标签： 南京夜生活娱乐

Drooling! The top Sichuan cuisine ＂Songyun Banquet＂ has 32 dishes. What do the Sichuan cuisine masters say？

Sichuan Online Reporter Zhang Hongxia Photography Ji Yong

Zhang Yuanfu (first from right), the third generation descendant of Rongleyuan, was interviewed.

At 14: 00 on December 25, the "Song Yun Banquet" has been going on for more than two hours, and the banquet process of 8 links and 32 dishes has been completed — — The banquet system of Sichuan cuisine, which originated from Rongyuan a hundred years ago, received the joint tasting and comments of the "Chengdu Famous Banquet" Sichuan cuisine masters at Songyunze, a famous restaurant.

Rose beef

The masters of Sichuan cuisine are all famous, and Song Yunze’s reputation is growing day by day. What kind of comments will the masters leave after the "Song Yun Banquet" is over? Sorting out the viewpoints, we found that the discussion of the masters collided with important debates about Sichuan cuisine, such as old and new, integrity and innovation, persistence and integration. How to clarify the relationship and establish a binary balance? The opinions of the masters are all wonderful.

From left to right, the masters of Sichuan cuisine are Zhang Zhongyou, Lan Qijin, Wang Kaifa, Lu Chaohua and Xiao Jianming.

Comments: Who are the masters of Sichuan cuisine?

Mr. Zhang Zhongyou, a national first-class cook and a master of Sichuan cuisine, stepped forward from restaurants such as Chengdu Nuli Meal and entered the United Nations delegation in China.

Mr. Lu Chaohua, the executive chef of Jinjiang Hotel, a five-star hotel, and a national first-class cook, has led a team to international food competitions such as the United States, Brazil and France on behalf of the country and achieved good results;

There is a second generation descendant of the century-old Rongyuan, a veteran master of Sichuan cuisine in China, and Mr. Wang Development, who was sent by the state as a chef of Rongyuan American branch for 8 years in the early 1980s;

There is Mr. Lan Qijin, deputy general manager of Jinniu Hotel, the State Guesthouse, who participated in the production of state banquets for many times and visited with leaders. In the mid-1980s, he served as the head chef in the Chinese restaurant in Dü sseldorf, Germany.

Mr. Xiao Jianming, the second generation descendant of Yourong Paradise, the national first-class chef, the head chef and director of Chengdu Piaoxiang old Sichuan restaurant.

Experts in the audience, including Mai Jianling, President of Sichuan Cuisine Association, Zhao Yipin, Secretary-General, Lan Mei, Sun Peike and other media food experts, are all judges and appraisers of Chengdu famous banquet, and they are also witnesses of the first complete appearance of Songyun Banquet in the industry in the traditional way of Sichuan cuisine.

Fish mutton tripe

Tracing back to the source: Is Rongparadise new or old?

About Song Yunze, since its establishment three years ago, it has always been a maverick in the food industry.

Walk alone because you stick to — — Adhere to the pattern, techniques and taste essence of modern Sichuan cuisine pioneered by Rongyuan a hundred years ago; Walking alone is because of opinions — — The so-called innovation that people don’t understand and are not familiar with the origin of Sichuan cuisine is a disorderly innovation without "roots", and the task at the present stage is to "adhere to tradition and innovate cautiously".

What was the glory paradise like a hundred years ago? About this source, in the master’s summary and comment session, it is restored and revealed bit by bit.

Cold white meat

The banquet format of "Song Yun Banquet" has been recognized. From the ancient menu design to the complete display of the banquet process, to the matching of utensils and fine meal sharing; From the exquisite taste of 12 cold dishes to 9 hot dishes, it is very humanistic and friendly; From the skills of "cooking coarse dishes carefully" in home-cooked dishes such as Sichuan style pork and white meat with garlic paste, to the practical improvement of traditional dishes such as lion’s head and fish and mutton tripe; From the patient hanging and stewing of three fresh noodles, abalone with liver oil and other kung fu dishes, to the various methods of making soup and kimchi … … All the details and even the whole highlight the care and consideration of tasting experience, nutrition collocation and facial features enjoyment.

Chengdu snacks fangyougao

This kind of high-quality banquet, which is both from the Republic of China and engraved in the present, has been unanimously recognized by well-informed masters.

Comments by Lan Qijin, a master of Sichuan cuisine: meticulous, meticulous and classic. He said: "We can see that there are adjustments and optimizations in every dish, and there are innovations, but the overall techniques and tastes retain the essence of tradition."

Master Zhang Zhongyou said: "Sichuan cuisine has a history of thousands of years. Modern Sichuan cuisine has developed for a hundred years, and it has become one of the eight major cuisines in China. It must have its deep roots and connotations, and it is not shoddy. This banquet pays attention to the color, smell and flavor, and the size of the utensils is very suitable. It is really a beautiful enjoyment. "

Mai Jianling, president of the Provincial Food Association, returned to the story of Rongyuan to experience the "new and old" of the source. She said that when many people heard that Song Yunze cooked traditional Sichuan cuisine, they thought it was very outdated and rustic, but in fact, the dishes served at the Song Yunze Banquet were not old at all, but had a feeling that tradition was in line with fashion. Rong Paradise is like this.

"For example, today is Christmas. Rongyuan developed a dish at that time, wrapped it in net oil and cooked it with barbecued pork, and then divided it into small portions for everyone to eat. This is not an old dish, it is an innovative dish completely according to the season, and it is ‘ The typical practice of "eating in western food" shows that Rongleyuan’s food concept is very smart and keeps pace with the times. "Mai Jianling’s words triggered the recognition of the masters.

Master Wang Development is not only the judge of "Chengdu Famous Banquet", but also the founder of Song Yunze. He spoke about the new and old understanding that "Song Yunyan" wanted to convey — —

"Old, that is, tradition, is a foundation, a basic skill, and the root of where we come from. Only by understanding where we come from can we better know where we are going."

"Innovation means innovation. It is definitely impossible to hold the old things unchanged. It is necessary to keep up with the changes of the times and make reasonable and moderate optimization, instead of making it unrecognizable and new. It is necessary to know why and where it is new, so that the combination of the old and the new can be more stable and further."

Looking back: What is the main reason for the evolution of Sichuan cuisine?

According to Wang Development, after the founding of the People’s Republic of China, the development of Sichuan cuisine experienced ups and downs. After the reform and opening up, Sichuan cuisine experienced a period of low tide, especially in the 1990s, when it was completely attacked by Cantonese cuisine, and its position was completely lost. "It is only in these years that Sichuan cuisine has gradually adjusted back and developed, but it is very chaotic. As an old man in the catering industry, we feel sad and worried." Wang Kaifa took action with the masters of Sichuan cuisine who shared the same feelings. In 2015, 91 masters of Sichuan cuisine initiated the establishment of a seminar on the traditional skills of Sichuan cuisine masters, determined to stop Sichuan cuisine from slipping into a spicy trend.

Master Xiao Jianming caught the conversation and asked a question: "Why can the development of Sichuan cuisine stand out from the traditional Sichuan cuisine and change into various cuisines?"

He went on to say: "Behind this is the diversification of demand brought about by the changes of the times. Today’s Chengdu is a mega-city with a population of over 20 million. When it was just liberated, Chengdu had a population of only 5 million, and the overall social needs were very different. "

For example, he said, the salt-help dishes, which are famous for their spicy, oily and salty tastes, "will definitely not survive" in Chengdu, where there are only 5 million locals. However, when there are hundreds of thousands of people from southern Sichuan in Zigong and other places among the 20 million urban population, there will be a demand market. The catering industry is a field with a high degree of marketization. If there is demand, there will naturally be supply, just like Hunan cuisine and Cantonese cuisine, it is because of demand that they can survive and develop.

"Generally speaking, it is the expansion of the city that brings new market opportunities. This is a very natural economic phenomenon, which is understandable, but we should also strengthen the inheritance and promotion of traditional Sichuan cuisine." He said that the prosperity of fine dishes can not be separated from the support of economic development, so Chengdu-Chongqing Corridor has become the main market of Sichuan cuisine, and there will be different types in different places. For example, Chongqing cuisine is a "river and lake cuisine" with heavy taste, which is influenced by macro factors such as local geography, humanities, politics and economy, and can be understood by each other.

In the eyes of other masters, the rise and fall of traditional Sichuan cuisine is closely related to both urban changes and practitioners’ ideas and choices. Traditional Sichuan cuisine was once lost in the evolution of food because it was labor-consuming and time-consuming, which was due to the great times; Nowadays, under a solid model created by Wang Development and Zhang Yuanfu, traditional Sichuan cuisine is getting more and more recognition, which is a kind of feeling and a kind of dedication.

"Although I am 75 years old, I often feel that Sichuan cuisine is profound and profound, and I haven’t learned enough. Sometimes disciples, students and people in the society ask me some questions, and it is difficult to answer them accurately and comprehensively at the moment, so I think Sichuan cuisine should be developed and all of us need to work together." Wang Kaifa’s concluding remarks touched all the gentlemen present and applauded for a while.

Discount？ Discount？ This is the hidden ＂fraud＂ of well-known supermarkets exposed in Focus Interview.

CCTV News (Focus Interview):When we go shopping in the supermarket, after paying the bill at the cashier, we will all receive a small ticket with the price details of the shopping. However, after you buy something in the supermarket, do you have the habit of checking the shopping receipt? Have you ever found any problems in the shopping receipt? Recently, the reporter conducted an investigation into this.

The reporter’s random interview found that many customers said that they would not look at the price of shopping receipts after shopping. So is the supermarket really as trustworthy as some customers say? Just after the "Eleventh" holiday, the reporter went to a large supermarket. The discount promotion activities of the supermarket "Eleventh" were not over yet, and many citizens were comparing prices to choose goods.

Concessions and discounts are often used in supermarkets to promote sales, which will really attract consumers. However, the reporter’s investigation found that the discounts in some supermarkets are not as written on the label.

In the area where this supermarket sells instant noodles, the reporter saw the yellow label of Master Kong with 20 yuan minus 3 everywhere, and many people bought it. Counting that it can be reduced by 3 yuan, an elder sister took two packs of instant noodles and left. The reporter also plans to buy two packages to enjoy the preferential price. Before taking them, the reporter confirmed the discounted purchase scope to the shopping guide. The shopping guide told the reporter that he could only buy the original price goods of Master Kong’s family.

The reporter chose two packs of Master Kong instant noodles with the original price, the total price exceeded that of 20 yuan, which met the preferential requirements of 20 minus 3. However, after the check-out, the reporter didn’t see the information of discount minus 3 yuan on the shopping receipt. The reporter asked the staff, and the staff asked the reporter to return the goods. Seeing the reporter didn’t mean to return the goods. The supermarket staff could only find the sales staff of the manufacturer to find the reason. After they tried it on the self-service checkout machine, they found that the system did not give a discount.

The staff said to the reporter, "Can you return this? This is a systematic problem of Wumart. "

Screenshot of program video

It is understood that the preferential activities of some products started on September 26th and lasted for half a month. I wonder how many people bought the instant noodles that were written with a discount, but there was no discount. A staff member said: "In the past two days, I have seen a lot of people saying that they have reduced this, but they have not reduced it after sweeping."

The reduction was not reduced, and the staff at the counter could not solve it. The reporter found the service center again. The staff of the service center said that they could not handle it, and the price difference could not be refunded, so they could only return it. So, is this problem man-made or intentional? The staff said: "I don’t know, because there was this problem in the morning, I returned it directly to the customer."

Although some customers have encountered the discount before, half a month has passed, the preferential activities are coming to an end, and the supermarket has not adjusted the problems. Is this intentional or careless?

Zhang Yanfang, a member of the Expert Committee of the China Consumers Association, said: "This kind of system failure should be dealt with in time. If this problem occurs for the first time, it can be considered as a correctable problem and can be solved reasonably and legally, thenIf it reappears for the second time, Shangchao may have subjective intention. In this case, it constitutes the price fraud stipulated in Document No.15 of the National Development and Reform Commission and Order No.73 of the former State Administration for Industry and Commerce, which constitutes an infringement on consumers."

In this shopping, it’s not just instant noodles that have price problems. At the cosmetics counter, the reporter saw that some hair dyes were marked with a 50% discount on the second piece. The reporter took two boxes, because there was only one box left in one color, and the reporter chose a box of hair dye of the same brand and the same price in other colors, and there was also a problem when checking out.

The label of the same hair dye says that the second one is 50% off. Why can’t you get a discount if you take two different colors? Moreover, the label does not indicate the need for the same model products. The reporter found the cosmetics counter again. The staff said that the two products need to be the same bar code to get a 50% discount on the second one. The discount label does not indicate that the second product of the same model can be 50% off, but the supermarket has set different barcodes for two different colors of hair dyes. The staff member also said that although the hair dye taken by the reporter has a discount label, it is not within the scope of activities. What is going on?

The staff said that this product is single, all of them are monochrome numbers, and none of them are matched. The remaining one cannot participate in the activity. There is only one item in stock, that is to say, according to the setting of the supermarket, the reporter can’t enjoy the 50% discount on the second item anyway, but knowing this, the price tag staff of this discount just won’t remove it. The staff told the reporter that in fact, two different colors of hair dyes are not impossible to discount, as long as she goes to the counter to say hello. But this matter, you don’t ask, she will not take the initiative to say.

There is no discount, and there is a difference of tens of yuan before and after, which is not a small amount. There is no discount that should be available, misleading consumers. The reporter also found a similar situation when investigating in other supermarkets. In another large supermarket, a shelf selling slippers reads a discount message: from October 9 to October 22, buy full-court slippers and get 20% discount for 2 pairs. Supermarket staff told reporters that the low-priced, member-owned and selected posters are not counted, and the original ones only participate in the activities.

Write the whole audience, how come there are so many rules? Look at the poster carefully again, and the details of the activity are marked in very small words: poster, low price, membership, featured recommendation and brand counter are excluded. The reporter selected two pairs of slippers that are neither posters, low prices, members, nor featured recommendations or brand counters. As a result, it was found at the checkout that these two pairs of slippers were not discounted. The reporter found the service center of the supermarket. The staff of the service center told the reporter that the slippers taken by the reporter may be special items on the poster and cannot participate in the discount.

After repeated confirmation, the staff member admitted that the reporter did not take the special slippers on the poster. In order to find out whether the slippers taken by the reporter can be discounted, the staff of the service center found the relevant person in charge of the supermarket. The person in charge also didn’t know the situation, so he asked the reporter to go back to the slipper counter to ask the salesman for advice. The reporter returned to the counter and was told that the salesman had a rest that day.

　The most direct way to solve the problem in supermarkets is to return goods.

Just then, the person in charge upstairs came down. The reporter also raised the question of how to distinguish which shoes can be discounted and which can’t be discounted. The person in charge stood in front of the shelf for a long time, and he couldn’t say clearly which ones could be discounted. In the end, the person in charge chose the simplest solution: return the goods directly to the reporter. The reporter said that he needed an explanation, and it can’t always be like this. The other party said, "I’ll give you the money back first, and we’ll solve it next time."

The reporter returned to the slipper counter after returning the goods at the service desk and found that all the preferential information boards had been removed.

Zhang Yanfang believes: "From the latter two consumer behaviors, it can be seen that in fact, the dishonest behavior of Shangchao is more prominent here. In the face of consumers, the ambiguity and vagueness of its product information disclosure poster, which can not mark the products participating in the activities in a prominent position, will mislead consumers, whether it is from Article 20 of the Consumer Law or 55 advertising laws of the Consumer Protection Law, or 14 of the Price Law we have seen. "

From the mouth of the supermarket staff, the reporter learned that the situation encountered by the reporter was not a case.

In random interviews on the street, many consumers told reporters that they had encountered such price problems. Some people understand this behavior in supermarkets, while others think it is intentional.

It says that there is a discount, but there is no discount. It says that there is a discount, but there is no discount. Although the supermarket also gives a refund after the consumer raises an objection, this practice has violated the integrity management. Especially for those consumers who don’t look at the shopping receipts, they don’t know it after eating yabakui. When doing business, merchants should keep consistent in their words and deeds. They can’t say one thing and do another, which will hurt their reputation, but it is inevitable that they will be suspected of fraud. As consumers, we sincerely hope that we can shop with confidence, but if you find problems and disputes when shopping, it is recommended to complain and report to the regulatory authorities in time.

Ningbo eπ 008 price reduction is coming! The reserve price is 188,600, and the car is sufficient

[Autohome Ningbo Discount Promotion Channel] Recently, a fierce price reduction activity was launched in Ningbo area. At present, the maximum discount amount reaches 28,000 yuan, and the minimum starting price is only 188,600 yuan. If you are interested in this model, you may wish to hurry up and click the "Check Car Price" link in the quotation form to strive for higher discounts.

宁波eπ008降价来袭！底价18.86万，现车充足

eπ008采用了独特的前脸设计，其进气格栅采用了流线型的布局，与车身线条相融合，呈现出时尚动感的视觉效果。整体风格硬朗而精致，尽显现代科技气息。

eπ008车身尺寸为5002*1972*1732mm，轴距达到3025mm，前后轮距均为1650mm。车侧线条流畅，充满力量感，搭配265/45 R21的轮胎规格和动感的轮圈设计，展现出独特的运动风格。

宁波eπ008降价来袭！底价18.86万，现车充足

eπ008的内饰设计充满未来感，采用简洁大气的布局。方向盘为皮质材质，具备手动上下和前后调节功能，提供良好的驾驶体验。中控台配备一块15.6英寸的高清触控屏幕，支持多媒体系统、导航、电话以及空调的语音识别控制。车内共有前排2个USB接口和3个Type-C接口，满足不同乘客的充电需求，同时前排还配备了无线充电功能。座椅采用仿皮材质，主驾驶和副驾驶座椅支持前后、靠背、高低（2向）及腰部支撑（4向）调节，前排座椅还具备加热、通风功能，并为驾驶位配备头枕扬声器。此外，前排座椅具有电动记忆功能，方便驾驶员和乘客快速调整至最舒适的位置。第二排座椅同样支持前后调节、靠背调节和腿托调节，后排座椅可以进行比例放倒，为乘客提供更多灵活的空间使用方式。

宁波eπ008降价来袭！底价18.86万，现车充足

该车系配备了一台1.5T涡轮增压发动机，最大功率为108千瓦（147马力），在转速达到2000-3500转/分时可输出最大扭矩210牛·米。这款高效且紧凑的四缸发动机，搭配电动车单速变速箱，为车辆提供了强劲的动力输出和平顺的驾驶体验。

汽车之家车主在评价eπ008时提到，外观是他个人非常喜欢的感觉，“建议就买白色，大气还不用加钱。”这样的评价让我们看到，eπ008的外观设计确实能够打动许多消费者的心。

FAW-Volkswagen’s brand-new Magotan debuted at the 2024 Beijing Auto Show, and its intelligence will be greatly improved.

Many new energy vehicles were surrounded by spectators at the 2024 Beijing Auto Show. Indeed, the popularity of new energy vehicles is getting higher and higher now, and the auto show has basically become a stage for new energy vehicles. Of course, like some old-fashioned fuel vehicles, there is still a place. Volkswagen unveiled a brand-new Magotan at the auto show. Everyone’s impression of Volkswagen should be that the design of appearance and interior is relatively backward, but the car-making technology has nothing to say. The change of the new Magotan is really very big, so big that people can’t recognize it. Let’s take a look at what has changed in the new Magotan.

From the appearance point of view, it’s hard to believe that this is a Volkswagen model. The appearance of the new Magotan is a brand-new design style. The front face is connected with sharp headlights on both sides by chrome trim, and the visual effect looks like a very large-scale through shape. A dot matrix light source is added inside the lamp cavity. Its lower enclosure is in the shape of "X", and it has been blackened. Both sides are also equipped with "C"-shaped diversion grooves, which are decorated with chrome trim strips, and the sense of movement is very strong.

The new Magotan is positioned as a medium-sized car, with a body size of 4990*1854*1487mm and a wheelbase of 2871mm. Except that the wheelbase is consistent with the current model, other data have been improved. The new Magotan’s body shape gives people the feeling that it is no longer stable, but more sports. The body is equipped with a tough through waistline, and the multi-frame wheel shape is also very sporty. The change of the tail is also very big. The taillights adopt a penetrating shape, and are decorated with blackened design and chrome trim. The LOGO on the tail is a design that can be lit, and the lower enclosure is decorated with penetrating decorative strips, which not only stretches the visual width of the tail, but also enhances the layering of the tail.

The interior of the new car has also been greatly improved, adopting a more concise and scientific design style. The car is equipped with a 12.25-inch full LCD instrument panel, a 15-inch floating central control panel and an embedded 16-inch co-pilot entertainment screen. The steering wheel is flat-bottomed three-spoke multifunctional shape, and the car is built with Qualcomm Snapdragon 8155 chip, which can be regarded as a qualitative leap in technology. In addition, in terms of intelligent driving, the new Magotan will be equipped with the latest intelligent driving scheme of DJI, which is also expected.

In terms of power, the new Magotan provides 1.5T and 2.0T powertrains, of which the maximum power of the 1.5T engine is 118kW；; The maximum power and torque of the 2.0T engine are 162kW and 350N·m, and the transmission systems are all matched with the 7-speed wet dual-clutch gearbox.

Conclusion: The brand-new Magotan has been greatly improved, not only in appearance and interior, but also in intelligent driving. With the blessing of DJI’s plan, I believe it will also have a good performance. Generally speaking, the brand-new Magotan is sincere, and with its brand influence and reputation, it should achieve good sales performance.

A week ago, I knew that the heating season was coming, and many places had the ＂strictest shutdown order＂ to protect the ＂blue sky and white clouds＂

　　11月13日

　　最高领袖对越南社会主义共和国、老挝人民民主共和国进行国事访问

　　应越南共产党中央委员会总书记阮富仲、越南社会主义共和国主席陈大光，老挝人民革命党中央委员会总书记、老挝人民民主共和国主席本扬邀请，中共中央总书记、国家主席最高领袖将于11月12日至14日对越南、老挝进行国事访问。

　　李克强出席东亚合作领导人系列会议并对菲律宾进行正式访问

　　应东盟轮值主席国菲律宾总统杜特尔特邀请，国务院总理李克强将于11月12日至16日出席在菲律宾马尼拉举行的第20次中国－东盟（10+1）领导人会议、第20次东盟与中日韩（10+3）领导人会议和第12届东亚峰会等活动，并对菲律宾进行正式访问。

　　11月14日

　　2017年“联合国糖尿病日”主题：“女性与糖尿病——我们拥有健康未来的权利”

　　11月14日是“联合国糖尿病日”。“联合国糖尿病日”前身为“世界糖尿病日”。早在2017年3月，国际糖尿病联盟（IDF）正式宣布：2017年世界糖尿病日的主题为“女性与糖尿病——我们拥有健康未来的权利”。

　　November 15th.

　　Beijing officially heated at 0: 00 on November 15th.

　　Starting from 0: 00 on November 15th, Beijing will officially provide heating, and the room temperature of residents should reach 18℃. Beijing heating service hotline 12319 has been opened. If the residents’ room temperature is not up to standard, citizens can contact the district heating unit conveniently by dialing the heating service hotline, and ask to measure the room temperature at home to solve the problem. According to the relevant person in charge of Beijing Thermal Power Group, the central heating area of the municipal network will be sampled at home on the 5th, 15th and 25th of each month to master the heating situation of residents and try its best to solve the problems affecting users’ heating.

　　Defending the Blue Sky in Heating Season: Ensuring the implementation of peak-shifting production in "2+26" urban steel industry

　　With the coming of heating season, polluted weather has once again become the focus of public attention. On August 24th this year, the Ministry of Environmental Protection issued the Action Plan for Comprehensive Control of Air Pollution in Autumn and Winter of 2017-2018 in Beijing, Tianjin and Hebei and Surrounding Areas, which clarified the air pollution control tasks of "2+26" cities this year. A few days ago, in order to do a good job in the prevention and control of air pollution in autumn and winter and solve the "heart and lung disease" of the people, the Ministry of Environmental Protection and other 10 ministries and commissions launched the "attack action" for the comprehensive control of air pollution in autumn and winter, played a "1+6" combination boxing and implemented wheel-type supervision. 102 inspection teams have gone to various cities to strengthen accountability.

　　The second communication network security administrator skills competition will be held from November 15th to 16th.

　　In order to implement the Cyber Security Law, actively implement the National Cyberspace Security Strategy, adhere to the new development concept, provide strong support for building a network power, strengthen national security education, enhance the national security awareness of telecom and Internet industry personnel, promote the construction of key support capabilities in the process of integration of Internet, big data, artificial intelligence and real social and political economic activities, and further promote the construction of high-level network security professional and technical personnel in basic telecom operators. To effectively improve its comprehensive security strength, China Information and Communication Research Institute, China Communication Enterprise Association and the National Committee of China National Defense Posts and Telecommunications Union jointly held the "2017 Second Communication Network Security Administrator Skills Competition". The Communication Network Security Committee of China Communications Enterprise Association is responsible for the specific organization and implementation of the competition.

　　November sixteenth

　　Panamanian President varela will visit China.

　　At the invitation of the Supreme Leader of president, Panamanian President juan carlos varela Rodrí guez will pay a state visit to China from 16th to 22nd.

　　November seventeenth

　　Guangzhou Auto Show opens with 47 first cars in the world.

　　The 15th Guangzhou International Automobile Exhibition will be held in Guangzhou from 17th to 26th this month. The theme of this year’s Guangzhou Auto Show will be "New Technology, New Life", with 1,081 participating vehicles, among which 47 will be the world’s first cars.

　　November 18th

　　The 4th China International Circus Festival was held in Zhuhai.

　　On November 4th, "Miss World" candidate Jiali, circus performers and lucky tourists formed the symbol of Circus Festival in Hengqin International Circus City Plaza in Changlong, Zhuhai. On that day, 120 "Miss World" candidates, circus performers and 200 lucky tourists who acted as circus clowns formed the symbol of Circus Festival in Hengqin International Circus City Plaza, Changlong, Zhuhai, Guangdong. The 4th China International Circus Festival will be held in Hengqin International Circus City, Changlong, Zhuhai from November 18th to 25th.

　　November 19th

　　Release or continue to be detained? Cui Shunshi’s detention will expire on November 19th.

　　The second detention of Cui Shunshi, the core figure of the South Korean "cronies meddling in politics" incident, will expire at 24: 00 on November 19, and whether Cui Shunshi will be released has also attracted much attention. It is reported that Cui Shunshi was prosecuted on November 20, 2016. After the expiration of the six-month detention period pronounced by the first instance, the court reissued the detention permit and extended the detention period by six months. According to the report, legally speaking, the court is likely to continue to extend Cui Shunshi’s detention period.

　　(According to Xinhua News Agency, People’s Daily, China News Network and other media editors: Excellence)

Lantu Zhiyin SUV car listed on October 13, the pre-sale price is 20.99~ 266,900 yuan

IT Home September 26th news, during the 2024 Chengdu Auto Show held in August this year, Landmap bosom friend officially opened the pre-sale, the guide price 209,900 yuan. Landmap official announced today that the bosom friend SUV car will be Officially launched on October 13…

Lantu Automobile officially introduced the VP1000 charging pile, which is a charging pilePeak charging power 1000kW, equipped with 2.8Cm liquid cooled gun lineLoaded with noise≤ 55dBUsers can book charging with one click through the Landmap App.

IT Home previously reported that Landu’s soulmate SUV car is based on ESSA Intelligent Electric ArchitectureandGlobal 800 Volt Silicon Carbide PlatformBuilt to provide two front face shapes,CLTC operating conditions range up to 901 kilometers…

The MIIT declaration information shows that the length, width and height of Landscape’s bosom friend are 4725 × 1900 × 1636 (1653) mm respectively, and the wheelbase is 2900mm, optionalSingle motorwithDual motorTwo versions, each equipped with a 77/109kWh battery pack. The car is available in four different configurations:

Long battery life smart version: 209,900 yuan

Long battery life super charging version: 226,900 yuan

Four wheel drive global version: 229,900 yuan

Super long battery life smart version: 266,900 yuan

Avita 07 officially listed, selling from 219,900 yuan

BITECH On September 26, Avita officially announced the official launch, the new car launched a total of 6 models, of which the price range of the extended version is 21.99-27 9,900 yuan, and the price range of the pure electric version is 22.99-28 9,900 yuan.new carAs the third strategic model of the Avita brand, it is also its first pure electric range-extended dual-power model.The new car is positioned as a mid-sized SUV.It will be equipped with a number of intelligent configurations such as Huawei Dry Smart Driving ADS 3.0 and Hongmeng 4.0 car system.

In terms of appearance, Avita 07 adopts 100% original design, inherits the family design DNA, and applies the AVATR design concept 2.0. The details can be seen that the new car adopts the usual closed grille of new energy vehicles, and the front face is equipped with the iconic double-layer LED daytime running lights, which are highly recognizable.

In addition, Avita 07 offers five exterior colors: gravel black, white, rock ash, crystal green, and star purple.

From the side, the new car adopts a dynamic crossover design style, the overall line is very smooth, and it also shows a good muscle feel. In terms of details, the new car is equipped with a hidden door handle and an electronic external rearview mirror. In addition, the new car roof is equipped with Huawei’s new generation of lidar, which is very worth looking forward to.

In terms of tail, the new car adopts a slender taillight group, and the rear surrounding shape echoes the front face very well. In terms of body size, the length, width and height of the new car are 4825mm x 1980mm x 1620mm, and the wheelbase is 2940mm.

In terms of interior,The dashboard of Avita 07 is very layered and three-dimensional, combined with the front-end four-screen layout to show a sense of technological luxury. The trend design of the front end of the center console hides, which can be perfectly integrated into the overall design of the front row. The mobile phone covered with wood is super-charged with floating islands, making it a bright embellishment in the interior.

The new car is inA large area of PU material soft package is used in the instrument panel, door panel and B pillar of the whole car. Avita 07 will debut a unique double zero-gravity seat in the same class. With massage and ventilation functions, it creates a weightless and relaxing atmosphere. It supports seat linkage functions such as one-button zero-gravity, heating and ventilation remote start, seat comity, backrest protection, rest/viewing/singing. In addition, the new car will also be equipped with Huawei Dry + ADS 3.0 high-end smart driving.

Avita 07 is equipped with British treasure audio, with 7.1.4 channels, peak power of 2016W, and through the rendering of 7.1.4 channels composed of four sky sounds, coupled with the unique tuning technology of British treasure, Avita 07 has a private audio-visual enjoyment comparable to the concert hall.

In addition,There are 39 ambient light sources in the whole car, and the ambient light of the instrument panel runs through to the door panel. The ring ambient light strip of the IP table is composed of 228 LED light spots, which builds an immersive sense of quiet luxury atmosphere.

In terms of power, Avita 07 offers two power options: pure electric and plug-in extended range hybrid systems. The pure electric version offers two-wheel drive models and four-wheel drive models. The former is equipped with a maximum of 252 kW drive motor, while the latter is equipped with a dual motor with a front 188 kW and a rear 252 kW.The two-wheel drive version and the four-wheel drive version are both compatible with the lithium iron phosphate battery pack provided by Ningde Times, with a pure electric range of 650 kilometers and 610 kilometers, respectively.The extended range version is equipped with a 1.5T engine with a maximum power of 115 kW. In terms of motors, the two-wheel drive version is equipped with a single motor with a maximum power of 231 kW, and the four-wheel drive version is equipped with a double motor with a front 131 kW and a rear 231 kW.The battery is a 39.05kWh lithium iron phosphate battery pack, corresponding to a CLTC pure electric range of 230km (two-wheel drive) and 220km (four-wheel drive), respectively.

Xiao S starred in Jolin Tsai’s new song MV Dabao’s acting skills to kiss Wang Bojie

Jolin Tsai launches new song "Girl in Red" MV

Jolin Tsai shoots "Girl in Red" MV

Small S cross knife performance Jolin Tsai MV

Wang Baijie has a rival play with Jolin Tsai and Xiao S

　　　　　　 Jolin Tsai [Weibo] (Jolin) ‘s new song "The Girl in Red" spent tens of millions of Taiwan dollars to shoot a movie MV with movie specifications, and joined hands with Xiao S (Xu Xidi [Weibo]) and Wang Bojie [Weibo] to challenge the thriller and suspense theme. After debuting for more than 20 years, it was the first time they cooperated. The three of them played on the same stage, and accidentally involved a bizarre blood case. They even invited Cheng Weihao, the director of the movie "The Little Girl in Red" series, to direct. After reading the script, Xiao S readily agreed to the invitation, humorously saying: "In fact, I was a little worried that I would not be able to mess up the MV. After carefully reading the script, I found that it was written for me, because I found that I kissed the male lead in one scene, and I told the agent that I

　　Jolin and Xiao S, who cooperated on the screen for the first time, were full of sparks, and the backstage was even more joyous. When Xiao S was in the play, he deliberately asked Jolin: "I have a kissing scene, won’t you envy it?" Jolin shook his head and said no, making Xiao S pretend to be angry and said to Jolin: "That’s because you’re not married! I’ve been married for 12 years, as long as it’s not my husband’s kissing scene, I can take it!" Interestingly, after the performance was completed, Xiao S couldn’t help but ask Jolin why he wanted to find her to act in the movie MV, but Jolin blurted out: "Because the body shape is very suitable!" Let Xiao S couldn’t help but roll his eyes and twitch his mouth and say: "I thought she would say that I am the most suitable person, but I didn’t expect her to say that after she finished this sentence… full stop! Make me dumbfounded on the spot. "

　　Wang Bojie had previously collaborated with Jolin in advertising, and Jolin said in particular: "Bojie’s investment in acting allows people who play opposite him to be inspired to act, which is great! Thank you for adding a handsome color to the movie MV." Wang Bojie, who kissed Xiao S unemotionally in the movie MV, also received Xiao S certification for his "kissing skills". After twice KO this key kissing scene on the set, he made Xiao S jokingly and angrily say: "How did you finish filming so quickly! Can you do it again?" Wang Bojie, who had an intimate scene with the two divas for the first time, admitted that he was very nervous during the filming. He said: "I was really honored when I received the invitation, but on the one hand, I was also afraid of being scolded by netizens. Why can I act with the two divas?"

　　The movie MV invited director Cheng Weihao to direct. After listening to the song, he already had the idea of the script, using the main concept color "red" as an embellishment, bringing out the wedding scene in the space-time background of the overhead characters, interspersed with fashion and Japanese elements, but mixed with a lot of black, white and gray tones, which looked like a funeral wedding, which was chilling.

Why is the per capita usage time in Aauto Quicker still rising？ Maybe it has something to do with the short play you are chasing and the Olympics.

Author | Before going to dinner

On August 25th, Aauto Quicker released Q2 financial report, with revenue of 19.138 billion yuan in the second quarter, up 48.8% year-on-year. After the continuous optimization of revenue structure, online marketing services accounted for 52.1%, live broadcast revenue accounted for 37.6%, other services (including e-commerce) revenue accounted for 10.3%, and the average daily usage time of daily users increased by 25.2% year-on-year.

Compared with these conventional data dimensions, we are more concerned about the new changes mentioned in the financial report.For example, the short play business was mentioned for the first time in the financial report. By the end of June this year, there were more than 800 series short plays in Aauto Quicker, and 40 of them were exclusive short plays hatched by Aauto Quicker Xingmang Project.

Of course, the short play is only a part of Aauto Quicker’s content. In recent one or two years, Aauto Quicker has been emphasizing the content strategy to improve user activity and participation. When the growth trend of UGC and PUGC is gradually stabilized, PGC will inevitably be put on the agenda.

On the PGC content side, in addition to the copyright of short plays and various Olympic events, Aauto Quicker has gradually made efforts to produce high-quality and serialized self-made content.On Entertainment Capital (ID: Yulezibenlun)It is learned exclusively that Aauto Quicker will launch a number of self-made variety shows intensively in the near future, covering pan-knowledge talk shows, love variety shows, food and entertainment, etc.

Aauto Quicker’s continuous expansion in content has been affirmed by Su Hua, CEO of Aauto Quicker.

He said in the second quarter earnings conference call that there are several reasons for the growth of Q2 earnings. First, the investment in technology has improved the user’s consumption experience. Secondly, a lot of content upgrades have been made, and short plays, sports, hot spots and other categories are outstanding; Thirdly, it also explores the videoization of user consumption scenes, for example, expanding the content supply of beauty, technology, finance, real estate and other categories, which realize the efficient link between people and services and bring new user value and commercial value.

The commercial value brought by content more reflects the linkage between content and e-commerce, and between content and brand marketing.

In Aauto Quicker, brands can find corresponding user groups here, ranging from dishes cleaning balls of a few cents to luxury goods and automobile categories of tens of thousands of yuan. During the June 16th this year, the Aauto Quicker E-commerce Shopping Festival also realized the whole process of the brand from planting grass and storing water in the early stage to accurately pulling weeds in the later stage.

It is worth noting that in the fourth quarter of 2020, the revenue generated by online marketing services in Aauto Quicker was 8.51 billion yuan, accounting for 47.0% of the total revenue, which exceeded the contribution of live broadcast business for the first time and became the most important source of income in Aauto Quicker. The proportion of Q2 online marketing revenue has reached 52.1%.

If content expansion was Aauto Quicker’s active choice, today, the data in Aauto Quicker’s financial report is just a natural result.

From Olympics to Short Play

Boutique content sets off Aauto Quicker’s summer growth target.

"I especially like to watch the drama filmed by Yu’ er, which is no worse than the TV series."

"Can you broadcast two episodes in two episodes? One episode is not enough."

This is the representative comment of Aauto Quicker users under the short play. In the summer of August, Aauto Quicker timely launched 50+ short dramas covering various scenes and categories, which set off the banner of consumption after the Olympic Games.

Objectively speaking, on the one hand, this action shows Aauto Quicker’s strength in developing and reserving large-scale projects, and on the other hand, it also shows the advantages of short plays’ flexibility and inclusiveness. After all, a long video platform can accommodate at most three plays competing on the same stage, while short plays mainly rely on "private domain+algorithm" for content distribution, so there is no situation that 50 plays compete for limited resources.

The increase in the scale of content will inevitably feed back consumption.According to official data, the number of people who watch short plays every day has exceeded 210 million, and the time they watch short plays exceeds 35 million hours every day, and users under 30 account for more than 50%.

Aauto Quicker solo short play.

Counting the performances of Aauto Quicker’s short plays in summer, an obvious conclusion is that Aauto Quicker’s short plays are qualified to compete with long plays in all aspects.

First of all, compared with the high cost and long production cycle of long dramas, the flexible and lightweight short drama production process is more efficient, and the plot development can be adjusted in real time according to audience feedback, ensuring that the most popular plot can be fully developed at the lowest cost.

Secondly, at the announcement level, more than 50 key works of the platform have reserved a large amount of work materials in the early stage. During the broadcast, the account corresponding to the plot will release tidbits and surrounding posters in line with the rhythm of the feature film. In addition, through the fan base of short dramas precipitated by official accounts, users’ stickiness to the drama and their trust in starring celebrities are further enhanced.

However, the IP parties in the upstream of the industrial chain have successively entered the market, which has accelerated the branding and IP development of short plays to some extent.

In October last year, Aauto Quicker and Mi Du reached an IP strategic cooperation. Recently, the officials of the two sides announced to further deepen cooperation and jointly create high-quality IP short plays. At present, there are 22 short plays adapted from the original novels of Mi Reading Platform, such as "Young Lady Becomes a Demon Again", "Flash Marriage and Lovely Wife", "Mad Princess of the Magical Doctor" and "Miss Song is Divorcing Every Day", among which many plays have exceeded 100 million.

The development trend of short drama content has brought higher user activity on the platform.

Take "Qin Ye’s Little Dumb" and "I am a group pet in the entertainment circle" as examples. The total broadcast volume of the two short plays reached 360 million and 320 million respectively, and even the broadcast volume of a single episode could exceed 100 million. Among them, the second day after the short play "Qin Ye’s Little Dumb" was launched, the number of new readers of the original works increased by 515.3%.

Just under the topic of "chasing the drama", 6,000 authors participated, and the number of topic views has exceeded 12.1 billion.

At present, Aauto Quicker’s short head plays are no less than long ones in terms of broadcast volume, topic degree and other data. Compared with the high cost and long production cycle of long dramas, the flexible and lightweight short drama production process is more efficient, and the plot development can be adjusted in real time according to audience feedback, ensuring that the most popular plot can be fully developed at the lowest cost.

"After the producer finalizes the IP, it only takes 4-6 weeks to get a miniseries online. The adaptation of the script takes the longest time, which may take three weeks; In the fourth week, choose the venue, choose the role, and prepare to serve the Tao; Take a week in the fifth week; In the sixth week, you can go online while editing. " A film and television production company revealed to Entertainment Capital.

According to this development rhythm and the logic of short play "distribution+private domain", the platform can deliver short videos that users like to watch to their hands at the first time.

Aauto Quicker’s content expanded to Zhang Zhilu.

In fact, since last year, Aauto Quicker has not been satisfied with promoting growth by sponsoring variety shows.Self-made content has been put on the agenda, and a content expansion movement centered on short plays, pan-knowledge, micro-variety and sports is being carried out in an orderly manner.

This year’s Spring Festival, supported by a strong live broadcast ecology, Aauto Quicker launched a 26-day live IP "Super Broadcast" on February 1st, bringing 300 stars and many Aauto Quicker talents to accompany users to welcome the Spring Festival.

It is not only close contact with stars and big coffees, but also a variety of program forms, covering parties, talk shows, speeches, secondary education and other fields, creating a more diverse and interesting exchange experience and effectively melting the generation gap of family topics. With the blessing of the stars, Aauto Quicker occupied a strong position in the Spring Festival scene, which subtly consolidated the audience’s cognition of Super Broadcast IP.

"The operation activities of Q1 Spring Festival have achieved quite good results, which helped us gain a large number of users and pushed up the user base of Q1." Aauto Quicker co-founder Cheng Yixiao analyzed.

In addition to the live broadcast upgrade, Aauto Quicker also expanded the self-made programs of sports, variety and other categories.After winning the copyright of the Tokyo Olympic Games in a big way, the platform launched Good Morning Lao Tie, the first year of the Olympic Games, Here comes the champion and Oh! The programs and activities, such as Champion, Aauto Quicker No.1 Scholar Olympic Answer Season, and Boasting Olympics, cover athletes’ daily training, news and information, entertainment variety, event explanation, player interaction and so on, forming a powerful Olympic content matrix.

According to the insiders, it is not difficult to find out from Aauto Quicker’s attempts in sports copyright that while investing in introducing copyright to increase the supply of content, more emphasis is placed on the possibility of "second creation" for platform users and creators.

In fact, this is not difficult to understand: on the one hand, having the right of secondary creation will further stimulate the creative desire of platform users and accumulate more content creators; On the other hand, users’ willingness to stay in the platform will naturally be stronger, which will lead to the improvement of usage time and stickiness.

It is also the top priority of the platform to rush to the pan-knowledge field.On June 24th, Aauto Quicker announced the launch of "New Knowledge Broadcasting in Aauto Quicker", which will link 100 knowledge café s, more than 100 professional organizations and over 1,000 Aauto Quicker knowledge anchors, bringing tens of thousands of live knowledge broadcasts in three months. Bring high-quality pan-knowledge content to users in a richer three-dimensional live broadcast form, and help knowledge creators realize realization on the platform, and build a closed loop of production and consumption of pan-knowledge content.

As Cheng Yixiao mentioned in the conference call yesterday, the user groups in Aauto Quicker are mostly young people, and their active data are greatly influenced by holidays. Therefore, the first and third quarters are often the DAU peak of the platform because of winter vacation and summer vacation.

In the third quarter, the year-on-year and quarter-on-quarter growth rate of DAU in Aauto Quicker continued to increase with the help of the Olympic Games and short drama summer stalls."So, we still have strong confidence in our annual growth target and the medium-term target of 400 million DAU." Cheng Yixiao said.

Brand power brought by content upgrading

From UGC to PUGC to PGC, behind the evolution of Aauto Quicker’s content ecology is the change of business format.

Aauto Quicker Q2 financial report shows that online marketing services grew strongly, with revenue increasing by 156.2% year-on-year to RMB 10 billion, accounting for 52.1% of the total revenue, which contributed more than half of the total revenue for two consecutive quarters. Among them, the income from brand advertising has maintained rapid growth, and the number of brand advertisers has increased nearly four times compared with the same period of last year.

At the same time, a major change in Aauto Quicker is that while doing effect advertising, it has begun to vigorously develop brand advertising, which will also cover more advertisers. Aauto Quicker’s online marketing business is more concerned about whether it can improve the efficiency of advertising realization.

Under this change, sports, short plays, science and technology, mother and baby, cultural tourism, food, etc. are continuously expanded horizontally in Aauto Quicker’s content market, and the content ecology is cultivated first, and then the industrial ecology is deeply cultivated and realized.

Take short plays as an example. Obviously, it can be seen in the market that the main force of content consumption groups has shifted from the post-70s and 80s to the post-90s and 00s, and users’ audio-visual content consumption preferences have gradually become fragmented and mobile, and more flexible and free short video drama-chasing mode and younger and more lively short drama content have gradually become the mainstream.

For consumers, good content is what attracts them most. Correspondingly, they want to communicate with users in a new track in an innovative way. Good content+suitable marketing scene+good brand display mode is the most concerned by the brand.

"The heat of the market can be clearly felt from the daily operation and commercialization. The most intuitive performance is that more and more customers are willing to try short plays. " Lu Jingjing, head of Aauto Quicker Magnetic Engine Entertainment Marketing Group, said.

At present, in addition to fast disappearing, the brands contacted by Lu Jingjing have been extended to first-line luxury cosmetics, famous cars, etc. The compatibility of brands and the reach of young users cannot be underestimated. Correspondingly, in terms of the demand for cooperative themes, the urban emotional category, which stood out from the past, is now developing in a hundred schools of thought: ancient styles, families, brothers and comrades-in-arms and other diverse themes have customer needs and user markets, and young people are breaking the circle in new forms.

"We will explore the videoization of more user consumption scenarios. For example, the content supply of beauty, technology, finance, real estate and other categories has been expanded. These categories have achieved efficient and long-term links between people and services, bringing new user value and commercial value. " On the earnings conference call, Aauto Quicker CEO Su Hua said.

According to the official data of Aauto Quicker, compared with 2019, in 2020, the number of people with income will increase by three times, and 80% of the vertical categories will be realized commercially. Among them, there are 5 vertical categories with income exceeding 100 million and 20 KOL vertical categories with income exceeding 10 million.

Where the traffic is, the marketing is there. The brand’s playing style in Aauto Quicker is more and more diversified, and the marketing link is greatly shortened.

This year, at the "Aauto Quicker 616 Sincere Night" event organized by Aauto Quicker E-commerce, Jiangsu Satellite TV and Zhejiang Satellite TV, Hua Xizi, as the general title, also took the form of fancy implantation and linkage communication, and the marketing effect was full.

The data shows that the first network-linked party initiated by the live broadcast e-commerce industry attracted a total of 236 million people to watch, setting a total of 43.1 billion network exposures and 300+ network hot searches, which not only comprehensively enhanced the brand influence of Huaxi Zi, but also directly helped the GMV of Huaxi Zi’s live broadcast room in Aauto Quicker to grow by more than 13 times.

Before 2019, Aauto Quicker belonged to a relatively pure content community and social platform. The platform mainly focused on both content creators and content consumers, with little business ecology. From the second half of 2019, Aauto Quicker began to introduce high-quality content creators through a series of plans to improve the content ecology.

Driven by the content, Aauto Quicker’s business model has also stepped out of the era of live reward and entered the stage of multi-head.

In fact, when the product was upgraded last year, a "two-story" theory was put forward in Aauto Quicker, that is, content and industry are connected but separated. If the extension of short video and live broadcast is too short, the content can be connected to the industry, and through the access of the industry, more creators can be driven to join the content matrix of the platform, thus becoming a growing self-circulation system.

It can be seen from this theory that Aauto Quicker’s answer is a longer-term and broader answer to the long-term growth of the platform, which is also the reason for his subsequent progress in pan-life services, short plays and sports.

For Aauto Quicker at this stage, as long as the content ecology continues to prosper and the community is active enough, its commercial exploration space is large enough.

Topic interaction:

Which short play do you like best? Come and talk to us in the comments section ~

Another 1.4 billion yuan was invested, and Xiaomi revealed the recent progress in building cars.

Author | Cui Qiuyang

Edit | Chapter Ripple

Xiaomi Auto is one step closer to its official debut.

On August 29th, Xiaomi Group released the results announcement for the second quarter and the first half of 2023, and held a conference call.

On the whole, although the overall revenue decreased in the second quarter, the gross profit, operating profit and adjusted net profit all ushered in year-on-year growth, of which the operating profit and net profit reached 4.04 billion yuan and 5.14 billion yuan respectively, both of which increased by more than 130% year-on-year.

And published together with various financial data,There is also a set of data about Xiaomi’s automobile business: 1.4 billion yuan of research and development expenses.

Financial Information of Xiaomi Group in the Second Quarter of 2023

In this regard, Lu Weibing, partner of Xiaomi Group, president of the group and chairman of the brand Committee, revealed that thanks to the efficient use of funds, "this figure is even less than we expected."

Since the official announcement of the car, according to the public financial data, Xiaomi Group has invested more than 5.5 billion yuan in the automobile business, from supply to manufacturing, to products and sales..

The time plan for mass production in the first half of 2024 is getting closer and closer. What is the specific progress of Xiaomi Automobile??

01

Acknowledging the summer test, the progress of building a car exceeded expectations.

Although in the financial report meeting, Lu Weibing made it clear that the news about Xiaomi Automobile was not authorized by the company and could not be disclosed more, but a small part of the news was released.

He clearly admitted that Xiaomi Automobile had conducted a summer test in Xinjiang, and the progress was very smooth..

On August 19th this year, Lei Jun, chairman of Xiaomi, took a group photo on social media, with the IP belonging to Xinjiang, and the banner held by everyone in the photo read "Fight for Xiaomi Automobile".

Recently, Lei Jun released the Weibo in Xinjiang

This has aroused widespread concern from the outside world, and it has been speculated that Xiaomi Automobile is very likely to conduct a road test in Xinjiang in summer, and Lei Jun personally leads the team.

"Two days ago, I and Lei Zong sent Weibo’s IP to show in Xinjiang at the same time, and everyone was wondering whether we went to Xinjiang to take part in the summer test, which is true. Our summer test should be said to be very smooth. " In response to this incident, Lu Weibing gave a positive answer.

He added:"Our goal of mass production and sales in the first half of 2024 has not changed. Now everything is going very smoothly, which can be said to have exceeded our original expectations and plans.. "

According to Lu Weibing,Xiaomi Automobile currently has nearly 3,000 R&D personnel.. "When Xiaomi Automobile chose to enter the automobile industry from the beginning, we made all the layouts from the perspective of’ a century-old industrial change’ and with the strategic goal of’ Xiaomi will enter the top five global electric vehicle brands in the future’. Based on this layout, we adopted the whole process of self-research, and almost all aspects of our first car were self-developed by Xiaomi. "

Due to the choice of self-built factories and full-stack self-research, Lu Weibing said frankly,Xiaomi automobile has adopted a very over-investment approach."It can be said that in order to ensure the smooth progress of the first car, we have invested a lot. We will also disclose relevant investment every quarter, which can be used as a reference for Xiaomi’s investment in automobiles. Of course, from the perspective of cash flow, it may be faster. "

02

Everything seems to be ready, from manufacturing to channels.

Although Lu Weibing didn’t disclose much, we can still find out how Xiaomi’s car-making business is progressing from the aspects of supply side, manufacturing side, product side and sales side.

First of all, look at the supply of parts.

In the era of new energy vehicles, the most important part is the battery, regardless of the cost or the function of the whole vehicle.

Contemporary Amperex Technology Co., Limited is rumored to be one of the suppliers of power batteries for Xiaomi Automobile.

Earlier, according to Interface News, Xiaomi Automobile has confirmed that Zhongchuang Singapore Airlines and Contemporary Amperex Technology Co., Limited are the primary and secondary power battery suppliers at this stage. BYD, which was previously speculated by the outside world, is not on the supply chain list.

However, some insiders told Cybercar that,The power battery supplier of Xiaomi Automobile has already been determined, and it will still adopt the combination of Contemporary Amperex Technology Co., Limited and BYD, in which Contemporary Amperex Technology Co., Limited will supply ternary lithium batteries to Xiaomi Automobile and BYD will supply lithium iron phosphate batteries..

No matter which battery manufacturer’s products are used, it is certain that Xiaomi will adopt a multi-supplier model in the supply of power batteries from the very beginning..

On the one hand, it has absorbed the experience of the predecessors of the new energy main engine factory in the previous two years. In 2022, many new energy OEMs adopted a single supplier model for some parts and components, and all of them were cut off under the impact of the epidemic, resulting in that they could not produce and deliver on time even if they had more orders, which not only reduced the capacity utilization rate, but also caused orders to be unsubscribed by users.

On the other hand, although Xiaomi Automobile is already a big traffic user before it is officially listed, what is always seen in the automobile industry is the sales volume, not the topic heat. Xiaomi Automobile, which has no mass production delivery experience, does not have much bargaining power in front of suppliers.

After the introduction of the multi-supplier model, coupled with the obvious oversupply of power batteries, Xiaomi Automobile has more initiative.

In the supply of other key components, we can spy on Xiaomi’s capital layout..

Among them, in terms of lidar, Xiaomi has invested in four lidar manufacturers, including Hesai Technology, Innovusion Tudatong, Beixing Photon and Sagitar Juchuang, through Xiaomi Group, Xiaomi Investment and Shunwei Capital associated with Lei Jun; In the autonomous driving solution, Xiaomi also invested in Zongmu Technology, Geometry Partners, Smart Walker and Momenta, and even acquired the autonomous driving company Deepmotion, taking its accumulated technology in intelligent driving perception, decision-making, planning and control as the basis for self-research.

On the manufacturing side, the Yizhuang Phase I factory built by Xiaomi Automobile is nearing completion, and its annual production capacity is expected to reach 150,000-200,000 vehicles.. It is reported that Yizhuang factory has also started to recruit workers in large quantities for more than 100 job vacancies in painting, welding and battery workshops.

Yizhuang will become the future R&D and manufacturing center of Xiaomi Automobile.

But in 2023, production qualification is the most important thing for car companies in the manufacturing end.

After the National Development and Reform Commission and the Ministry of Industry and Information Technology successively issued the Regulations on the Administration of Newly Built Pure Electric Passenger Cars and the Regulations on the Administration of New Energy Vehicle Manufacturers and Products Access, it is difficult to enter the new energy market in 2023. Both the self-traveler and Jidu were subject to the new regulations, or regretted leaving temporarily, or turned to seek a new car-making model.

But recently,According to the report of Reuters, Xiaomi Automobile has removed this obstacle and obtained relevant vehicle-making qualifications, but the reason and process for Xiaomi Automobile’s specific qualification are unknown..

In terms of products,According to the public information, the first two products of Xiaomi Automobile will be marked with Tesla Model 3 and Model Y respectively, and it is likely to provide a battery version of 101kWh, and there is also a high probability that at least an optional version of lidar will be provided..

Regarding the most important selling price,According to insiders, the starting price of Xiaomi’s first car will probably drop below 200,000 yuan and reach the level of 170,000 yuan..

Judging from the summer test performance of Xiaomi Automobile exposed by Hu Zhengnan, a partner of Shunwei Capital Investment, in Weibo a few days ago,In the high temperature environment, Xiaomi automobile can give a performance of 8.8kWh/100km. For comparison, the reference data of Model 3 energy consumption given by Tesla is 12.6kWh/100km..

On the whole,With the starting price of 170,000 yuan, plus 101kWh battery, lidar version and 8.8kWh/100km energy consumption, Xiaomi’s first product is already quite competitive..

Hu Zhengnan released the energy consumption performance of Xiaomi automobile in summer test in his Weibo.

Finally,existOn the sales side, Xiaomi is likely to learn from Huawei, select some of its own more than 10,000 channel stores and upgrade them to user centers. Even if only one tenth of the stores are upgraded, there are about 1,000, which is also the level of the head of the domestic new energy main engine factory..

According to the public information, Xiaomi Automobile has started the site selection of the delivery center, requiring the candidate venue to provide at least 120 parking spaces, and the construction area should not be less than 3,000 square meters.

Besides,Lei Jun also revealed two small messages at this year’s Xiaomi annual conference:At present, almost all smart electric vehicles are equipped with wireless charging; The perception system of the second generation robot dog iron egg is somewhat similar to the current intelligent car perception system..

03

Can you go public on an auspicious day? Xiaomi automobile not only owes Dongfeng.

From supply to manufacturing, from products to sales, Xiaomi Automobile seems to be fully prepared for the launch of the first product.

However, Xiaomi Automobile is really ready for everything, only owing to the east wind. Can it be listed on an auspicious day? It doesn’t seem to be.

After the arrival of the new energy wave, the situation of the whole automobile industry can be said to be changing rapidly, and no matter how many and prudent plans, they can’t keep up with the changes.

Some netizens broke the news and photographed four Xiaomi car test cars in Xinjiang.

From the price point of view,Xiaomi’s first car product is selected as the benchmark Model 3. If the starting price really comes to 170,000 yuan, it means that it is 30,000 yuan cheaper than the current Model 3. This price is very attractive to consumers..

But the mantis catches cicadas, and the yellowbird is behind. On August 28th, Tucki announced that it would lower the price threshold of intelligent electric vehicles to 150,000 yuan. Tucki officially announced that it will acquire Didi’s existing and highly-completed pure electric platform, and launch 150,000-yuan B-end +C-end products on this platform, among which the C-end products will be empowered by Tucki’s roll-up structure and XNGP intelligent assisted driving system.

In this way,Although Xiaomi car products are cheaper than Model 3, their advantages are not obvious compared with Tucki..

Not only that, thanks to the gambling agreement signed with Didi, Tucki’s upcoming 150,000-yuan products will not worry about sales. There is a high probability that there will be a sales scale of 100,000 vehicles every year, while Xiaomi needs to fight alone to fight our way out.

In addition,Xiaomi should also be prepared to "support one child for the whole family" at the beginning of the business..

Xiaomi’s second-quarter financial report data shows that the overall gross profit margin of Xiaomi in this quarter, as well as the gross profit margin of smart phone business and IoT and consumer products business, all reached new highs, reaching more than 13%.

However, from Wei Xiaoli to Zero Run, Nezha, Ai ‘an, etc., all the new OEMs in recent years started with negative gross profit margin and huge losses. Li Bin, founder and CEO of Weilai Automobile, even admitted that "it is impossible to build a car without 40 billion yuan".

Once it officially enters the market, I am afraid that Xiaomi’s auto business will not only face losses, but also drag down the financial data of Xiaomi Group and even affect the performance of the Group in the secondary market.

Xiaomi has rich experience in hardware manufacturing, and the existing sales channel network is also one of the advantages.

But on the bright side,Thanks to the origin of its own mobile phone manufacturer, Xiaomi may also save a lot of costs in terms of large-scale production, sales network layout and some R&D expenditures..

Among them,Different from Wei Xiaoli, Xiaomi has the experience of large-scale hardware manufacturing and mass delivery, and there should be no "productivity hell" in the initial stage of vehicle delivery..

In addition, as mentioned above, Xiaomi Automobile can choose to upgrade its existing offline stores instead of relocating them to deploy its sales network.

What’s more, in order to ensure the competitiveness of the mobile phone business, Xiaomi has laid out the AI ? ? big model technology.Lu Weibing also revealed in the conference call that AI will definitely be combined with "Little Love Classmate" (Xiaomi’s artificial intelligence assistant) in the future. After the release of automobile products, Xiaomi’s accumulated technology in human-computer interaction and AI big model can also be directly adapted to the car end, without extra time and effort to develop related functions for the intelligent cockpit from scratch..

All in all, thanks to its years of experience in the field of mobile phones and IoT, Xiaomi Automobile can be said to have a considerable degree of software and hardware R&D and manufacturing capabilities, not to mention being born with a golden spoon, but even so, in the increasingly cruel automobile market, Xiaomi Automobile is still a long way from getting a "real ticket".