标签： 南京夜生活论坛

Make good use of the short video as a ＂grass planting machine＂

In Hongyadong Scenic Area, Yuzhong District, tourists shoot beautiful scenery on Qiansimen Bridge. (Photo taken on February 15) Reporter Yin Shiyu Photo/Visual Chongqing

In Hongyadong Scenic Area, Yuzhong District, tourists shoot beautiful scenery on Qiansimen Bridge. (Photo taken on February 15) Reporter Yin Shiyu Photo/Visual Chongqing

Following the "Village Supermarket" in Guizhou, the barbecue in Zibo and the ice and snow in Harbin, the wind of traffic has blown to the northwest.

Since March, Tianshui Mala Tang in Gansu has been on the hot search list on major social platforms, "a bowl of Mala Tang, a city with fire". For a time, this northwestern town opened a "Mala Tang Special Line" and held a "Eating Festival" for Mala Tang … All kinds of fancy pet powder scenes are exactly the same as the "please-oriented market" in Zibo and Harbin.

This seems to be so familiar to Chongqing, which is well versed in traffic. As early as 2018, Chongqing was circled with the "8D Magic", and the total number of videos related to the city image reached 11.36 billion times, making it the "City of Tik Tok" ranking first in the country, with a fire tourism economy. In 2019, the National Day received 38.5961 million tourists, exceeding the total population of Chongqing, and because of measures such as "closing bridges" and "vacating a city", Chongqing became a "city".

Then, how to continue to manage the cultural tourism industry under the "flow"? What enlightenment does the popularity of "Tianshui Mala Tang" bring to the current Chongqing cultural tourism? In the past few days, the reporter has conducted an investigation on this.

A bowl of mala Tang set a city on fire.

Some people say that in the era of short video, traffic is like a pool, and different topics are rippling every day. For cities, the most intuitive and local elements are often the most "explosive".

Food is the most important thing for the people, and food is used to incite the flow, which has the function of "four or two", as in Zibo and Tianshui.

This round of Tianshui out of the circle can be traced back to February 13, a video of Tianshui Mala Tang released by a netizen. The attractive color and spicy taste of YOLO made netizens marvel that "it can make people drool through the screen", and its video quickly won millions of likes and was shared by 1.83 million netizens.

"Gansu Tianshui Mala Tang" quickly climbed the hot search list on major social platforms. At present, it has been played more than 1.39 billion times on social media such as Tik Tok, Weibo, Xiaohongshu and WeChat, and Tianshui has completely opened up a new world of traffic. Mala Tang lovers and food bloggers from all over the country flocked to Tianshui and traveled thousands of miles to eat a bowl of Mala Tang.

After becoming popular, the relevant departments in Tianshui responded very quickly, opening the familiar "pet powder" mode: painting walls and repairing roads overnight, organizing special car service at the airport, and opening a "mala Tang special line" …

Various scenic spots, hotels, travel agencies and so on in Tianshui have also taken action to send scenic spots tickets, cultural and creative products, accommodation concessions, local specialties and so on to foreign tourists.

Tianshui Municipal Government also held a special meeting to promote the service guarantee of "Tianshui Malatang", asking the whole city to seize the opportunity, take advantage of the situation, take full action, show full sincerity, make careful efforts, make careful arrangements and preparations, and make every effort to ensure the service, and strive to achieve "a bowl of Malatang promotes the great development of Tianshui".

Under the blessing of traffic, Tianshui’s cultural tourism market quickly became popular. In addition to the mala Tang shops that queue for several hours, Fuxi Temple, museums, Maijishan Grottoes and other places in the urban area have also attracted a large number of tourists.

The data shows that during the weekend from March 16th to March 17th, Tianshui received 435,900 tourists, including 136,800 tourists from outside the province, and the comprehensive tourism income was about 263 million yuan.

According to the "2024 Qingming Small Holiday Consumption Trend Report" released by Tongcheng Travel, Tianshui has entered the top ten of this year’s Qingming Small Holiday destinations, becoming this year’s "dark horse" destination.

The "Grass Planting Machine" in the Short Video Written Travel Market

From the track Liziba Station and Hongyadong in Chongqing, to the "Turkish Ice Cream" in Gulangyu, Xiamen, to the "Village Supermarket" in Guizhou, the barbecue in Zibo, and the ice and snow in Harbin … In recent years, short-sighted cases of burning one store, one road and one city have been common, and even have a profound impact on consumers’ travel habits and the marketing methods of the tourism industry.

In this regard, Zhang Qi, the general manager of Hongyadong Scenic Area, who is the first in the country to enjoy the traffic dividend, feels "not surprising". In his view, short videos can adapt to the fast pace of life in modern society, integrate different communication advantages such as words, pictures, images and music, bring users an immersive experience in a short time, and have the characteristics of low browsing threshold and strong experience, which can stimulate consumers’ desire to buy and have natural "adaptability" with tourism, food and other fields.

Zhou Zhaoxin, the project manager of the second factory of Erling, transformed the abandoned industrial site into the Wenchuang Park of the second factory of Erling 10 years ago, which caused a sensation in the whole country and was also the beneficiary of the first wave of short video traffic. He said that the moving feature of short videos lies in the personalized perspective and way of expression. From "planting grass" online to "pulling grass" offline, short videos have brought benefits to businesses, short video bloggers and tourists.

"Before going out, watch short videos as a guide; When traveling, taking videos to share experiences and experiences … Short videos have a natural’ close relationship’ with the tourism industry, and have quietly changed people’s travel habits, thus changing the’ traditional gameplay’ of the tourism industry and giving birth to new models. " Zhang Dawei, general manager of regional government affairs of Ctrip Group, said that at present, marketing through short videos has become the mainstream of the cultural tourism market, and it covers six major elements of tourism, namely "eating, living, traveling, buying and entertaining". First, it is a new trend to "plant grass" and then "pull grass".

Find the right traffic password and promote the modernization of communication ability

In fact, not only at home, but also around the world, world-class tourist cities are all cities with strong communication ability and influence.

As an early batch of "fire up", Chongqing has made many beneficial explorations in recent years.

Our city has held three consecutive Chongqing cultural tourism photography and short video competitions, and successfully launched a large number of outstanding works, such as "Come to Chongqing, spoil you more", "Yunhai Chongqing" and "Canoe has crossed Chung Shan Man".

It is worth mentioning that in January this year, Beijing Normal University’s New Media Communication Research Center, China Daily Network, Guangming.com and Beijing Normal University’s Education News and Media Research Center jointly released the Report on the Construction of Overseas Network Communication Power in China in 2023. The top ten cities are Shanghai, Beijing, Hangzhou, Shenzhen, Chongqing, Wuhan, Chengdu, Guangzhou, Shaoguan and Tianjin. This is also the top ten list of China’s overseas network communication power.

Hongzhong Zhang, dean of the School of Journalism and Communication of Beijing Normal University, one of the publishers of this report, said that the reason why Chongqing can "do it" in this investigation of communication power is that the communication content of the city is diversified, and it is no longer limited to homogeneous contents such as tourist scenery, but shapes the image of the city by showing unique cultural symbols, economic strength, scientific and technological achievements, natural landscape and historical details. In the form of communication, short video has been widely used, which vividly shows the landscape and culture of the city through exquisite images, dynamic scene switching and rich colors.

Then, how will Chongqing continue to manage the urban development under the "flow"?

At the end of last year, at the city’s conference on propaganda and ideological and cultural work, our city clearly put forward that it is necessary to continuously enhance the influence of all-media communication, create a new mainstream public opinion communication platform, promote the development of media integration, strengthen the construction of international communication capacity, and tell the China story and the new Chongqing story in an all-round way.

Next, our city will adhere to the integration of international communication and urban development, innovate the concept of urban international communication, focus on urban narrative, land and sea narrative, build a system of urban international communication, and do a good job in urban international communication brand projects, so as to further enhance Chongqing’s international reputation and reputation.

At the same time, we will further innovate and promote the efficiency of urban communication, solidly promote the modernization of communication capacity, and strive to create an open image of a new Chongqing as a city of land and sea, a city of vitality, a green image of a city of mountains and waters, and a colorful image of a city of people, so that the world can know more about Chongqing and become an important window for the world to know about China.

"The shaping and dissemination of city image is a long-term process. The characteristics of information dissemination in the all-media era require that we should grasp the key points of city image dissemination and cultivate public awareness of city image." The relevant person in charge of the Municipal Cultural Tourism Commission said that, next, the strengths of the cultural tourism industry in our city in improving communication power include: making good use of the short video as a "grass planting machine" to enhance the communication power of the city image; Make good use of community communication and "fan" communication to stimulate tourists’ communication initiative; Docking urban context with cultural creativity and cultivating urban cultural IP; Integrate science and technology into tourism, realize the combination of soft culture and hard power, and let tourism products show their unique charm. (New Chongqing-Chongqing Daily reporter Han Yi)

How much of the Japanese whisky you drink is to pay for the marketing cost？

Original Zhou Xueling’s research on going to sea in Yuanchuan

In recent years, the reputation of Japanese whisky has risen. Five years ago, the cheap whisky cost dozens of dollars, but now it costs more than 800 dollars. In 2005, the limited edition Yamazaki sold for $7,000 for 50 years, and in 2018, it was auctioned for $340,000. This increase will make Maotai cry for big brother.

▲ The record-breaking Yamazaki has turned 38 times in 13 years in 50 years.

However, just over a decade ago, Japanese whisky was just a neglected category, and Japanese manufacturers closed down one after another or sold themselves to foreign companies because of unsalable sales. No one expected that there would be today’s grand occasion.

So, is a bottle of Japanese whisky of several thousand dollars an IQ tax? How did it get fired to its current high position? What elements do you need for a wonderful marketing hype?

Let’s start with a conclusion. At this point, the price of Japanese whisky is far more than the drinking value, but it has financial attributes like assets such as houses, stocks and futures. Therefore, the analysis of its speculation path, just like the analysis of all financial assets that can be speculated, cannot be separated from four elements, namely:

A series of unique narratives that are generally accepted,

A handful of dealers with concentrated chips,

A large group of speculative hot money,

And an objective scarcity.

Here, you can pause and think about whether diamonds, Maotai, Bitcoin and school districts have all these four elements, or which one is missing.

Next, we will explain them in order to see how they create the myth of Japanese whiskey one by one.

| Narration

YCCHUHAI

The first is narrative, an infectious narrative can shape people’s cognition, and the unified cognition of a group of people is value. A group of people think that something is valuable, then it is valuable.

And if narrative is to be convincing and interesting, we should start from both rationality and sensibility.

Japanese whisky builds rational cognition by winning prizes. In 2001, a professional whisky magazine in Britain held a wine tasting contest. Among 293 whiskies sent by manufacturers, a whisky from Japan was rated as the first. In the same year, another Japanese whisky also won the gold medal in the internationally renowned liquor competition IWSC.

▲ Japanese whisky is emerging in Europe.

Write down these two test sites. I will take the test later. This is the first time that Japanese whisky beat Scotland on the international stage, and it began to gain the attention of European fans, and in the next 20 years, it continued to win large and small awards.

However, although there are more and more awards, there is a big difference between rational cognition and non-cognition. If there are more, it will be numb. Therefore, it is necessary to rely on perceptual cognition, like multiple dreams in Inception, to implant an idea into people’s hearts with a large number of stories.

The most widely circulated story of Riwei is the magical wooden cask with water.

The barrel used for traditional whisky is oak, which is not available in Japan. Generally, it was imported from North America and Europe. The supply was interrupted during World War II, so we had to look for local substitutes. Finally, we found the water wood in Hokkaido, which seemed to be a last resort at that time, because it was not well sealed, the original wine was easy to leak and volatilize, and the aroma released in the first few years overshadowed the wine, which was very poor. So as soon as the war was over and the supply of oak resumed, the winery immediately put this inferior barrel aside.

Unexpectedly, 20 years later, Riwei became a friend of time. People accidentally opened the wooden barrels of water from the abandoned warehouse and found that the strong taste of the past had become only a faint sandalwood and incense, full of mysterious oriental flavor. This underwater wood has become a unique feature of Japanese whisky.

This counter-attack story was relished by whisky lovers, and the aroma of water chestnut was introduced to Mengxin as the characteristic of Riwei, but I didn’t know that I was just a spreading node of the story.

So these are the means by which Riwei establishes rational and perceptual cognition. The most direct and effective way of rational cognition is to look for authoritative endorsement, and well-known events belong to this link. Perceptual cognition needs to get to the heart of human nature, like the unsuspecting water bucket finally winning. This reversal is just like Maotai’s counterattack from loss to national wine, which is a story that most people like to hear.

In addition, the story will tell you that the water used by Riwei is the mountain spring of Japanese tea ceremony, the brewery is located in the unique terrain and climate of Japan, and the filtering material is bamboo instead of peat.

It is true that these factors will lead to objective differences in taste, but such subtle differences, ordinary people drink, "tasted, but it seems that they have not tasted", and drink after accepting the above emotional narrative, "it is worthy of the taste of sandalwood, temples, bamboo forests and clear springs!"

However, how did this series of infectious narratives form and how did they get their first spread? This is the second element, the banker.

02 | banker

YCCHUHAI

When we say that there are bookmakers in a market, we mean that most of the chips are concentrated in the hands of a few people. Only by controlling most of the chips can the holder ensure that he will not make wedding clothes for others and have the incentive to invest in speculation. Just like De Beers, a diamond giant, is willing to spend a huge amount of advertising money to tell you that "diamonds will last forever" because it once monopolized 85% of the world’s diamond supply.

It is in this situation that Riwei took off. In 2010, there were only nine breweries in Japan, and nine were concentrated in the hands of several companies. Suntory alone accounted for the most famous three, compared with more than 130 in Scotland. Therefore, Japanese companies have the motivation to spread the story of Japanese whisky with great fanfare.

Suntory has brand ambassadors in all parts of the world, and spends nine months every year holding tasting meetings everywhere, telling the stories of mountain springs, climate and bamboo to whisky lovers, collectors and major association media over and over again, so these well-designed narratives can be spread all over the world.

If this example is not direct enough, then look back at this picture.

The third wine comes from the legendary distillery in Japan, Karuizawa. The distillery was shut down in 2000, but it left more than 300 barrels in stock. Since 2011, it has frequently appeared in the auction market, and in 2020, it was auctioned for 430,000 US dollars a bottle.

Then why did the cocktail party that had been shut down before suddenly spread all over Europe? Because the publisher of the magazine (the first one) that first recommended Japanese whiskey, in 2011, all the stocks of Karuizawa were sold, and Amway this wine began to spread to the European whisky circle.

This shows that Japanese whisky has long had enough gimmicks and strength, and there have long been people who know how to appreciate it and promote it, but it was not until this person became a banker that he was motivated to promote it for Karuizawa.

To sum up, around 2010, the domestic production of Japanese whisky was monopolized by several enterprises, and the overseas inventory was monopolized by one company, and the chips were quite concentrated. This represents that Riwei is a market with a bookmaker, so the internal motivation of story-telling speculation was found.

However, it is not enough to have a banker in a market. Only when a third party responds to your hype with real money can we prove to the spectators that this is not a banker’s entertainment, and we can really revitalize this market, attract more funds and form a snowball-like growth.

This third party, usually in the stock market, is called hot money.

03 | Hot money

YCCHUHAI

Japanese whisky has ushered in a number of professional hot money, the most representative of which is a private equity fund called Platinum Whiskey Investment Fund.

▲ When the fund is issued, promote the increase of whisky after 2011.

Specializing in such assets as single malt whisky. This fund was established in 2014, and in the following seven years, the annualized rate of return was 17%, which was as good as Kun Kun, who everyone loved.

One of the most profitable assets is 300 bottles of karuizawa aged for 30 years, and made a net profit of 300% after three years.

This is the continuation of the previous one. The hot money took the goods from the banker and responded to the banker’s shouting with real money. At the same time, the story of earning three times in three years has become another signboard, attracting more funds to concentrate in this market, forming a phenomenon that the more the price rises, the more the market buys it.

Of course, with stories, bookmakers and hot money, you can really hype up a myth of soaring in a short time, but it has been ten years since Japanese whisky emerged, and there must be a real factor supporting its price for a long time, and this is the last point we want to talk about, scarcity.

04 | scarcity

YCCHUHAI

Scarcity is the reason why buyers are willing to advance wave after wave to receive goods, and it is also the premise that hot money is willing to help bookmakers earn money, because no one wants to spend a lot of money to buy a rare baby, and it turns out that there is a steady supply of everything in the market.

Japanese whisky, on the other hand, has an objective guarantee in terms of scarcity, because the upper limit of annual wine production is determined by history.

For example, Yamazaki’s 18-year-old wine refers to the wine that has matured for more than 18 years, so the upper limit of the annual wine produced now depends on how much wine was brewed in the winery more than ten years or even decades ago. The previous 12 to 40 years, that is, from the 1980s to 2010, coincided with a whole period of Japanese whisky industry trough.

In Japan, the consumption of spirits basically consists of shochu and whisky. Before the 1980s, whisky was a symbol of successful professionals in Japan, while shochu was considered as a drink for the bottom of society. However, in the early 1980s, shochu was marketed to young people, and the low-end label was packaged as "Drinking shochu is a rebellion against the stereotype of the older generation", which occupied the minds of young consumers and made the sales of Japanese whisky drop by 15% for the first time in two years.

▲ The shipments of shochu and whisky reversed in the early 1980s.

The second blow came from scotch whisky. In the late 1980s, the European Commission started tariff negotiations with Japan, and Britain, a powerful country, first considered its own whisky export, which pushed Japan to significantly reduce the tariff on scotch whisky, making Japan lose its cost performance. When the new tariff was implemented in 1989, the sales of scotch whisky in Japan soared by 56%, while the sales of Japanese whisky were cut by half in five years.

The third blow came in the 1990s, when Japan’s economy was in decline for 10 years, followed by 20 years and 30 years … Anyway, the office workers waving 10,000 yen taxis on the streets of Tokyo never recovered, and they were just the key customers of whisky.

Therefore, Japanese whisky was first severely attacked by soju and Solvay, and then experienced the low tide of consumption of the core audience. In the case of shrinking market year after year, any Japanese winery had to reduce its production. That’s why Karuizawa, which had great potential in 2000, had to be shut down, and why there were only nine whisky breweries left in Japan by 2010, showing the monopoly pattern mentioned above. Er, is it closed?

05 | epilogue

YCCHUHAI

So, after all, we string together four elements: the value of Japanese whisky comes from market consensus, and the establishment of market consensus depends on a series of infectious narratives. The design and promotion of these narratives need the banker, and the banker needs the hot money to carry the sedan chair to tell the story, and the hot money is willing to enter the market because of the objective scarcity of this asset.

But it is hard to say whether this logic can continue in the future.

Around 2016, the surge in Japanese whisky exports stimulated the old wineries to put into production and the new wineries to enter. By 2020, the Japanese prestige factory has more than doubled, and the supply and demand relationship in the next five years and ten years is not optimistic even for the sellers themselves, like the whisky fund mentioned earlier. It was liquidated in September last year.

What’s more, whether it is because of the recognition of the so-called exquisite and elegant taste of Riwei, or because of its increase in the auction market, people are scrambling to pursue Japanese whisky, which is essentially based on a constructed dream. Luxury goods are a business selling dreams, which makes buyers think that tasting Japanese whisky is to feel exquisite Japanese culture, experience elegant life and have the possibility of getting rich overnight.

However, in the epidemic that lasted for two years, the global GDP growth rate fell to the bottom. As a result, 100 million people have fallen into extreme poverty, but the net assets of global billionaires have increased by 3.6 trillion euros with the monetary easing of various countries, and the gap between the rich and the poor has widened rapidly.

▲ "Billionaires’ wealth ratio surged during the epidemic"

The last time the same situation happened was in the United States in the 1990s. After the Gini coefficient soared to 0.43, only a quarter of the people in the United States in 1996 believed that life would be better in the future, and the consciousness of rational consumption recovered accordingly. The number of rich careerists on which the luxury goods industry depends has been greatly reduced, so it has been greatly affected.

▲ In the early 1990s, the polarization between the rich and the poor in the United States was sharp.

Then, when this round of economic recession and the tide of widening gap between the rich and the poor are reopened, who should luxury goods sell their dreams to? Can Japanese whisky piled up by dreams continue the myth of growth?

▲▲▲▲▲

Author/Zhou Xueling

This is the 187th original content of Yuanchuan’s research on going to sea.

Original title: "How much Japanese whisky do you drink to pay for marketing costs? 》

Read the original text

It’s so domineering! Big data explains the road of ＂Mermaid＂ box office 3 billion

As of February 26th, the movie "Mermaid" directed by Stephen Chow.The cumulative box office broke through the 3 billion markBeyond "monster hunt" to becomeThe highest-grossing film in the mainlandThe benchmark of the mainland ticket club has been raised to more than 3 billion.

During the 19-day period,There were 1.42 million screenings and 81.58 million movie-goers, with a total box office of 3.003 billion yuan.The total number of screenings accounts for one-third of the total number of screenings in China, and the box office output accounts for half of the mainland market.

"Mermaid" has been ranked first in word-of-mouth popularity since its release, especially at the box office.Hold the championship for 19 consecutive days.The daily box office accounted for more than 40%, setting a single film.Over 200 million for 7 consecutive days and 14 consecutive days.. On February 14th, Valentine’s Day, it achieved another great success, with a single-day receipt of 315 million yuan, rewriting the highest single-day box office record for Chinese films.

"Mermaid" has continued to exert its strength for two weeks since its release, and the number of screenings has remained at more than 64,000, accounting for 30% to 40% of the daily screenings. Even though it declined on February 26th, it still won 42.5% of the box office nationwide with 29% of the screenings, which shows that fans love Star Master and movies.

With the increase of release time, although the overall number of people watching movies gradually decreased after the peak on February 14th, the number of people watching Mermaid remained at 40%.

As can be seen from the figure, the attendance rate of the audience is closely related to the number of people watching movies, and there is an obvious step-by-step change, which remains at 48 %&mdash in the first week; Between 70% and 26% in the second week & mdash; Between 39% and 20% in the third week, but it is still much higher than the films released in the same period.

Asian Dragon in Changsha is getting discounts! The highest profit 50,000, great benefits today

In the latest news from Autohome Changsha Promotions Channel, the much-anticipated Toyota is launching an unprecedented price reduction promotion. As a mid-to-high-end sedan that is deeply loved by consumers, the Asian Dragon is now offering a cash discount of up to 50,000 yuan in the Changsha market, aiming to repay consumers’ trust and support for the brand. The minimum selling price has been adjusted to 143,800 yuan, which is a very attractive price point. For Changsha citizens who are interested in buying the Asian Dragon, this is an opportunity not to be missed. To learn more about the preferential information and lock in your ideal car price, be sure to click the "Check Car Price" button in the quotation form, and let our professional team get the best car purchase conditions for you.

长沙地区亚洲龙正在优惠！最高让利5万，今日钜惠

As a sophisticated and modern model, the exterior design of the Asian Dragon shows the Toyota brand’s unique grasp of details. Its front face is uniquely designed, and the air intake grille is made of a large area of chrome material to create a strong visual impact. The overall style is elegant and atmospheric, and the streamlined body lines are smooth, reflecting a low-key luxury temperament. Whether on urban streets or suburban roads, the Asian Dragon shows extraordinary recognition.

长沙地区亚洲龙正在优惠！最高让利5万，今日钜惠

The side lines of the Asian Dragon body are smooth, elegant and atmospheric. Its body size of 4990mm long, 1850mm wide and 1450mm high shows extraordinary momentum. The wheelbase is up to 2870mm, providing sufficient guarantee for the interior space. The front and rear wheelbases are 1595mm and 1605mm respectively, ensuring the stability of the vehicle. The tire specification is 215/55 R17, and the exquisite wheel rim design not only enhances the visual effect, but also provides good grip and silence performance for driving. Overall, the side design of the Asian Dragon is both practical and exquisite, reflecting the perfect combination of luxury and practicality.

长沙地区亚洲龙正在优惠！最高让利5万，今日钜惠

The interior design of the Asian Dragon shows a blend of luxury and refinement, dominated by a minimalist style, with an emphasis on practicality and comfort. Drivers can experience a well-wrapped steering wheel made of plastic, which, although not a high-end material, provides a good grip and light operation. The 10.25-inch central control screen stands on the dashboard, full of technology, providing drivers with clear and easy-to-use multimedia functions and navigation information. The seat part is made of fabric, although not leather, it has been carefully designed to provide good ride comfort, supporting front and rear adjustment, backrest adjustment and high and low adjustment to meet the individual needs of passengers. In addition, the vehicle is also equipped with Type-C ports, including USB/Type-C ports in the front and rear rows, which is convenient for passengers to charge and connect devices during travel.

长沙地区亚洲龙正在优惠！最高让利5万，今日钜惠

For the Asian Dragon, its 2.0L L4 engine can output a maximum power of 127 kilowatts, while providing 206 Nm of peak torque. This powertrain uses a CVT continuously variable transmission (analog 10th gear) to ensure a smooth driving experience and good fuel economy.

Overall, the Autohome owner spoke positively of the Asian Dragon. His trust in the Toyota brand combined with the practicality of the home model made the Asian Dragon his ideal choice. The owner particularly appreciated its atmospheric exterior design and unique domineering front face, as well as its spacious space, which allows him to meet the needs of the whole family, whether it is long-distance travel or daily travel. This fully demonstrates how the Asian Dragon, as a model with excellent overall performance, has won the favor and trust of owners.

Jay Chou Qixi Festival romantic love Kunling： confession balloon belongs only to you

On Valentine’s Day at Qixi Festival on August 7, Jay Chou posted a photo with his wife Kunling on his personal social media account, with the accompanying text: "I wish everyone a happy Valentine’s Day at Qixi Festival, every day is Valentine’s Day! At this time, the song" Confession Balloon "belongs only to your @Kunling". After the affectionate confession, he did not forget to tease himself "Ouch, so mushy".

In the photo, the two are sitting on the terrace of a high-rise building, with Kunling next to Jay Chou, leaning on his back to watch the sunset together, which is romantic and sweet.

Hou Xiaoxian created the Golden Horse Award promotional video, and Ruan Jingtian’s retro spans a hundred years


[Click to view the high definition version of the promotional video]


Ruan Jingtian’s lightweight dress for modern young people


Vintage suit


Robe and jacket to coax the baby

[Click to view high definition atlas]

　　Last year’s Golden Horse Actor Ruan Jingtian and Golden Horse Chairperson Hou Hsiao-hsien jointly created the 2011 Golden Horse Film Festival promotional video. Ruan Jingtian served as this year’s Golden Horse Film Ambassador. When the executive committee asked Xiao Tian about his thoughts on the Golden Horse image advertisement, he shyly expressed his admiration for Director Hou for a long time. If possible, he hoped that Director Hou could personally serve as the director of this image advertisement. After Director Hou knew it, he immediately agreed and dispatched the entire team to tailor a short 30-second film for the new ambassador.

　　In the promotional video, Xiao Tian has a total of four shapes, including a robe and a coat, a military doctor’s suit, an old-fashioned suit, and the light dress of modern young people. Through different shapes, he shows the appearance of each period, and also contains the unique humanistic spirit of Taiwan. The film uses "modern" Xiao Tian to capture the surrounding scenery with an "old" Bolex camera, but the picture is like a backwards time, allowing Xiao Tian to experience different eras and identities, and has a feeling of "flowing light like shadow, a hundred years of instant".

　　When asked about Xiao Tian’s experience of working with Director Hou this time, he excitedly expressed that it was completely different from all his previous performances and had a lot of benefits. He sincerely hoped that after watching the commercials, he could feel the charm of the movie and participate in the Golden Horse Film Festival together. Director Hou was also very satisfied with Xiao Tian’s performance and cut out various versions for the first time. The 30-second version alone had three completely different styles, some realistic, some funny, and some lyrical. Audiences would be pleasantly surprised to find the differences in each other during the random broadcast of the Golden Horse Film Festival.

Next page More wonderful pictures

Daughter suffering from ＂king of childhood cancer＂ 32-year-old mother runs more than 700 orders a month

　　The road seems to have no end. More than 30 communities and 60 or 70 businesses are densely packed in almost 28 square kilometers of land. In more than a month as a delivery worker, Zhang Ning shuttled back and forth between these communities and businesses more than 850 times, running 3,190 kilometers. In 31 days in July, she sent out 770 orders, but still did not dare to stop to catch her breath.

　　If the e-bike doesn’t stop, there is hope for her daughter’s life to continue. In March 2017, Zhang Ning’s eldest daughter, Xuan Xuan, was diagnosed with neuroblastoma, a disease known as the "king of childhood cancer" that quickly overwhelmed her family. The 32-year-old mother has tried online fundraising and kneeling on the street for help, and now pins almost all her hopes on the road to deliver food.

　　When her daughter was diagnosed, she often asked the doctor, "Is it possible to cure this disease?" Later, she became more and more silent, asking only "what effect can be achieved." Treatment of neuroblastoma requires radiation, chemotherapy and stem cell transplantation, and the survival rate can be improved from 30% to 60% to 80%. And that all requires money.

　　In order to treat their children, she and her husband quit their jobs and traveled from their hometown of Xinji, Hebei to Beijing, Shanghai and Tianjin. The family sold out of donkeys, sheep and almost everything valuable. In just a year and a half, 700,000 yuan was spent, and now they still owe 300,000 yuan in foreign debt.

　　In May of this year, the child was going to have a second stem cell transplant operation at Tianjin Cancer Hospital, and the family rented a house next to the hospital. Life was very tight, and the rent of 1,600 yuan was almost impossible to come up with. Zhang Ning decided to give the child to the grandmother, and her husband would go to deliver takeout to earn money to support the family and pay off the debt. "Because this job is more flexible, my daughter can rush back at any time when she has the situation."

　　Zhang Ning turned on the order receiving system at 9 am every day, and she was ready to leave home at any time with the "beep" sound of successful order receiving. Busy from 9 am to 10 pm every day, she can earn at least 5,000-6,000 yuan a month. Sometimes, this is not enough for Xuan Xuan to spend a day in the transplant warehouse.

　　The asphalt road in summer is steaming hot and can "spread eggs". Zhang Ning is always fully armed, his thin body is covered in a larger rider’s suit, and the two work clothes are rotated every day. The blue helmet is pressed against a short hair that is ear-length. The skin exposed to the clothes is tanned, and the lips are not wet due to long-term sun exposure. Only the pink hello kitty sunshade gloves on the handlebars of the electric bicycle reveal her love of beauty.

　　As the only daughter in her family, as a child, she used to feel angry that her father favored boys over girls and gave her farm work to her instead of her brother. She secretly vowed not to do manual labor in the future. After graduating from high school, she studied haircutting, jewelry, beading, braiding, and partnered with friends to open a nail salon.

　　After her daughter was born, she pinned similar hopes on the child. Since the birth of Xuanxuan, Zhang Ning has taken more than 1,000 photos of her, taught her to read, write, draw, roller skate, and braided her waist-length hair. After receiving treatment, Xuanxuan’s body became thinner and thinner, and her hair fell out one by one. Zhang Ning secretly cut the child’s hair short in the middle of the night and braided the rest into strands of small dreadlocks. After the small dreadlocks also fell off, Zhang Ning bought her daughter pink shoes in red, fearing that she would be "recognized as a boy".

　　But Zhang Ning couldn’t stop herself from becoming less and less like a woman. In the past, she had long black hair and thick bangs, "in order to look young". To accompany her daughter in the transplant warehouse, her hair was getting shorter and shorter. In the past, she wore light makeup on her face, but now she can "manage it for a day" by wearing a layer of sunscreen when she goes out.

　　After 2 pm, when the order was less, Zhang Ning could temporarily go home to rest, eat some "sesame oil wrapped in rolls", and swallow it with rice porridge or plain water. When she ran outside, she could go without drinking water for two or three hours in a row. Until she was free, she went to buy 1.5 liters of mineral water and poured more than half a bottle in one go.

　　Sometimes there is a heavy rainstorm, the water on the street reaches her knees, and the car has to be delivered as soon as the order comes. Several colleagues’ batteries have malfunctioned due to soaking in water, and she is glad that her car is relatively new and "holds on". It was just a sudden heavy rain, and she did not have a poncho. She also fell on the side of the road because of a slippery tire, and she could not get up by herself. Fortunately, she was supported by a passing taxi driver.

　　The wind, the sun, the rain, she took these as interesting news to tell her children. But in the interview, the most she said to the reporter was "I don’t know how I survived it."

　　She has been cheated of money, desperate, and even thought of death. Last year, her father was diagnosed with cancer, and her mother broke her leg. She went back to her hometown to take care of her parents. Her husband’s bank card was defrauded by a wire fraud of 50,000 yuan, which was the last amount of money for her daughter’s treatment. They went to report the case, but were told by the police that there was little hope of recovery. She cried a lot, and she was about to go out in the middle of the night. Her mother held her hand tightly, so she woke up and decided to "continue to live, live day by day".

　　Before her child’s illness, she had never been to a big city. After going there, she found that the cancer hospitals and children’s hospitals in these cities were full, and they had to wait for half a month for a bed. She had seen some children who were calling "Auntie" yesterday and disappeared the next day, and she had also seen countless families like her family. In the patient group, they talked less about money, "because each has its own way."

　　She heard that there was a "city" couple who relied on their "powerful connections" to easily raise hundreds of thousands of yuan; there was also a young father who spent every day on the live broadcast software, interacting with the boss to attract fans and tips, and also made a lot of money.

　　She thought of various ways to raise money. She tried water drop fundraising, but the people who forwarded donations were all relatives and friends. "The money has been borrowed all over the place", and finally raised more than 100,000 yuan.

　　Before entering the transplant warehouse for the second time, she had brought Xuan Xuan to kneel on the sidewalk next to the children’s hospital and begged. Some children stopped and were pulled away by adults. The money received was also 1 yuan and 50 cents, and she could only raise 100 or 200 yuan a day.

　　"As long as I can save my daughter, I can do anything," she told reporters.

　　When she first started running takeout, she was afraid of being complained because she would be deducted money. She was not good at finding her way, and it was difficult for her to distinguish between "east, west, north and south" when customers told her. From day to night, some street lights were dim, and she was also frightened by people burning paper money on street corners.

　　But in order to make money, Zhang Ning ran most of the time. Whether it was dozens of bottles of drinks or two large watermelons weighing more than 10 catties, she went upstairs without saying a word. Guests lived on more than ten floors, and she couldn’t wait for the elevator, so she took two steps and made one step, arriving before the elevator.

　　She joked that these strengths were "developed by holding children." Every time Xuanxuan finished surgery, she had no strength, so she and her husband could only take turns carrying her. After her daughter got sick, she even learned to give injections.

　　After two stem cell transplants and a course of chemotherapy, 7-year-old Xuan Xuan looked much thinner than her peers. Her slender arms and legs were like bamboo poles, and her hair-shedding head stood out even more. The stem cell reinfusion caused her body to turn black, and the summer skirt could not cover the huge scar on her chest.

　　With less and less money on hand, after the second transplant operation, although Xuanxuan’s blood pressure was not completely stable, Zhang Ning’s family discussed with the doctor and decided to let the child be discharged early and go to the hospital for examination every day. She heard that there are more advanced immunotherapy, and when she heard that at least 500,000 yuan started, she felt helpless.

　　Zhang Ning never wrote this worry on her face. When the customer who ordered the food opened the door with a small crack, she would pass the takeaway with a smile on her face and say "I wish you a happy meal"; when she met some familiar customers, she would also take the initiative to greet, "Hello Auntie, I meet you again."

　　Only when Zhang Ning left, these guests would receive a text message: "Hello, I am the food deliveryman who delivered the takeout to you just now, and I am also the mother of a tumor baby. If it’s ok, please help me click on the very high praise (super praise). Each super praise will give me an additional reward of 30 cents. Thank you for your love and encouragement. There must be something wrong with the delivery. I will try my best to improve and complete each order with all my heart!"

　　Zhang Shilun, the head of Zhang Ning’s takeaway station, told reporters that he only discovered Zhang Ning’s difficulties later. He remembered that Zhang Ning looked anxious when he came to the interview, but did not disclose his situation, "maybe because he was afraid that I had concerns." He admitted that he did worry, "after all, this is a high-risk job." This is the first female rider he has recruited since running the site.

　　Zhang Shilun said that in this food delivery station, there are big men from northeast China who have been laid off from oil companies, and college students who have failed to start their own businesses and turned to food delivery. In his opinion, "the Internet saves a group of people."

　　In the past July, Zhang Ning ran a total of more than 700 orders. In a few days, the number of completed orders also topped their site list, and the number of praise also ranked first.

　　Zhang Ning could only take his daughter’s food to the cancer hospital during the delivery period. The transplant warehouse only had a window close to the ground for patients’ families to deliver meals, and the daily visiting time was only three times in the morning, middle and evening. A patient in the same hospital remembered that Zhang Ning came and went in a hurry every time, and had to leave in a hurry as soon as he put the lunch box in the window.

　　Only when collecting the lunch box did Zhang Ning have time to stop, call his daughter through the glass of the visitation window, give her a thumbs up, and sign a victory gesture. Sometimes it was a little wrong, and the entrance to the visitation window was already closed. The daughter could only talk to her on mobile phone video, shouting to her aggrieved "bad mother, don’t come to see me", she apologized to her daughter, but she still couldn’t be on time next time.

　　Like other 7-year-old children, Xuanxuan’s wish when she grows up is to "be a model", and she also loves to act coquettishly. Sometimes she complains that her mother is always controlling her, not allowing her to eat ice cream, nor letting her watch cartoons on her mobile phone for too long. Zhang Ning sometimes doesn’t know whether to laugh or cry, saying to her daughter, "You will cost tens of thousands of yuan to eat an ice cream now." "When you grow up, I will no longer care about you."

　　Xuanxuan still showed maturity that children of the same age did not have. Although she did not know what disease she had until now, she was able to run to the hospital blood test place with ease, proudly pointing at the test sheet and saying to her mother, "My platelets have increased." Whenever it rained, she would call to tell her mother "don’t go out and run." When she called, as long as she heard the wind, she knew that Zhang Ning was riding an electric bicycle and hung up immediately.

　　The child’s peers had already entered primary school, and Xuan Xuan could only stay in a 10-square-meter transplant warehouse or rental room. Apart from her relatives, she could only accompany her with cartoons on her mobile phone. She used to love singing children’s songs with her children, but now when she returned home every day, she was so tired that she fell down as soon as she touched the bed, and she didn’t even have the strength to hold the child.

　　When she felt that she couldn’t hold on, Zhang Ning flipped through the previous photos and videos. At that time, she loved to laugh and take pictures. The family of three went to the park and swimming pool together, and life was not so gray.

　　Before Xuanxuan’s illness, she was skating. Not long ago, Zhang Ning also posted a small video. Xuanxuan was wearing two balls with red ribbons, a small purple sweater skirt, and a pair of roller skates. She rushed from a distance like a gust of wind, swept past her, blinked at the camera, and slid into the distance. That was the video recorded in February 2017, less than a month after Xuanxuan was diagnosed with neuroblastoma.

　　In early 2018, 7-year-old Xuan Xuan made a New Year’s wish. Seeing that some children’s parents did not want them because they were sick, she "hoped that everyone would love Xuan Xuan", knowing that "it cost a lot of money to see a doctor, and she hopes to earn it back when she grows up". She also wants to go to school, botanical gardens, and take a ship on the sea. But Zhang Ning only wishes that her daughter will be healthy in the future and have more hope of living.

　　At present, Xuanxuan’s condition can be said to be "basically clinically cured, as long as it is reviewed on time."

　　For Zhang Ning, it’s not over yet. "Children bear the pain, but adults have to bear more."

　　Only when driving on an electric bicycle on the road did she feel a moment of freedom. Although her fingers were calloused by the long-term grip on the rotating handle, and her shoulders were also sore from the long-term tightness. When her daughter first fell ill, she couldn’t sleep all night. Now the psychological burden has finally been converted into physical fatigue, and the long-lost sleep has been exchanged.

　　She still didn’t dare to relax any day. Many delivery workers like to gallop after nightfall because the roads are clear and the breeze is cool. But Zhang Ning thought about it and said that she still likes noon and evening the most, which is the busiest time. "There are many orders," which also means that she is closer to the future she promised her children.

　　China Youth Daily · China Youth Online Reporter, Jiangshan, Source: China Youth Daily

Avita 192% premium by six parties to increase more than 2.50 billion Changan Automobile investment 1.169 billion give up Ningde era

　　Changjiang Business Daily News ● Changjiang Business Daily reporter, Li Qiguang

　　Avita’s first car is approaching the market, and the company has received a huge amount of financing.

　　On August 2, Changan Automobile (000625.SZ) announced that the company’s joint venture Avita introduced investors by way of public listing to enhance its core competitiveness, and finally determined six investors such as the national green development fund joint stock company, with a total capital increase of 2.547 billion yuan.

　　As of March 31, 2022, Avita Technology’s valuation has reached 6.32 billion yuan, 2.164 billion yuan compared with its net asset carrying value, and the value-added rate is 192.08%.

　　The Yangtze River Business Daily reporter found that on November 5, 2021, when Avita first increased its capital and shares through public listing, the disclosed valuation was 788.20 million yuan, an increase of 7 times in only 5 months.

　　In this financing, Changan Automobile invested 1.169 billion yuan, and the shareholding ratio increased from 39.02% to 40.99% after the capital increase was completed. While Ningde Times did not participate in the capital increase, the shareholding ratio was diluted from 23.99% to 17.10%, but it was still the second largest shareholder.

　　It is understood that according to the plan, Avita’s first smart electric coupe SUV Avita 11 and its limited edition Avita 011 will be officially launched on August 8.

　　Valuation of 6.32 billion 7 times in 5 months

　　On the evening of August 2, Changan Automobile announced that the company’s joint venture, Avita Technology (Chongqing) Co., Ltd. (referred to as "Avita"), in order to enhance its core competitiveness, strengthen the coordination of industrial chain resources, and promote the accelerated development of intelligent electric vehicle (SEV) business, introduced investors in the Chongqing Stock Exchange by way of public listing, and finally determined that six investors including the National Green Development Fund and Jiaxing Juli Fund increased their capital by 2.547 billion yuan.

　　Among them, Changan Automobile invested 1.169 billion yuan. After the capital increase was completed, the shareholding ratio increased from 39.02% to 40.99%. It is still a joint venture and continues to use the equity method for accounting.

　　The announcement shows that as of March 31, 2022, the valuation of Avita Technology has reached 6.32 billion yuan, which is 2.164 billion yuan compared with its net asset carrying value, and the value-added rate is 192.08%.

　　On November 5, 2021, when Avita first increased its capital and shares through public listing, the disclosed valuation was 788.20 million yuan, an increase of 7 times in only 5 months.

　　At present, Avita has signed a strategic cooperation agreement with the above-mentioned new investors, and plans to carry out strategic cooperation in the fields of sales network support, chip supply and visual image perception, intelligent cockpit development, etc., to further strengthen the resource advantage of the industrial chain.

　　This time, Avita plans to add a registered capital of about 472 million yuan, and the registered capital is increased from 1.172 billion yuan to 1.645 billion yuan. According to the financing amount of 2.547 billion yuan, the capital increase price is equivalent to 5.40 yuan per yuan of registered capital.

　　In addition to Changan Automobile’s capital increase of 1.169 billion yuan, Southern Assets plans to increase capital by 100 million yuan, Green Fund plans to increase capital by 480 million yuan, Jiaxing Cohesion Fund plans to increase capital by 230 million yuan, Qingdao Yuewan Fund plans to increase capital by 158 million yuan, Huzhou Chuangsheng Chi Ming Fund plans to increase capital by 150 million yuan, Chongqing Chengan Fund Phase II plans to increase capital by 100 million yuan, Tianjin Weihao Haihe Fund plans to increase capital by 70 million yuan, Ningbo Yongxin Weihao Fund plans to increase capital by 60 million yuan, Yiwu Weihao Chuangxin Fund plans to increase capital by 30 million yuan (Tianjin Weihao Haihe Fund, Ningbo Yongxin Weihao Fund and Yiwu Weihao Chuangxin Fund are consortia).

　　It should be noted that the original shareholders Ningde Times, Chongqing Chengan Fund Phase I, Fujian Mindong, Two Jiangxi Securities, Southern Industrial Fund and NIO did not participate in the capital increase, and their shareholding ratio will be passively diluted accordingly.

　　Among them, CATL shareholding ratio diluted from 23.99% to 17.10%, but still the second largest shareholder; NIO shareholding ratio diluted from 1.13% to 0.81%.

　　Changan Automobile said that Avita is an important exploration of the company’s high-end new energy, intelligent and innovative cooperation model, and an important practice of the company’s own brand upward strategy. Avita brings together the unique advantages of Changan and Ningde in the field of intelligent vehicle research and development, intelligent vehicle solutions and smart energy ecology, and joins hands to create the world’s leading intelligent electric vehicle technology platform – CHN, dedicated to building an international high-end Chinese SEV brand.

　　The first car is planned to be launched within a month

　　According to the data, Avita was formerly known as Changan Automobile and NIO New Energy Vehicle Technology Co., Ltd., which was established on July 10, 2018. The two parties each hold 50% of the shares. The main business model and profit model are the design, development, sales and service of new energy vehicles and parts.

　　On May 17, 2021, Changan NIO New Energy Vehicle Technology Co., Ltd. was renamed Avita Technology (Chongqing) Co., Ltd. and began market-oriented operations.

　　At the same time, Avita said that Changan Automobile, Huawei, and Ningde Times will jointly build a smart electric connected vehicle platform for it.

　　On August 23, 2021, Avita increased its capital and shares by publicly listing on the Chongqing Property Exchange, and introduced Ningde Times to increase its capital.

　　After the capital increase was completed in March 2022, Avita’s registered capital was increased from RMB 288 million to RMB 1.17 billion, and Changan Automobile’s shareholding ratio was diluted from 95.38% to 39.02%, making it the largest shareholder; CATL held 23.99%, making it the second largest shareholder; NIO held 1.13%.

　　Announcement shows that in 2021, Avita revenue is 0 yuan, net loss 209 million yuan; this year’s Quarter 1 revenue is 0 yuan, net loss 61.4048 million yuan.

　　Avita’s first model, the Avita 11, will be officially launched in August and will be delivered within the year. The model is equipped with Huawei inside (HI) Huawei’s full-stack smart car solution, which is jointly developed by Huawei and Avita. BAIC, GAC and other car companies have also adopted the cooperation model with Huawei.

　　Avita said that the new round of fundraising will further accelerate the R & D design and market brand development of Avita’s future products, and the second new car is currently being advanced in an orderly manner.

　　"I used to have a quarterly meeting with Xu Zhijun (Huawei’s rotating chairperson) and Yu Chengdong (Huawei’s managing director and CEO of Smart Vehicle Solutions BU). This year, Avita products are about to be released, and the whole line of business is speeding up. Our meeting has become a monthly meeting." Zhu Huarong, chairperson of Changan Automobile, said publicly at the annual results presentation in April 2022.

　　According to the plan, in the next five to ten years, Changan Automobile will focus on the field of new energy to achieve double improvement in sales and efficiency. By 2025, Changan new energy sales target 1.05 million vehicles, accounting for 35%; 2030 new energy sales target 2.70 million vehicles, accounting for 60%.

　　According to the plan, Avita’s first smart electric coupe SUV, Avita 11, and its limited edition Avita 011 will be officially launched on August 8. The first batch of offline experience centers will also be opened simultaneously and delivered within the year. The second new car is also being advanced in an orderly manner.

　　In addition, it is reported that Avita Technology has plans to go public independently in the future.

If you don’t agree with a word, you will cut people： users who order food online give bad reviews and are slashed by the store

　　July 16, 2016 15:55:30 Source: Xinhua News Agency

　　Xinhua News Agency Jinan July 16th new media special cable, the question: online order to give a bad review on the knife to hurt people Ele.me store is crazy?

　　Xinhua News Agency "China Network" reporters Wei Shengyao, Wang Yang, Zhou Lin

　　Recently, due to a bad comment with abuse, a mobile phone ordering software user in Jinan, Shandong Province was slashed by a store on the "Ele.me" platform with a knife, resulting in 19 stitches on the left eyebrow bone, right collarbone, right thumb and index finger. The incident of "Ele.me store stabbing people" has sparked heated discussions about the security of food ordering software.

　　Some netizens said that although it is an individual case, it is the most important thing to deal with the aftermath of the food ordering platform involved and avoid such vicious incidents from happening again; netizens questioned that the apology of the food ordering platform involved was delayed 20 days after the incident, why was it so inactive? Some netizens also asked, from black-hearted food to door-to-door injuries, is the food ordering software safe? With these focuses of attention, "China Network" conducted relevant interviews and investigations.

　　Chop people if they don’t agree with each other? "Late + bad review" brew intentional injury

　　At about 19:00 on June 25, the police station on Wenhua East Road of the Public Security Bureau of Lixia District, Jinan City received an alarm that an injury case had occurred in a community on Wenhua East Road. After receiving the police, the police quickly arrived at the scene, summoned the suspect Wang to the police station, and sent the injured Yue to the hospital for treatment.

　　The reporter learned from the Lixia District Public Security Bureau that after investigation, on the morning of June 23, the victim, Mr. Yue (male, 23 years old, from Jinan), ordered a takeaway fast food from the suspect Wang (male, 26 years old, from Hejian City, Hebei Province, and the owner of a fast food restaurant) on a mobile phone ordering software. Due to the long delivery time, Yue was dissatisfied. Yue then wrote a bad comment with abusive words in the comment column of the Wang store of the ordering software.

　　At about 19:00 on June 25, the suspect Wang brought a kitchen knife to the victim Yue’s residence to find his theory. He met the victim who was about to go home at the door of Yue’s house. The two had an argument, and Yue called 110 to call the police. Subsequently, the suspect Wang pushed the victim Yue to the wall, and Yue hit Wang on the head. The suspect Wang took out the kitchen knife he carried with him, causing the victim Yue’s left eyebrow bone, right clavicle, right thumb, and index finger to be injured in multiple places. After being sent to the hospital, 19 stitches were sutured. After forensic identification, Yue’s injury was minor.

　　At about 23:00 on June 25, the parties took the initiative to request mediation, and the police of Wenhua East Road Police Station mediated the case. Due to the lack of agreement on the amount of compensation, the mediation failed. According to the provisions of Article 43, Paragraph 1 of the Law of the People’s Republic of China on Public Security Administration Punishments, Wang has been sentenced to administrative detention for ten days and a fine of 300 yuan for suspected intentional injury to others.

　　The reporter interviewed the victim, Mr. Yue, by phone. He said that it was indeed wrong for him to have verbal abuse in his comments, but he should not have been hurt.

　　Why is the official apology late? Ostrich response leads to controversy

　　The reporter saw in the official Weibo @Ele.me online ordering of Ele.me that at 22:12 on the 14th, the official Weibo released an open letter from Ele.me CEO Zhang Xuhao, first making a solemn apology to the injured user, in assisting users to safeguard their legitimate rights and interests, "failed to do more timely and effective"; many of them mentioned reflection and introspection, directly pointing to the reason why the user’s appeal has not been resolved, which is that the company’s customer service response mechanism is sluggish and the market manager lacks user awareness.

　　However, some netizens questioned that from June 25th to July 14th, it took 20 days for the open letter of apology to be issued. Some users also told reporters that the apology letter was more like a corporate public relations behavior to offset the impact of bad public opinion.

　　The reporter noticed that in the response of Ele.me’s official Weibo on the 13th, the personal injury was also described as "fighting", and the attitude changed significantly in just one day.

　　Mr. Yue, the victim, told reporters that since he complained to the customer service hotline of the Ele.me platform on June 26, he has not seen anyone on the Ele.me platform, but only received a call from a person claiming to be a "supervisor" using the customer service hotline. It was on the night of Weibo, "but I was not free at that time, so I suggested that the other party contact again at 10 am the next day." "By the afternoon of the 14th, not only did I not see anyone from Ele.me, but I also did not get anyone’s name and contact information." Mr. Yue said that at that time, he specially asked the "supervisor" if he could leave his contact information and name so that he could contact him later, but the other party’s reply was "you don’t have to worry about these, we just need to contact you."

　　Mr. Yue said that nearly 20 days after the incident, he could only call the customer service hotline to inquire about the progress of the matter, and the reply he got was basically "This matter has been upgraded, please be patient."

　　Experts such as Tang Xueyu, a public lawyer at the Shandong Provincial Consumers Association, believe that although the incident was a personal injury, the ordering platform was the one who issued the order for the delivery and exposed the victim’s address, phone number and name to the merchant, which was responsible for management. Although there are no clear provisions on the protection of relevant consumer rights and interests on the Ele.me APP, according to Article 44 of the Consumer Rights Protection Law of the People’s Republic of China (Amendment) and Article 28 of the "Internet Transaction Management Measures" of the State Administration for Industry and Commerce, Ele.me should actively assist users in protecting their rights and claiming compensation, and even pay compensation first and then recover compensation from the merchant. "Compared with users, Ele.me is the strong party in front of the merchant, and the merchant should have signed an agreement or paid a security deposit," Tang Xueyu said.

　　According to Mr. Yue, the injured store has been detained by the Jinan public security organs, and he will need to file a civil lawsuit against the store to seek reasonable compensation.

　　Chen Guanwen, a lawyer at Shandong Japan-China Law Firm, said the ostrich-like response to the belated apology without specific compensation measures was not just a legal liability issue, but also involved corporate ethics and social responsibility. "The Ele.me platform lacks internal constraints on registered restaurants."

　　Is it convenient or safe? The operating model of ordering software needs to be improved

　　In fact, since the beginning of this year, the safety problems of online food ordering platforms have frequently broken out. The reporter learned that restaurants that are nominally registered as food delivery merchants on the ordering platform are actually "black workshops" that do not meet hygiene and safety standards. Online and offline restaurant addresses do not match, unlicensed and unphotographed, photos are fraudulent, and hygiene conditions are not up to standard… These "old problems" coupled with this vicious injury incident have made the rectification and management of the ordering platform particularly urgent.

　　The National People’s Congress Standing Committee’s Food Safety Law Enforcement Inspection Team found during the inspection that the rise of online food ordering and other emerging food formats has not only brought convenience to consumers, but also left regulatory gaps such as ineffective third-party online platforms, unlicensed merchants operating online, difficult to guarantee the sanitary environment, and arbitrary delivery processes.

　　"At present, the supervision of emerging food formats such as online food ordering is still in their own exploration. There is a lack of a unified national supervision model and standards. It is difficult to root out the emerging new problems by relying on surprise law enforcement actions and individual exploration. The Food and Drug Administration, industry and commerce, public security and other departments should study and implement unified and systematic solutions as soon as possible," said Liu Junhai, a professor at Renmin University School of Law.

　　Ma Qiang, a lawyer at Shandong Qilu Law Firm, told reporters that from the administrative level, the government lacks proper supervision of third-party platforms, and there are a large number of legal loopholes; on the other hand, if the government alone is actually difficult to control every food delivery staff and restaurants, standardized and detailed management is the unshirkable responsibility of the ordering platform.

　　From the perspective of strengthening user safety protection on online ordering platforms, experts suggest that, first, online ordering platforms urgently need to improve the accident response mechanism, and cannot let public opinion push them away. It is necessary to strengthen the management training of registered restaurants and employees, and enhance the professional quality and legal quality of employees. Second, the lack of privacy protection mechanisms for ordering users should be taken seriously immediately. For example, geographical location, home address, phone number, real name, and other information should be fully exposed to delivery units and delivery personnel, which poses great security risks. Data shielding and regular cleaning mechanisms should be established as soon as possible. Third, platforms should allow users to anonymously comment negatively, and prioritize user personal safety while allowing for the expression of their true wishes.

　　Ma Qiang believes that the after-sales services and compensation mechanism of the ordering platform are seriously formalized, and after the occurrence of food safety accidents and personal injury accidents, the ordering platform as one of the responsible persons should take the initiative to bear legal responsibility.

Tiggo 8 PRO will be listed, and these independent SUVs have been pushed forward successively, and their strength has been greatly improved.

A few days ago, the official map of Tiggo 8 PRO was officially released to the public, with a younger design and a stronger sense of interior technology, which instantly gained great market attention. Indeed, with the trend of youthfulness sweeping the automobile circle, a number of independent compact SUVs have been pushed forward this year, and their product strength has also been greatly improved. Today, "Car Circle" will take stock of several heavy new cars worthy of attention this year. You can look at them first when buying a car.

Tiggo 8 PRO: Kunpeng DHT Blessing

As a member of the Tiggo 8 family, the design of Tiggo 8 PRO is obviously more in line with the aesthetics of young people. The shape of the new car is very scientific and technological, especially the large-area deep black front grille, which is decorated with internal dot matrix, and the fashion sense is also strengthened. The headlights on both sides are also full of technology. It is worth mentioning that the fog light area and the front lip are decorated with gold chrome plating, and the texture is obviously improved. The tail adopts the popular through taillights, and the exhaust design of four sides brings a full sense of movement.

The interior design style is relatively simple, and the unique 24.6-inch curved screen at the same level is blessed, and the scientific and technological atmosphere is directly filled. The decorative board of the center console is very textured. Configurations such as W-HUD head-up display and SONY audio will not fall. Power is a bright spot. The car will provide 1.6TGDI, 2.0TGDI fuel, Kunpeng DHT and other power for consumers to choose from. At the same time, the car will also provide a full-scene intelligent four-wheel drive system, which will be jointly built by ZF and can provide six full-scene road conditions. It is foreseeable that Tiggo 8 PRO will also inject new kinetic energy into the brand.

: The wheelbase is ahead at the same level.

A few days ago, a new generation released the official map, and the new car will be unveiled at the auto show. The new car adopts a large-size front air intake grille, decorated with phoenix and feather elements inside, and matched with penetrating light strips and matrix headlights, which is very scientific and fashionable. It is worth mentioning that the LOGO of the new car has moved to the hood, which is relatively rare in its class. The waistline of the car body is rich, and the designs of hidden door handles and double five-spoke wheels are also very fashionable.

The tail adopts the popular through taillight group, and the unique rear enclosure design further enhances the recognition of the whole vehicle. The length, width and height of the new car are 4,655/1,890/1,655 (1,664) mm, and the wheelbase is 2,765 mm. This kind of body is at the leading level in its class, and the space is better guaranteed. The interior is expected to adopt a dual screen design, and the Luoshen intelligent cockpit system should not be missing. In terms of power, the new car will be equipped with a 1.5T engine with a maximum power of 188 HP, which is expected to match the 7-speed wet dual clutch box.

Second generation CS75PLUS: Aisin 8AT comes standard.

As a star product in the compact SUV market, the second-generation CS75PLUS has ushered in the market, and the official guide price is 124,900-154,900 yuan. The new car offers two front face designs, among which the whale tail wave grating is more atmospheric; The crystal matrix grid is biased towards technology. The side of the car body has been upgraded for materials and techniques, which makes it more textured. The flame streamer energy taillights at the tail need not be said at night. Fighter-style four-out tail row also brings a good sense of movement.

The interior uses a familiar dual 12.3-inch LCD screen, which integrates functions such as WeChat, navigation and air conditioning. The first intelligent W-HUD head-up display, a new generation of IMS intelligent interactive system, APA5.0 automatic parking, mobile phone Bluetooth key, SONY stereo, 540 HD panoramic image, panoramic sunroof and other configurations have not fallen. In terms of power, the car offers NE1.5T and 2.0T engines, and both are equipped with Aisin 8AT gearboxes. If the power requirement is not high, the 1.5T version is enough, and both power and fuel economy can be well taken into account.

S: coupe design

At present, S has officially ushered in the listing, and the price range is 10.99-14.29 million yuan. The upper and lower split air intake grille, the blackened internal mesh and the "Ge" headlights on both sides make the whole front face look full of tension. The side of the car body is slender, with five-frame rims, large slip back design and low posture, which looks very coupe. The tail design is layered, and the through taillights are very creative. The wheelbase has reached 2750 mm, which is above average in its class.

The interior is wrapped in a large area of leather, and the texture is there. The design of flat-bottom multifunctional steering wheel, electronic lever, touch+knob air conditioning control, oversized double screen, etc., the scientific and technological atmosphere is in place. At the same time, the D-Life 5.2 AI intelligent ecosystem supports voice interaction, intelligent furniture and other functions. The L2 automatic driver assistance system also empowers the driver’s safety. In terms of power, the car offers two power combinations: 1.5T+7DCT and 2.0T+ Aisin 6AT. The maximum power of the 2.0T engine is 165kW.. More importantly, it is really attractive to start the 2.0T version of the car with less than 130,000 yuan.

Ok, the above is the number of independent heavy compact SUV models that "Car Circle" has counted for everyone this year. After the innovation/replacement, their product strength has also been greatly improved, and the differentiation advantage in the same level is more obvious. In the near future, users with relevant car purchase needs can focus on the above models.