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Make good use of the short video as a ＂grass planting machine＂

In Hongyadong Scenic Area, Yuzhong District, tourists shoot beautiful scenery on Qiansimen Bridge. (Photo taken on February 15) Reporter Yin Shiyu Photo/Visual Chongqing

Following the "Village Supermarket" in Guizhou, the barbecue in Zibo and the ice and snow in Harbin, the wind of traffic has blown to the northwest.

Since March, Tianshui Mala Tang in Gansu has been on the hot search list on major social platforms, "a bowl of Mala Tang, a city with fire". For a time, this northwestern town opened a "Mala Tang Special Line" and held a "Eating Festival" for Mala Tang … All kinds of fancy pet powder scenes are exactly the same as the "please-oriented market" in Zibo and Harbin.

This seems to be so familiar to Chongqing, which is well versed in traffic. As early as 2018, Chongqing was circled with the "8D Magic", and the total number of videos related to the city image reached 11.36 billion times, making it the "City of Tik Tok" ranking first in the country, with a fire tourism economy. In 2019, the National Day received 38.5961 million tourists, exceeding the total population of Chongqing, and because of measures such as "closing bridges" and "vacating a city", Chongqing became a "city".

Then, how to continue to manage the cultural tourism industry under the "flow"? What enlightenment does the popularity of "Tianshui Mala Tang" bring to the current Chongqing cultural tourism? In the past few days, the reporter has conducted an investigation on this.

A bowl of mala Tang set a city on fire.

Some people say that in the era of short video, traffic is like a pool, and different topics are rippling every day. For cities, the most intuitive and local elements are often the most "explosive".

Food is the most important thing for the people, and food is used to incite the flow, which has the function of "four or two", as in Zibo and Tianshui.

This round of Tianshui out of the circle can be traced back to February 13, a video of Tianshui Mala Tang released by a netizen. The attractive color and spicy taste of YOLO made netizens marvel that "it can make people drool through the screen", and its video quickly won millions of likes and was shared by 1.83 million netizens.

"Gansu Tianshui Mala Tang" quickly climbed the hot search list on major social platforms. At present, it has been played more than 1.39 billion times on social media such as Tik Tok, Weibo, Xiaohongshu and WeChat, and Tianshui has completely opened up a new world of traffic. Mala Tang lovers and food bloggers from all over the country flocked to Tianshui and traveled thousands of miles to eat a bowl of Mala Tang.

After becoming popular, the relevant departments in Tianshui responded very quickly, opening the familiar "pet powder" mode: painting walls and repairing roads overnight, organizing special car service at the airport, and opening a "mala Tang special line" …

Various scenic spots, hotels, travel agencies and so on in Tianshui have also taken action to send scenic spots tickets, cultural and creative products, accommodation concessions, local specialties and so on to foreign tourists.

Tianshui Municipal Government also held a special meeting to promote the service guarantee of "Tianshui Malatang", asking the whole city to seize the opportunity, take advantage of the situation, take full action, show full sincerity, make careful efforts, make careful arrangements and preparations, and make every effort to ensure the service, and strive to achieve "a bowl of Malatang promotes the great development of Tianshui".

Under the blessing of traffic, Tianshui’s cultural tourism market quickly became popular. In addition to the mala Tang shops that queue for several hours, Fuxi Temple, museums, Maijishan Grottoes and other places in the urban area have also attracted a large number of tourists.

The data shows that during the weekend from March 16th to March 17th, Tianshui received 435,900 tourists, including 136,800 tourists from outside the province, and the comprehensive tourism income was about 263 million yuan.

According to the "2024 Qingming Small Holiday Consumption Trend Report" released by Tongcheng Travel, Tianshui has entered the top ten of this year’s Qingming Small Holiday destinations, becoming this year’s "dark horse" destination.

The "Grass Planting Machine" in the Short Video Written Travel Market

From the track Liziba Station and Hongyadong in Chongqing, to the "Turkish Ice Cream" in Gulangyu, Xiamen, to the "Village Supermarket" in Guizhou, the barbecue in Zibo, and the ice and snow in Harbin … In recent years, short-sighted cases of burning one store, one road and one city have been common, and even have a profound impact on consumers’ travel habits and the marketing methods of the tourism industry.

In this regard, Zhang Qi, the general manager of Hongyadong Scenic Area, who is the first in the country to enjoy the traffic dividend, feels "not surprising". In his view, short videos can adapt to the fast pace of life in modern society, integrate different communication advantages such as words, pictures, images and music, bring users an immersive experience in a short time, and have the characteristics of low browsing threshold and strong experience, which can stimulate consumers’ desire to buy and have natural "adaptability" with tourism, food and other fields.

Zhou Zhaoxin, the project manager of the second factory of Erling, transformed the abandoned industrial site into the Wenchuang Park of the second factory of Erling 10 years ago, which caused a sensation in the whole country and was also the beneficiary of the first wave of short video traffic. He said that the moving feature of short videos lies in the personalized perspective and way of expression. From "planting grass" online to "pulling grass" offline, short videos have brought benefits to businesses, short video bloggers and tourists.

"Before going out, watch short videos as a guide; When traveling, taking videos to share experiences and experiences … Short videos have a natural’ close relationship’ with the tourism industry, and have quietly changed people’s travel habits, thus changing the’ traditional gameplay’ of the tourism industry and giving birth to new models. " Zhang Dawei, general manager of regional government affairs of Ctrip Group, said that at present, marketing through short videos has become the mainstream of the cultural tourism market, and it covers six major elements of tourism, namely "eating, living, traveling, buying and entertaining". First, it is a new trend to "plant grass" and then "pull grass".

Find the right traffic password and promote the modernization of communication ability

In fact, not only at home, but also around the world, world-class tourist cities are all cities with strong communication ability and influence.

As an early batch of "fire up", Chongqing has made many beneficial explorations in recent years.

Our city has held three consecutive Chongqing cultural tourism photography and short video competitions, and successfully launched a large number of outstanding works, such as "Come to Chongqing, spoil you more", "Yunhai Chongqing" and "Canoe has crossed Chung Shan Man".

It is worth mentioning that in January this year, Beijing Normal University’s New Media Communication Research Center, China Daily Network, Guangming.com and Beijing Normal University’s Education News and Media Research Center jointly released the Report on the Construction of Overseas Network Communication Power in China in 2023. The top ten cities are Shanghai, Beijing, Hangzhou, Shenzhen, Chongqing, Wuhan, Chengdu, Guangzhou, Shaoguan and Tianjin. This is also the top ten list of China’s overseas network communication power.

Hongzhong Zhang, dean of the School of Journalism and Communication of Beijing Normal University, one of the publishers of this report, said that the reason why Chongqing can "do it" in this investigation of communication power is that the communication content of the city is diversified, and it is no longer limited to homogeneous contents such as tourist scenery, but shapes the image of the city by showing unique cultural symbols, economic strength, scientific and technological achievements, natural landscape and historical details. In the form of communication, short video has been widely used, which vividly shows the landscape and culture of the city through exquisite images, dynamic scene switching and rich colors.

Then, how will Chongqing continue to manage the urban development under the "flow"?

At the end of last year, at the city’s conference on propaganda and ideological and cultural work, our city clearly put forward that it is necessary to continuously enhance the influence of all-media communication, create a new mainstream public opinion communication platform, promote the development of media integration, strengthen the construction of international communication capacity, and tell the China story and the new Chongqing story in an all-round way.

Next, our city will adhere to the integration of international communication and urban development, innovate the concept of urban international communication, focus on urban narrative, land and sea narrative, build a system of urban international communication, and do a good job in urban international communication brand projects, so as to further enhance Chongqing’s international reputation and reputation.

At the same time, we will further innovate and promote the efficiency of urban communication, solidly promote the modernization of communication capacity, and strive to create an open image of a new Chongqing as a city of land and sea, a city of vitality, a green image of a city of mountains and waters, and a colorful image of a city of people, so that the world can know more about Chongqing and become an important window for the world to know about China.

"The shaping and dissemination of city image is a long-term process. The characteristics of information dissemination in the all-media era require that we should grasp the key points of city image dissemination and cultivate public awareness of city image." The relevant person in charge of the Municipal Cultural Tourism Commission said that, next, the strengths of the cultural tourism industry in our city in improving communication power include: making good use of the short video as a "grass planting machine" to enhance the communication power of the city image; Make good use of community communication and "fan" communication to stimulate tourists’ communication initiative; Docking urban context with cultural creativity and cultivating urban cultural IP; Integrate science and technology into tourism, realize the combination of soft culture and hard power, and let tourism products show their unique charm. (New Chongqing-Chongqing Daily reporter Han Yi)

Cadillac XT6 car series analysis and pricing is close to the people and high-end.

Due to the different policies in different places, the development of fuel vehicles and new energy vehicles in different places is also different. What I bring to you today is that it has many highlights. Let’s get to know each other.

Let’s take a look at the appearance of Cadillac XT6. The front face style of Cadillac XT6 is very capable, and the grille is lattice-shaped, which looks very sporty. Coupled with the headlights, the overall look has a certain sense of hierarchy. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Come to the car side, the car body size is 5056MM*1964MM*1780MM, the car uses avant-garde lines, the car body looks very simple and fashionable, with large-sized thick-walled tires, smooth lines running through the whole car side. In the design of the rear end, the rear end and the front face echo each other from a distance, the taillights are very soft, and the shape is relatively young and individual.

Coming into the Cadillac XT6 car, the interior design of Cadillac XT6 looks more fashionable and elegant, and the visual effect is very good. The steering wheel of the car is very round and lovely, and it is made of genuine leather, which makes people fondle it. Take a look at the central control, with the 8-inch touch-sensitive LCD central control screen, which makes the interior design quite layered and looks quite eye-catching. Let’s take a look at the dashboard and seats again. The dashboard of this car presents an angular design style and looks strong in science and technology. The car uses leather seats, which are wide and thick and comfortable.

Next, look at the configuration. Cadillac XT6 is equipped with car networking, driving mode selection, remote control key, rear center armrest, rear wiper and other configurations.

After reading this car, I believe you have a general understanding. This class of car is usually the first choice for most people. First of all, it is not expensive, and secondly, all the configurations are quite complete, which is still very worth starting with.

Jay Chou Qixi Festival romantic love Kunling： confession balloon belongs only to you

On Valentine’s Day at Qixi Festival on August 7, Jay Chou posted a photo with his wife Kunling on his personal social media account, with the accompanying text: "I wish everyone a happy Valentine’s Day at Qixi Festival, every day is Valentine’s Day! At this time, the song" Confession Balloon "belongs only to your @Kunling". After the affectionate confession, he did not forget to tease himself "Ouch, so mushy".

In the photo, the two are sitting on the terrace of a high-rise building, with Kunling next to Jay Chou, leaning on his back to watch the sunset together, which is romantic and sweet.

Jackie Chan： I really finished it the day I died

　　 1905 movie network feature　No matter how green the vegetation is, there will always be a day when it will fall apart, just as the beauty is easy to grow old, the hero will eventually be unable to escape the twilight. In her sixtieth year, Lin Qingxia has returned to tranquility, writing articles to practice calligraphy, recuperating a state of mind, and her face is also blooming with profound years of brilliance; and in two months, Jackie Chan, who has been called "big brother" by the entire Chinese film industry for decades, will also be 61 years old – also in her sixtieth year, Jackie Chan is still busy holding two sessions, serving as a committee member, killing green wine and then opening a banquet, one play after another never stops; a lifetime of being cautious and setting an example for the entertainment industry, but his son’s lack of worry has become a negative teaching material… Many people are curious, when will this "big brother" who is over sixty years old work hard?

　　 Very ceremonial, Jackie Chan’s movie was released in time for the Chinese New Year. This year’s movie is called. This is a movie with a very grand plan. Jackie Chan’s role in the movie is a peacekeeper with great love. He is stationed at the border, speaks a variety of languages, and cares about the unity of the world. He helps the exiled prisoners build the city wall, and helps the Roman soldiers kill the treasonous prince. He gives an impassioned speech in front of everyone, drinks and sings "Why do heroes need to pull out swords and guns, and coexist as friends"…

　　 If "hero" is a dream, then Jackie Chan has fulfilled this dream again and again in the movie. Unfortunately, the movie itself is also a dream. In such a dream, perhaps Jackie Chan has long been accustomed to his life. He said that he can’t stop. Even if the action scenes have to go to the sky and go to sea to hurt his muscles, even if he has to worry about food, clothing, housing and transportation for hundreds of people every day, even if he has to work on the spot, move props, light up lights, touch up makeup, and do chores for the crew for free, he is happy.

　　 Jackie Chan said that leaving the set means losing his freedom: the whole world is watching him, hiding from the camera in every corner, and every unworldly young person has the right to ask him a question he doesn’t want to hear or like to hear. In his world, the set is real and controlled by him, because "the same clothes can be worn for half a year," because he can say what he wants to say. But in front of reporters, he has to perform to promote his image. The clothes have changed from one set to another, and the words have been said over and over again like a wheel. There is nothing new or nutritious.

　　 Huo An, who was raised by General Huo Qubing, could not belong in the conflict between the Hu and the Han, so he could only forge an ideal country without race and war in the sandy Yanmen Pass. The movie is the ideal country in Jackie Chan’s life, and because of this, while he still has the time to interpret all kinds of heroes, he is unwilling and will not leave this ideal country.

　　 In Jackie Chan’s own words, on the day I die, I will really finish – when a hero is late, it is inevitable that he will be a little sad; just like so many grand-sounding principles in "The Master of Heaven", it is a bit difficult to play, but it always reveals the sadness of an old general who still has ambitions and refuses to dissolve his armor and return to the field.

　　To be fair, although Jackie Chan has been filming movies in recent years, the "most Jackie Chan" one is still directed by him. Whether it is Ding Sheng’s or Li Rengang’s "Heaven Will Hero", Jackie Chan will present a different image in the movie than the Jackie Chan we remember, and this so-called breakthrough requires Jackie Chan to ask different directors to help him complete it. However, even if he is not a director, Jackie Chan will never just be a male lead in his movies. He still has to worry about big things and small things. He has become accustomed to this kind of life over the years.

　　 1905 Movie Network: The story of "Heaven Will Hero" seems to have been noticed by you many years ago.

　　 Jackie Chan: I saw something about the ancient city of Lixuan a long time ago, and I thought it was very interesting. Then one day, the director Ridley Scott told me that they wanted to make a movie about this history, and they wanted to come to China for filming. Let me be a producer. Later, I went back to Hong Kong to chat with Li Rengang. He also mentioned this history and made such a story. I told Li Rengang that I couldn’t violate the rules of the film industry and couldn’t tell you the story of Ridley Scott. If you can do a good script, I will shoot it. At that time, Li Rengang didn’t have the confidence to make a movie of this size, so I went to shoot it. Finally, one day he gave me the script and said he was ready. I saw that it was really good, so let’s shoot it.

　　 1905 Movie Network: Then why not just be the director and shoot it yourself?

　　 Jackie Chan: When people are better than me, I will definitely listen to what they say. It seems that I have been working on "Young Soldier" for 30 years, and I don’t understand it at all. At that time, I also handed the story to Ding Sheng very inadvertently. Six months later, he gave me the script and told me what countries were there in that era, and how the clothes should be. I immediately handed the movie to him and let him shoot it. I trust him. I will have many, many ideas. If I let me shoot each one by myself, I may have just finished it today and stopped. So I have been looking for different directors to help me realize these ideas, so that I can finish all my things very quickly, before I retire and before I die.

　　 1905 Movie Network: Even if you are not a director, you are still a producer. Are you still the one who worries the most at the scene?

　　 Jackie Chan: Of course I have to take care of it! With so many people being dragged to a desert, you have to at least provide them with security so that everyone has the enthusiasm and strength to work. I drank 2,000 tanks of water in five days. Imagine how many people there are!

　　 1905 Movie Network: Have you never thought about the quiet life after you quit the rivers and lakes?

　　 Jackie Chan: Many people drink and celebrate when they finish, but I don’t know. They ask me why are you unhappy, big brother, and I will say, I will start shooting again tomorrow, what is there to be happy about? For so many years, I have been filming continuously, just with different people. I have never finished shooting, and I believe that the day I die is really finished. You see, many directors in the United States have taken their little girlfriends to drive a boat for a seven-day tour. I have never done this kind of thing. " If it weren’t for the two sessions, I would have fulfilled my promise as a member of the Chinese People’s Political Consultative Conference. My "Ordinary People" has already been filmed, and now it has been postponed due to other issues. After March, I will shoot "Kung Fu Yoga" again…

　　 1905 Movie Network: Does this also mean being constantly surrounded by all kinds of good and bad news in the entertainment industry?

　　 Jackie Chan: In fact, as long as I don’t stop filming. My happiest days are on the set, so free, I can wear the same dress for half a year. What I hate the most is doing publicity and interviews. The clothes are changed several times a day, but the words are the same every day. I have to laugh and take pictures… I don’t do publicity or film, I have nowhere to go, and I don’t know what I should do. I have to be photographed by others when I eat a meal. If I eat with a girl, I must say that I am dating someone, otherwise I will be asked this and that. This is actually really tiring!

　　I don’t know if it is to avoid the artillery fire about Jaycee Chan’s drug use, Jackie Chan insists on tying up with Lin Peng and Wang Ruoxin in this interview. Jackie Chan said that they are both his wives in the play, and outside the play, they are just two little girls in his eyes. Lin Peng plays a highly skilled Western Regions heroine, and Wang Ruoxin is a gentle and virtuous gentleman in the study. Don’t look at this. Wen Yiwu hugs left and right and looks quite enjoyable. In fact, with the "little girls" filming together, Jackie Chan’s big brother is also from beginning to end.

　　 1905 Movie Network: In the movie, Wang Ruoxin and Lin Peng both have emotional scenes with you, and they are one by one. Isn’t it quite cool?

　　 Jackie Chan: Pretty cool! I originally had a quiet wife (referring to Wang Ruoxin), but this more powerful one (referring to Lin Peng) had to be my wife. I said no.

　　 Lin Peng: Yes, because my ethnic group is more open, I told him that we are polygamous, and I don’t care.

　　 1905 Movie Network: A quiet wife doesn’t have to do action scenes, is it relatively better?

　　 Jackie Chan: Her only action is to run away! But it’s also very hard, holding a child, getting fatter and fatter…

　　 Wang Ruoxin: The child is getting fatter, not me!

　　 Jackie Chan: I am especially afraid that she will drop the child. The ground is covered with wires or something. It will be great to fall!

　　 1905 Movie Network: How did Lin Peng feel about fighting with his eldest brother this time?

　　 Lin Peng: It’s very easy to shoot with him, because it’s always him who gets hurt, and I rarely get hurt. Usually he gets hit by me.

　　 1905 Movie Network: Was it badly beaten?

　　 Jackie Chan: Wow! She whipped you with a whip.

　　 Lin Peng: And you know that the eldest brother doesn’t want to use a substitute, even when he practices with me, he comes to me in person. He pretended to be strong at first and said: You hit me! Just your strength! After the fight, the clothes were all red marks when they were lifted up.

　　 Jackie Chan: Because when she hit, she tiptoed and kept saying, Oh, big brother, do you hurt? I was very angry. I said don’t ask me if it hurts, you should hit me quickly! I also took a stool to teach her how to use the whip, and finally that stool was broken by me.

　　 1905 Movie Network: What was Jackie Chan’s image in the eyes of other actors when he was on the set?

　　 Lin Peng: He is a factory worker at the scene, picking up trash, tying shoelaces for others, and there is no time to rest. He will also help people set up props. If the lights are crooked, he will also reach out to get them. For example, I have a scene where I want to wear a veil and get a lot of sand, and then my eldest brother found a face brush to help me brush, and he also does the work of a makeup artist.

　　"The Lord of Heaven" tells the story of the Han Dynasty, a golden age of cold weapons. Without the high-tech equipment in "Zodiac", Jackie Chan’s action scenes this time return to simplicity, focusing on hand-to-hand combat, and no longer have to jump from planes and volcanoes. However, fighting on the ground is not easy, but this is the kind of realm Jackie Chan seeks: he will never have superpowers, he will never become Spider-Man, and his only ability is to use his fists and feet to hit a reasonable ending.

　　 1905 Movie Network: This time it is a costume opera, and the action design can actually be more cool. After all, special effects are more popular now.

　　 Jackie Chan: I don’t like flying around in my movies. Frankly speaking, our Asian movies are flying around, you can’t shoot Americans, and you can’t shoot stunts, so we can only shoot real things. So today Jackie Chan’s movies can go out because Jackie Chan is different from their Americans. If Jackie Chan makes it today, who will watch it? "Spider-Man" is too easy to make, isn’t it just a cartoon, just put on a few poses. They don’t like to watch me do this either, so I can only show them real kung fu.

　　 1905 Movie Network: But compared to animation stunts, real kung fu is still much harder.

　　 Jackie Chan: I used to be able to kick four kicks in the air, but now I can’t kick three kicks and they like to watch it. My style of play is reasonable. If I tell you that a girl can beat me, you may not believe it, but I just want to show you why she can beat me. How can I get 40 soldiers to fight 2,000 soldiers, and it is reasonable to shoot, this is my skill Jackie Chan. Now a lot of things in Chinese movies are unreasonable. One person knocks down a large piece, and one kick kills a person. You ask the martial arts instructor to try a dozen. It is strange that he can beat it.

　　 1905 Film Network: In terms of literary drama, is this the big hero route or the small person route?

　　 Jackie Chan: He’s not a great general either. He’s a Hu orphan raised by Huo Qubing. Later, the Han people didn’t believe me, and the Hu people didn’t believe me either. So Huo Qubing put me in the Western Regions to be a peacekeeper on the Silk Road. So I have to speak multiple languages, I can speak terrible English, Arabic, Israeli, Uyghur, all learned on the spot, and my tongue is knotted. Now you ask me to say, I can’t remember a word!

The takeaway brother in the rainstorm in Beijing： 30% more orders than usual, and no customers are urging orders.

According to Zhongxin Jingwei News, at 10:30 am on the 31st, when the reporter called Miao Wenpan, the delivery brother, he had just finished delivering an order in the heavy rain in Beijing. "I went out at 7:00 in the morning, and by now I have delivered 15 orders." Miao Wenpan said.

At 17:30 on the 29th, Beijing issued a red rainstorm warning signal, and the Beijing Flood Control Headquarters launched the city’s flood control red (level 1) warning response at 19:00 to remind the general public not to go out unless necessary.

"The rain is really heavy, I got soaked all over in an hour"

"Post-80s" Miao Wenpan is from Heilongjiang and has been a takeaway rider in Beijing for more than two years. Usually, he mainly "activities" in the Taoranting area of Xicheng District. "This is the first time I have encountered such heavy rain since I delivered takeout in Beijing." Miao Wenpan sighed.

According to the Beijing Meteorological Observatory, the strongest rainfall force cannot be ignored. It is expected that the rain will continue until August 1 and last for more than 70 hours.

From the perspective of rainfall, this round of rainfall has far exceeded the first rainstorm of the main flood season from July 20 to 22 this year, and is the strongest rainfall process in Beijing so far this year.

"The rain is too heavy, even if you wear a raincoat, it won’t do much, and it will be watered through quickly. In addition, the raincoat is airtight, and there is both rain and sweat in it after wearing it for a long time." Miao Wenpan said.

Meituan rider Duan Chengming, who is in charge of takeout delivery in Beijing’s Tongzhou Beiguan area, told Zhongxin Jingwei that it rained very heavily yesterday (30th), and although he was wearing a professional waterproof raincoat, he was still drenched less than an hour after going out. "Today is a little smaller than yesterday, but there is still a lot of water on the road."

"Post-90s" Duan Chengming is from Gansu and has been a foreign rider in Beijing for five years."If you get soaked, you can continue to send it. When you go home for lunch at noon, you can change your clothes. If you get soaked in the afternoon, change again."Duan Chengming said.

The order quantity is one-third more.

According to Duan Chengming, there are many residential buildings in the Beiguan area of TongzhouHeavy rain fell over the weekend, causing him to place about a third more orders than usual and extend his working hours by about an hour.

"Because of the rain on the weekend, everyone stayed at home and couldn’t go out. To make sure everyone had their meals in time, we all came out to work overtime together." Duan Chengming said that he usually works 7-8 hours a day, but on the 30th, he worked nearly 9 hours.

Miao Wenpan received at least a quarter more orders in the past two days than usual. From 7:00 am to 10:30 am on the 31st, Miao Wenpan has delivered 15 orders in just three and a half hours.

Duan Chengming said that in order to deal with the heavy rain weather, his takeaway platform has also taken some measures, including shortening the delivery distance of takeaway riders and extending the delivery time. "Before 30 minutes of delivery, now because of the rain, the car can’t ride too fast, so you can only extend the delivery time by about 10 minutes or 15 minutes."

"I usually feel like everyone is busy. Now that we encounter bad weather, everyone comes out together and carries it together. Try not to let the orders pile up on one person or a few people. On average, each person works an extra half an hour, and the order volume can basically be reduced, and the customer can receive the meal in time." Duan Chengming said.

The customer sent four "pay attention to safety" in a row.

On rainy days, the poor delivery environment has added a lot of difficulties to the delivery riders, but Duan Chengming said that fortunately, customers can understand that the phenomenon of reminders has disappeared.

"In the past, when customers placed an order and it was not delivered after the time limit, they would call to urge or send a text message to ask why it hasn’t arrived yet. Now customers not only don’t urge, but also note’slippery roads in rainy days, pay attention to safety ‘when placing an order. Yesterday I went to deliver food, and another customer gave me a carton of milk," Duan Chengming said.

Whenever there is heavy rain, heavy snow and other bad weather, there will be discussions on the Internet about "whether to order takeout".

What do they think as riders?"This is a supply and demand relationship, because there is a need for customers to have this industry and provide convenience to people. We riders will also perform our duties to serve everyone well," Duan Chengming said. "If the weather is particularly bad, it is recommended that you order food at different peaks."

The customer reminder received by the delivery brother. Photo provided by the interviewee

Miao Wenpan also told Zhongxin Jingwei that in the past few days, many customers will leave messages through the platform before the rider delivers the meal to remind the rider to pay attention to safety, such as"The rain is heavy now, it doesn’t matter if you are late, you must pay attention to the safety of the ride" "The rain is too heavy, don’t ride too fast just because you grab the order, you must ensure your own safety" etc.

"After we receive an order, we can communicate with customers through the dialog box of the platform. I have received several messages from customers, and one customer left four at once, reminding me to pay attention to safety." Miao Wenpan said.

The understanding and concern of customers made Duan Chengming and Miao Wenpan grateful.

"Customers stopped urging orders, but instead comforted us and reminded us to pay attention to safety. We are very grateful in our hearts. They understand us and we try our best to deliver the food to them in time," Duan Chengming said.

The original title: The takeaway brother in the rainstorm in Beijing: 30% more orders than usual, and no customers are urging orders.

Editor: Wu Si

Editor in charge: Zhou Shangdou

Review: Feng Fei

BYD started the year with the king bombing, and Qin PLUS and destroyer 05 glory edition started at 79,800.

　　 At the beginning of the year, the glory version of BYD Qin PLUS and the glory version of destroyer 05 were sold from 79,800. At the same time, the price entered the era of "7", and it also had a higher configuration than the fuel vehicle of the same class, which truly achieved "both want and want". This is tantamount to dropping a bombshell on the automobile market in China, and it also shows that in 2024, BYD will no longer "show mercy" on fuel vehicles, and in order to speed up the conversion from oil to electricity, it will launch a "general attack" on joint-venture fuel vehicles at the beginning of the year.

　　Why BYD?

　　 In the impression of many people, new energy vehicles are more expensive than fuel vehicles of the same level, and at most they are oil level rights. But this time, BYD’s two glory models have achieved "electricity is lower than oil" and the price reduction is not reduced. Why can BYD do it?

　　 The first is the core cost advantage.

　　 In 2023, BYD sold a total of 3,024,400 vehicles, up 61.9% year-on-year, which is not only the annual sales champion of China automobile market, but also the global sales champion of new energy vehicles. The annual sales volume of more than 3 million not only set a record for China automobile, but also made BYD the first China automobile enterprise to enter the top ten in the world.

　　 Matching the sales growth, BYD’s huge R&D investment has exceeded 100 billion, with over 90,000 R&D engineers and 11 technical research institutes. At present, BYD has accumulated a huge and systematic "technical fish pond" and applied for over 6,700 patents in 2023 alone.

　　 On the surface, it is the price war of products, but in fact it is the system war of industries. The scale effect and the advantages of the whole industry chain give BYD the initiative in product pricing. Ultra-large-scale sales, combined with its own cost control ability and strong technical strength, make BYD have the ability and strength to show sincerity in the price of new cars, give more benefits to consumers, and let consumers really feel the dividend of BYD’s development.

　　Promote the popularization of new energy vehicles

　　 As a leader of new energy vehicles, BYD has been practicing its brand concept with practical actions.

　　 The launch of 79,800 glory models this time is a direct embodiment of this concept. As the first car company to achieve lower electricity than oil, plug-in hybrid is lower than the price of fuel vehicles. This has also become a watershed and milestone in the development of automobile categories, further improving the penetration rate of new energy vehicles and consolidating and strengthening the leading position of China brand in the A-class sedan market. The lower use cost, plus the exemption from licensing and reduction of purchase tax, makes fuel vehicles no longer have a price advantage in front of them. BYD’s intention is obvious, so that more and more consumers can afford new energy vehicles and are willing to buy new energy vehicles, thus promoting the popularization of new energy vehicles in the China automobile market.

　　 In the new energy vehicle market, BYD’s influence and appeal are beyond doubt. The launch of the Glory version of the vehicle further demonstrates its strong technical strength and cost control ability. In addition to allowing consumers to buy better new energy vehicles at more realistic prices, it will also promote the innovation and progress of new energy vehicle technology in China and promote the product upgrading of the whole industry.

Safe and good car owners won the ＂Special Award of Jury＂ in the 4th China Automobile Fengyun Festival.

On January 28th, the 4th "China Automobile Fengyun Festival" award ceremony of CCTV was held in Beijing National Gymnasium. Under the objective and strict selection criteria, after market screening, expert review and other links, Ping An Hao car owners stood out by virtue of their excellent one-stop digital platform service ability and won the "Special Award of the Jury" in the 4th China Automobile Fengyun Festival.

"China Automobile Fengyun Festival" has set an annual benchmark and model for China automobile industry through strict evaluation and commendation of outstanding models and independent leading technologies in China automobile industry, and is known as "Oscar" in China automobile industry. With the theme of "health" as the annual theme, this year’s ceremony selected the jury’s annual Fengyun car, the jury’s special award, the three major vehicle awards and the top ten individual awards. Among them, the "Special Award of Jury" aims to select independent core technologies that have made major breakthroughs this year, as well as outstanding cases of teams, individuals and industries that have made outstanding contributions to the development of China’s automobile industry, and advocate China’s automobile industry to create a healthy and sustainable development space.　

At the award ceremony, Xu Ting, member of the Party Committee and assistant general manager of China Ping An Property Insurance Co., Ltd. (hereinafter referred to as "Ping An Property Insurance") said: "Ping An Good Car Owners under Ping An Property Insurance are committed to providing car owners with one-stop services covering car insurance, car service and car life. At present, the number of users has exceeded 200 million. Safe and good car owners are an important part of the ecology of the automobile industry. We link 260,000 partners, and more than 56 million users use the car owner service every year. At the same time, accelerate the construction of a new energy service system to create a diverse life circle for car owners and families. "　

With the continuous increase of car ownership in China, the aftermarket formed around car use has become an important part of car consumption. Safe and good car owners insist on taking users as the center, actively grasp the new situation of automobile aftermarket development, conform to the new trend of automobile consumption, and constantly enrich one-stop car services to better meet the increasingly subdivided new needs of car owners.　

Since its launch ten years ago, Ping An Good Car Owners have always adhered to the user’s demand orientation, constantly extended the boundaries of car service, accelerated the link with external partners, and created an open and diversified car service ecosystem, becoming a one-stop online service platform covering "car insurance, car service and car life", making car insurance more worry-free, car service more professional and car life better.　

In terms of car insurance, Ping An Hao car owners adhere to the concept of "insurance for the people" and use digital technology to provide car owners with services throughout the entire insurance cycle. For example, in small accidents such as rubbing, users only need to take photos and upload them to the system, so they can avoid waiting on the spot, paying in advance and uploading materials, and the claim service process is transparent and visual.　

In terms of car service, Ping An good car owner links 260,000 service partners such as offline service outlets and 4S shops, and aggregates 82 car services such as parking, refueling, annual inspection, car maintenance and driving, providing customers with more convenient car service. Among them, for the rescue scene, Ping An Hao car owners set up a national road rescue service network to provide car owners with rescue services such as receiving electricity, changing tires, towing vehicles, and rescue in distress; In line with the trend of diversification and segmentation of new energy vehicle consumption scenarios, Ping An Hao car owners have also launched exclusive services such as preferential charging and battery safety testing. At present, they have completed cooperation with State Grid E charging to achieve coverage of over 700,000+charging piles including high-speed service areas, allowing car owners to charge at any time and place.　

In terms of car life, Ping An good car owners pay attention to the diversification and enrichment of platform functions. Focusing on the needs of car owners and family travel, health, life and pets, through cross-border integration, service integration and cultural aggregation, the car owners’ life circle is built in an all-round way, further satisfying the diversified protection needs of car owners and their families, and helping to enrich the products, services and cultural experience in the automotive aftermarket. It is reported that in 2023, more than 1.56 million users of the platform insured their pets, and more than 10 million users shared interesting car life in the car owners’ life circle. In addition, they jointly launched go on road trip routes in various places under the joint name of chinese national geography, providing high-quality and rich travel experiences for car owners’ self-driving travel and car service along the way.　

Relying on the advantages of the platform and using new technologies such as digitalization and AI, Pingan good car owners have made efforts in rural revitalization, green carbon reduction, risk reduction and other fields, and actively practiced social responsibility.　

Create a "agricultural assistance area" to help rural revitalization. In order to boost the rural industry to realize the production and marketing cycle and sustainable development, relying on over 200 million registered users, Ping An Haoche has mainly built a "Agricultural Assistance Zone", which selects agricultural products with national characteristics through live broadcast and directly connects to users’ tables, so that the public can enjoy high-quality agricultural products, help expand sales and brand, get through the last mile of industrial assistance, and effectively help farmers increase their income and get rich. In 2023, more than 25 provinces (cities) agricultural products were launched on the platform, more than 1,000 agricultural products were put on the shelves, and more than 60 live broadcasts of agricultural assistance were carried out to help rural revitalization with "agricultural assistance and marketing".　

Launch a "green travel plan" to serve green development. In order to implement the concept of green development, Ping An Good Car Owners launched the "Green Travel Plan" for car owners, and encouraged car owners to participate in the platform green travel activities by driving less or choosing low-carbon travel modes by allowing car owners to obtain carbon points and environmental protection honors. The plan has involved 7.1 million car owners, and the total number of days of stopping driving has exceeded 2.92 million, which is equivalent to reducing carbon emissions by 70,000 kg, which is equivalent to completing the carbon fixation task for 3,900 trees for one year.　

Carry out risk reduction services to protect the safety of car owners. Safe and good car owners have launched four applications: weather disaster warning, road rescue, quick claim settlement and safe driving plan. Taking "weather disaster warning" as an example, Ping An Good Car Owners Platform has pushed hundreds of millions of extreme weather warning messages for users by linking the Hawkeye system built by Ping An Property & Casualty, reminding car owners to reduce extreme weather travel and avoid areas prone to water accumulation. In addition, Ping An Good Car Owners launched the "Safe Driving Plan" to analyze the driving habits of authorized users, including five dimensions: rapid acceleration, rapid deceleration, sharp turn, fatigue driving and phone call, and generate a weekly driving report to help car owners develop safe driving habits.　

In the future, safe car owners will adhere to the people-centered service concept, link more upstream and downstream resources of the high-quality automobile industry chain, continuously enrich the platform service supply, continuously upgrade the service experience, and provide car owners with one-stop service that saves worry, time and money to meet the increasingly personalized, diversified and high-quality car needs of car owners.　

Looking back on the first anniversary： how did the escalation of the Ukrainian crisis change the world？

　　On February 24, 2022, local time, in Kharkov, Ukraine, black smoke rose from a military airport in Chuguyev near Kharkov. Russian President Vladimir Putin announced military action against Ukraine on February 24, 2022, and then explosions were heard all over the country. Vision china diagram

　　On February 24, 2022, the Ukrainian crisis suddenly escalated. Looking back on this year, people deeply feel the impact of this crisis on the world.

　　Over the past year, what has changed is not only the jagged confrontation front, but also NATO’s aid to Ukraine from protective helmets to main battle tanks, and the increasing number of casualties every day, as well as the European economy that is constantly losing blood, the doubled electricity and flour bills of Hungarian bakeries, and the high feed price faced by Tunisian farmers … … This "the largest military conflict in Europe since the 21st century" has brought severe global security challenges, drastic geopolitical changes and extensive economic and social impacts, far exceeding expectations.

　　Over the past year, more and more people of insight in the world have realized that the United States is clinging to unilateralism, hegemonism and the Cold War mentality, playing geopolitical games under the banner of ideology, and its various bad actions are fundamentally shaking world peace and stability. When the world is in turmoil and intertwined, only by adhering to peace, development, cooperation and win-win, replacing division with unity, confrontation with cooperation and exclusion with tolerance, is the correct way for human society to overcome the difficulties together.

　　On March 3, 2022, in Kiev, the capital of Ukraine, children looked out of the window on a train bound for Lviv. Vision china diagram

　　The security situation is even more severe.

　　Artillery, tanks, drones, smoke, ruins, refugees … … Similar images are scrolled on TV and social media almost every day, telling the world that the intensity of this conflict has not diminished with the passage of time. On the contrary, the western countries led by the United States are trying their best to defeat Russia, and the global security situation is facing the risk of spiral deterioration.

　　Under the leadership of the United States, NATO continued to send weapons and equipment to Ukraine, providing personnel training and intelligence support, which constantly fueled the crisis. Since the Biden administration came to power, the total amount of military assistance promised by the United States to Ukraine has reached $30 billion. From the initial provision of non-lethal military equipment such as helmets to the provision of lethal weapons such as individual anti-tank missiles, to the provision of heavy weapons such as armored vehicles and self-propelled artillery, recently, it promised to provide main battle tanks and began to discuss the provision of offensive weapons such as fighter jets. The western aid to the Ukrainian army has been continuously upgraded. NATO has continuously strengthened its military deployment in the surrounding areas of Russia, such as Eastern Europe and the Baltic countries, actively recruited Sweden and Finland into the treaty, and NATO member countries such as Germany, France and Denmark have substantially increased their defense expenditures. These actions are constantly stimulating Russia’s security nerves.

　　In the view of Hungarian Prime Minister Orban, Europe "has actually indirectly fought with Russia", "We will soon hear the so-called ‘ Peacekeeping forces ’ This kind of thing. " Fyodor Lukjanov, research director of the Valdai International Debate Club in Russia, believes that the supply of tanks by the West to Ukraine is likely to lead Russia and NATO to the brink of direct conflict. In an interview with Tass news agency, Russian Foreign Minister Lavrov also warned that western policies aimed at comprehensively containing Russia are extremely dangerous and may lead to direct armed conflicts between nuclear powers.

　　In response to western military pressure, Russia is also stepping up its military strength and demonstrating its strategic deterrent capability. On the one hand, the Russian army increased its attack on the military, communications and energy infrastructure of Ukraine in order to undermine the potential of the Ukrainian war. On the other hand, Russia has expanded its military strength through partial mobilization, and plans to carry out large-scale adjustment from 2023 to 2026, expanding the number of troops to 1.5 million, and at the same time strengthening equipment supply guarantee and infrastructure construction to meet national defense needs.

　　The reason why this crisis has reached this stage lies in the fact that NATO, led by the United States, sticks to the Cold War mentality, indulges in zero-sum games and is keen on camp confrontation, trying to weaken Russia to the maximum extent through "proxy war". "With the closure of the dialogue channel, the artillery became a megaphone." Pan Kajie Mishra, a columnist of Bloomberg News, wrote that the escalating military assistance from the United States and Europe to Ukraine has opened a "dangerous new era" in global politics.

　　On March 25th, 2022, in Kharkov, Ukraine, after an attack, a man searched for items from a burning shop. Vision china diagram

　　Geopolitical map remodeling

　　As Mishra said, the escalation of the Ukrainian crisis profoundly reshaped the global geopolitical pattern.

　　The confrontation between the west and Russia, led by the United States, has intensified. Fu Limin, a former US Assistant Secretary of Defense and senior diplomat, said in an interview with Xinhua News Agency a few days ago that US President Biden repeatedly stressed that the US supports Ukraine "as long as it takes". If Biden’s meaning is consistent with that of US Secretary of Defense Austin, that is, the main goal of the United States is to weaken and isolate Russia, then this goal will not only be achieved, but also lead to a series of negative consequences. If the bloody conflict continues for a long time, it will not be good for Europe, Russia, Ukraine and the United States.

　　There is a growing rift between Europe, which has been hit, and the United States, which is profiting from it. At the beginning of the escalation of the Ukrainian crisis, Europe and the United States showed a gesture of "unity", but soon Europe strongly felt the anti-itself effect brought by sanctions against Russia: energy prices soared, prices rose sharply, and people complained. The United States not only sold energy and arms to Europe at high prices, but also enacted the Inflation Reduction Act and the Chip and Science Act of 2022, which contained huge industrial subsidies and overbearing provisions to curb competition, seriously hurting European interests and causing strong dissatisfaction among European countries. Michele Geraci, former Italian Deputy Minister of Economic Development, said that NATO’s eastward expansion under the leadership of the United States is one of the root causes of the escalation of the Ukrainian crisis, and the cost of the crisis is mainly borne by Europe.

　　Most developing countries refuse to take sides and show their willingness to be independent. The US government once pressured Saudi Arabia, the United Arab Emirates and other allies in the Middle East to increase oil production to lower international oil prices, and cooperated with Western sanctions against Russia, resulting in a cold reception. At the 59th Munich Security Conference held a few days ago, the leaders of the United States and other western countries trumpeted the "Russian threat theory", which was refuted by developing countries. Colombian Vice President Francesca Marquez said: "We don’t want to continue to discuss who will win or lose the war. We are all losers. " The Financial Times website pointed out that some leaders in African and South American countries were obviously disappointed. They believed that the Ukrainian crisis consumed time, money and attention at the expense of other pressing issues.

　　In fact, developing countries are increasingly dissatisfied with the western-led international order. The Munich Security Report 2023 released by the Mu An Conference pointed out that the escalation of the Ukrainian crisis has brought challenges to the international order, and many Asian, African and Latin American countries have "reasonable dissatisfaction" with the existing international order. Such dissatisfaction needs to be respected and the world needs to reshape the vision of the international order.

　　On June 15th, 2022, local time, in Donbass region, Ukrainian soldiers opened fire on Russian positions on the front line of Donbass region in eastern Ukraine with a French Caesar gun of 155 mm /52 times caliber. Vision china diagram

　　Spillover effects spread all over the world

　　Faced with the double price of tomatoes, rice, eggs and other foods, Egyptian garbage collector Abdarrahman had to find a part-time job at night to support three children; Meria, a small Tunisian farmer, could not afford the surge in the cost caused by the surge in feed prices and had to sell one-third of his livestock to reduce losses; Margit, a Hungarian bread shop owner, watched the natural gas bill rise more than six times and his business was in trouble … … The escalation of the Ukrainian crisis, especially the severe western sanctions against Russia, has had a major impact on the economic and social fields of various countries, and the spillover effect has spread all over the world.

　　On the economic level, the prices of food, energy and other commodities have risen, which has aggravated global inflation. Russia is a major producer of oil and natural gas in the world. Many rounds of western sanctions against Russia interfered with and destroyed the market mechanism, which led to a record high in European natural gas prices. Russia and Ukraine are both major grain exporters, and the conflict has blocked the exports of the two countries. In particular, the western countries set up "hidden barriers" against Russian agricultural products exports, which caused Russian exporters to be "stuck in the neck" in many links, and international food prices fluctuated greatly. According to the data of the Food and Agriculture Organization of the United Nations, in 2022, a total of about 205 million people in 45 countries and regions were in a state of "crisis" or more serious food insecurity, with a significant increase over the previous year. According to the latest data of the International Monetary Fund, the global inflation rate was 8.8% in 2022, much higher than 4.7% in 2021. The inflation rates in the United States, Europe and Japan are all at high points in decades, and the inflation situation in some emerging markets and developing economies such as Turkey and Argentina is even more severe.

　　On the social level, the escalation of the Ukrainian crisis triggered a new wave of refugees, which also aggravated the global poverty problem. Over the past year, millions of refugees have fled Ukraine, forming the largest refugee tide in Europe since World War II, crowding out public resources such as housing, education and medical care in European countries, making the finances of these countries overwhelmed and posing a severe test to their social security and coordination capabilities. From a global perspective, high food prices have the most serious impact on the poorest people in the world. According to the World Bank’s estimation, for every 1% increase in food prices, 10 million people in the world will fall into extreme poverty. The intensification of inflation is also intensifying social contradictions in many countries, and protests and riots caused by the decline in purchasing power occur from time to time.

　　On November 13th, 2022, local time, members of a Ukrainian family were reunited for the first time since Russian troops withdrew from Hellson. Vision china diagram

　　At present, the Ukrainian crisis has no signs of calming down, and the spillover effect on the world economy and society will continue. Georgieva, managing director of the International Monetary Fund, said that the Ukrainian crisis was the "biggest negative factor" facing the world economy in 2022, and it may be the same in 2023.

　　劝和促谈方为正道

　　乌克兰危机负载着上世纪冷战遗留的历史问题，凸显当下百年大变局中的复杂博弈。

　　世界又一次站在历史的十字路口。

　　中国对冲突扩大化、长期化感到担忧。一年来，中国始终站在和平一边，站在对话一边，倡导共同、综合、合作、可持续的安全观，为推动局势降温、尽早实现停火止战和避免人道主义危机作出努力。

　　回顾中方历次表态，劝和促谈始终是关键词，呼吁理性冷静一以贯之。

　　从冲突发生的第二天起，习近平主席就提议通过对话寻求政治解决争端。习近平主席明确指出，冲突战争没有赢家，复杂问题没有简单答案，大国对抗必须避免。他多次同法国、德国、美国等国领导人和欧盟等区域组织负责人通话，清晰阐明在乌克兰问题上的立场主张：“各国主权、领土完整都应该得到尊重，联合国宪章宗旨和原则都应该得到遵守，各国合理安全关切都应该得到重视，一切有利于和平解决危机的努力都应该得到支持”，“要坚持劝和促谈”“要防止出现更大规模人道主义危机”“要构建欧洲和亚欧大陆持久和平”“要防止局部冲突扩大化”。

　　2022年4月，习近平主席提出全球安全倡议，为应对国际安全挑战、实现世界长治久安提出中国方案，在国际上获得广泛认同与支持。日前，中国政府发布《全球安全倡议概念文件》，为解决全球安全难题提供更系统的思路、更可行的举措。

　　巴基斯坦总理夏巴兹·谢里夫说，全球安全倡议倡导协同合作的发展方式，这超越了通过强权竞争与军备竞赛来实现自身安全最大化的零和思维。印尼智库亚洲创新研究中心主席班邦·苏尔约诺表示，不同于某些西方国家片面追求自身安全的思维，中国提出的全球安全倡议追求的是共同安全，是强调和平、合作的安全观，有利于建立相互尊重、平等互信的国际秩序，对人类实现持久和平与长远发展具有重要意义。

　　观察人士指出，人类社会绝不能重走阵营对立、分裂对抗的老路，绝不能陷入零和博弈、战争冲突的陷阱。建设一个更加安全的世界，是各国人民的强烈愿望，是世界各国的共同责任，更是时代前进发展的正确方向。全球安全倡议所倡导的理念主张，所提出的“支持通过对话谈判政治解决乌克兰危机等热点问题”的具体路径，为化解危机、维护世界和平稳定提供了重要指引。