标签： 上海龙凤千花1314

Takeaway orders plummet？ Didi： No basis, the number of users is growing steadily

　　[Global Network Technology Comprehensive Report]Recently, in response to the outside world’s news about the "sudden drop in Didi takeaway orders", Didi responded that there is no basis for the 50% drop in orders. In fact, the current number of users of the Didi takeaway platform is growing steadily.

　　The relevant authorities have stopped subsidies, and the entire industry has been affected. It is normal for many food delivery platforms to have short-term changes in orders. Didi is planning to open a batch of new cities and will soon recruit riders in new cities.

　　It is understood that on April 9, Didi takeaway was officially launched in Wuxi, Jiangsu. On the first day of the launch, the order reached 334,000 orders, becoming the first takeaway platform in Wuxi market share. On April 12, Didi takeaway official Weibo released 9 posters today, saying that the national city is about to open. After that, Didi rider client side updated, in addition to Wuxi, it added eight cities of Nanjing, Changsha, Fuzhou, Jinan, Ningbo, Xiamen, Wenzhou and Chengdu.

　　For consumers, Didi Takeaway once launched various attractive prices and subsidies, and Meituan and Ele.me also joined the "subsidy war" one after another. All kinds of incredible screenshots of takeaway prices have swept the Moments of Wuxi people. Song Hongwei, head of national offline operations of Didi Takeaway, said: "We definitely hope to give consumers short-term discounts. In the long run, we hope that consumers can choose the takeaway platform rationally and experience more value-added services and experience enhancements brought to them by Didi."

　　For the high subsidies in the takeaway market, some industry analysts have analyzed that high market subsidies can indeed gain a large market share in the short term, but the takeaway market is a basically parallel market, and the problems that can be solved in the short term, once stopped, the number of users who pick up wool will definitely decrease, and the market will definitely return to its essence. From the outside, Didi’s entry into the takeaway industry is more of a defensive approach, for Meituan’s threat to its position in the taxi market. The scale of the national catering market in one year exceeds 3 trillion, and the proportion of takeout is less than 10%. One more competitor is a benign competition for this market.　　　　　　　　　　

Meituan-W repurchased 2.3383 million shares on June 19 at a cost of 273 million HKD

　　On June 19, Meituan-W announced that the company repurchased 2.3383 million shares on the Hong Kong Stock Exchange on June 19, 2024, at a cost of 273 million Hong Kong dollars, and the average repurchase price was about 116.96 Hong Kong dollars based on the number and cost of the repurchase; according to the disclosure, the highest repurchase price was 119.80 Hong Kong dollars, and the lowest repurchase price was 115.00 Hong Kong dollars.

　　It is understood that Meituan-W has repurchased 73.0885 million shares in the past three months, accounting for 1.17% of the company’s issued share capital.

(Data source: iFinD)

Play and eat! Wenzhou people’s nightlife is wonderful!

Xiaobu learned from the Municipal Housing and Construction Bureau that according to the previously issued Notice on the Selection of Moonlight Economic Agglomeration Areas and Demonstration Sites in Wenzhou City, the city started the selection work in March this year.

After independent declaration by enterprises, review by local departments, expert review and publicity by municipal departments, Longwan wanda plaza, Park Road Historical and Cultural Block, Zhonggeng Wandering World, Impression Nantang Style Pedestrian Street and Dongtou Leek ‘ao Beach Park were finally selected as the Moonlight Economic Cluster and Demonstration Sites in Wenzhou City.

Longwan wanda plaza

Since 2020, Longwan wanda plaza has started to promote the development of moonlight economy projects. After three years of planning, night economic development has begun to take shape, including trunk market, fashion leisure square, parent-child play, late-night food, music festival and so on. Later, modules such as music corridor, national tide street and tide shopping will be developed one after another.

Up to now, wanda plaza has held fireworks fairs with different themes for four years in a row, such as Wanshi Daji, Different YOUNG Market and Antique Market, and invited Wenzhou local bands to hold more than 200 night economic activities such as camping music festivals in the outer square, with an average daily passenger flow of over 50,000 and a holiday passenger flow of over 100,000.

In the next step, Longwan wanda plaza will focus on the introduction of night consumption IP development and the opening of market projects, continue to carry out night cultural theme activities, and strive to promote the pilot construction of moonlight economy industry in wanda plaza.

Gongyuan road historical and cultural block

Park Road historical and cultural block takes culture as the breakthrough point, and on the basis of retaining the traditional Wenzhou living format of Park Road, it adds non-genetic inheritance, cultural experience, street life, traditional food, homestay inn, leisure and entertainment, supporting business and fashionable catering to complement the original format, and strives to make the block a benchmark for urban core cultural and business travel.

In recent years, fun cultural activities, such as blocking the street, Hanfu, national tide flash parade, folk taste experience activities, immersive clothing street show, Zanhua market, spring market, "summer fun nightlife" market, antique market, sports night and so on, have been constantly presented, and many good plays with strong regional characteristics, such as Yue opera, Wenzhou drum performance, Ou Yue landscape poetry recitation, have been staged on the ancient stage in turn.

The street block closely combines Wenzhou’s Song Yunou style with the aesthetics of fireworks life, and new formats are constantly emerging, which endows the night market with popularity through the traffic attributes of the street block and drives the new growth of night consumption.

Zhong Geng you man Tian di

Zhong Geng Roaming World is located in the core of ouhai district CBD. By creating characteristic night scenes, combining with rich and wonderful performances and constantly changing the stalls and forms of categories, the new "play" of moonlight economy is realized.

As the largest wai-wai square in Wenzhou’s main city, relying on the square public space of over 20,000 square meters, Zhonggeng Roaming World has built three central squares, namely Lohas Square, Chaotong Square and Creation Square, which span and connect six office corridors. Combined with business planning and scene creation, it has gathered the characteristic food, entertainment, fashion, literary play and creation market, forming a "flagship" of fashionable and personalized social interaction.

In the next step, the block will cooperate with the cultural tourism department to create a "literary spark to beautify" project, which will be presented with the theme of Four Seasons Music Box. As a commercial supporting project of the Dragon Boat Base, the venue of the Dragon Boat Race in the Asian Games, dragon boat elements are added to the original night market activities, which helps the Asian Games and adds a unique cultural innovation vitality to the block night market.

Impression nantang style pedestrian street

In recent years, Impression Nantang Scenic Area has become the "golden business card" of Wenzhou night tourism, creating a business pattern of night scene+night shopping+night entertainment+night leisure, with distinctive economic characteristics at night, which has formed agglomeration effect and brand effect.

"Tanghe Night Painting" is an important part of the "Moonlight Economy" in Nantang Scenic Area. It highlights the local cultural heritage of Wenzhou in the form of light and shadow technology and real-life interpretation, and shows the urban temperament of "poetry and painting landscapes, a warm state". The "Nantang Night Shop" in the block is another feature of the pedestrian street. Apart from the fashionable, literary and retro street, there are also online celebrity cuisine and various local snacks to satisfy the taste buds of tourists.

Since the block was fully opened, the average annual passenger flow has reached 5 million, and the annual rent and self-operated income can reach more than 50 million yuan. In the next step, with the advantage of Wenzhou cultural industry, the block will improve supporting industries such as creative planning, venue management and exhibition design, and create a special festival cultural exhibition block.

Dongtou Jiucaiao Beach Park

In recent years, Wenzhou Dongtoumuxinhe Cultural Tourism Development Co., Ltd. has broken through the original beach entertainment mode and introduced 10 new marine sports products, such as rainbow parasailing, sailing, sea motorboat and trapeze performance, which has made its popularity "prosperous".

Chive ‘ao Beach focuses on creating a special seafood snack block, Dongtou intangible cultural heritage workshop, music night market, local folk performing arts, sea garden fireworks festival, sea drone light show, bonfire party, fishing port night tour, island star watching, camping and other projects, realizing the full connection of "day viewing+night consumption" and enriching the collection of "night tour, night rest, night banquet, night appreciation, night tour.

In order to solve the dilemma of inconvenient transportation on the island and enrich the highlights of coastal leisure and holiday tourism, the recently built Leek Ao Blue Bay Resort Center opened in July to welcome guests, which perfectly matched the night economy of Leek Ao Beach and injected new vitality into the scenic spot. In the next step, we will continue to explore the local culture of Dongtou and the island characteristics of moonlight economy, so that the traffic will become "reserved" and continue to light up the moonlight economy.

Original title: "Play and eat! Wenzhou people’s nightlife is wonderful! 》

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