stone of the stone shed extends out of the wall stone, and the stone materials are slightly processed, which is not very regular, and the fitting between the wall stone and the cover stone is not very close. On the whole, the medium-sized stone shed is close to the large stone shed, but it is not as neat and fine as it is. This kind of stone shed is mainly distributed on the lower platform or flat land. Its representatives mainly include Xiaoguantun Stone Shed in Jinzhou District and Shuangta Taizi Stone Shed in Pulandian District.

    Small stone shed, small-scale stone shed, the general height is about 1 meter, and the top stone is about 2 meters long and wide. There are few traces of stone processing, the wall stone is upright, the wall stone and the cover stone are irregularly nested with each other, most of the cover stone does not extend out of the wall stone, and the shed tends to be square. Most of these stone sheds are distributed on low platforms or flat land, mostly flat land, while others are distributed in rows to form stone sheds. Its representatives are shuangfang stone shed in Pulandian District, Xinglong stone shed in Xiuyan County and Lianyunzhai stone shed in gaizhou city.

  Typical representative of shipeng in southern Liaoning

    1. Shipengshan Shipeng

    The large stone shed, located on the gentle circular platform on the north bank of Nanfu River in Shipeng Village, Ertaizi Farm, gaizhou city, Liaoning Province, is 56 meters above sea level and was once used as a temple. It is made of granite stone, and the inner and outer walls, sides and corners of each slate are processed and polished regularly. The overall direction of the stone shed is 4 degrees east of south. The top stone is about 8.6 meters long from north to south, 5.7 meters wide from east to west, and the thickest can reach 0.55 meters. The east-west wall stone is about 2.4 meters high and 2.3 meters high, and the north wall stone is about 2.8 meters high and 2.3 meters high.

    Shipengshan Shipeng was listed as a provincial cultural relics protection unit in 1993 and became a national cultural relics protection unit in 1996. This stone shed is currently the largest existing stone shed in China.

    2. Stone shed in Shimucheng

    The large-scale stone shed is located on the platform about 50 meters high in Shishan Mountain, the former sister-in-law of Shimu Town, Haicheng City, Liaoning Province, and the Haicheng River is 600 meters west. The original two stone sheds here are commonly known as "Sister-in-law Stone", and the one on the mountain is Sister-in-law Stone under the mountain, and the existing one is Sister-in-law Stone. The whole stone shed faces 36 degrees east of south. The top stone is square, about 6 meters long from north to south, about 5.1 meters wide and 0.5 meters thick, and the overall height is 2.8 meters. The east-west wall stone is about 2.4 meters high and 2.2 meters high, the north wall stone is about 2.7 meters high and 2.2 meters high, and the south wall stone is 1.6 meters long and 1.1 meters wide respectively.

    The stone shed of Shimucheng is made of granite stone, with fine workmanship and accurate nesting. The door stone does not pass through the top, but only plays a role in space limitation. There are a lot of circular marks on the inner side of the west wall stone and the top of the south gate stone. Most documents think that it may be used to record the number of sacrifices or the number of sacrifices. It is also speculated that the early astronomical observation ability may have been available at that time, but it was confirmed by field research that the stone was dripping for many years before mining, which was confirmed by a large number of mountain streams and caves found in the mountains around the stone shed.

    Shimucheng Stone Shed was listed as a provincial cultural relics protection unit in 1963, and became a national key cultural relics protection unit in 2001. The stone shed is the earliest existing above-ground building in China.

    3. Shipenggou Shipeng

    The large-scale stone shed is located at the top platform in the north of Shipengzitun, Jiantang Township, pulandian city, Dalian, about 1.5 kilometers northeast of Biliu River, with an altitude of about 265 meters and a relative height of about 16 meters. The stone shed faces north and south as a whole, and it is a large stone shed supported by three walls. The top stone of the shed is about 6 meters long, 4 meters wide and 0.6 meters thick. The east and west wall stones are about 2.2 meters long and 1.2 meters high, and the north wall stones are about 2.6 meters long and 1.2 meters high.

    The stone shed is made of granite, and the processing accuracy of stone is lower than that of the stone shed in Shipengshan and Shimucheng. There is a stone structure 80 cm away from the southern end of the western wall stone, which is suspected to be a "stepped stone". In order to protect the overall structure of the stone shed, reinforcement measures were taken at the southwest corner of the top stone. Shipenggou stone shed is a stone shed community, with 1 big shed and 3 small sheds, all of which are not completely preserved, and their structures are obviously different from those of the big shed. There is an obvious relationship between the three small stone sheds and the big stone shed, which is likely to be a high-standard stone shed group established by a large clan tribe.

    Shipenggou Shipeng was listed as a provincial cultural relics protection unit in 2003 and became a national key cultural relics protection unit in 2013.

    4. Xiaoguantun Stone Shed

    The medium-sized stone shed is located about 1km east of Xiangying Street, Xiangying Town, Jinzhou District, Dalian, with an altitude of 60m and a distance of 1.3km east from the river. The whole stone shed is in the east-west direction, which is the southernmost stone shed among the existing stone sheds in southern Liaoning. There were two stone sheds, namely "big stone shed" and "small stone shed", and the existing one is "small stone shed". The top stone of Xiaoshipong is about 4 meters long and 2.5 meters wide, and the thickness is about 0.4 meters. The east wall stone is about 2 meters wide, but the east wall stone is about 1.3 meters high, the west wall stone is only 0.2 meters long, and the north wall stone is about 1.1 meters high and 2.7 meters long.

    The site of Xiaoguantun shed is relatively flat and surrounded by mountains. The stone shed is polished with granite as a whole, but the overall machining accuracy and grinding fineness are much lower than those of the first three large stone sheds, and the stone texture is poor. Its top stone is arranged in an approximate rectangle in the east-west direction. Among the four wall stones, only the east wall stone is well preserved, and the north and west wall stones are greatly damaged, and the south wall stone is no longer available. Because the existing height of the western wall stone is lower than that of the eastern wall stone, the overall top stone is higher in the east and lower in the west. The overall preservation of Xiaoguantun stone shed is not ideal, and the damage is serious.

    Xiaoguantun Stone Shed was listed as a municipal cultural relic protection unit in 2008, and now a theme cultural park with it as the core has been built to protect and publicize it.

    5. Baidianzi Shipeng

    Medium-sized stone shed, located on the hillside about 1 km north of Baijiadian Village, Wulu Town, Dalian, where rivers pass on both sides. Baidianzi Stone Shed originally had two stone sheds, one large and one small, so it was also called Gusaoshi in the local area. The larger Sisaoshi was destroyed, and the existing stone shed was smaller as Gushi, which is still the configuration of double stone sheds.

    Baidianzi stone shed is made of granite, with four walls, paving stones and roof stones. The top stone is nearly square with a length of about 4.5 meters and an average thickness of about 0.5 meters. The east-west wall stone is about 2.5 meters long, and the north-south wall stone is about 2 meters long. The roof stone of the shed is inclined to be low in the southeast and high in the northwest. The stone shed is well preserved except for the gap in the east wall stone. The overall polishing and splicing fineness of stone sheds is still lower than that of the three stone sheds mentioned above.

    Baidianzi Stone Shed was listed as a provincial cultural relic protection unit in 2007.

  tag

    The area with Liaohe River Basin as the core in Northeast China has always been regarded as one of the areas with highly developed primitive culture. After long-term archaeological excavation, it is found that the evolution and development of primitive culture in Northeast China are gradually clear, and an important link in the study of primitive culture in Liaodong Peninsula is the archaeological study of stone shed buildings.

    Southern Liaoning has the most complete, largest and best-preserved stone shed architecture in the world, which contains rich spiritual connotation and far-reaching architectural value. The study of stone shed architecture plays a positive role in deeply understanding the formation of culture in Northeast China, exploring the original significance of architecture and enriching the historical and cultural connotation of the Chinese nation.

How much of the Japanese whisky you drink is to pay for the marketing cost?

Original Zhou Xueling’s research on going to sea in Yuanchuan

In recent years, the reputation of Japanese whisky has risen. Five years ago, the cheap whisky cost dozens of dollars, but now it costs more than 800 dollars. In 2005, the limited edition Yamazaki sold for $7,000 for 50 years, and in 2018, it was auctioned for $340,000. This increase will make Maotai cry for big brother.

▲ The record-breaking Yamazaki has turned 38 times in 13 years in 50 years.

However, just over a decade ago, Japanese whisky was just a neglected category, and Japanese manufacturers closed down one after another or sold themselves to foreign companies because of unsalable sales. No one expected that there would be today’s grand occasion.

So, is a bottle of Japanese whisky of several thousand dollars an IQ tax? How did it get fired to its current high position? What elements do you need for a wonderful marketing hype?

Let’s start with a conclusion. At this point, the price of Japanese whisky is far more than the drinking value, but it has financial attributes like assets such as houses, stocks and futures. Therefore, the analysis of its speculation path, just like the analysis of all financial assets that can be speculated, cannot be separated from four elements, namely:

A series of unique narratives that are generally accepted,

A handful of dealers with concentrated chips,

A large group of speculative hot money,

And an objective scarcity.

Here, you can pause and think about whether diamonds, Maotai, Bitcoin and school districts have all these four elements, or which one is missing.

Next, we will explain them in order to see how they create the myth of Japanese whiskey one by one.

| Narration

YCCHUHAI

The first is narrative, an infectious narrative can shape people’s cognition, and the unified cognition of a group of people is value. A group of people think that something is valuable, then it is valuable.

And if narrative is to be convincing and interesting, we should start from both rationality and sensibility.

Japanese whisky builds rational cognition by winning prizes. In 2001, a professional whisky magazine in Britain held a wine tasting contest. Among 293 whiskies sent by manufacturers, a whisky from Japan was rated as the first. In the same year, another Japanese whisky also won the gold medal in the internationally renowned liquor competition IWSC.

▲ Japanese whisky is emerging in Europe.

Write down these two test sites. I will take the test later. This is the first time that Japanese whisky beat Scotland on the international stage, and it began to gain the attention of European fans, and in the next 20 years, it continued to win large and small awards.

However, although there are more and more awards, there is a big difference between rational cognition and non-cognition. If there are more, it will be numb. Therefore, it is necessary to rely on perceptual cognition, like multiple dreams in Inception, to implant an idea into people’s hearts with a large number of stories.

The most widely circulated story of Riwei is the magical wooden cask with water.

The barrel used for traditional whisky is oak, which is not available in Japan. Generally, it was imported from North America and Europe. The supply was interrupted during World War II, so we had to look for local substitutes. Finally, we found the water wood in Hokkaido, which seemed to be a last resort at that time, because it was not well sealed, the original wine was easy to leak and volatilize, and the aroma released in the first few years overshadowed the wine, which was very poor. So as soon as the war was over and the supply of oak resumed, the winery immediately put this inferior barrel aside.

Unexpectedly, 20 years later, Riwei became a friend of time. People accidentally opened the wooden barrels of water from the abandoned warehouse and found that the strong taste of the past had become only a faint sandalwood and incense, full of mysterious oriental flavor. This underwater wood has become a unique feature of Japanese whisky.

This counter-attack story was relished by whisky lovers, and the aroma of water chestnut was introduced to Mengxin as the characteristic of Riwei, but I didn’t know that I was just a spreading node of the story.

So these are the means by which Riwei establishes rational and perceptual cognition. The most direct and effective way of rational cognition is to look for authoritative endorsement, and well-known events belong to this link. Perceptual cognition needs to get to the heart of human nature, like the unsuspecting water bucket finally winning. This reversal is just like Maotai’s counterattack from loss to national wine, which is a story that most people like to hear.

In addition, the story will tell you that the water used by Riwei is the mountain spring of Japanese tea ceremony, the brewery is located in the unique terrain and climate of Japan, and the filtering material is bamboo instead of peat.

It is true that these factors will lead to objective differences in taste, but such subtle differences, ordinary people drink, "tasted, but it seems that they have not tasted", and drink after accepting the above emotional narrative, "it is worthy of the taste of sandalwood, temples, bamboo forests and clear springs!"

However, how did this series of infectious narratives form and how did they get their first spread? This is the second element, the banker.

02 | banker

YCCHUHAI

When we say that there are bookmakers in a market, we mean that most of the chips are concentrated in the hands of a few people. Only by controlling most of the chips can the holder ensure that he will not make wedding clothes for others and have the incentive to invest in speculation. Just like De Beers, a diamond giant, is willing to spend a huge amount of advertising money to tell you that "diamonds will last forever" because it once monopolized 85% of the world’s diamond supply.

It is in this situation that Riwei took off. In 2010, there were only nine breweries in Japan, and nine were concentrated in the hands of several companies. Suntory alone accounted for the most famous three, compared with more than 130 in Scotland. Therefore, Japanese companies have the motivation to spread the story of Japanese whisky with great fanfare.

Suntory has brand ambassadors in all parts of the world, and spends nine months every year holding tasting meetings everywhere, telling the stories of mountain springs, climate and bamboo to whisky lovers, collectors and major association media over and over again, so these well-designed narratives can be spread all over the world.

If this example is not direct enough, then look back at this picture.

The third wine comes from the legendary distillery in Japan, Karuizawa. The distillery was shut down in 2000, but it left more than 300 barrels in stock. Since 2011, it has frequently appeared in the auction market, and in 2020, it was auctioned for 430,000 US dollars a bottle.

Then why did the cocktail party that had been shut down before suddenly spread all over Europe? Because the publisher of the magazine (the first one) that first recommended Japanese whiskey, in 2011, all the stocks of Karuizawa were sold, and Amway this wine began to spread to the European whisky circle.

This shows that Japanese whisky has long had enough gimmicks and strength, and there have long been people who know how to appreciate it and promote it, but it was not until this person became a banker that he was motivated to promote it for Karuizawa.

To sum up, around 2010, the domestic production of Japanese whisky was monopolized by several enterprises, and the overseas inventory was monopolized by one company, and the chips were quite concentrated. This represents that Riwei is a market with a bookmaker, so the internal motivation of story-telling speculation was found.

However, it is not enough to have a banker in a market. Only when a third party responds to your hype with real money can we prove to the spectators that this is not a banker’s entertainment, and we can really revitalize this market, attract more funds and form a snowball-like growth.

This third party, usually in the stock market, is called hot money.

03 | Hot money

YCCHUHAI

Japanese whisky has ushered in a number of professional hot money, the most representative of which is a private equity fund called Platinum Whiskey Investment Fund.

▲ When the fund is issued, promote the increase of whisky after 2011.

Specializing in such assets as single malt whisky. This fund was established in 2014, and in the following seven years, the annualized rate of return was 17%, which was as good as Kun Kun, who everyone loved.

One of the most profitable assets is 300 bottles of karuizawa aged for 30 years, and made a net profit of 300% after three years.

This is the continuation of the previous one. The hot money took the goods from the banker and responded to the banker’s shouting with real money. At the same time, the story of earning three times in three years has become another signboard, attracting more funds to concentrate in this market, forming a phenomenon that the more the price rises, the more the market buys it.

Of course, with stories, bookmakers and hot money, you can really hype up a myth of soaring in a short time, but it has been ten years since Japanese whisky emerged, and there must be a real factor supporting its price for a long time, and this is the last point we want to talk about, scarcity.

04 | scarcity

YCCHUHAI

Scarcity is the reason why buyers are willing to advance wave after wave to receive goods, and it is also the premise that hot money is willing to help bookmakers earn money, because no one wants to spend a lot of money to buy a rare baby, and it turns out that there is a steady supply of everything in the market.

Japanese whisky, on the other hand, has an objective guarantee in terms of scarcity, because the upper limit of annual wine production is determined by history.

For example, Yamazaki’s 18-year-old wine refers to the wine that has matured for more than 18 years, so the upper limit of the annual wine produced now depends on how much wine was brewed in the winery more than ten years or even decades ago. The previous 12 to 40 years, that is, from the 1980s to 2010, coincided with a whole period of Japanese whisky industry trough.

In Japan, the consumption of spirits basically consists of shochu and whisky. Before the 1980s, whisky was a symbol of successful professionals in Japan, while shochu was considered as a drink for the bottom of society. However, in the early 1980s, shochu was marketed to young people, and the low-end label was packaged as "Drinking shochu is a rebellion against the stereotype of the older generation", which occupied the minds of young consumers and made the sales of Japanese whisky drop by 15% for the first time in two years.

▲ The shipments of shochu and whisky reversed in the early 1980s.

The second blow came from scotch whisky. In the late 1980s, the European Commission started tariff negotiations with Japan, and Britain, a powerful country, first considered its own whisky export, which pushed Japan to significantly reduce the tariff on scotch whisky, making Japan lose its cost performance. When the new tariff was implemented in 1989, the sales of scotch whisky in Japan soared by 56%, while the sales of Japanese whisky were cut by half in five years.

The third blow came in the 1990s, when Japan’s economy was in decline for 10 years, followed by 20 years and 30 years … Anyway, the office workers waving 10,000 yen taxis on the streets of Tokyo never recovered, and they were just the key customers of whisky.

Therefore, Japanese whisky was first severely attacked by soju and Solvay, and then experienced the low tide of consumption of the core audience. In the case of shrinking market year after year, any Japanese winery had to reduce its production. That’s why Karuizawa, which had great potential in 2000, had to be shut down, and why there were only nine whisky breweries left in Japan by 2010, showing the monopoly pattern mentioned above. Er, is it closed?

05 | epilogue

YCCHUHAI

So, after all, we string together four elements: the value of Japanese whisky comes from market consensus, and the establishment of market consensus depends on a series of infectious narratives. The design and promotion of these narratives need the banker, and the banker needs the hot money to carry the sedan chair to tell the story, and the hot money is willing to enter the market because of the objective scarcity of this asset.

But it is hard to say whether this logic can continue in the future.

Around 2016, the surge in Japanese whisky exports stimulated the old wineries to put into production and the new wineries to enter. By 2020, the Japanese prestige factory has more than doubled, and the supply and demand relationship in the next five years and ten years is not optimistic even for the sellers themselves, like the whisky fund mentioned earlier. It was liquidated in September last year.

What’s more, whether it is because of the recognition of the so-called exquisite and elegant taste of Riwei, or because of its increase in the auction market, people are scrambling to pursue Japanese whisky, which is essentially based on a constructed dream. Luxury goods are a business selling dreams, which makes buyers think that tasting Japanese whisky is to feel exquisite Japanese culture, experience elegant life and have the possibility of getting rich overnight.

However, in the epidemic that lasted for two years, the global GDP growth rate fell to the bottom. As a result, 100 million people have fallen into extreme poverty, but the net assets of global billionaires have increased by 3.6 trillion euros with the monetary easing of various countries, and the gap between the rich and the poor has widened rapidly.

▲ "Billionaires’ wealth ratio surged during the epidemic"

The last time the same situation happened was in the United States in the 1990s. After the Gini coefficient soared to 0.43, only a quarter of the people in the United States in 1996 believed that life would be better in the future, and the consciousness of rational consumption recovered accordingly. The number of rich careerists on which the luxury goods industry depends has been greatly reduced, so it has been greatly affected.

▲ In the early 1990s, the polarization between the rich and the poor in the United States was sharp.

Then, when this round of economic recession and the tide of widening gap between the rich and the poor are reopened, who should luxury goods sell their dreams to? Can Japanese whisky piled up by dreams continue the myth of growth?

▲▲▲▲▲

Author/Zhou Xueling

This is the 187th original content of Yuanchuan’s research on going to sea.

Original title: "How much Japanese whisky do you drink to pay for marketing costs? 》

Read the original text

Hongqi Guoya’s latest offer

Hongqi Guoya’s latest offerBetween 1.08 million yuan and 2.08 million yuan., the specific price range is as follows:

The price of the 3.0T model is expected to be between 1.1 million yuan and 1.2 million yuan, of which the entry-level model is priced at about1.08 million yuan, the high-end version is priced at about1.18 million yuan. The price of the 4.0T model is between 1.3 million yuan and 1.46 million yuan, of which the five-seat version is priced at about1.3 million yuan, the four-seat version is priced at about1.46 million yuan.

Hongqi Guoya’s market positioning is higher than that of Mercedes-Benz S-Class sedan, and it may even compete with luxury brands such as Bentley or Rolls-Royce, showing its high-end market positioning.

Shanghai Cadillac XT5 price reduction information! The highest profit 130,000, if you miss it, there is no

[Autohome Shanghai Promotion Channel] Good news! The high-profile luxury SUV is launching an eye-catching promotion in Shanghai. Currently, Cadillac is offering XT5 users a car purchase discount of up to 130,000 yuan, making the already competitive model price more attractive. The starting price has been reduced to 222,700 yuan, which is undoubtedly the double allure of luxury and cost performance. If you are interested in the Cadillac XT5, be sure to seize this rare opportunity and click "Chatti Car Price" in the quotation form to put your car purchase dream within reach at a more affordable price. Hurry up and enjoy this unmissable offer!

上海地区凯迪拉克XT5降价信息!最高让利13万,错过就没有

The Cadillac XT5, with its elegant and dynamic exterior design, highlights the unique charm of luxury SUVs. Its front face features a family-style iconic shield-shaped air intake grille, paired with sharp LED headlights, showing the visual effect of power and technology. The body lines are smooth, and the overall style is both luxurious and sporty. It perfectly blends power and refinement to bring a strong visual impact to the driver.

上海地区凯迪拉克XT5降价信息!最高让利13万,错过就没有

The Cadillac XT5’s unique design aesthetic is outlined in elegant side lines. The body size is 4813mm × 1903mm × 1682mm, and the wheelbase reaches 2857mm, providing plenty of interior space for passengers. The front and rear track are 1645mm, ensuring the stability and handling of the vehicle. The tire size is 235/65 R18, which reflects Cadillac’s attention to detail in both the grip and visual effects of the tires. The rim style also shows the XT5’s sporty and luxurious temperament.

上海地区凯迪拉克XT5降价信息!最高让利13万,错过就没有

The interior design of the Cadillac XT5 shows a perfect blend of luxury and technology. The exquisite leather steering wheel provides a comfortable grip and supports manual up, down and back adjustment, providing a precise control experience for the driver. The center is equipped with an 8-inch touch screen, integrated multimedia system, navigation, phone and air conditioning, which is convenient to operate, and supports automatic speech recognition to enhance the convenience of driving. The seats are made of imitation leather and leather materials to provide good support, the front seats are heated, and the driver’s seat is also equipped with a power seat memory function to ensure the comfort of the driver. The rear seats support front and rear adjustment and backrest adjustment, which can achieve proportional reclining and flexible space utilization. The overall interior layout is elegant, taking into account both practicality and beauty, creating a luxurious and comfortable riding environment.

上海地区凯迪拉克XT5降价信息!最高让利13万,错过就没有

The Cadillac XT5 is equipped with a powerful 2.0T engine with a maximum power of 174 kilowatts and a maximum torque of 350 Nm, which can output 237 horsepower. This L4 engine, combined with a 9-speed manual transmission, ensures excellent performance and driving pleasure during acceleration and driving.

Summarizing the evaluation of the Autohome owner, the Cadillac XT5 won his favorite with its spacious space and atmospheric exterior design. The owner emphasized the sense of security and broad vision brought by the vehicle, which undoubtedly strengthened the XT5’s comfortable and practical image in the eyes of consumers. Whether it is for family travel or business needs, the XT5 has won the favor of many owners with its excellent performance and reliable quality.

Nanning Asian Dragon price reduction news, special offer 143,800! If you miss it, there is no

Welcome to Autohome Nanning Promotion Channel, which brings you the latest automotive market trends. At present, Toyota, which has attracted much attention, is conducting a round of promotion activities, aiming to give back to consumers in Nanning area. The maximum discount has reached an astonishing 40,000 yuan, which further reduces the starting price of this luxury sedan to 143,800 yuan. For friends who are interested in buying a car, this is an excellent opportunity not to be missed. To learn more details and get higher discounts, please be sure to click the quotation form below for real-time inquiry and consultation.

南宁亚洲龙降价消息,特价14.38万!错过就没有

The front face of the Toyota Asian Dragon is shaped by its unique design language, which shows a refined and dynamic style. The air intake grille features a bold and tension-filled shape and chrome-plated material, which adds luxury and identity to the vehicle. The overall appearance is smooth, blending power and elegance. Whether it is the side profile or the rear design, it shows exquisite craftsmanship and dynamic aesthetics that make it unforgettable at a glance.

南宁亚洲龙降价消息,特价14.38万!错过就没有

The side lines of the Asian Dragon are smooth and dynamic, and the body size reaches 4990mm*1850mm*1450mm, and the wheelbase reaches 2870mm, creating a solid and spacious interior space. The front and rear track are 1595mm and 1605mm respectively, ensuring good driving stability. The tire size is 215/55 R17, and the delicate wheel design not only improves the overall visual effect, but also takes into account the comfort and handling performance.

南宁亚洲龙降价消息,特价14.38万!错过就没有

Asian Dragon’s interior design pays attention to detail and comfort, and adopts a refined style to create an elegant space atmosphere. The steering wheel is made of plastic material, although it is not a high-grade material, it feels stable and supports manual up and down + front and rear adjustment to meet the driver’s personalized needs. The center console is equipped with a 10.25-inch high definition touch screen, which is easy to operate and has a clear display, providing a rich infotainment experience for drivers and passengers. The seats are made of fabric, which makes it comfortable to sit. The main and passenger seats support front and rear adjustment, backrest adjustment and high and low adjustment to ensure the comfort of long-distance driving. At the same time, the car is equipped with USB/Type-C ports, with 3 in the front row and 2 in the back row, which provides convenience for charging passengers’ electronic devices. The overall interior design strikes a balance between practicality and beauty, creating a warm and technological driving environment for users.

南宁亚洲龙降价消息,特价14.38万!错过就没有

For the Asian Dragon series, the 2.0L engine with 173 horsepower output and a maximum torque of 206 N · m is equipped with an L4 design to ensure smooth operation of the vehicle. The matching CVT continuously variable transmission (analog 10th gear) provides a smooth shifting experience and good fuel economy.

To sum up, Autohome owners have praised the appearance of the Asian Dragon, believing that it is not only unique and full of charm, but also stylish and atmospheric with its sharp front face and smooth lines. Owners are even more amazed by the proportions and coordination of the body, saying that it is visually attractive. This evaluation undoubtedly emphasizes the Asian Dragon as a striking model, which not only meets the aesthetic needs, but also reflects its excellent design concept in the details.

Whose "cheese" will China Evergrande liquidate?

After China Evergrande (hereinafter referred to as Evergrande) issued the liquidation order, the outside world launched a comprehensive discussion on the giant company, the most critical of which is what the company will go through in the next stage, which assets will be disposed of, and how will it end?

In order to better sort out the next step of Hengda, Blue Whale Finance and Huisheng International Capital President Huang Lichong, who has many years of experience in workout and bankruptcy reorganization, made in-depth exchanges and detailed combing.

The Hong Kong court issued a winding-up order to China Evergrande, the Hong Kong-listed platform with the stock code 03333.hk, which means that the company to be wound up is also an asset at the level of the listed platform, including the sale of shares held in subordinate "subsidiaries" and the potential liquidation (if found to be of material economic significance).

After the appointment of the liquidator, the work of the liquidator will also be carried out around the listing platform, including the disposal of physical assets, brands and intangible assets, but it is not responsible for solving the problems of all its subsidiaries, which is not a matter for the liquidator to consider. The matter for the liquidator to consider is how to get the most debt recovery for the creditors of the listed company. The recovery of shareholders will not be given priority. According to Evergrande’s situation, if there is no workout, the shareholders will basically have zero recovery.

What is winding up? Who does the liquidator serve?

This is the first step in understanding Evergrande’s next direction. According to Huang Lichong, the so-called liquidation means that the liquidation officer will dispose of the assets of China Evergrande listed companies after confirming that Evergrande is bankrupt, including valuable assets and the equity of its subsidiaries. However, from an "economic" perspective, only some assets and equity that can bring income to creditors will be dealt with, and the part that cannot bring debt recovery will not be cleaned up first. Whether to clean up without bringing debt recovery depends on the responsibility given to the liquidation officer by the court.

Liquidation and Bankruptcy. Conceptually, one is a means and the other is a legal definition. Liquidation is the process of closing down a company, in which the company’s assets are sold to repay debtors. This forced liquidation occurs when creditors, courts, or other interested parties demand that the company be dissolved. The ultimate purpose of liquidation is to end the existence of the company, realize the company’s assets, and distribute them to creditors in accordance with legal priority. Bankruptcy is a legal process that often involves the forced liquidation of a company, in which the company ceases operations and its assets are sold to pay off its debts.

The liquidator did not liquidate the assets of Hengda’s listed company at all levels, and liquidating the parent company did not mean that the subsidiary would be liquidated. The subsidiary would only be sold or apply for voluntary liquidation if the creditor recovery was increased. Because the liquidator’s responsibility was only to recover the last valuable assets for his creditors and shareholders, the subsidiary without recovery value would not be touched.

If the liquidated assets have no recovery value, but instead generate a lot of costs for the subsidiary, there will also be a statutory liability issue for the liquidator. The liquidator cannot spend too much of the liquidated company’s funds to bring valuable recovery to creditors.

In the process of disposing of assets, it is necessary to consider the cost comprehensively and maximize the return of creditors. The interests of Hengda equity holders are among the secondary considerations. This is the test of the liquidator. He needs to weigh which assets are worth clearing and find the corresponding receiver.

According to public information, Alvarez and Marsal, the liquidator appointed as China Evergrande, is an internationally renowned enterprise rescue and liquidation company.

After the appointment of a liquidator, what assets can he dispose of? Does he have the right to dispose of domestic assets?

Huang Lichong said that although the liquidator theoretically has the right to appoint directors of subsidiaries and then appoint directors of next-level companies to deal with all domestic and foreign assets of Evergrande, it must be sorted out according to the equity ownership relationship, and the creditor’s rights of non-listed companies can be repaid according to each level before distribution.

From the perspective of liquidators, they mainly serve the creditors of listed companies, considering that the assets that can be distributed to shareholders or creditors after liquidation may mainly come from overseas rather than domestic. Because most of the assets in China are mortgaged or preserved by domestic creditors, even if someone takes over, after distributing them to secured debtors and non-mortgaged domestic creditors, the assets that can achieve income distribution are estimated to be very small, or even zero.

For projects with ownership in China, the liquidator will send a letter informing them that the sale, disposal or major decisions of assets must be approved by the liquidator, but generally will not interfere with or even participate in the operation of domestic projects.

Huang Lichong believes that although Hengda has said that it will steadily promote the normal operation of the group’s business, after the liquidation order is issued, it will definitely have an impact on Hengda’s business operation. In the future, project companies in various regions can only seek "self-help" and "self-governance", and the flexible capital scheduling support from the group will be reduced. Coupled with the blessing of the liquidation order, the initiative and enthusiasm of Hengda’s management may be affected, and the layoff of redundant employees will also be accelerated.

How to deal with the subsidiaries of listed companies that cannot be sold by the liquidator in the future?

Mr. Huang said the assets could be wound up voluntarily and a new liquidator appointed by the court. He did not rule out a future workout with domestic creditors with the support of white warriors at the subsidiary level, and finally out of the control of China Evergrande.

Regarding China Evergrande’s Hengda property and Hengda Automobile, Huang Lichong said that property companies are likely to seek a sale, and Hengda Automobile may find it difficult to find a takeover target in the current environment, and it is difficult to say whether it will eventually follow in the footsteps of China Evergrande.

Huang Lichong pointed out that according to the bankruptcy liquidation schedule of Shenzhen Guangyao Group, the former took seven years, while for China Evergrande, which has a large amount of debt and a complex structure, the time to complete the liquidation will undoubtedly be longer.

Data show that as of the first half of 2023, Hengda’s total debt was 2.3882 trillion yuan, excluding the advance payment of the debt was 1.7842 trillion yuan, and the total assets were 1.7439 trillion yuan.

Huang Lichong estimates that after the entire Hengda Group is completely liquidated, Hengda’s relevant stakeholders, including suppliers, joint venture shareholders, shareholders of listed companies and various groups and group subsidiaries, after creditors recover the remaining value, including the previous share price loss, the estimated cumulative loss may reach 2.50 trillion yuan.

Running Man Nanjing recorded a program for public welfare, and the guests could be described as "coming out after a long time"

Video: The third trailer: Xiao Yaxuan Wu Mochou and Running Man 7 Song Art, Run, Brother


Running Man Nanjing recorded a program for public welfare, and the guests could be described as "coming out after a long time"


Running Man Nanjing recorded a program for public welfare, and the guests could be described as "coming out after a long time"


Three days! "Running Brothers" really stayed in Nanjing for three days this time. The "Seven" members of the Running Men’s Troupe recorded two episodes in Nanjing in three days and left Nanjing last night. As early as a week ago, all kinds of news have been spread on the Internet, but most of these are just scraps. After three days of interviews and understanding, the reporter inquired about various details of the "Running Men’s Troupe" recording in Nanjing. What did the "Running Men’s Troupe" do in Nanjing? Where did they go? Why did they come to Nanjing in the third season? What you don’t know is that "Running Men" and Nanjing are also quite "compatible". Why? You will know after watching it!


Click to enter the blueberry video to watch the latest full video of the third season of "Run, Brothers": Luhan experiences tearing the famous brand "The ups and downs of life" > >


Why didn’t it come until the third season?


It has been planning, and the director team alone has stepped on the points more than four or five times


As early as the stage of the first "Running Man" run, Nanjing fans shouted on the Internet that "Running Man Group" could also come to Nanjing for a run. But two seasons have passed, and fans in the ancient city have not been able to get their wish. Why not come to Nanjing? "In fact, there is no such thing. We have been planning to come to Nanjing for a’run ‘in the past three seasons, but there has been no good time." The person in charge of publicity told reporters that since "Running Man" just went LIVE, he has been preparing to come to this ancient capital.


Finally, towards the end of 2015, the "Running Men’s Group" trotted all the way to Nanjing. "We also really want to come, Nanjing is so beautiful! And the cultural atmosphere here is increasingly strong, and the director team came more than four or five times in the early stage." The person in charge revealed that in every district in Nanjing, they learned about the meaningful buildings and special attractions in the district through the stepping points. "This season, we are more integrated with the theme of traditional Chinese culture, which is more in line with Nanjing." This time, Running Men finally came to Nanjing.


According to the introduction, the two episodes recorded in Nanjing will be broadcast at the end of this year. The reporter saw during the tour that the guests of the two episodes in Nanjing were also very interesting, and they were definitely the important guests that everyone was looking forward to. This time it can be said that it is "a long-awaited beginning".


Three days of recording, Nanjing’s famous buildings and attractions, the "Running Man Group" almost ran all over, Nanjing Institute of Physical Education, Tangshan Upright Ape Museum, several locations perfectly combined sportsmanship with traditional Chinese culture.


Can Nanjing Recording provide spoilers?


Rain games, mental and physical challenges


Three days of recording, what kind of content will this episode of "Running Man" in Nanjing present to the audience? The reporter learned a thing or two from the on-site visit, can you give a spoiler? With the consent of the program team, I can tell you something here, be mentally prepared, these two phases of games in Nanjing will be multiple challenges for the "Running Man Group" mentally and physically.


On the afternoon of the 7th, "Running Brothers" was recorded at the Nanjing Institute of Physical Education. This stop was not fully enclosed for filming. Although the scene was set up for safety isolation, enthusiastic viewers and fans could still watch outside the isolation range. The audience watched in an orderly manner, with enthusiasm and cheers. As soon as Deng Chao, the team leader of Running Men, took the stage, he raised the speaker to respond to the audience’s waiting, and reminded everyone not to shout loudly, so as not to affect the program.


The recording of Nanjing Station coincided with the cold air, the temperature dropped sharply, and it drizzled in the afternoon of the first day. However, the change of the weather did not affect the state of the running men. During the team confrontation, everyone was in full condition and eager to try. The filming took place in the Central Stadium of Nanjing Institute of Physical Education that day, in front of the quaint building, the running men launched a challenge about sports. However, due to the difficulty of the task set up, it took a lot of effort for the running men to challenge. Some people finally passed the test after trying again and again, and some people tried nearly 100 times and still failed, but for the victory of the team, they still clenched their teeth and sank their hearts again and again, not discouraged, not giving up. This also reflects the spirit of sports competition.


In addition to making unremitting efforts, the Running Men’s Team was also very united in the face of the "difficult problem". When a member of the team really struggled to pass the test, other brothers also came on the bench to replace the relay. As the captain of the Running Men’s Team, Deng Chao did not forget to give encouragement to the team when everyone was in trouble, "It’s okay, it’s already good" "Come on, just focus". In this way, the players who fell into the psychological limit during the challenge were greatly encouraged. It is reported that the game on the afternoon of the 7th is not the most difficult, and there are more "difficult" challenges waiting for the members of the "Running Men’s Team".


What did you do in Nanjing?


Record the program for public welfare, and don’t forget to eat all kinds of snacks


The "Running Man Group" that came to Nanjing has received a large number of fans’ support. Just at the recording scene on the 7th, although it rained lightly from time to time, the fans still stood by and watched. The fans are full of love for the Running Man Group. Every time a member challenges the next game, everyone will call him "Come on", and there will be neat shouts from time to time on the scene. From the live recording situation, it is still necessary to remind the audience that if everyone really loves the Running Man and the seven Running Man Group, in order to present the show more perfectly, I hope everyone will try to be rational and quiet to watch.


Of course, in addition to recording the program, the "Running Men’s Group" also did a lot of things during the three days in Nanjing. On the afternoon of the 8th, the "Running Men’s Group" came to a school for the children of migrant workers to give gifts such as running shoes and books, and promised to build a "sunshine track" for the school. During this period, the "Running Men’s Group" also ate snacks in Nanjing, "duck blood vermicelli soup, Nanjing Xiaolongbao, pork button…" Angelababy is like a family treasure, and he is even more straightforward: "We are here to eat." Chen He also revealed that usually they don’t know the names of many dishes when they eat, because "they are gone as soon as they come up."


Although the three-day period was not long, the "Running Men’s Group" had a pretty good impression of Nanjing. "The cultural atmosphere here is very strong. The first day we came to record, it happened that the photo of the necklace composed of Nanjing sycamore trees was popular on the Internet. It was really beautiful.


Ultimately, these three days will present the audience with two episodes of what kind of program, open Zhejiang Satellite TV and wait to watch "Run Brothers"!

No matter how many awards you get, you won’t be bothered. Actor Guo Fucheng hopes to win the Best Supporting Actor.


Guo Fucheng’s new shape takes the retro style, just like a handsome son.



The new look is for the concert



Guo Fucheng excitedly opens champagne


  Yesterday (4th), at the opening ceremony of a famous watch store in Beijing Contemporary Mall, brand perception ambassador Guo Fucheng came to the scene and presided over the opening. Guo Fucheng, who has transformed into a mature look, told reporters that his look is mainly prepared for the October concert, and he is more blunt. He hopes to win the movie award again with the sequel of the new film "Wind and Cloud". Of course, this time I am satisfied with the supporting actor.


  Yesterday, he revealed to reporters that he played Bu Jingyun again in the sequel of the new film "Wind and Cloud", and played the role again in 10 years. In his words, "The experience of years has made me understand more." He stressed that Bu Jingyun 10 years ago was similar to an undead hero, who could never be beaten to death, and his feelings had no ups and downs, like a statue. But this time he will feel what is the pain in life, and how does it feel to be defeated by others.

Editor in charge: Sun Jie

"Dragon Horse Spirit" Exposes Ultimate Trailer and Poster, Jackie Chan and Ma Depend on Each Other


1905 movie network news Written, directed, and starred by Yang Zi, the film will be released nationwide on April 7. On March 31, the film released its ultimate trailer and poster, and announced the official opening of pre-sale. In "Dragon Horse Spirit", Jackie Chan plays Lao Luo, who was originally the strongest dragon and tiger martial artist in the past, but was injured by a dangerous action shooting. From then on, the scenery is no longer there, and he can only live with his beloved horse, Chitu.


In the trailer, the down-and-out Lao Luo is in deep trouble, and even Red Rabbit is forced to separate from himself due to debt disputes. In order to keep Red Rabbit, Lao Luo chose to return to the set with Red Rabbit, and one person and one horse started a journey of laughter and tears. It is worth mentioning that in addition to the familiar action and comedy elements of Jackie Chan movies, "Dragon Horse Spirit" also has a lot of sincere emotions. The tearful self-blame after "losing" Red Rabbit, the persistence of the spirit of Dragon Tiger martial artist, and the brave protection of his loved ones all make people see a different Jackie Chan character. "His way of expressing love is to fight with his life. Love movies is like this, and love Red Rabbit is even more so." It seems clumsy, but it is very sincere, which makes people very moved.In the final poster released together, Lao Luo Chitu accompanied each other, his eyes calm and firm. In addition, the rest of the actors in the film also appeared, and they were looking forward to the movie’s release.


Really fell, really hit, one person and one horse broke into the set

Jackie Chan’s 60th anniversary of entering the industry pays tribute to the dragon and tiger martial artist


In "Dragon and Horse Spirit", Jackie Chan returns to the set with Red Rabbit and wants to train Red Rabbit into a Dragon and Tiger martial artist. Jackie Chan and Ma partner, full of fresh points. In the film, the clever and lovely Red Rabbit will not only "love and kill" with Jackie Chan, but also tacitly partner, presenting many wonderful action scenes on the set, showing the "action star" style, accompanying Jackie Chan to stick to the "Dragon and Tiger martial artist, never say no" spirit.


"If you don’t fall, what will the audience watch?" This time Jackie Chan played the role of Dragon and Tiger Martial Artist, whether it was Lao Luo in the film or Jackie Chan outside the play, he always insisted on "really falling and really fighting". And Jackie Chan’s 60 years in the industry, it is by relying on "really falling and really fighting", with injuries to this day, that more people have seen the wonders of Chinese action movies. Under the video of Jackie Chan’s classic life-fighting scene, many viewers were moved by this persistence, "Looking at these shots, I really shed tears. Big brother really used his life to present too many classic movies for the audience. Thank you big brother, thank you dragon and tiger martial artists."


Sincere love, do your best for what you love

Jackie Chan shows his emotional side, so moved


In addition to Jackie Chan’s 60 years of love from the film is touching, in the trailer, Jackie Chan and Chitu are equally touching. From the initial careful care, to the later side by side, but finally had to face separation, when Jackie Chan said tearfully "I lost Chitu", people saw a different Jackie Chan. Whether it is for his family or his beloved profession, this character who does his best to protect his loved ones is sincere and warm.


As a fan of Jackie Chan’s big brother, director Yang Zi also said in the interview that he was deeply moved by the big brother’s performance this time. When it comes to character creation, the director bluntly said, "The big brother I saw before was a very bold and strong character, but this time I designed a character with more sensitive emotions." Not only that, the director also said, "You can see that he is very delicate, very fragile, and very emotional. It is very rare and very moving for him to show this side to you."


The movie "Ryoma Spirit" will be released nationwide on April 7.


The price of Haval Xiaolong in Wulanchabu area is coming down! The latest offer is 99,800. If you miss it, you won’t have it.

In car home Wulanchabu discount promotion channel, we now bring you preferential information. The Haval Xiaolong model is being promoted in Wulanchabu area with a maximum discount of 40,000 yuan. The minimum starting price is 99,800 yuan. If you want to know more about the preferential information of Haval Xiaolong, please click the "Check Car Price" button in the quotation form to get a higher discount.

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Haval Xiaolong is a fashionable and dynamic SUV model. Its front face design adopts streamlined lines and sharp headlights, showing its sense of movement and strength. The air intake grille is decorated with a large area of chrome, which increases the luxury and fashion sense of the whole vehicle. The overall style of the car body is smooth and dynamic, and the lines are simple and bright, which highlights the sports characteristics of Haval Xiaolong. At the same time, the body also incorporates some tough elements, demonstrating its off-road ability. Generally speaking, Haval Xiaolong’s design is fashionable, dynamic and tough, which meets the aesthetic needs of young consumers.

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Haval Xiaolong is a medium-sized SUV with a body size of 4600*1877*1675mm and a wheelbase of 2710 mm. The body lines are smooth, the overall shape is dynamic, and the side lines are simple and smooth, showing a strong sense of movement. The front tread is 1583mm, the rear tread is 1587mm, and the front and rear tyre size are both 225/60 R18. It is equipped with fashionable rims, which further highlights the sense of movement of the whole vehicle. Whether on urban roads or rugged mountain roads, Haval Xiaolong can show excellent driving performance and stability, bringing drivers and passengers a more comfortable and safe driving experience.

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Haval Xiaolong’s interior design is simple and atmospheric, with a leather steering wheel, which feels comfortable and supports manual up and down+front and rear adjustment. The central control screen has a size of 12.3 inches and is equipped with a voice recognition control system, which can control multimedia systems, navigation, telephones, air conditioners, skylights and windows. The front and rear rows are equipped with a USB/Type-C interface, which is convenient for charging and connecting devices. The seat is made of imitation leather. The main seat supports front-back adjustment, backrest adjustment and height adjustment (2-way), and the auxiliary seat also supports front-back adjustment and backrest adjustment. The rear seats are laid down in proportion, and the space can be flexibly adjusted as needed. Generally speaking, Haval Xiaolong’s interior design is simple and practical, with rich configuration, which can provide a comfortable driving experience.

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The engine of Haval Xiaolong is a 1.5L 101 HP L4 engine with a maximum power of 74kW and a maximum torque of 132 N m.. This engine uses a 2-speed DHT gearbox, which can provide a smooth shifting experience and efficient power output. At the same time, Haval Xiaolong’s engine also has excellent fuel economy performance, which can bring more economical driving experience to car owners. Whether driving in the city or traveling long distances, this engine can meet the needs of drivers.

In the evaluation of the owner of car home, he mentioned that the appearance design of Haval Xiaolong is very eye-catching, and its face value is enough to hold up the scene, and the front face of the young sports is also very fashionable and beautiful. As a compact SUV, the design of Haval Xiaolong is undoubtedly very successful. It combines fashion elements and dynamic lines, making the whole car look very young, sporty and fashionable. In addition, Haval Xiaolong also performed well in terms of cost performance, not only the price is close to the people, but also the configuration is rich and the driving experience is excellent. It can be said that Haval Xiaolong is a very recommended compact SUV, which can meet the needs of young consumers in terms of appearance and cost performance. If you are looking for a stylish and dynamic SUV, consider Haval Xiaolong. I believe it will not let you down.