Don’t push the flu. Don’t delay these symptoms!

Influenza is called "influenza" in Chinese. Because of the word "cold" in it, many people think that it is a CommonCold, and they take it lightly, but in fact, getting the flu may cause serious consequences and even be life-threatening.

According to WHO estimates, influenza can cause 3 million to 5 million severe cases and 290,000 to 650,000 respiratory disease-related deaths worldwide every year. A global research data estimated the mortality of 33 countries from 1999 to 2015, and estimated the average annual influenza-related mortality as follows:

pneumonia

The most common complication of influenza

Clinically, people younger than 5 years old, older than or equal to 65 years old (there are also guidelines to limit them to more than 50 years old), pregnant women, people with chronic basic diseases within 2 weeks after delivery are listed as high-risk groups for complications. The risk of influenza complications in healthy young people is low, but the risk cannot be ignored.

Pneumonia is the most common complication of influenza, and its typical manifestations are cough with dyspnea, rapid breathing (> 24 beats/min), hypoxia and fever (> 3 days). Types of pneumonia include:

Primary influenza virus pneumonia: high fever persists 3 ~ 5 days after the onset of influenza, and there are the above pneumonia manifestations. It is usually very serious, and the progress may be rapid. Without active intervention, it will be life-threatening, especially for people with lung or cardiovascular diseases.

Secondary bacterial pneumonia: After the flu symptoms have improved (including fever), fever and expectoration occur again. It usually occurs a few days after the flu (7 ~ 14 days), and it is the most common, accounting for about 1/3 of severe flu. The secondary staphylococcus aureus pneumonia is often critical.

Bacterial and viral mixed infectious pneumonia: referring to the above two, it can be manifested as gradual aggravation of symptoms, or it can be manifested as aggravation after a short improvement.

These flu complications should also be noted.

In addition to pneumonia, influenza and these complications should also be careful:

Cardiac complications: myocardial ischemia, myocardial infarction and heart failure, accounting for about 12% of adult influenza, but influenza myocarditis and pericarditis are rare.

Complications of central nervous system: Seizures are more common in children and epileptic patients, and influenza-related encephalopathy is more common in children. Influenza causes adult encephalitis, cerebrovascular accident, acute disseminated encephalomyelitis and Guillain-Barre syndrome, which is not common in general.

Musculoskeletal complications: severe myositis and rhabdomyolysis (extreme myalgia, weakness and dark urine color) are more common in children. Although myalgia is a prominent feature of influenza, real myositis is not common.

Toxic shock: During the outbreak of influenza A and B in recent years, toxic shock-like syndrome appeared in previously healthy children and adults, mostly related to secondary infection.

Co-infection: including pneumonia (other viruses, bacteria and fungi), bacteremia, meningitis and aspergillosis. For influenza patients who have a fever for more than 3 ~ 5 days, have a fever again after the fever has gone down, or the symptoms continue to worsen after 3 ~ 5 days, they need to be vigilant.

What is the flu?

What’s the difference with the common cold?

Common cold symptoms

The typical common cold is usually characterized by runny nose and obvious nasal congestion. Other common symptoms include dry throat, itching or pain, cough and discomfort. Adult colds rarely have fever or low fever. Cough is more common, often appearing after symptoms of nasal congestion and runny nose; Nasal secretions may be thin or purulent (not necessarily bacterial infection).

flu symptoms

The biggest difference between flu and common cold lies in its severity. Different people have different symptoms after being infected with the flu. Mild symptoms are similar to colds, and severe ones will have the complications mentioned above.

Taking the flu lightly may lead high-risk groups to ignore vaccination or timely use of antiviral drugs, which may lead to serious and irreversible consequences. For example, due to neglect of vaccination, influenza causes serious comprehensive diseases, resulting in the death of children; For the elderly, this problem may be more hidden, but in clinic, we can often see that a seemingly ordinary cold may lead to a sharp decline in the physical condition of the elderly, or even inability to return to the sky.

It is sometimes not very accurate to distinguish flu from cold from symptoms. The quickest and most accurate method is pathogen detection. In clinic, if it is necessary to identify what kind of virus causes a cold, the methods can include virus culture, antigen detection and PCR. However, if there is no way to detect it in time, with the development of the disease, there may still be some differences in symptoms between the two:

Worldwide, influenza causes a large number of hospitalizations and deaths every year, which is a serious public health problem. Even for healthy adults, severe pain may occur after influenza infection, and the resulting temporary labor loss or quality of life decline is even more intense.

What should I do after I get the flu?

A self-judgment

For young people (15-65 years old) who are usually healthy, when they have flu cases in their own communities, schools, offices, etc., and suddenly have symptoms of fever, cough, myalgia or weakness, they can be clinically suspected of flu.

At this time, no flu test is needed to confirm the diagnosis. Home testing of self-purchased antigens is also an option, but due to the influence of sampling technology, the positive accuracy may not reach the expected 50% ~ 70%. When it is necessary to make a definite diagnosis, multiple sampling within 1 ~ 2 days will help to improve the positive accuracy.

With uncomplicated influenza, fever and respiratory symptoms of adults usually last for about 3 days, and then most of them will improve. It may take 10 ~ 14 days to fully recover (the recovery time is longer for the elderly and immunocompromised), and fatigue symptoms of some patients will last for several weeks.

Influenza with complications, or dehydration (thirst, fatigue, low urine yellow), impaired cardiopulmonary function, and mental state change are usually severe and should be hospitalized.

B When the flu is suspected or confirmed, it meets any of the following conditions and needs active antiviral treatment:

High-risk group of complications: antiviral treatment is recommended for influenza in high-risk groups, regardless of the severity of symptoms and whether the course of disease exceeds 2 days.

Contacts of high-risk groups: non-high-risk groups have influenza, but they will come into contact with high-risk groups (such as children and the elderly at home). No matter the severity of symptoms and whether the course of disease exceeds 2 days, antiviral treatment is also recommended.

Persistent or severe influenza: Influenza-like symptoms continue to progress for more than 3 days, or when influenza complications or severe influenza occur. It is recommended to follow the doctor’s advice and choose the corresponding antiviral drugs for timely treatment when the disease is severe or the course of disease exceeds 2 days.

C does not belong to the above three situations. Before taking medicine, weigh the pros and cons: the course of disease is within 48 hours, and you can decide whether to give antiviral treatment according to your own needs in life, work or study, because mild influenza can heal itself, and drugs can shorten the course of disease, but at the same time increase the risk of drug resistance.

If the course of the disease has been more than 48 hours and does not meet the above three requirements, antiviral treatment is not recommended.

Focus

Influenza can be very harmful, which can easily lead to serious complications, especially fatal to high-risk groups. Therefore, we must pay attention to influenza vaccination!

September and October are usually good times to get the flu vaccine every year, but even if you don’t get the vaccine before the end of October, you can get it throughout the flu season. Moreover, because the influenza virus is prone to mutation, the influenza epidemic strain may change every year, so the influenza vaccine should be vaccinated every year!

I laid off the employee who was rewarded at the annual meeting. Seven stories about layoffs are very helpless and unwilling.

  Enterprises are helpless and employees are unwilling, all of which are among them.

  Wenyu Hunting Cloud Network ID: ilieyun

  Author Zhou Jiali Sheng Jiaying Han Wenjing Su Shu

  Edit | Lin Wenlong

  Under the epidemic, a large number of enterprises are suffering, and they will only start in 2020, and the theme of most enterprises will become "live".

  In the case that it is difficult to carry out business normally, it has become a temporary choice for enterprises to "survive", reduce wages or lay off employees.

  "I laid off the employee who was rewarded at the annual meeting", "I lost 90,000 a day and laid off 20% of the employees", "I’m ready to be alone", "I’ve just been in the company for four months, and I’m laid off", "You only have two choices, agree or agree" ……………………………………………………………………………………………………………………………………………………………………………………………

  The following is their self-report, slightly edited.

  I laid off the employee who was rewarded at the annual meeting.

  Narrator Zhao Peng, founder of a maternal and child technology enterprise.

  We come from Xiamen, and we are a start-up enterprise of maternal and child technology. We mainly provide services for maternal and child travel through the time-sharing business of baby carriages, which means that we attach great importance to offline and rely on service places such as business districts and scenic spots.

  In August 2018, our first batch of self-help strollers was officially launched in a shopping mall in Xiamen. In January 2019, we launched the expansion of major cities in China and set up branches in Shanghai and Shenzhen, so that we can radiate major cities in East China and South China. Throughout 2019, we completed the laying and operation in more than 100 outlets in 11 cities across the country, serving nearly 100,000 users.

  It can be said that in 2019, our speed is still ok, and our results and data are also quite optimistic. During the Spring Festival, shopping malls and tourist attractions were crowded, and the original plan of the team was to work overtime.

  But the plan couldn’t keep up with the change, and the sudden epidemic broke everything. When the mall is closed, our business is also shut down, and it is stressful every day.

  To put it simply, we won’t last three months.

  After the outbreak of the epidemic, masks became just needed, and the team immediately ordered a batch of medical masks through relevant channels, and urgently launched the small program group purchase page, giving priority to our car users at the cost price, providing them with value-added services, and also giving back to users for their trust in us. After all, the purchase volume of a single family is too small, and the factory is not willing to take orders, so we want to make a platform to help everyone purchase, and it is the key to survive. However, it backfired. In the end, for various reasons, the manufacturer could not deliver the goods for a refund, so we returned the money to the user. It’s a pity that we started this activity quite early in the special period.

  There are about 30 people in our team. At present, I am in the office with several other core executives, and other employees are still working online at home. The routine protective equipment in the office is also complete, except for masks, which are more troublesome and need to be distributed by lottery. Everyone is equipped with about 6 to ensure daily needs.

  What I am most worried about now is when the offline outlets will return to normal. Although we have data showing that some outlets, such as those in Shanghai and Shenzhen, are used by sporadic customers, they are all at a very low single-digit level, even less than the usual fraction.

  Coupled with the high cost of venue rent, manpower and other hard costs, a lot of money is lost every day, but it has not entered. In order to alleviate the financial pressure of the company, we have to go out of the step of "layoffs" and reduce the manpower by about 10%.

  In fact, this decision has been negotiated with the other two shareholders long ago, but I still put it off for a week, always expecting that there will be a specific medicine or the situation will suddenly turn around. But I really can’t wait, and the expenses are still quite large.

  There is also an employee I just rewarded at the annual meeting, but I can’t help it, because his position is most affected by the epidemic, which means that he may have nothing to do for several months.

  I am also very sad to make such a decision, but I have no choice but to make it through. If I don’t make it through this time, the company will be gone and everyone will be gone! I want to wait until the epidemic is over and the company is back on track, and I want to invite the comrades who left back. This is not empty talk, but a real plan.

  In order to survive, we also tried every possible way. For example, we went to negotiate with many high-priced, medium and large-scale chain brands such as offline maternal and child stores, parenting education enterprises, catering, tourism and hotel industries. They are also the hardest hit areas of the epidemic, with no passenger flow and no revenue, and they are very anxious every day.

  Although it is difficult for us, what is better is that we have a platform and there are customers in the platform. The epidemic will eventually pass, and everyone will definitely go to offline service places for consumption. Then we will pre-sell these products that will definitely be consumed on the platform at preferential prices, and let some funds come back first to survive this period.

  For users, they get the same service at a more favorable price than usual; For businesses in offline service places, even if a part of the price system is sacrificed, with cash flow, it is possible to survive.

  During the recent period, I watched several movies, one of which was about Churchill’s "The Dark Hour", in which there was a line: No matter how horrible it is, we must strive for victory, no matter how long and difficult the road is, because we cannot survive without victory.

  Just like this line, no matter how difficult the road is, I will try my best to keep my company alive. We have to fight back to have a chance to survive.

  Lose 90 thousand a day and lay off 20% employees

  Narrator Jiang Weijian, founder of a restaurant chain brand.

  This year is the fifth year of my business. Up to now, the company brand has operated dozens of direct stores and signed nearly 100 contracts nationwide.

  Affected by the epidemic, most of our stores are closed, and only five direct stores have resumed business in an individual form, but they only provide take-away business. In fact, we are engaged in physical retail, and it is also the first time to try online sales. Orders are mainly from old members. Basically, a store has an average of about 3,000 orders a day.

  But this is just a drop in the bucket. The rent, manpower and the cost of various raw materials inventory are squeezing the small cash flow every day. We have calculated that there are basically losses of more than 90 thousand yuan a day, and there are more than 2.5 million yuan a month.

  Compared with those big companies, our small companies are even worse, because big companies will have some policy resources, and if they want money, they can get it through all channels. And we are the most uncomfortable, and we don’t expect much money from the outside world, so we still have to open up sources and reduce expenditure within the company.

  For us, if the epidemic can end before April, there may be nothing. However, if it is still spreading, we may cut off those unprofitable direct-operated stores. Otherwise, the headquarters office may be removed and all the unnecessary expenses that should be cut off will be cut off.

  To tell the truth, in small business groups, I think our losses should be less. Most chain stores with a scale of 100 basically lose one or two million dollars a day, while we are all small stores, and the rent and employment are relatively less than them. I calculated that the cash flow in our account will last for six or seven months, which is not a big problem.

  On the franchisee’s side, we basically exempted him from the management fees for these two or three months. There are more than 100 stores across the country, and the management fees are about 1000 yuan. We are certainly not the worst in this industry, but no one can feel it anyway.

  The pressure on the headquarters is relatively high, and no one can change the objective facts of this big environment now. It is definitely necessary for everyone to share it. In order to survive, all of our company only get the minimum salary of 1,000 yuan or 2,000 yuan, and at the same time they have laid off employees, with a range of about 20%.

  However, the original 10% elimination system in our company is strict. Now basically, for example, a store used to use three people, but now it only uses one person; Employees who have not passed the probation period and feel that they are not particularly suitable are basically laid off.

  The epidemic is ruthless, but there is a "crisis" and there is an "opportunity". For us, on the one hand, the focus of our brand this year is to do online take-out, so it is our direction of strength this year that the same city distribution includes online take-out. The outbreak of the epidemic has forced us to speed up preparations in this regard.

  In addition, last year, we mainly operated directly, and this year, we will focus on joining the whole country and becoming a relatively mature catering brand. We were weak before joining this piece. The epidemic just gave us two or three months to quickly improve the investment promotion system.

  At this time, we still don’t like things, we don’t care about ourselves, and no one can change things outside, so we can only block them and have means to hide them. What happens, we will face it in what way, and what cannot be changed can only be sad.

  We also made it from a small scale bit by bit. Along the way, we have experienced life-and-death moments several times, and this time it may be better than the life-and-death moments in the past.

  At the end of 2016, there will be 100,000 yuan in cash on the account, and there will be no money to pay the completion capital to the employees. That is life and death. And at that time, everyone was living well, only I was on the borderline of life and death. Now, everyone is facing the same problem, and we may find that our problems are a little less. This is the "spirit of Ah Q". Whether we can survive or not depends on our own skills.

  I didn’t lay off staff, but the staff didn’t come.

  Narrator Wang Qing, owner of an Internet cafe.

  When I was a child, my dream was to be the owner of an Internet cafe. I could play games and collect money at the same time. Now I’m in Suzhou, running four theme Internet cafes on and off, and my dream has come true just after I turned 30.

  However, the sudden epidemic really caught me off guard and immediately shut down the store. Failure to open the door means that there is no cash flow, and there are a lot of hard costs such as rent and manpower every day. Now one of our stores loses about 10 thousand yuan a month, and four stores lose 40 thousand yuan. It’s uncomfortable!

  In order to reduce the loss, I shut down the telecom network fee, and the facade rented by the private landlord still has to pay rent; The state, the property side promised to reduce or exempt for two months.

  In terms of manpower, at first, I thought that the epidemic was short, and the wages at that time were normal. Later, it became more and more serious. I negotiated with my employees to let them wait for the door to open before coming to work. But out of a total of 16 people, only five people agreed to come, and two-thirds of them directly found jobs in their hometown factories.

  In terms of capital reserve, because of the bad market, there was no dividend among our partners years ago, and there is still some money in the account, which can be spent for the time being. It has not reached the point where it needs loans and other channels to seek capital investment.

  However, the Internet cafe industry has had a hard time in recent years. The survival of the fittest in the market, the popularity of client games declined, and the growth rate of online games slowed down as a whole. Coupled with the rise of mobile mobile games, the business of Internet cafes is getting worse and worse, and it is even called "sunset industry".

  Our operation in recent years is also not optimistic. When we first started in 2015, because it was cheap, all the nights were full. Now customers are looking at the environment, service and mood, and the price is not so important. At present, there are only shops near the university town, and there are quite a lot of people who take the night package, but the shops in the urban area are different. From 6 pm to 10 pm, the machines are full. After 10 pm, there are fewer people, and there are about 20 people who take the night package.

  In the narrow track, it is always the turn to play tricks with the net fish Internet cafe. Once, Net Fish Internet Cafe also found us to join us. Their management and brand are good, but as an investor and a boss, they will not join. I have calculated an account, although it is free to join, but all the manpower, equipment and even decoration in the later period have to go through the net fish Internet cafe, and they have to be drawn from the turnover.

  This directly determines that after joining, the expenses are greater than the income, and it will take at least two years to return to the capital. And I run it myself, and I can turn it over in a year or so. I think, Net Fish Internet Cafe has led the Internet cafe industry into a high-end stage, including net fish milk tea and services, but now there is no bright spot, and the investment in individual equipment is also great. Now the high-end stores are almost the same as Net Fish. The market is so scattered that they can’t eat it. No matter what fish or coffee, the internet cafe industry is already on the edge of a cliff.

  On the one hand, nowadays, young people are keeping in good health by Buddhism. Generally, there are few people in the venue after 2 o’clock in the morning, and the era of surfing the Internet all night is gone. On the other hand, the rise of mobile games has had a great impact on Internet cafes. If PC-side games are not updated or newly released, it will be difficult for Internet cafes to survive in the future.

  Although the store is running smoothly now, I think: now that I am an adult after 00, fewer and fewer people will go to Internet cafes in the future, so the Internet cafe industry should also adapt to the new era, such as the current mobile game pavilion and VR e-sports pavilion, which will be my new direction in the future.

  From Internet cafes to Internet cafes, to the current e-sports hall, from the first ten stores to the four stores that are now exhausted, I have witnessed the ups and downs of the industry for so many years. Now, affected by the epidemic, I can only walk and watch. If the industry has money to do it, we should do it again.

  I’m ready to be alone.

  Narrator Zhou Yang, founder of parent-child children’s drama.

  On January 20th, as usual, I packed my bags and left my company in Wuhan to go back to my hometown in Jingzhou for the New Year. At that time, Zhong Nanshan had just announced the existence of human-to-human transmission in Covid-19. No one expected that a month later, this "black swan" would have such a profound impact on everyone.

  As a parent-child children’s drama team in Wuhan, I originally planned to start the first national tour at the end of February, but now the tour plan has been put on hold, and the epidemic has not yet reached the turning point, and I have to resume work in the foreseeable future. In the face of the company that has stopped working for a month, I made a decision to lay off employees. "Without layoffs, the company will not last for a few months. “

  "All the executive team members of the company have been cut off, leaving only the product research and development team to continue to make products." When I made this decision, I communicated with each laid-off employee one-on-one, and said that I would invite the employees back after the start of work and make some financial compensation. But I also know that this is a false proposition, "everyone in the industry is not immune."

  Affected by the epidemic, the offline entertainment industry stopped operating all the way. Compared with the catering industry, entertainment is not just needed, especially as a segmented live performance, which has the nature of assembly. "Even if the epidemic is controlled, everyone will be worried about the uncertainty of the virus. Unless the virus disappears completely, the industry will recover."

  But this means that a longer recovery cycle is needed. For a small and medium-sized enterprise, I don’t know whether I can hold out until then, to be honest.

  "Unlike the education industry, we can switch to online operations, especially for young children’s dramas, and pay more attention to the atmosphere and experience in offline scenes. Online performances cannot be immersive." Nevertheless, my team and I are still studying how to turn the performance training business into online teaching.

  "I really don’t know how long the epidemic will last. If I stop working for another month, I may dissolve everyone. I’m ready to leave me alone. “

  I didn’t sign the resignation agreement, and I can’t get the next offer.

  Narrator: liujing, a programmer of an Internet company.

  Two weeks before the Chinese New Year, the company began to inform colleagues to resign by agreement, and I was also on the list. Although the company’s unified approach is to leave the company by agreement, it is actually a disguised layoff.

  The company laid off 40% of its colleagues for some internal reasons. I was not surprised when the personnel came to consult with me, because almost all of our department was laid off because of the company’s business development needs. In fact, I can understand the company’s layoffs, but I don’t quite agree with some practices of the company in layoffs.

  Violent layoffs in the company are also a chilling place for us laid-off old employees. I have been in the company for two years, and I was laid off years ago. The year-end bonus and the double salary at the end of the year are all gone, and the company only provides N+1 compensation for layoffs, which I can’t accept. So, I haven’t signed it yet, which means I still belong to the company employees.

  More than half of the people in the company have signed off, and a small number of them, including me, still want to fight for their due rights. We planned to take the road of arbitration years before we signed it. However, I never expected to postpone my return to work because of the epidemic. My heart began to waver from this time.

  I didn’t hurry to leave my job years ago because I didn’t expect the company to put it off until years later. Plus, I already have nearly four offer, and I feel that I can solve the resignation agreement before I start my new job.

  The epidemic has become a stumbling block among them, and it has also made me think about whether I should go back to my favorite place to find a new job.

  Among the offer, I am satisfied with one, and I have already planned to sign with this company. All pre-employment activities are going on normally, but because the resignation agreement is not available, the company’s employment notice can’t come down.

  I’m in an awkward position now. I didn’t get the resignation agreement of my left hand, and the offer of my right hand was delayed because of the delay in returning to work. The company didn’t sign the resignation agreement, and I still belong to the company’s employees, but the company took away all our office tools and permissions, and the delay also made it impossible for me to return to the company to work normally.

  Now, I have been in the house rented in Beijing, and I am at a loss. It has been nearly a month since I came back to Beijing from my hometown. I wake up every day to see what plans my colleagues who have not signed the company have, or just read books and play games. This leisure time without work makes me panic.

  If I hadn’t met this epidemic, at least this time, I could go out to travel and be chic with my friends. Now I am trapped in a rented place and eat instant noodles every day. This kind of life is really wronged.

  All along, I’m not too worried about being laid off. I came to this company after my master’s degree and stayed here until now. I also believe that I am not afraid of unemployment with my own ability. After all, the next family need not worry. However, I have never thought about the situation like this. I can’t retreat and I can’t enter.

  I’ve been running all the way and I haven’t stopped. This time suddenly gave me nearly a month’s free time, but it made me think about whether to stay in Beijing and continue running. Every day, with the crowded people, I rush forward. I began to hesitate to leave Beijing, find a comfortable place and find a stable job, but I was unwilling.

  I didn’t expect my firm heart to waver sometimes. It stands to reason that I have been "unemployed" for a month. This month, I have been in a state of suspension and waiting for work, holding a minimum wage of 3,000 yuan and living in a daze. But this 3000 yuan is not enough to pay off half of my mortgage.

  On February 25th, the company colleagues also planned to go to the Labor Bureau for arbitration together, although I don’t know the result. But I still hope to end the present state as soon as possible. I’m worried that if I rest for a long time, I’ll erase my initial passion.

  I have just been in the company for four months, and I was laid off.

  Narrator Xiao Ju, an employee of an online financial company.

  "It’s finally my turn." Less than a year after I worked, I caught up with the layoffs.

  On the morning of February 24th, I put on a mask and set off from Foshan. As usual, I took this familiar subway Guangfo line. It only took me less than 30 minutes to travel from my home in Foshan to my company in Guangzhou. I once "showed off" to my friends how convenient it was to get from my home to my company.

  This may be my last visit to the company, and my purpose is clear: to make a second negotiation with the supervisor and discuss the issue of layoffs.

  "Before the layoffs happened, the company did a good job in all aspects, especially in terms of benefits and humanistic care, and never mistreated employees." I graduated in 2019 and came to Guangzhou, an internet finance company, after the National Day last year.

  "The company has been established for four or five years, with a small scale of about 500 people, but it has always done a good job in caring for employees. I am also very comfortable working here. " Annual leave, welfare leave, paid sick leave, care money, energy coin punching and other benefits are available.

  "I don’t understand why the company handled it like this at the last moment. The leader asked me to apply for resignation voluntarily, which means there is no compensation, which surprised me." On February 3rd, the company informed me to resume work remotely, so I started telecommuting at home as required. On the evening of February 9th, a video conference was held inside the company, proposing that each department should reduce the labor cost by 30%. The reason is very simple. The company failed in financing years ago, and with the impact of the epidemic, it was difficult for the company to operate normally.

  I’m the newest employee in the group, and I’m only four months old. I was prepared that I might be laid off, but when I really received the notice, I was still a little surprised and unwilling. "On the 20th, I received a formal verbal notice from my superior leader. How to put it, I was a little surprised but prepared. It’s one thing to know that it really happened to me."

  The company requires each department to reduce the labor cost by 30%. There are 16 people in my after-sales service department, which is divided into three sections. The department decided to cut one in each section, making a total of three cuts. I am the third. "I am the latest recruit in my section, and my work is relatively easy to hand over, so the company decided to dismiss me. This is the original words of our supervisor."

  Layoff is only the first step. Starting from this month, the company will also reduce expenses by reducing employee performance, and everyone’s performance bonus will be reduced by 30%. "If one person can be laid off, the remaining employees don’t have to be reduced by 30% each. I don’t know exactly how much. It should be 10% to 20%."

  It is understandable that the company has difficulties, but it is not easy for employees. If they voluntarily apply for resignation, the risks will actually be completely passed on to employees, and the rights and interests of employees will not be guaranteed. I have been in the company for less than a year, and I only hope to pay compensation for half a month’s basic salary.

  "I talked to the supervisor, and he said it was not up to him to decide. Let me find someone, then I will find someone to negotiate again." There are dozens of people who are in the same situation as me. Up to now, I haven’t been able to wait for the company’s reply. "We have discussed it well. If it really doesn’t work, everyone can apply for labor arbitration together, and some can be compensated."

  In fact, as early as years ago, I already saw some bad signs. "In December last year, many financial planners left their jobs, and some old and new employees left. I think it was caused by the big environment. It was not until the epidemic came that I found that small companies were so vulnerable to risks."

  Today, I am still negotiating with the company and looking for new job opportunities. The recruitment market in Guangzhou is much more optimistic than I expected. I have submitted several resumes and am waiting for a reply.

  "You only have two choices, agree or agree."

  Narrator: Aiqi, an employee of the Guangzhou headquarters of famous products.

  At about eleven o’clock on the evening of 21st, I received an email from the company "Proposal for Overcoming the Hard Times". The company proposed two initiatives: salary reduction and leave without pay, and gave employees two options of "agree" and "disagree". I clicked "disagree", but I couldn’t submit it.

  "If you don’t agree with that proposal, a message will pop up asking you to send an email to HR mailbox. In fact, you can’t submit a disagreement." This is a proposal on the surface, but it is actually a notice, and employees have no choice.

  That night, a dozen colleagues in my department and I didn’t make a choice. Some colleagues asked the person in charge of the personnel department what to do if the proposal was not agreed, and the reply was: I don’t know for the time being.

  I have been working in the Guangzhou headquarters of famous products for more than a year, and even though I was affected by the epidemic, my work did not slack off at all. Since February 10th, I have been working from home. Later, the company implemented a shift system, and everyone went back to the office for one to two days.

  Most of the company’s stores in China are franchised, and the store rent, store staff salaries and inventory are borne by franchisees. The company does not need to provide too much cash flow protection for this part of its main business. I hope to get a clearer explanation for the statement that the company has no cash flow.

  It is understandable that the company has encountered difficulties in special periods, and the performance of the store will be affected in February, but it is unreasonable that the salaries in January and March, which have not yet started, are all reduced. In addition, the company did not discuss with employees, did not mention replacement and compensation measures, and unilaterally proposed to leave without pay, which was also not in line with legal procedures.

  Originally, the wages of grass-roots employees were not high, and 30% of their wages were deducted from social security. How much is left? Leaving without pay is actually forcing you to leave in disguise. Our company has thousands of stores and tens of thousands of employees all over the country. I didn’t expect such a big company to be forced to retreat without compensation.

  There is also a clause in the proposal that if the workload is not saturated, it will be discounted if the salary is reduced. To put it bluntly, the company has the final say, so I don’t know if the employees on the job will be treated improperly again.

  Because I didn’t reply late on the evening of 21st, at about eleven o’clock on the morning of 22nd, HR called me and gave me two choices: 1. Leave my job by myself and work until the end of the month, and my salary will be paid in January and February; 2, leave without pay, pay 80% salary in January, 70% salary in February, and leave without pay in March. If you don’t reply before 2 pm, you will leave your job without pay by default.

  This time, I still didn’t give an answer. Until the evening of 23rd, I received an announcement from the company’s WeChat, and the proposal on salary payment in January was adjusted and changed to normal payment.

  This is good news, but I still can’t accept the result. I hope the company can give me a reasonable explanation for the "unreasonable" statement in the proposal.

  (At the request of the interviewee, Zhao Peng, Jiang Weijian, Wang Qing, liujing, Zhou Yang, Xiaoju and Aiqi are pseudonyms.)

  Communicate with interesting people, and the cloud hunting readers welcome you.

  (WeChat: lieyunwang07)

This article first appeared on WeChat WeChat official account: Hunting Cloud Network. The content of the article belongs to the author’s personal opinion and does not represent Hexun.com’s position. Investors should operate accordingly, at their own risk.

(Editor: Zhang Yang HN080)

Russian media: Putin has secretly divorced and will marry the Olympic rhythmic gymnastics champion


  


    Putin and lyudmila met in 1980, when lyudmila was a flight attendant of Kaliningrad United Airlines, and he was already working in the KGB, but it was a long time before lyudmila knew. On July 28th, 1983, 31-year-old Putin and 25-year-old lyudmila held a simple wedding in the "floating boat" restaurant of a cruise ship in neva river. After marriage, they have two lovely daughters.


  


    Putin and his wife lyudmila are at the Great Wall.


  "There will be a wedding on June 15th."


    According to reports, in fact, the "scandal" between Putin and Kabayeva has been circulating among Russian people for some time, but it was not exposed by Russian media such as Moscow Reporter until a few days ago. It is not clear when Putin and Kabayeva started this "secret love affair". However, a Russian website claimed that not long ago, witnesses saw Putin and Kabayeva kissing in a high-end restaurant in Moscow. Obviously, the feelings between the two sides have reached a very deep level.


    According to Moscow Reporter, Putin will hold a grand wedding on June 15th to formally marry Kabayeva. At that time, Putin was already the Russian Prime Minister. It is said that the wedding venue will be in Putin’s hometown of St. Petersburg, and the whole wedding will be extremely luxurious. According to a source from a wedding planning company in St. Petersburg, the details of the wedding have not yet been determined, and the company is vying for the hosting contract for this wedding.


    On April 15th, Moscow Reporter conducted an exclusive interview with Marat Kabayev, Putin’s "future father-in-law" and Kabayeva’s father. Kabayev said that he didn’t know that his daughter was going to marry Putin, but if the news was true, he would be very happy to agree to the marriage. Kabayev said happily, "If Alina wants to marry Putin, it will be a very good thing, and I will only feel very happy. But Putin must know that he has to handle this matter very carefully. "


    At the same time, many members of the State Duma are also surprised by the rumors. On 15th, Khorkina, a close friend of Kabayeva, a Russian "gymnastics queen" and Olympic champion, and now a member of the State Duma, was surprised to say that she had never heard of Kabayeva’s intention to marry Putin before: "I don’t know anything, although Alina and I are best friends." (Kang Juan China Daily feature)

Editor: Li Xingchi

Qingdao Passat is offering a discount, the latest offer is 159,900! limited in number

[car home Qingdao Preferential Promotion Channel] Recently, a preferential promotion was held in Qingdao market, with a maximum discount of 17,000 yuan. During the event, Passat’s minimum starting price was 159,900 yuan. If you are interested in this model, you may wish to click "Check the car price" in the quotation form to get a higher discount.

青岛帕萨特正在优惠,最新报价15.99万!数量有限

Passat’s exterior design combines elegance and dynamism. The front face is designed in a Volkswagen family style, and the large air intake grille echoes the sharp LED headlights, creating a strong visual impact. The body lines are smooth, and the waistline runs through the whole body, drawing a steady and dynamic outline. The overall style is atmospheric and exquisite, which meets the dual needs of business and home use.

青岛帕萨特正在优惠,最新报价15.99万!数量有限

Passat’s body size is 4948mm long, 1836mm wide, 1469mm high and the wheelbase is 2871mm, providing a spacious and comfortable seating space. The side lines of the car are smooth and dynamic, and the combination of the front tread of 1584mm and the rear tread of 1570mm makes the car more stable when driving. Equipped with 18-inch aluminum alloy wheels, tyre size is 235/45 R18, showing an elegant sports style.

青岛帕萨特正在优惠,最新报价15.99万!数量有限

Passat’s interior design is simple without losing the atmosphere. The center console adopts a symmetrical layout and is equipped with an 8-inch central control screen for smooth operation. The steering wheel is made of leather, which supports manual adjustment up and down and back and forth, and has a comfortable grip. The seat is made of imitation leather, and the main and auxiliary seats are equipped with front and rear adjustment, backrest adjustment, height adjustment (4-way) and lumbar support (4-way), with heating and ventilation functions, providing a good riding experience for drivers and passengers. In addition, the car is equipped with USB and Type-C interfaces to facilitate passenger charging and data transmission. The rear seats can be laid down in proportion, which increases the flexibility of storage space.

青岛帕萨特正在优惠,最新报价15.99万!数量有限

Passat is equipped with a 2.0T turbocharged engine with 186 horsepower and 137kW maximum power, and the peak torque can reach 320 N m.. The matched 7-speed wet dual-clutch gearbox makes the power transmission smoother and the driving experience better.

The owner of car home said that his appearance was an important reason for choosing Passat. He believes that Passat’s styling is stable and stylish, and the body lines are smooth and natural, and the transition from the front to the rear is very harmonious. Whether it is the classic horizontal chrome grille or the starry front face, it makes people feel exquisite and atmospheric. The design of LED headlight group is sharp, and the effect is cool after lighting. The penetrating taillights at the rear of the car are even more beautiful after lighting at night, which increases the recognition and sense of technology of the vehicle.

Mercedes-Benz GLE Shanghai hot promotion! Lowest offer 487,800! Only this time

In [Easy Car Shanghai Local Auto Market Discount Promotion Channel], we have sorted out the ongoing
Promotions. As a much-talked-about model, the Mercedes-Benz GLE is currently offering amazing discounts. The highest discount can even reach 212,000. The minimum starting price is only 487,800. You can get a larger discount by clicking the "Inquire" button in the quotation form. If you are looking for a practical and affordable model, you may wish to find out about the discounts of the Mercedes-Benz GLE.

First of all, from the appearance point of view, the Mercedes-Benz GLE front shape is relatively tough, using a three-frame net, which looks very sporty. Coupled with the fashionable and generous headlights, the design is relatively sharp. The car is equipped with LED daytime running lights, headlights height adjustment, automatic opening and closing, adaptive far and near light, automatic steering, delayed closing, etc. To the side of the body, the body size of the car is 4927MM*2018MM*1782MM, the car adopts round and lovely lines, the side circumference looks very avant-garde, with large-sized thick-walled tires, smooth lines run through the entire side of the car. Looking back, the rear of the car looks more individual, the tail lights are very fashionable and atmospheric, and the exhaust pipe with unique shape is very cool.

In the Mercedes-Benz GLE, the interior of the Mercedes-Benz GLE looks very avant-garde and reflects the sense of design. The overall shape of the car’s three-spoke steering wheel is very good, and it is made of genuine leather, giving people a good grip experience. Take a look at the central control, the car is equipped with a capable touch LCD central control screen, which makes the interior design quite layered and calm. The dashboard and seats also feel good. Let’s take a look. The dashboard design is remarkable, and the design is relatively cold. The car uses imitation leather seats, which are wide and thick, and are very comfortable to ride.

The overall space performance of the Mercedes-Benz GLE is indeed very good, both the ride and the storage space are very spacious and comfortable. At the same time, the power of the car is also very strong, accelerating rapidly, giving the driver the ultimate driving experience. In addition, the appearance design of the Mercedes-Benz GLE is also very attractive, with smooth and elegant lines, which leaves a deep impression. Overall, the Mercedes-Benz GLE is a luxury SUV with high cost performance, which is worth buying and owning by consumers.

2025 Ford Mondeo launched, priced at 14.98.

The 2025 Ford Mondeo was officially launched today (September 26). The new model launched a total of 9 models, priced at 14.98-22 9,800 yuan. As a facelift, the new car will maintain the design of the old model as a whole, but will add new car colors and launch E-hybrid models.

In terms of benefits, the car purchase enjoys 0 down payment and 0 interest rate, and the maximum car purchase gift is 26,888 yuan, including 1 yuan for a limited time plus 2,000 yuan cash blessing cash gift, 5,700 yuan for a limited time car purchase subsidy car purchase travel gift, up to 10,000 yuan Intimate replacement gift, 3 free basic maintenance worry-free maintenance gifts in 3 years, up to 8,200 yuan financial subsidy and renewal financial gift.

The exterior part basically maintains the fuel version design, the front air intake grille uses the "3D parametric scale net" shape, but the breathing undulation function has been cancelled. In addition, the headlight group is a split design, the upper part is a long and narrow LED daytime running light, the middle is an LED daytime running light strip connected, and the lower far and near light group is integrated with the surrounding, forming a double-sided heat dissipation opening shape, so it is also very recognizable.

The side of the body maintains a strong body line, and the double waist line with high window line, coupled with the floating roof, also creates a thicker visual effect. In addition, the two-tone body design, chrome trim strips along the roof, and hidden door handles also enhance the visual impact of the body. There are also slightly prominent front and rear fenders, and wheels equipped with low wind resistance styling, and the tire size is 235/45 R19.

The tail of the car body is still a short tail design, the thick tail line presents a layered effect, and the internal blackening of the rear light group also brings a stronger sense of movement. Although the hidden exhaust is used, the shape of the exhaust port is still outlined through chrome decorative strips, and there is a small diffuser shape under the bumper.

The interior part, the Mondeo hybrid version and the fuel version are basically the same, the interior part is still minimalist style, the central control of the large through-type screen width of 1.1 meters, specifications of 27 inches, 4032 * 756 resolution, can achieve split-screen operation. In terms of configuration, the Ford Co-Pilot360 intelligent driving assistance system equipped with up to 17 functions has adaptive cruise and automatic parking and other driving auxiliary features.

In terms of power, the Mondeo hybrid version will be equipped with a hybrid system composed of a 1.5T four-cylinder turbocharged gasoline engine and an electric motor, of which the gasoline engine has a maximum power of 138kW. The fuel version will continue to be equipped with a 1.5T turbocharged engine and a 2.0T turbocharged engine, with a maximum power of 140kW and 187kW respectively, and a maximum torque of 258 Nm and 393 Nm respectively. The transmission is matched with an 8AT gearbox.

[The picture in this article is from the Internet]

Why is the per capita usage time in Aauto Quicker still rising? Maybe it has something to do with the short play you are chasing and the Olympics.

Author | Before going to dinner

On August 25th, Aauto Quicker released Q2 financial report, with revenue of 19.138 billion yuan in the second quarter, up 48.8% year-on-year. After the continuous optimization of revenue structure, online marketing services accounted for 52.1%, live broadcast revenue accounted for 37.6%, other services (including e-commerce) revenue accounted for 10.3%, and the average daily usage time of daily users increased by 25.2% year-on-year.

Compared with these conventional data dimensions, we are more concerned about the new changes mentioned in the financial report.For example, the short play business was mentioned for the first time in the financial report. By the end of June this year, there were more than 800 series short plays in Aauto Quicker, and 40 of them were exclusive short plays hatched by Aauto Quicker Xingmang Project.

Of course, the short play is only a part of Aauto Quicker’s content. In recent one or two years, Aauto Quicker has been emphasizing the content strategy to improve user activity and participation. When the growth trend of UGC and PUGC is gradually stabilized, PGC will inevitably be put on the agenda.

On the PGC content side, in addition to the copyright of short plays and various Olympic events, Aauto Quicker has gradually made efforts to produce high-quality and serialized self-made content.On Entertainment Capital (ID: Yulezibenlun)It is learned exclusively that Aauto Quicker will launch a number of self-made variety shows intensively in the near future, covering pan-knowledge talk shows, love variety shows, food and entertainment, etc.

Aauto Quicker’s continuous expansion in content has been affirmed by Su Hua, CEO of Aauto Quicker.

He said in the second quarter earnings conference call that there are several reasons for the growth of Q2 earnings. First, the investment in technology has improved the user’s consumption experience. Secondly, a lot of content upgrades have been made, and short plays, sports, hot spots and other categories are outstanding; Thirdly, it also explores the videoization of user consumption scenes, for example, expanding the content supply of beauty, technology, finance, real estate and other categories, which realize the efficient link between people and services and bring new user value and commercial value.

The commercial value brought by content more reflects the linkage between content and e-commerce, and between content and brand marketing.

In Aauto Quicker, brands can find corresponding user groups here, ranging from dishes cleaning balls of a few cents to luxury goods and automobile categories of tens of thousands of yuan. During the June 16th this year, the Aauto Quicker E-commerce Shopping Festival also realized the whole process of the brand from planting grass and storing water in the early stage to accurately pulling weeds in the later stage.

It is worth noting that in the fourth quarter of 2020, the revenue generated by online marketing services in Aauto Quicker was 8.51 billion yuan, accounting for 47.0% of the total revenue, which exceeded the contribution of live broadcast business for the first time and became the most important source of income in Aauto Quicker. The proportion of Q2 online marketing revenue has reached 52.1%.

If content expansion was Aauto Quicker’s active choice, today, the data in Aauto Quicker’s financial report is just a natural result.

From Olympics to Short Play

Boutique content sets off Aauto Quicker’s summer growth target.

"I especially like to watch the drama filmed by Yu’ er, which is no worse than the TV series."

"Can you broadcast two episodes in two episodes? One episode is not enough."

This is the representative comment of Aauto Quicker users under the short play. In the summer of August, Aauto Quicker timely launched 50+ short dramas covering various scenes and categories, which set off the banner of consumption after the Olympic Games.

Objectively speaking, on the one hand, this action shows Aauto Quicker’s strength in developing and reserving large-scale projects, and on the other hand, it also shows the advantages of short plays’ flexibility and inclusiveness. After all, a long video platform can accommodate at most three plays competing on the same stage, while short plays mainly rely on "private domain+algorithm" for content distribution, so there is no situation that 50 plays compete for limited resources.

The increase in the scale of content will inevitably feed back consumption.According to official data, the number of people who watch short plays every day has exceeded 210 million, and the time they watch short plays exceeds 35 million hours every day, and users under 30 account for more than 50%.

Aauto Quicker solo short play.

Counting the performances of Aauto Quicker’s short plays in summer, an obvious conclusion is that Aauto Quicker’s short plays are qualified to compete with long plays in all aspects.

First of all, compared with the high cost and long production cycle of long dramas, the flexible and lightweight short drama production process is more efficient, and the plot development can be adjusted in real time according to audience feedback, ensuring that the most popular plot can be fully developed at the lowest cost.

Secondly, at the announcement level, more than 50 key works of the platform have reserved a large amount of work materials in the early stage. During the broadcast, the account corresponding to the plot will release tidbits and surrounding posters in line with the rhythm of the feature film. In addition, through the fan base of short dramas precipitated by official accounts, users’ stickiness to the drama and their trust in starring celebrities are further enhanced.

However, the IP parties in the upstream of the industrial chain have successively entered the market, which has accelerated the branding and IP development of short plays to some extent.

In October last year, Aauto Quicker and Mi Du reached an IP strategic cooperation. Recently, the officials of the two sides announced to further deepen cooperation and jointly create high-quality IP short plays. At present, there are 22 short plays adapted from the original novels of Mi Reading Platform, such as "Young Lady Becomes a Demon Again", "Flash Marriage and Lovely Wife", "Mad Princess of the Magical Doctor" and "Miss Song is Divorcing Every Day", among which many plays have exceeded 100 million.

The development trend of short drama content has brought higher user activity on the platform.

Take "Qin Ye’s Little Dumb" and "I am a group pet in the entertainment circle" as examples. The total broadcast volume of the two short plays reached 360 million and 320 million respectively, and even the broadcast volume of a single episode could exceed 100 million. Among them, the second day after the short play "Qin Ye’s Little Dumb" was launched, the number of new readers of the original works increased by 515.3%.

Just under the topic of "chasing the drama", 6,000 authors participated, and the number of topic views has exceeded 12.1 billion.

At present, Aauto Quicker’s short head plays are no less than long ones in terms of broadcast volume, topic degree and other data. Compared with the high cost and long production cycle of long dramas, the flexible and lightweight short drama production process is more efficient, and the plot development can be adjusted in real time according to audience feedback, ensuring that the most popular plot can be fully developed at the lowest cost.

"After the producer finalizes the IP, it only takes 4-6 weeks to get a miniseries online. The adaptation of the script takes the longest time, which may take three weeks; In the fourth week, choose the venue, choose the role, and prepare to serve the Tao; Take a week in the fifth week; In the sixth week, you can go online while editing. " A film and television production company revealed to Entertainment Capital.

According to this development rhythm and the logic of short play "distribution+private domain", the platform can deliver short videos that users like to watch to their hands at the first time.

Aauto Quicker’s content expanded to Zhang Zhilu.

In fact, since last year, Aauto Quicker has not been satisfied with promoting growth by sponsoring variety shows.Self-made content has been put on the agenda, and a content expansion movement centered on short plays, pan-knowledge, micro-variety and sports is being carried out in an orderly manner.

This year’s Spring Festival, supported by a strong live broadcast ecology, Aauto Quicker launched a 26-day live IP "Super Broadcast" on February 1st, bringing 300 stars and many Aauto Quicker talents to accompany users to welcome the Spring Festival.

It is not only close contact with stars and big coffees, but also a variety of program forms, covering parties, talk shows, speeches, secondary education and other fields, creating a more diverse and interesting exchange experience and effectively melting the generation gap of family topics. With the blessing of the stars, Aauto Quicker occupied a strong position in the Spring Festival scene, which subtly consolidated the audience’s cognition of Super Broadcast IP.

"The operation activities of Q1 Spring Festival have achieved quite good results, which helped us gain a large number of users and pushed up the user base of Q1." Aauto Quicker co-founder Cheng Yixiao analyzed.

In addition to the live broadcast upgrade, Aauto Quicker also expanded the self-made programs of sports, variety and other categories.After winning the copyright of the Tokyo Olympic Games in a big way, the platform launched Good Morning Lao Tie, the first year of the Olympic Games, Here comes the champion and Oh! The programs and activities, such as Champion, Aauto Quicker No.1 Scholar Olympic Answer Season, and Boasting Olympics, cover athletes’ daily training, news and information, entertainment variety, event explanation, player interaction and so on, forming a powerful Olympic content matrix.

According to the insiders, it is not difficult to find out from Aauto Quicker’s attempts in sports copyright that while investing in introducing copyright to increase the supply of content, more emphasis is placed on the possibility of "second creation" for platform users and creators.

In fact, this is not difficult to understand: on the one hand, having the right of secondary creation will further stimulate the creative desire of platform users and accumulate more content creators; On the other hand, users’ willingness to stay in the platform will naturally be stronger, which will lead to the improvement of usage time and stickiness.

It is also the top priority of the platform to rush to the pan-knowledge field.On June 24th, Aauto Quicker announced the launch of "New Knowledge Broadcasting in Aauto Quicker", which will link 100 knowledge café s, more than 100 professional organizations and over 1,000 Aauto Quicker knowledge anchors, bringing tens of thousands of live knowledge broadcasts in three months. Bring high-quality pan-knowledge content to users in a richer three-dimensional live broadcast form, and help knowledge creators realize realization on the platform, and build a closed loop of production and consumption of pan-knowledge content.

As Cheng Yixiao mentioned in the conference call yesterday, the user groups in Aauto Quicker are mostly young people, and their active data are greatly influenced by holidays. Therefore, the first and third quarters are often the DAU peak of the platform because of winter vacation and summer vacation.

In the third quarter, the year-on-year and quarter-on-quarter growth rate of DAU in Aauto Quicker continued to increase with the help of the Olympic Games and short drama summer stalls."So, we still have strong confidence in our annual growth target and the medium-term target of 400 million DAU." Cheng Yixiao said.

Brand power brought by content upgrading

From UGC to PUGC to PGC, behind the evolution of Aauto Quicker’s content ecology is the change of business format.

Aauto Quicker Q2 financial report shows that online marketing services grew strongly, with revenue increasing by 156.2% year-on-year to RMB 10 billion, accounting for 52.1% of the total revenue, which contributed more than half of the total revenue for two consecutive quarters. Among them, the income from brand advertising has maintained rapid growth, and the number of brand advertisers has increased nearly four times compared with the same period of last year.

At the same time, a major change in Aauto Quicker is that while doing effect advertising, it has begun to vigorously develop brand advertising, which will also cover more advertisers. Aauto Quicker’s online marketing business is more concerned about whether it can improve the efficiency of advertising realization.

Under this change, sports, short plays, science and technology, mother and baby, cultural tourism, food, etc. are continuously expanded horizontally in Aauto Quicker’s content market, and the content ecology is cultivated first, and then the industrial ecology is deeply cultivated and realized.

Take short plays as an example. Obviously, it can be seen in the market that the main force of content consumption groups has shifted from the post-70s and 80s to the post-90s and 00s, and users’ audio-visual content consumption preferences have gradually become fragmented and mobile, and more flexible and free short video drama-chasing mode and younger and more lively short drama content have gradually become the mainstream.

For consumers, good content is what attracts them most. Correspondingly, they want to communicate with users in a new track in an innovative way. Good content+suitable marketing scene+good brand display mode is the most concerned by the brand.

"The heat of the market can be clearly felt from the daily operation and commercialization. The most intuitive performance is that more and more customers are willing to try short plays. " Lu Jingjing, head of Aauto Quicker Magnetic Engine Entertainment Marketing Group, said.

At present, in addition to fast disappearing, the brands contacted by Lu Jingjing have been extended to first-line luxury cosmetics, famous cars, etc. The compatibility of brands and the reach of young users cannot be underestimated. Correspondingly, in terms of the demand for cooperative themes, the urban emotional category, which stood out from the past, is now developing in a hundred schools of thought: ancient styles, families, brothers and comrades-in-arms and other diverse themes have customer needs and user markets, and young people are breaking the circle in new forms.

"We will explore the videoization of more user consumption scenarios. For example, the content supply of beauty, technology, finance, real estate and other categories has been expanded. These categories have achieved efficient and long-term links between people and services, bringing new user value and commercial value. " On the earnings conference call, Aauto Quicker CEO Su Hua said.

According to the official data of Aauto Quicker, compared with 2019, in 2020, the number of people with income will increase by three times, and 80% of the vertical categories will be realized commercially. Among them, there are 5 vertical categories with income exceeding 100 million and 20 KOL vertical categories with income exceeding 10 million.

Where the traffic is, the marketing is there. The brand’s playing style in Aauto Quicker is more and more diversified, and the marketing link is greatly shortened.

This year, at the "Aauto Quicker 616 Sincere Night" event organized by Aauto Quicker E-commerce, Jiangsu Satellite TV and Zhejiang Satellite TV, Hua Xizi, as the general title, also took the form of fancy implantation and linkage communication, and the marketing effect was full.

The data shows that the first network-linked party initiated by the live broadcast e-commerce industry attracted a total of 236 million people to watch, setting a total of 43.1 billion network exposures and 300+ network hot searches, which not only comprehensively enhanced the brand influence of Huaxi Zi, but also directly helped the GMV of Huaxi Zi’s live broadcast room in Aauto Quicker to grow by more than 13 times.

Before 2019, Aauto Quicker belonged to a relatively pure content community and social platform. The platform mainly focused on both content creators and content consumers, with little business ecology. From the second half of 2019, Aauto Quicker began to introduce high-quality content creators through a series of plans to improve the content ecology.

Driven by the content, Aauto Quicker’s business model has also stepped out of the era of live reward and entered the stage of multi-head.

In fact, when the product was upgraded last year, a "two-story" theory was put forward in Aauto Quicker, that is, content and industry are connected but separated. If the extension of short video and live broadcast is too short, the content can be connected to the industry, and through the access of the industry, more creators can be driven to join the content matrix of the platform, thus becoming a growing self-circulation system.

It can be seen from this theory that Aauto Quicker’s answer is a longer-term and broader answer to the long-term growth of the platform, which is also the reason for his subsequent progress in pan-life services, short plays and sports.

For Aauto Quicker at this stage, as long as the content ecology continues to prosper and the community is active enough, its commercial exploration space is large enough.

Topic interaction:

Which short play do you like best? Come and talk to us in the comments section ~

Express: Everyone here may be short of folic acid.

Original DY MedSci Metz

Lead: spoiler of folic acid new consensus.

Medical news today

On September 5th, the conference of "Consensus of Multidisciplinary Experts on Reasonable Clinical Folic Acid Supplement in China" was successfully held in Beijing. After being checked by authoritative experts, the consensus gives personalized and detailed folic acid supplementation suggestions to the general population and the special population according to different physiological stages.

Folic acid is a water-soluble B vitamin, which naturally exists in some foods, can also be added to other foods, and can be used as a dietary supplement. "Folic acid" used to be called "folic acid protein", sometimes also called "vitamin B9", which is a general term for naturally occurring food folic acid and folic acid in dietary supplements and fortified foods. Food folic acid is in the form of tetrahydrofolic acid (THF), which usually has other glutamic acid residues, making it a polyglutamate. Some dietary supplements also contain 5-methyl -THF (also known as L-5-MTHF, 5-MTHF, L- methyl folic acid or methyl folic acid) in the form of monosodium glutamate.

Folate, wiki

Folic acid helps to form DNA and RNA, and participates in protein metabolism. It plays a key role in the decomposition of homocysteine, which is an amino acid. If the content is too high, it will have harmful effects on human body. Folic acid is also needed to produce healthy red blood cells. Folic acid is very important in the period of rapid human growth, such as pregnancy and fetal development. Therefore, folic acid deficiency is closely related to the occurrence and development of many diseases, such as neonatal neural tube defects (NTDs), various pregnancy damages (abortion, premature delivery, etc.), hypertension, stroke, abnormal mental behavior and other cognitive disorders.

Who is short of folic acid?

The following situations may increase people’s risk of folic acid deficiency:

1. drinking too much. Alcohol will interfere with the absorption of folic acid and accelerate the decomposition of folic acid. In addition, alcoholics tend to eat inferior diets with low folic acid content, which increases the risk of folic acid deficiency in this group of people.

2. Pregnancy. Because folic acid plays an important role in fetal cell development, the demand for folic acid will increase during pregnancy.

3. Intestinal surgery or digestive system diseases. Surgery involving digestive organs or lowering normal gastric acid levels may affect folic acid absorption. Celiac disease and inflammatory bowel disease can also reduce the absorption of folic acid. Studies show that about 20%-60% of patients with inflammatory bowel disease suffer from folic acid deficiency.

4. Genetic variation. People with MTHFR gene mutation can not convert folic acid into its active form, which accounts for about 29% of Hispanic population, 10% of Caucasians and Asians, and 1% of African-Americans.

Lack of folic acid may lead to anemia, weakness and fatigue; Irregular heartbeat; Shortness of breath; It is difficult to concentrate; Hair loss; Pale skin; Symptoms such as aphtha.

How do the general population supplement folic acid?

In fact, folic acid deficiency is rare, but some people may be in marginal folic acid state. Folic acid can’t be synthesized in the human body and can only be taken from food. For individuals with folic acid deficiency or deficiency, it is first recommended to supplement folic acid with "food therapy" by improving diet structure. The consensus points out that green leafy vegetables, bean products, animal livers, lean meat and egg yolks are good food sources of folic acid, and chicken livers (1172.2μgDFE/100g), amaranth (419.8μgDFE/100g), pig livers, sheep livers and soybeans are rich in folic acid. Foods with folic acid content ≥ 120 gdfe/100g (solid) or 60μgDFE/100g (liquid) are "high or rich in folic acid", and foods with folic acid content or folic acid source are half. However, if the absorption and utilization rate of natural food is low, the general population should also take measures such as folic acid supplement or fortified food, and the effective and safe dose is 0.4-1mg per day.

Photographing network

However, it should be noted that long-term large-dose (> 1 mg) folic acid supplementation may cause health risks. Studies have shown that taking more folic acid can mask vitamin B12 deficiency. This deficiency most often occurs in the elderly or people who eat vegetarian food, among which B12 deficiency is more common. Folic acid and B12 are both involved in the production of red blood cells, and the shortage of either will lead to anemia. People who take high-dose folic acid supplements may correct anemia and feel better, but B12 deficiency still exists. In this case, if high folic acid intake continues to "mask" the symptoms of B12 deficiency for a long time, it may cause slow but irreversible damage to the brain and nervous system. In addition, long-term folic acid overdose also has the effects of increasing cancer risk, aggravating neurodegenerative diseases, affecting zinc absorption and reducing immunity. Therefore, it is suggested that if natural folic acid is still available every day, folic acid supplements should not be used more than 400μg per day.

How do special people supplement folic acid?

Pregnant women (including pregnant women)

During pregnancy, folic acid demand will increase due to nucleic acid synthesis. Folic acid deficiency during perinatal period will increase the risk of NTDs, leading to birth defects of fetal spine (spina bifida) and brain (anencephaly). Fifty years ago, no one knew what caused these birth defects. Later, two large trials randomly assigned women to take folic acid or placebo, showing that too little folic acid would increase the birth probability of deformed babies, and getting enough folic acid could greatly reduce this incidence.

In addition, folic acid deficiency during pregnancy may also increase the risk of abortion, premature delivery, stillbirth, megaloblastic anemia, pregnancy-induced hypertension, autism spectrum disorder’s offspring and other diseases.

At present, folic acid supplementation for women of childbearing age is a basic policy in China. The incidence of NTDs in China decreased from 27.4/ 10,000 in 1987 to 1.5/ 10,000 in 2017, a decrease of 94.5%.

The blood folic acid level of rural women in northern China is low. The research results show that this group of people can reach the level of preventing NTDs by taking folic acid 0.4mg/d for at least three months. In addition, many studies suggest that increasing dietary folic acid intake can also reduce the risk of NTDs by about 30%-60%.

Therefore, it is suggested by consensus that women should try their best to take food supplements during pregnancy preparation and early pregnancy, and women in the middle and late pregnancy and lactation can take food supplements and folic acid supplements. It is suggested to supplement folic acid 0.4mg/d or 0.8mg/d from the possible pregnancy or at least 3 months before pregnancy until the third month of pregnancy. The intake of folic acid in the second and third trimester of pregnancy should reach 600 gdfe/d, and it is suggested to supplement folic acid with 400 gdfe/d in addition to food supplement. It is recommended to take 550 gdfe/d folic acid during lactation, and it is recommended to supplement 350 gdfe/d folic acid in addition to food supplement. Personalized supplements are needed for people who live in the north, eat less vegetables and fruits, and have low blood folic acid levels. For women with NTDs reproductive history, diseases such as diabetes, and TT genotype at MTHFR677 locus, the consensus also made tailor-made suggestions.

Cardiovascular disease

The increase of Hcy level caused by folic acid deficiency is considered as an independent risk factor for atherosclerosis and cardiovascular and cerebrovascular diseases. Folic acid deficiency Several large-scale randomized trials of B vitamin supplements to reduce homocysteine levels and prevent heart disease and stroke have not found the benefits of folic acid supplementation. These trials have a similar design: adults with a history of heart disease or stroke or at high risk of heart disease are given pills or placebos containing high doses of vitamins B6, B12 and folic acid. Studies have found that taking high doses of three B vitamins can reduce the level of homocysteine, but it does not lead to a decrease in coronary heart disease events.

However, looking at cardiovascular diseases as a whole may mask the potential benefits of at least one B vitamin, and it may be too late to study people with advanced vascular diseases. An analysis of several studies shows that folic acid supplements can reduce the risk of stroke in people who have not yet had a stroke, but they cannot reduce the risk of a second stroke in people who have already had a stroke.

Effect of folic acid supplementation on stroke risk in preset subgroups

Therefore, it is not recommended to use folic acid to prevent cardiovascular diseases, but folic acid supplementation is recommended for cardiovascular high-risk groups and hypertensive patients with HHcy to reduce Hcy levels. In order to reduce the risk of the first stroke, folic acid monotherapy or fixed compound preparation containing folic acid can be used for patients with HHcy with hypertension. Taking 0.8mg folic acid combined with vitamin B12 daily can achieve the best effect of reducing Hcy.

Neurobehavioral disorders

1. autism spectrum disorder

Autism spectrum disorder (ASD) is a neurodevelopmental disorder, which is characterized by difficulties in communication and interaction with others, limited interests and repetitive behaviors. More and more evidence shows that folic acid supplementation during pregnancy may reduce the risk of ASD or reduce the increase of ASD risk caused by prenatal exposure to certain drugs and toxic chemicals. The mechanism of these potential benefits is not clear, but it may be related to the role of folic acid in DNA methylation, which in turn will affect neural development.

Some (but not all) observational studies show that there is a correlation between the use of folic acid and/or multivitamin supplements by pregnant women before and/or during pregnancy and the lower risk of ASD in female offspring. A case-control cohort study of 45,300 Israeli children in 2018 showed that the risk of ASD in children was significantly reduced when mothers took folic acid and/or multivitamin supplements before and/or during pregnancy.

Up to now, the evidence shows that there may be a negative correlation between folic acid intake of mothers during pregnancy and the risk of ASD in their offspring, but there is no evidence to support it in large-scale clinical studies. In addition, some studies believe that children with ASD also have different degrees of abnormal folic acid metabolism due to bad eating behavior, so not exceeding folic acid in these children may be beneficial to the treatment of ASD, but there is still a lack of clinical evidence. Therefore, it is recommended that women of childbearing age should be supplemented with 0.8mg/d regularly to reduce the risk of ASD in their offspring.

2. Depression

Nowadays, depressive disorder has become the second disease in China, with a prevalence rate of 3.02%, ranking first in the total burden of various mental diseases. Some studies have shown that folic acid deficiency is related to depression and low response to antidepressants. The mechanism may be related to the involvement of folic acid in the synthesis of neurotransmitters in the brain. In addition, HHcy is related to depression, and folic acid can degrade Hcy.

In a racial diversity study of 2948 Americans aged 15-39, the concentration of folic acid in serum and red blood cells of patients with severe depression was significantly lower than that of patients who had never suffered from depression. Some clinical studies have shown positive results about whether folic acid supplementation may help depression when used with traditional antidepressants. In addition, the guidelines for the treatment of depression revised by the British Psychopharmacology Association in 2015 and the Canadian network for the treatment of depression and anxiety both recommended folic acid as a supplement to the treatment of serotonin reuptake inhibitors for depression. Therefore, the consensus is that folic acid deficiency is related to depression, and low folic acid level is related to low response of antidepressants. It is recommended that patients with depression should be supplemented with folic acid reasonably on the basis of antidepressants, especially serotonin reuptake inhibitors, and the recommended dose is 0.5-2.5 mg/d.

Cognitive dysfunction

Statistics show that there are 178 million elderly people over 60 years old in China, accounting for about 13% of the total population. There are about 50 million people with dementia and cognitive impairment, and the social burden is huge. Most observational studies conducted so far show that there is a positive correlation between HHcy and the incidence of dementia. Scientists hypothesize that the increase of homocysteine level may have negative effects on the brain through various mechanisms, including the death of neurons caused by cerebrovascular ischemia, abnormal deposition of tau kinase activation and inhibition of methylation reaction.

A Dutch study involving 818 subjects aged 50-70 years showed that folic acid supplementation could reduce Hcy concentration by 26%. Although the cognitive function of subjects declined with age, the folic acid group was superior to the placebo group in memory, information processing speed and sensory motor speed.

Although folic acid supplementation can effectively reduce the level of Hcy, and hypercholesterolemia is an independent risk factor for dementia, based on the current evidence-based medical evidence, it cannot be considered that folic acid supplementation can significantly improve cognitive function. Therefore, the consensus points out that people with cognitive impairment should not advocate long-term use of folic acid without evidence of folic acid deficiency. For those with folic acid deficiency, folic acid 0.8 mg/d can be supplemented (grade C evidence).

kidney disease

Chronic kidney disease (CKD) can lead to Hcy excretion disorder, and dietary restriction in such patients can also increase the risk of folic acid deficiency. Can folic acid supplementation delay the progress of CKD? China’s CSPPT study pointed out that compared with simple antihypertensive therapy, folic acid supplementation of 0.8mg/d can reduce the progress of CKD. But foreign studies show negative results. It is speculated that the difference of research conclusions may be related to the different baseline folic acid levels, that is to say, fortified foods have not been used to supplement folic acid in China, so folic acid supplementation may be beneficial to delay the progression of nephropathy for people with low baseline folic acid levels.

The consensus suggests that folic acid should not be routinely used to delay the progress of CKD, but folic acid supplementation (0.8mg/d) should be considered for patients with folic acid deficiency.

In addition, in the field of cancer, some epidemiological studies show that folic acid intake (or status) is inversely related to colorectal cancer and lung cancer. The exact nature of folic acid on carcinogenesis has not been established, but scientists speculate that folic acid may affect cancer development through its role in carbon metabolism, DNA replication and cell division. Evidence also shows that folic acid may play a dual role in the occurrence and development of cancer. That is to say, folic acid may inhibit some types of cancer in the early stage of development, and taking large doses of folic acid after the establishment of precancerous lesions may promote the development and progress of cancer. We need more research to fully understand how folic acid in diet and folic acid supplementation affect cancer risk, and whether their effects vary with exposure time.

In a word, folic acid is firmly listed in the World Health Organization standard list of essential drugs, and it is one of the most effective and safe drugs needed in the basic public health system. The application of folic acid has achieved great success in improving neonatal malformation, and its application prospect in other fields and disciplines is also very promising. With the deepening of future research, scientists will also find and solve more problems and set more precise guidance for personalized folic acid use.

Note: The content of this article is only for promoting consensus and popular science, and it is not intended to provide personal medical advice.

references

1.Prevention of the First Occurrence of Neural-Tube Defects by Periconceptional Vitamin Supplementation.DOI: 10.1056/NEJM199212243272602.

2.Prevention of neural tube defects: Results of the Medical Research Council Vitamin Study.DOI:https://doi.org/10.1016/0140-6736(91)90133-A.

3.Effects of Homocysteine-Lowering With Folic Acid Plus Vitamin B12 vs Placebo on Mortality and Major Morbidity in Myocardial Infarction Survivors.doi:10.1001/jama.2010.840.

4.B vitamins in patients with recent transient ischaemic attack or stroke in the VITAmins TO Prevent Stroke (VITATOPS) trial: a randomised, double-blind, parallel, placebo-controlled trial.DOI:https://doi.org/10.1016/S1474-4422(10)70187-3.

5.Efficacy of Homocysteine-Lowering Therapy With Folic Acid in Stroke Prevention.https://doi.org/10.1161/STROKEAHA.109.573410.

6.Association of Maternal Use of Folic Acid and Multivitamin Supplements in the Periods Before and During Pregnancy With the Risk of Autism Spectrum Disorder in Offspring.JAMA Psychiatry. 2018; 75(2):176-184. doi:10.1001/jamapsychiatry.2017.4050.

7.Effect of 3-year folic acid supplementation on cognitive function in older adults in the FACIT trial: a randomised, double blind, controlled trial.DOI:https://doi.org/10.1016/S0140-6736(07)60109-3.

8. Information on the conference of China Multidisciplinary Expert Consensus on Reasonable Clinical Folic Acid Supplement.

Source: Metz Medical Comprehensive Report

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Play and eat! Wenzhou people’s nightlife is wonderful!

Xiaobu learned from the Municipal Housing and Construction Bureau that according to the previously issued Notice on the Selection of Moonlight Economic Agglomeration Areas and Demonstration Sites in Wenzhou City, the city started the selection work in March this year.

After independent declaration by enterprises, review by local departments, expert review and publicity by municipal departments, Longwan wanda plaza, Park Road Historical and Cultural Block, Zhonggeng Wandering World, Impression Nantang Style Pedestrian Street and Dongtou Leek ‘ao Beach Park were finally selected as the Moonlight Economic Cluster and Demonstration Sites in Wenzhou City.

Longwan wanda plaza

Since 2020, Longwan wanda plaza has started to promote the development of moonlight economy projects. After three years of planning, night economic development has begun to take shape, including trunk market, fashion leisure square, parent-child play, late-night food, music festival and so on. Later, modules such as music corridor, national tide street and tide shopping will be developed one after another.

Up to now, wanda plaza has held fireworks fairs with different themes for four years in a row, such as Wanshi Daji, Different YOUNG Market and Antique Market, and invited Wenzhou local bands to hold more than 200 night economic activities such as camping music festivals in the outer square, with an average daily passenger flow of over 50,000 and a holiday passenger flow of over 100,000.

In the next step, Longwan wanda plaza will focus on the introduction of night consumption IP development and the opening of market projects, continue to carry out night cultural theme activities, and strive to promote the pilot construction of moonlight economy industry in wanda plaza.

Gongyuan road historical and cultural block

Park Road historical and cultural block takes culture as the breakthrough point, and on the basis of retaining the traditional Wenzhou living format of Park Road, it adds non-genetic inheritance, cultural experience, street life, traditional food, homestay inn, leisure and entertainment, supporting business and fashionable catering to complement the original format, and strives to make the block a benchmark for urban core cultural and business travel.

In recent years, fun cultural activities, such as blocking the street, Hanfu, national tide flash parade, folk taste experience activities, immersive clothing street show, Zanhua market, spring market, "summer fun nightlife" market, antique market, sports night and so on, have been constantly presented, and many good plays with strong regional characteristics, such as Yue opera, Wenzhou drum performance, Ou Yue landscape poetry recitation, have been staged on the ancient stage in turn.

The street block closely combines Wenzhou’s Song Yunou style with the aesthetics of fireworks life, and new formats are constantly emerging, which endows the night market with popularity through the traffic attributes of the street block and drives the new growth of night consumption.

Zhong Geng you man Tian di

Zhong Geng Roaming World is located in the core of ouhai district CBD. By creating characteristic night scenes, combining with rich and wonderful performances and constantly changing the stalls and forms of categories, the new "play" of moonlight economy is realized.

As the largest wai-wai square in Wenzhou’s main city, relying on the square public space of over 20,000 square meters, Zhonggeng Roaming World has built three central squares, namely Lohas Square, Chaotong Square and Creation Square, which span and connect six office corridors. Combined with business planning and scene creation, it has gathered the characteristic food, entertainment, fashion, literary play and creation market, forming a "flagship" of fashionable and personalized social interaction.

In the next step, the block will cooperate with the cultural tourism department to create a "literary spark to beautify" project, which will be presented with the theme of Four Seasons Music Box. As a commercial supporting project of the Dragon Boat Base, the venue of the Dragon Boat Race in the Asian Games, dragon boat elements are added to the original night market activities, which helps the Asian Games and adds a unique cultural innovation vitality to the block night market.

Impression nantang style pedestrian street

In recent years, Impression Nantang Scenic Area has become the "golden business card" of Wenzhou night tourism, creating a business pattern of night scene+night shopping+night entertainment+night leisure, with distinctive economic characteristics at night, which has formed agglomeration effect and brand effect.

"Tanghe Night Painting" is an important part of the "Moonlight Economy" in Nantang Scenic Area. It highlights the local cultural heritage of Wenzhou in the form of light and shadow technology and real-life interpretation, and shows the urban temperament of "poetry and painting landscapes, a warm state". The "Nantang Night Shop" in the block is another feature of the pedestrian street. Apart from the fashionable, literary and retro street, there are also online celebrity cuisine and various local snacks to satisfy the taste buds of tourists.

Since the block was fully opened, the average annual passenger flow has reached 5 million, and the annual rent and self-operated income can reach more than 50 million yuan. In the next step, with the advantage of Wenzhou cultural industry, the block will improve supporting industries such as creative planning, venue management and exhibition design, and create a special festival cultural exhibition block.

Dongtou Jiucaiao Beach Park

In recent years, Wenzhou Dongtoumuxinhe Cultural Tourism Development Co., Ltd. has broken through the original beach entertainment mode and introduced 10 new marine sports products, such as rainbow parasailing, sailing, sea motorboat and trapeze performance, which has made its popularity "prosperous".

Chive ‘ao Beach focuses on creating a special seafood snack block, Dongtou intangible cultural heritage workshop, music night market, local folk performing arts, sea garden fireworks festival, sea drone light show, bonfire party, fishing port night tour, island star watching, camping and other projects, realizing the full connection of "day viewing+night consumption" and enriching the collection of "night tour, night rest, night banquet, night appreciation, night tour.

In order to solve the dilemma of inconvenient transportation on the island and enrich the highlights of coastal leisure and holiday tourism, the recently built Leek Ao Blue Bay Resort Center opened in July to welcome guests, which perfectly matched the night economy of Leek Ao Beach and injected new vitality into the scenic spot. In the next step, we will continue to explore the local culture of Dongtou and the island characteristics of moonlight economy, so that the traffic will become "reserved" and continue to light up the moonlight economy.

Original title: "Play and eat! Wenzhou people’s nightlife is wonderful! 》

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