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Positive energy online movies become explosions. These China superheroes deserve respect


Special feature of 1905 film network In 2022, the National Day movie list was full of positive energy. ,,, focus on the heroes in the process of overseas evacuation, emergency rescue and industrial upgrading respectively.


The same is true for the online movies that Tencent video has hit recently.Lightning Assault of Drug Hunting, Warm Smile, Here comes the teacher! "and" Warrior Company "focus on the real life of frontline anti-drug police officers, people’s teachers and Red Army martyrs. Solid plot, real three-dimensional characterization, etc., make the audience moved and think more about life.



In the future, positive energy online movies such as Superhero Huang Jiguang and Black Hawk Boys will also be launched in October. These realistic films with strong social topics have certain explosive potential.


The biggest secret of real explosion creation


Throughout the recent Tencent video popular positive energy online movies, truth has become their most popular creative secret.


With the strong support of the Anti-drug Bureau of Guangdong Provincial Public Security Department and other departments, the creative team of "Lightning Assault of Drug Hunting" visited all relevant units in urban areas, held seminars and interviews with front-line anti-drug heroes, went deep into the grassroots to experience life, learned about the hardships, joys and sorrows of anti-drug heroes, and collected a lot of first-hand information.



In an interview with the media, Luo Le, director of Warrior Company, admitted that the creative team, who didn’t know much about the details of historical events at first, gradually approached the historical scene by constantly searching and learning materials. In order to restore history faithfully, the creative team collectively went into Ganzi, visited the Luding Bridge Memorial Hall, and interviewed relevant experts and descendants of martyrs who participated in the battle of flying Luding Bridge.



In the setting, the prop team of the film also strives to "recreate" the real historical environment and immerse the audience in the plot.


"You have to be very real, and it is particularly difficult to be very real, because you have no technical assistance, and you have to do it all by yourself. Big injuries may not, and minor injuries are commonplace." According to Wang Ting’s memory, because the chains on the shooting scene were all made of solid iron, in the process of restoring the Red Army soldiers to climb the chains, the legs of actors including themselves were often bruised and broken.



In order to truly restore the profession of people’s teachers, Song Xiaofeng also did a lot of homework.


"Although the film does not clearly describe the age, it should be in the 1990s. I often recall the image of my childhood teacher. When filming, I often take classes with students at school, look at the teacher’s speech list, sit and lie on the road, and often portray them." Song Xiaofeng, the star of Tencent’s video solo "Warm Smile", bluntly said that there was a big gap between her image and the teacher, which made the performance more difficult. In order to make the character authentic, he did a lot of observation and thinking.



In the film, Li Wennuan was born with a stutter, but in real life, when Song Xiaofeng encounters nervous and sad things, a similar situation will happen. Therefore, he skillfully integrated this life experience into the performance, making the role more real and natural.


The true display of human nature has also become one of the highlights of positive energy online movies.Liao Lianchang, played by Wang Ting in Warriors Company, is the backbone of the whole team. In this character, irritability and carefulness coexist, which is true and credible. In the film, he will severely criticize the instructors who may delay the team’s actions, and will also talk to the little soldiers like father and son before attacking the bridge.



The film producer Shen Yujing said frankly, "In the face of danger and pressure, he is also a person who will be anxious and angry. He is a fresh person." What the creative team has to do is to restore the truth in history and human nature.


Society needs more positive energy film and television works.


In the fast-paced modern life, people will always encounter all kinds of realistic pressures, and it is inevitable that they will be depressed. Positive energy film and television works can often encourage people to face difficulties and actively face problems through the power of light and shadow. Therefore, such works have become a social spiritual food just needed.


"This is my first online movie, so I am very cautious, so what really attracts me about this movie is its theme and this character." In an interview with 1905 Film Network, Wang Ting admitted that Liao Lianchang, played in Warrior Company, had many similarities with himself. The revolutionary martyrs shed their blood for the people’s happy life, which also deeply touched them.



This spirit of facing difficulties and going forward bravely is also the greatest driving force for the development of the present era. At the same time, the film was selected into the creation and communication project of network audio-visual programs of the State Administration of Radio, Film and Television and the top 20 recommended works of network audio-visual programs to meet the party.


"As a literary and art worker, we must convey positive energy. Although I am a comedian, it is what we are pursuing to give the audience a little thought after laughing." In an interview, Song Xiaofeng hopes to let the audience feel the truth, goodness and beauty in human nature through his works.


At the same time, he also said that he especially wants to play a soldier in the future. The positive energy brought by this professional group deeply attracted him. In real life, his father is also a veteran.



In the future, viewers will be able to watch more positive energy online movies on Tencent video, such as Superhero Huang Jiguang, which is scheduled to go online on October 2nd, and Black Hawk Boys, which will go online on October 11th.


In order to ensure the realism of "Superhero Huang Jiguang", before filming, the crew invited professional military directors to train the actors and carefully select various military actions. In addition, the creative team also consulted a large number of historical materials to restore the true colors of heroes as much as possible.



"Black Hawk Boys" is based on real events, and is played by the members of the "Liangshan Black Hawk" junior basketball team, focusing on the love and persistence of Yi teenagers in basketball dreams.


Chen Tie, the producer of the film, said, "It has no ups and downs, and the audio-visual language is relaxed and lively. I believe that after watching it, the audience will feel warm and feel that life is so beautiful."



After years of development, the online movie market has entered the era of high-quality products. As one of the representatives of domestic long video platforms, Tencent Video will spare no effort to support positive energy online movies.


Detective Conan： the fist of the Qing Dynasty： look at the scenery of Singapore and CP’s sugar distribution

　　Tips: This article has spoilers.

　　First, popularize the pronunciation of uncommon words for readers: the word "Geng" in the title of Detective Conan: Boxing of Guo Qing (hereinafter referred to as Boxing of Guo Qing) and pronounce "gàn". This word is not often used in Chinese, and translators just copy it from Japanese movie titles. According to the modern Chinese dictionary, black is red, while green is dark green or light blue. Therefore, the blue color is a kind of dark blue, and the audience can establish an intuitive understanding of its chromaticity after watching the film. The so-called "fist of the blue" refers to a sapphire as big as a fist that appears in the film. However, there is nothing wrong with this sapphire in the whole movie. It won’t affect the development of the plot if it is replaced by "in the heart of the sea" in Titanic or something of great value.

　　Of course, the irrelevance of the theatrical version of Detective Conan is an old problem, and the audience is not surprised, and they don’t really want the movie title to be spoiled. However, whether it is a spoiler or not, will it really have a big impact on the audience’s viewing experience? The theatrical version of Detective Conan, which has developed into the 23rd film, has long since drifted away from the original intention of "I want to be Sherlock Holmes in the Heisei era" and started to move closer to the direction of Hollywood superhero action movies. Paying more attention to CP giving candy than to case reasoning seems to put the cart before the horse, which actually eats the audience’s psychology: the audience is not afraid of being sweet enough to be sad, but only thinks it is not sweet enough — — Look at the popularity of bubble tea in Japan and you will know how high the audience’s threshold for sweetness is now. "Boxing of the Blue" is the same as bubble tea, who is full of sugar. If you drink something, you will spend it in your eyes.

　　Poster of Detective Conan: The Boxing of Yan Qing

　　As "the last Conan film in Heisei era", the word-of-mouth collapse of The Executor of Zero was the first lesson, and the script of Boxing of the Qing Dynasty was not lax: Conan went abroad for the first time, and the location of the film was chosen in Singapore, and the freshness was familiar and cordial — — After all, Singapore is the fourth most popular destination for Japanese outbound travel, after Hawaii, China, Taiwan Province and Thailand. Although "The Executor of Zero" has the worst reputation in the series, the dolls of the popular character An Shitou sell very well. "Boxing of the Qing Dynasty" followed suit, bringing the popular supporting role Kaito Kuroba back to the movie again, and making another lovable supporting role, Serena Sebastian’s boyfriend and karate master Kyogoku Makoto, who rarely appeared in the theatrical version, make a grand appearance. In fact, the film is equivalent to three male actors, and naturally there are more CP lines that can be developed: Conan X Kidd, Kidd X Xiaolan disguised as Shinichi, and Serena Sebastian X Kyogoku Makoto. Each CP line can make the audience who are keen on "Lang Lang Pei" scream, let the net writer of Jinjiang literature brainstorm to create a fan fiction with nearly a million words, and let bilibili’s barrage lover Qi Xin paint "Together" that will overflow the screen. "Boxing of the Qing Dynasty" is suitable for pink bubble lovers to have a collective carnival. After all, having fun alone is not as good as having fun with others. Logic or something, and put it aside. The audience is immersed in the atmosphere of love, and the plot loopholes can naturally be lenient.

　　Stills of "Boxing of Guo Qing"

　　A detective movie without a role is not a good detective movie. Boxing of the Qing Dynasty inherits a series of fine traditions in handing out bento, and also inherits a series of fine traditions in explaining how bento is handed out — — Or is it a bad habit? The movie should be grateful that in the viewing environment of the cinema, the audience can’t use the fast forward, fast backward and pause functions on the remote control at will, but can only be pushed away by the plot. This gives the film the opportunity to use editing and rhythm to fly past the audience’s IQ like a storm. The film avoids make a fool of oneself, doesn’t give the audience a breathing space after reasoning the plot, starts the disaster blockbuster mode of indiscriminate bombing, and learns from Hollywood superhero action movies in a good way. With the assistance of the Singapore Tourism Board, the Merlion, Marina Bay Sands Hotel, Skyscraper and Suntec City all appeared in the film, and they were blown up upside down. In order to attract more foreign tourists with the help of the release of movies, I have to say that the Singapore Tourism Board is really generous.

　　Stills of "Boxing of Guo Qing"

　　It is necessary to pick a few words about the evil motives of the villain big Boss in Boxing of the Qing Dynasty. There is a classic line in "Spider-Man" that "the greater the ability, the greater the responsibility". It was originally said by Spider-Man, but when we disembarked, it became a dogma that more and more villains in the same type of movies believed in. It’s just that these villains, who have the ability to explode in the air, have broken away from the low-level interest of seeking personal gain and entered the higher level of Maslow’s demand pyramid, but they lack the literacy of modern humanities and natural sciences. Before snapping his fingers, Thanos in The Avengers obviously didn’t take the courses of development economics and demography. Boss, the villain in Boxing of the Qing Dynasty, wants to follow Thanos’s example in municipal construction, but he doesn’t seem to have a systematic understanding of the subject of urban planning and design: it’s not necessarily easier to rebuild after the disaster in an empty land with nothing, in fact, than to repair the old city. There are more and more villains with social aspirations in superhero movies, which is the projection of the audience’s disappointment to politicians in the international situation in real life. But the social crux that can’t be solved in reality can’t be solved in a fictional movie. "Boxing of the Black Youth" uses the "fall" of Singapore to complete the CP line of Serena Sebastian X Kyogoku Makoto. As a phrase with a biased structure, "love in the whole city" focuses on the word "love". The audience was so sweet, "Allure"Whether or not, and whether or not to solve the case, it doesn’t matter, but it’s just a background board for men and women.

　　Stills of "Boxing of Guo Qing"

　　"Boxing of the Qing Dynasty" broke through the box office of 10 billion yen in Japan as expected, and even the release of "Avengers 4" failed to stop the film’s road to gold digging. Although the introduction of this series of animated films in China is always several months slower than that in Japan, the Executor of Zero, which earned 120 million yuan at the box office last year, came first, and Boxing of the Black Youth, which was released during the Mid-Autumn Festival holiday, can still reap a lot of audiences even if strong enemies are around. It can be expected that the loyal audience will express their indignation that the reasoning story was fed to the dog, and at the same time they will willingly eat the CP "dog food" fed in the movie. G?sh? Aoyama, a cartoonist, was born in 1963, and now he is only 56 years old, which is far from retirement. Obviously, the theatrical version of Detective Conan series will continue to go on with the audience once a year. It is said that the film industry is a venture capital industry, but there are old IP movies that can be eaten. As long as you don’t "make a big death" by yourself, relying on the feelings of old audiences and the participation of new audiences, there is always a high probability that you can make a steady profit. It’s just that Japan has entered the Age of Order and Peace. Will this Heisei-era pupil continue to play the role of a spokesman for death and a blasting expert who walks all the way with the dream of becoming Sherlock Holmes? There is no need for the audience who are pursuing the plot to hang themselves on the tree of feelings. It’s time to move on.

　　Inner OS: What? I will continue to be a pupil next year?

Cadillac XT6 car series analysis and pricing is close to the people and high-end.

Due to the different policies in different places, the development of fuel vehicles and new energy vehicles in different places is also different. What I bring to you today is that it has many highlights. Let’s get to know each other.

Let’s take a look at the appearance of Cadillac XT6. The front face style of Cadillac XT6 is very capable, and the grille is lattice-shaped, which looks very sporty. Coupled with the headlights, the overall look has a certain sense of hierarchy. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Come to the car side, the car body size is 5056MM*1964MM*1780MM, the car uses avant-garde lines, the car body looks very simple and fashionable, with large-sized thick-walled tires, smooth lines running through the whole car side. In the design of the rear end, the rear end and the front face echo each other from a distance, the taillights are very soft, and the shape is relatively young and individual.

Coming into the Cadillac XT6 car, the interior design of Cadillac XT6 looks more fashionable and elegant, and the visual effect is very good. The steering wheel of the car is very round and lovely, and it is made of genuine leather, which makes people fondle it. Take a look at the central control, with the 8-inch touch-sensitive LCD central control screen, which makes the interior design quite layered and looks quite eye-catching. Let’s take a look at the dashboard and seats again. The dashboard of this car presents an angular design style and looks strong in science and technology. The car uses leather seats, which are wide and thick and comfortable.

Next, look at the configuration. Cadillac XT6 is equipped with car networking, driving mode selection, remote control key, rear center armrest, rear wiper and other configurations.

After reading this car, I believe you have a general understanding. This class of car is usually the first choice for most people. First of all, it is not expensive, and secondly, all the configurations are quite complete, which is still very worth starting with.

Bao Beier Kissing Photo Storm： Behind the Collapse of Good Man Image

introduction

In this age full of gossip and entertainment, the private lives of stars can always become the talk of the public after dinner. Recently, a kiss photo of Bao Beier, a famous actor, went viral on the Internet, instantly detonating the public opinion field. Why did this seemingly ordinary photo cause such a big storm? What’s the secret behind it? Let’s uncover the truth of this’ intimate photo’ incident.

Incident

As night falls, the neon lights in the city are shining with attractive light. However, the exposure of a photo broke this silence and quickly caused an uproar on the Internet. In the photo, Bao Beier is intimate with a strange woman, and the picture of them as close as lips and teeth is particularly ambiguous. This scene seems to be the plot in the movie, but it really happened in real life. The news spread like a virus, and the social platform suddenly exploded. Netizens have turned into’ people who eat melons’, and the comment area has instantly fallen, and various voices have come and gone. The voices of doubt, ridicule and regret are intertwined, forming a powerful storm of public opinion.

Public reaction

In the face of this sudden’ big melon’, netizens have different attitudes. Some people doubt that Bao Beier, who has always been a’ good man’, would do such a thing. Is this really Bao Beier? You can’t be mistaken for someone else, can you?’ This kind of voice is endless. Others sighed and expressed concern about the atmosphere in the entertainment circle:’ These days, the private lives of stars are really getting more and more chaotic, and they don’t pay attention to their own image at all.’ What’s more, he expressed sympathy for Bao Wenjing:’ Bao Wenjing is too poor. She loves Bao Beier so much. How could she have thought such a thing would happen?’ These voices converged into a torrent, which surrounded Bao Beier tightly. The image of a’ good man’ he once created was crumbling in this storm.

Bao Beier’s response.

Facing the sudden storm of public opinion, Bao Beier responded quickly. He issued a statement through the studio, saying that the photo was maliciously interpreted, and the woman in the photo was only his friend, and there was no cross-border behavior between them. He said that he would take up legal weapons and pursue the responsibility of the rumors. However, Bao Beier’s explanation has not been accepted by everyone. Many netizens think that his explanation is too pale and unconvincing:’ Will friends make such intimate moves? This is obviously out of line!’ Some people questioned Bao Beier’s explanation and thought that he was quibbling. Bao Beier’s reaction is too intense. If you really have a clear conscience, why are you in such a hurry to clarify?’ Some people think that Bao Beier’s reaction is too abnormal, but even more suspicious.

Bao Wenjing’s Silence

With the continuous fermentation of the incident, the focus of public opinion gradually shifted to Bao Beier’s wife Bao Wenjing. Netizens have speculated that how will Bao Wenjing react to her husband’s intimate photo incident? Bao Wenjing must be very sad now. She loves Bao Beier so much. How could she accept such a thing?’ Some people expressed their love for Bao Wenjing, thinking that she was hurt in this relationship. Bao Wenjing will choose to believe in Bao Beier? Or will you choose divorce?’ Some people are worried about their marital status and think that this storm will have an impact on their feelings. However, in the face of overwhelming speculation and discussion, Bao Wenjing remained silent and made no response to this matter. Her silence has intensified the speculation of the outside world and made this matter even more confusing.

Event reflection

Bao Beier’s intimate photo incident, like a mirror in the entertainment circle, reflects the helplessness and bitterness behind the star’s aura. Under the spotlight, their private lives are infinitely magnified, and every move has become the focus of public attention. A little carelessness will cause an uproar. This storm has also triggered people’s thinking about online public opinion. In the era of information explosion, everyone has the right to speak, but it is also easier to be trapped by false information and emotional remarks. How to treat network information rationally and how to avoid network violence has become a problem worth pondering.

conclusion

How will the "intimate photo" incident in Bao Beier end? Can Bao Beier prove his innocence? What choice will Bao Wenjing make? All this is still unknown. But whatever the outcome, this incident has sounded the alarm for Bao Beier and his wife, and even the whole entertainment circle. Stars, as public figures, have attracted much attention in their words and deeds, and should be cautious in their words and deeds to safeguard their public image. I also hope that the majority of netizens can rationally eat melons, don’t believe in rumors, and give the parties enough space to deal with their private affairs. After all, in this complicated and changeable society, everyone should get the respect and understanding they deserve.

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Editor in charge:

18 films broke 30 million yuan’s ＂great online drama＂ ｜ Review of online movies for eight years

Author/Zhu Ting

When it comes to online movies, the public’s impression is always somewhat different.

　

Born in 2014, it became famous in 2015, flying in 2016, and began to "collect" in the second half of 2017. In 2018 and 2020, it ushered in a turning point in development. This emerging Internet product has now reached its eighth year.

　

Entertainment industry editorial department (ID：yulechanye)This paper sorts out the online movie accounts from 2014 to September 2021: the number of movies that break 10 million is increasing day by day, and at the same time, the 28 th law of the industry is becoming more and more obvious. On this basis, Entertainment sir further collated and concluded that in eight years, the number of sub-accounts broke 30 million or more, with a cumulative sub-account of 708 million. Among them, there were 4 movies with 50 million yuan and above, 4 movies with 40 million yuan and above, and the box office top1 "The Secret Collection of Xiangxi with Ghost Blowing Lights" was 56.827 million.

　

OK, welcome to the online movie 30 million box office club!

　

These 18 films

Why do you share the 708 million of Ai Youteng?　

18 online movies broke 30 million yuan. In other words, it is equivalent to 18 cinema movies breaking 100 million yuan at the box office.

　

In terms of concretization:

　

1. In terms of theme types, action, fantasy and adventure still dominate, accounting for 18%, 14% and 11% respectively.

Among them, the film "Blood Without a Name" belongs to the historical and war types, with an account of 32.26 million yuan. To some extent, it can be regarded as the representative of the breakthrough of the theme of online movies.

　

It is also worth mentioning that, under the advocacy of policies and platforms, realistic and theme-based online movies, including Tough Gun God, China Flash, and Climbing the Tree with Donkeys, have received good market response. "Tough Gun God" is still in the accounting period, and it is expected to rush to nearly 30 million troops.

　

In entertainment sir’s view, on the one hand, the constancy of theme also verifies that online movies have indeed retained a considerable number of fixed users on various platforms in recent years; On the other hand, online movies need more new users, and the theme breaks through or directions. Of course, this requires the platform, the film, and the creators to work together to break through, and the users will give strength.

　

2. IP series movies are still the main force of accounting.

　

IP movies such as Ghost Blowing Lights, Di Renjie, Restart, Ghost Story and Soul Ferry account for almost 90% of the 30 million clubs.

　

IP strives for stability, but if you want to break through, you still have to rely on new tracks and originality. The Legend of the Hunter in Xing ‘an Mountains, with a score of 44.356 million yuan and a douban score of 6, is a good example. Screenwriter Cui Zouzhao, an online writer, whose representative works include My Years as Mr. Yin and Yang, My Years as a Birdman, Jumping God and Tripitake Tales, has been rated as an underestimated online god by netizens and has a fixed audience in the online circle.

　

In addition to The Legend of Hunters in Xing ‘an Mountains, Cui Zouzhao’s previous online movie "The Demon and White Fish Town 1, 2" has a douban score of 6.1 and 5.9. In the horizontal comparison of the industry, it can also be regarded as a work with the highest comprehensive ability of word of mouth and box office. In a word, online movies need more "Cui Zouzhao".

　

3. The average score of 4.8 points from watercress is another progress of online movies.

　

Of the 30 million box office clubs of online movies, 4 passed, and 6 scored 5 points or above; Up to now, there are nearly 40 online movies with Douban scores above the passing line (incomplete statistics).

　

At this point, it suddenly occurred to me that before, Entertainment sir had also counted more than 5,000 online movies, and 26 douban movies scored 6. How long will it take for online movies to "qualitatively change"? At that time, the discussion point inside and outside the industry was: Is Douban score important for online movies?

　

From the creator’s point of view, there should be no creator who doesn’t want his work to gain more praise and get a good reputation. Based on the marketing level, many staff engaged in the online movie announcement told Entertainment sir that at this stage, Douban score has gradually become a kind of marketing, but if it is still a film with a regular theme, Douban score is almost not considered. The implication is that the breakthrough of the theme and the douban score are more important.

　

Anyway, word of mouth has been paid more and more attention, and it is also a manifestation of industry progress.

　

If you look carefully, the biggest commonality of these 18 online movies that have exceeded the 30 million mark is that they all have certain user advantages in subject matter.

　

"The Secret Collection of Xiangxi with Ghost Blowing Lights", which ranks in the TOP1 of the sub-account, exceeded 4.5 million at the box office on the first day of Tencent’s video launch. At that time, it broke the box office record of online movies on the first day. As a foreign online movie, its reputation is second only to daoist magic 2020, the 1982 film. Up to now, it is still considered as "The Ferry of the Soul" with excellent box office and word of mouth in the online movie industry, and "fantasy" is their main theme.

　

In addition, there are films with irreplaceable advantages in theme and content. For example: the unique short video IP is a big internet-"Chen Xiang’s steel-toed invincible at 6: 30", comedy, action. At that time, Iqiyi’s 8-hour online membership effectively watched more than 960,000 movies, an increase of 200% compared with the first film "Chen Xiang’s 6: 30 Nonsense"; For another example, the original film "The Legend of Hunter in Xing ‘an Mountains" mentioned above, and the historical war theme "Bloody Unknown River" and so on.

　

No film can easily reap high box office, but at the same time, it is necessary to be wary that no film can always reap high box office.

　

Are the head production/publicity companies still in a stable position?

What new companies have successfully entered the market?

The film and television industry, almost every year in a rapidly changing drama. If there are masterpieces, money and reputation, the company will have industry status.

　

Take 2018 as a watershed for online movies. At that time, based on the online movie data launched in 2017, Entertainment sir subdivided the number of films produced, the average broadcast volume and the commercial value of the production companies, and found that 25 production companies stood out from the crowd under the weighting of three dimensions.

　

In the article "93 main producers launched 33 films with tens of millions of works, and the online movie" The Battle of Lian Heng "started", it was mentioned that in 2020, there were 12 online movies produced by Taomeng. Qishu has produced a total of 9 films, of which "daoist magic" became the ceiling of online movies in the first half of 2020; The owners of the new studios have produced a total of 7 films, and "The Secret Collection of Xiangxi with Ghost Blowing Lights" has become an online movie, with the highest box office share so far.

　

There are 4, 3, 3, 3, 3, 3, and 2 parts of Xiang Brothers Film, Zhonglele Film and Television, Yingmei Media, Naifei Rabbit Cave, Jiji Upward and Wudao Nanlai, respectively, which have broken millions of works; My two works "Ghost Story: Human Love" and "Luo Cha, the Flying Head of Di Renjie" produced by Wudao Nanlai earned 80 million+box office; The four serial online movies of Liaozhai produced by the traditional film and television company, Oriental Feiyun, all exceeded 10 million, with a cumulative share of 92 million+box office.

　

Time has come to 2021. As of June 30th this year, a total of 33 films broke 10 million. Among them, Yingmei Media’s main products accounted for 4, and nearly 70 million total accounts ranked first; Qishu has 3 fish owners and 2 rabbit cave cultures, followed by the total account; Taomeng produced 3 films, 2 films from Wudao South and 1 film studio.

　

Later, the owner of Mihe Huaying produced 2 films; The cinema company has brought the film industry closer to the online student market, with the main production of 3 films, with a good result of over 36 million accounts; Similarly, Zhisheng United has produced 2 main products, exceeding 10 million yuan and over 30 million yuan; In addition, frequent online movie investors Jingying Media, Zhongguang Natural Selection, Skyworth cool open, and Xinhua Entertainment also won 3, 3, 2, and 2 pieces of broken works respectively.

　

Let’s look at the players in the 30 million clubs. In terms of distribution, the new studio film industry leads with 4, while Taomeng, Qishu, Zhongle and Shengshi Entertainment are all tied with 3, followed by 2 from Wudao Nanlai.

On the whole, the changes of head companies in the online movie industry are relatively stable. The works of Taomeng, Qishu, New Studio Film and Yingmei still occupy a large part of the market, but they may need to be changed according to the order of annual accounting amount; Frankly speaking, it is not unexpected that the flying rabbit hole, the old wine in a new bottle, the rice and flowers ran out; At present, it seems that Wanda Film and Television, Shengshi Mutual Entertainment, etc., which come from cinemas and TV dramas, are still forming in-depth cooperative relations with new studios, Taomeng and Qishu.

　

It is worth mentioning that companies with creative and production capabilities, such as Xiang Brothers Film and Zhongle Film and Television, obviously have a long-term competitive advantage. First, there is no denying that they have become the industry’s favorite, and both the head company and the new entrants hope to establish in-depth cooperation with them; Secondly, they also have the ability to invest and produce their own products, coupled with more mature production teams, experience and resources, which have obvious advantages.

　

At the same time, the online movie team that cooperates in groups or tends to be fixed has a certain box office guarantee, but in the long run, the development of the industry needs new collisions and new integration. At present, it is a good thing that more and more young filmmakers from the cinema are entering online movies, but how to make them stay after entering the market may be a new topic in the industry.

　

Redefining movies, has online movies done it?

Low-cost, short cycle and fast capital flow, online video platform is the broadcast medium, which is the attribute of online movies from its birth, and it is very Internet.

　

In recent years, the development of online movies has always been closely related to the business layout of iQiyi, Youku Video and Tencent Video.

　

Eight years ago, iQiyi took the lead in putting forward the concept of online movies, and later introduced/upgraded the accounting rules and made online movies public, which made it a leader in the industry. In 2018, Youku launched an online movie, and "The Serpent" became the new sub-account TOP1, and the platform launched the concept of "Monster Universe". In 2020, Tencent video came to an end, and two S+ films, daoist magic 2020 (co-broadcast with iQiyi) and Ghost Story: Human Love, were successively released, which made a good start.

　

At this point, the platform is further clear to the three-legged situation of online movies. Figuratively, among the 30 million online movie clubs, iQiyi takes the lead in 43%, Youku in 29% and Tencent in 28%, with little difference.

　

Along the way, the online film industry has become increasingly standardized, progressing and changing, which is obvious. 30 million films are concentrated in 2018 (5 films), 2020 (6 films), September 2021 (6 films) and 2019 (1 film). The saying that "online movies are also movies" has also been put forward in public, but it is obvious that there is still a long way to go before it can be truly recognized.

　

The core lies in the content value of online movies, which is far lower than commercial from the beginning. Let’s just say that soft pornography, rubbing IP, scratching the ball, etc. can really make a new industry quickly attract attention, but if you want to develop in the long run, obviously none of these ways will work.

　

At present, the industry has gone through strict policy norms, and the platform also realizes that it is not a good policy to spread money widely. After the phased dividend wave fades, it will take practitioners a long time to bear the price that the quality of content was subordinate to commerce. Back to Xiaobao, the concept of online movies has gone deep into the industry and become a part of China movies. What sir Entertainment wants to say is that as long as the camera doesn’t stop, everything is still moving forward.

The police film ＂The Informer＂ is completed, and the roles of Nicholas Tse and Zhang Jiahui are reversed


Group photo of the main creator of "The Informer"


Nicholas Tse


Zhang Jiahui


Guilun magnesium

　　　　　　　 The annual police and bandit blockbuster "Informant" recently completed the final scene of filming in Tsim Sha Tsui, Hong Kong and held a grand shutdown ceremony. Director Lin Chaoxian, starring Nicholas Tse, Zhang Jiahui, Kwai Lunmei, Lu Yi, Liao Qizhi, Chung Schumann, Wu Haokang and other actors celebrated the smooth shutdown of the film. It is reported that this police and bandit action blockbuster that has surpassed "Witness" may be released in the mainland and Hong Kong at the same time next summer. It is reported that Huayi Brothers is very confident in this schedule. Wang Zhonglei, president of the company, said: "’Informant’ will be an iconic Chinese genre film. The Emperor came to us because of Huayi’s ability to create high-quality blockbusters. We will wait and see how it performs in the mainland market."

Huayi Brothers pointed to 2010, creating an "unconventional police and bandit action movie"

　　　　　　　 The first three films ("Love in the City", "Informant", and "High School Musical") were in the three genres of love, police and gangsters, and youth, and they cooperated with 20th Century Fox, Emperor, and Disney respectively. There is no doubt about the international production ability.

　　　　　　　 "The Informer" was co-created again by the original cast of "Witness". Director Lin Chaoxian led Nicholas Tse, Zhang Jiahui, Gui Lunmei, Lu Yi, Nursery, Zhong Shuman, Liao Qizhi and others to perform a new police and bandit story. Not only did the action scenes escalate significantly, but the plot also took a 180-degree turn. While Nicholas Tse wants to change from a police officer to a bald gangster, Golden Horse actor Zhang Jiahui is the opposite. He has to change from a cold-blooded killer to an upright police officer. The nursery who plays the "vegetable" in "Witness" will still play a husband and wife role with Zhang Jiahui. Lu Yi plays the gangster leader who is alert and sharp, and is the boss of Nicholas Tse. Huayi Brothers said that the storyline of "The Informer" is more exciting and complex than "The Witness", and the scene is also more huge, and it is guaranteed to be an "extraordinary" police and bandit action movie that audiences in mainland China, Hong Kong and Taiwan cannot stop.

Shooting on the busy streets of Tsim Sha Tsui, many citizens stopped to watch

　　　　　　　 The filming of "The Informer" is located in a street-facing shop on Chatham Road, Tsim Sha Tsui, Hong Kong. The crew specially surrounded a black curtain to protect the actors. Nicholas Tse, Lu Yi and others staged a good show of tracking and anti-tracking inside. It is reported that this scene, which is now in ruins, is the bank "built" by the crew before. When shooting the bank robbery scene in broad daylight, it also attracted many citizens to watch because of its huge momentum. But after some "smashing and looting", blasting and crashing, it is already a piece of rubble. Now there is no need to send out nearly 100 extras to act as passers-by when filming small-scale literary dramas, because roadside pedestrians quickly formed a crowd of onlookers after discovering that Nicholas Tse and others were filming in the house.

　　　　　　　 Lin Chaoxian, the director, says the biggest difference between "The Informer" and "The Witness" is that "The Informer" is heavier, "driving almost every actor crazy." After filming "The Informer," Nicholas Tse, who will be promoted to his father again, will soon go to the mainland to star in "New Shaolin Temple" jointly produced by Huayi Brothers and China Film, while Lu Yi, who will make his debut as a gangster leader, will appear in "Tangshan Earthquake" later.

Actor interview

Nicholas Tse: "My rhythm with Jiahui is like falling in love and dating"

　　　　　　　 From "October Siege" to "Love in the City" to "The Informer", Nicholas Tse’s movies in recent years are all ordinary characters. The word "informant" also refers to Nicholas Tse. As the middleman who sells information, he is a young man and a driver. Other than that, he is no longer exceptional. In the film, he is constantly beaten and often encounters gang fights. "The physical challenge is more difficult. Jumping out of the undead hero is to give everyone another feeling."

　　　　　　　 "The biggest attraction for me was working with the whole cast," Tse said of working with Zhang Jiahui and Kwai Lunmei. "My rhythm with Ka Hui is like falling in love and dating, and Kwai Lunmei is a dedicated actor I rarely see."

Zhang Jiahui: "I really want to shoot Feng Xiaogang’s play"

　　　　　　　 Zhang Jiahui, who has won six best actor titles with his excellent performance in "Witness", will naturally encounter the problem of whether there will be a greater breakthrough when he starred in the "sequel" "Informant". In this regard, Zhang Jiahui said: "I will not start work to win awards. The characters in’Informant ‘, I believe you have not seen in Zhang Jiahui’s films for so many years."

　　　　　　　 Once again playing the nursery of Zhang Jiahui’s wife in the film also left a deep impression on Zhang Jiahui. "Although she doesn’t have many scenes, she has scary behavior every time she appears, which is very scary. During the process of filming, I really want to see the whole film tomorrow." Seeing the director’s full-hearted performance also made him look forward to the completion of the film.

　　　　　　　 Zhang Jiahui revealed that there will also be an old song that "startled" everyone in the film: "I heard that song when I was one or two years old, and all the people in Hong Kong were crazy. Now the lyrics are so moving, bringing out a lot of good and bad life. Sometimes when we shoot a scene without lines on the set, the director will deliberately put it out, and the effect is really…" As for which song it is, Zhang Jiahui said it is a first-class secret. Finally, Zhang Jiahui said that although he has been promoted to the best actor, there are still many areas of performance that have not been touched. What he wants to do most is to cooperate with many big-eyed people with ideas, such as Feng Xiaogang, Cao Baoping and Ning Hao.

Lu Yi: "Gui Lunmei brought Nicholas Tse to make my opposite"

　　　　　　　 Lu Yi, who played the robber for the first time and is the boss, praised the role in "The Informer" this time, saying that he was "handy" in the role. In the film, he is ruthless but witty. "This character is very interesting, and he doesn’t look like a typical underworld boss, but if anyone wants to give more money, he will ask another group of people to kill him and give them the money. In the end, I was betrayed by both brothers and women, and Gui Lunmei brought Nicholas Tse to make me the opposite." Speaking of the relationship between Gui Lunmei and Gui Lunmei in the film, Lu Yi said that "the most violent one is her". It is her who quarrels and breaks up. "This inner drama is the hardest. There is still work to do while abandoning her."

Strong stocks, Huawei’s automobile chain rose against the trend! The company rose 161% in the past 33 trading days, and the number of new models exceeded expectations. Huawei was deeply involved in th

　　On October 18th, the three major indexes of A shares fell collectively.Down 0.8%,It fell by 1.24%.Down 1.2%.

　　From the plate,The industrial chain has risen against the market. Wind data shows that the index rose by 1.29%,、、、Daily limit,、、、Up more than 4%,、Wait for multiple shares to follow up.

　　For the automotive sector,Dongguanpoint out, the new force car companies headed byOrders grew rapidly during the National Day holiday, and the market fever is expected to continue., or it will drive the automobile consumption at the end of the year to consolidate the realization of the steady growth goal of the automobile industry throughout the year.

　　Huawei automobile industry chainAmong the stocks, these twoCar companies have seen a large increase recently. At the same time, the landing of new products is expected to bring a new round of volume cycle:

  • In the past 33 trading days, it rose by 161%, and the number of new models of the company exceeded expectations. The model platform, intelligent cockpit and intelligent driving flagship with Huawei’s deep participation may be listed in December, and it is expected to start a new round of loading cycle under the catalysis of channels and products.

  • In the past five days, the cumulative increase of the company has exceeded 21%, and the transformation is getting better and better. In September, the automobile sales volume improved to a great extent, the export momentum was steady, and the overseas strategic development was accelerated. The continuous new car cycle is expected to promote the company’s sales andImprove.

　　1、（601127.SH）

　　(1) Recent market conditions

　　On October 18, A shares closed.（601127.SH）The daily limit is 85.91 yuan. The turnover on that day exceeded 9.8 billion yuan, ranking first in A shares. Since August 25th, the stock has soared.As of the close of 18th, the stock rose as high as 161.20%..

　　According to the company official website, Sailis is a technology-based manufacturing enterprise with automobile as its core business, and its business involves new energy vehicles and core three power plants (, electric drive, electronic control), research and development, manufacturing, sales and service of traditional automobile and core component assemblies.

　　thinkThe company and Huawei have deep cooperation in the intelligent selection mode to build a brand in the world, and it is expected to start a new round of volume cycle under the multi-point catalysis of channels and products.

　　(2) investment points (、(Hong Kong), etc.)

　　(1) The number of new M7 orders in the world exceeded expectations.

　　A few days ago, ask the world, from September 12th to October 6th,The new M7 in Wenjie will exceed 50,000 sets.On October 6, the single-day big decision exceeded 7,000 vehicles.Set another one-day record.

　　From the functional point of view, M7 is equipped with HarmonyOS Intelligent Cockpit 3.0 system, which has massive applications, seamless switching of mobile phones to cars, ecological sharing and voice interactive upgrade experience. In addition, Wenjie M7 is equipped with Huawei ADS Advanced Intelligent Driving 2.0, which is infinitely close to L3 intelligent driving experience.

　　(Hong Kong) thinksHarmonyOS’s increasingly perfect ecology has gradually reflected the promotion of cross-border orders.It is expected to drive the sales volume of the industry to bottom out.. With the strong R&D support of Huawei,The safety and practicability of assisted driving technology will quickly enter the first echelon in China.Regional coverage and vehicle application are expected to continue to develop.

　　② The M9 is expected to be listed in December.

　　In order to seize the "Golden September and Silver 10" consumption peak season, the pace of major brands announcing the launch of new cars has obviously accelerated.According to the 375th batch of Announcement of Road Motor Vehicle Manufacturers and Products issued by the Ministry of Industry and Information Technology, M9 and M9EV are listed..

　　The new car is based on the newly built D-class.The SUV platform will be equipped with all-aluminum chassis, intelligent cockpit, intelligent driving, Huawei megapixel smart headlights and Huawei A.UD, Huawei AI big model, etc.

　　The pre-sale price range of AITO bound M9 is 500,000-600,000 yuan, which is compared with the standard Mercedes-Benz GLS and the ideal L9.It is expected to be officially listed in December 2023..

(Source: Ministry of Industry and Information Technology website)

　　point outThe M9 represents a new round of cooperation between Huawei and Celeste in car selection business (China is the first deeply involved vehicle platform, intelligent cockpit and intelligent driving flagship configuration).It is expected to continue to enhance the brand power of AITO..

　　③ Binding Huawei+independent breakthrough and waiting for the transformation effect.

　　1) Cooperation.：

  • In order to further improve the management efficiency/decision-making response speed, in July 2023, the company and Huawei set up the "AITO Joint Working Group on Marketing and Service", and the cooperation will not only be limited to the front end of sales, but also open to the after-sales to achieve end-to-end closed-loop cooperation management.

  • Huawei empowers the Cyrus brand in products and channels, and the vehicles in the border area are equipped with intelligent configurations such as HarmonyOS car system and HUAWEIADS advanced intelligent driving system, and are sold by online Huawei Mall and a large number of offline stores, which has strong competitiveness.

　　2) Autonomy：

  • Focusing on system architecture construction, the company has built a number of key platforms, such as Rubik’s Cube Platform and Cloud Sea Architecture. In the first half of 2023, the company added 315 authorized patents and 1,058 new patent applications.

  • estimateIn 2023, Sellers sold 85,000 vehicles, up 6% year-on-year, among which the sales of M5 and M7 models were 45,000 and 40,000; In 2024, Sailis sold 255,000 vehicles, up 200% year-on-year, among which the sales of M5, M7 and M9 vehicles were 7.5, 11 and 70,000 vehicles.

　　：

　　point outThe Celestial brand that the company cooperated with Huawei has won strong market response and good product reputation.With the introduction of new M7 and M9, the sales of new energy vehicles are expected to be greatly improved.. It is estimated that the company’s revenue will increase by -20%, 233.1% and 30.5% from 2023 to 2025. GuimuIt is estimated that it will turn losses into profits in 2025.

(Source:)

　　At the same time, Cinda also suggested the following risks: car sales are less than expected, competition in the auto industry is intensifying, raw material prices fluctuate, and the launch progress of new models is less than expected.

　　2、（601633.SH）

　　(1) Recent market conditions

　　On October 18th, A shares closed up 3.72% to 30.98 yuan.The company’s share price rose for five consecutive days (October 12-October 18), with a cumulative increase of 21.11%..

　　Official website shows that the company’s business includes automobile and parts design, research and development, production, sales and service, and it owns Haval, Wei Brand, Euler, Tank and Great Wall pickup truck.

　　Recently,Release September production and sales express. The announcement shows thatIn September, the company sold a total of 121,632 vehicles, an increase of 29.89% over the same period last year; The output was 137,870 vehicles, an increase of 33.49% over the same period last year..

　　thinkThe company’s car sales in September improved to a great extent. Considering the bright performance of some new cars on sale,Looking forward to the continuous heavy volume in October..

　　expressIn the short and medium term, the company is determined to transform new energy.The continuous new car cycle is expected to promote the company’s sales and performance improvement.In the long run, the company’s four expansion strategies open up the long-term growth space of sales volume, and intelligent transformation opens up the profit space of the whole industry chain.

　　(2) Investment Points (,)

　　① New energy transformation is getting better and better.

　　In July 2020, the company proposed to transform into a global technology travel company. By the end of 2022, four business segments were formed, namely, Euler+Salon, Tank+Weipai, Haval and Great Wall pickup truck. The development strategy of hybrid, pure electricity and hydrogen energy in parallel has been established, and the whole industrial chain layout has been carried out in the fields of intelligent driving, intelligent cockpit and intelligent chassis.

　　Recently, President Feng Mu said in an interview during the Chengdu International Auto Show,It took the company three years to complete the electric transformation, and it will take another 2-3 years to complete the intelligent transformation..

　　According to the company’s production and sales data in September,Type-B sales continued to increase.In September, it sold 21,900 vehicles, a year-on-year increase of 111.23%. In the third quarter of this year, the company sold 77,121 vehicles, a year-on-year surge of 131.41%, and the company’s intelligent new energy achievements appeared.

　　Currently,Many new products of the company are ready to go.The focus is on inserting the mixed track, and the new car is clearly positioned. It is estimated that more than 10 intelligent new energy products will be launched in 2023. Many new energy vehicles such as Haval brand second-generation big dog, Xiaolong series, Raptor and H5, WEY brand Blue Mountain, Gaoshan, tank brand 300PHEV/500PHEV/400/700, and Euler and Salon brands are expected to make important contributions in the future.

　　② The export momentum is steady, and the overseas strategic development is accelerated.

　　According to the production and sales express in September, the company exported 30,018 vehicles in September, up 4.56% year-on-year, accounting for 24.7% of the group’s sales, and the export volume exceeded 30,000 vehicles for two consecutive months. From January to September, Great Wall Motor sold a total of 211,696 vehicles overseas, up +89.45% year-on-year.The company’s overseas export momentum is steady.. In the first three quarters, Great Wall Motor’s overseas sales accounted for 23.63%, 24.04% and 25.45%,In a sustained growth trend..

　　The company’s global layout is leading, with differentiated layout in Europe, South Asia, ASEAN, Latin America and other markets, and the pace of independent brands going out to sea is accelerated in an all-round way.Specifically:

  • Haval H6, Haval JOLION, Haval Big Dog, Euler Good Cat, Tank 300, Great Wall Gun and other models have been listed in Cambodia, Vietnam, Brazil and other places, helping global sales to continue to climb.

  • The star single product tank 500 has been listed in the United Arab Emirates, Saudi Arabia, Oman, Bahrain and other places, and continues to explore the Middle East market.

  • The company formally signed a strategic cooperation agreement with ADM automobile factory of Uzbekistan automobile group on Uzbekistan market development cooperation, and a Great Wall strategy is accelerating.

　　Performance forecast:

　　Maintain the profit forecast, which is expected to be realized in 2023-2025.They were 1,742.30, 2,123.43 and 251.313 billion yuan respectively, up by 26.86%, 21.88% and 18.35% year-on-year, and the net profit attributable to the mother was 66.06, 87.12 and 11.210 billion yuan, up by -20.08%, 31.88% and 28.67.

(Source: Founder)

　　At the same time, Founder Securities also suggested the following risks: the sales of new energy vehicles were less than expected; The launch of new models is less than expected; Gross profit is damaged under the price war; Car exports fell short of expectations.

　　(The content of this article from licensed securities institutions does not constitute any investment advice, nor does it represent the platform’s point of view. Investors are requested to make independent judgments and decisions. )

This small town in online celebrity has brought new ideas on the road to poverty alleviation in Guizhou.

　　On July 2nd, the second anniversary of the opening of Wanda Town in Danzhai, Guizhou Province. The picture shows Dong compatriots singing Dong songs for tourists in this town. Xinhua News Agency reporter Ou Dongyu photo

　　July 2nd is the 2nd anniversary of the official opening of Wanda Town in Danzhai, Guizhou. In the past two years, this town has received more than 11.5 million tourists, which has driven more than 700 poor households to find jobs. Relying on this small town in online celebrity, Wang Jianlin, the chairman of Wanda Group, has also achieved his own "small goal" in Guizhou: to make a profound change in the face of Danzhai, a national poverty-stricken county, and to get rid of poverty two years ahead of schedule.

　　Danzhai Wanda Town is the core industrial project of precision poverty alleviation in Danzhaibao County, Wanda. The data shows that over the past four years, Wanda has donated a total of 2.1 billion yuan in Danzhai, creating a tax revenue of 270 million yuan together with the local area, driving the GDP growth of Danzhai County by 1.2 percentage points every year. 56,500 poor people in the county have been lifted out of poverty, and the incidence of poverty has dropped to 1.63%. In April this year, the Guizhou Provincial People’s Government officially approved Danzhai County to withdraw from poverty-stricken counties.

　　At the on-site promotion meeting of social poverty alleviation innovation work held on the same day, China Academy of Social Sciences released the evaluation report of innovative poverty alleviation projects in Danzhai, and thought that the local poverty alleviation model of "enterprises covering counties and getting rid of poverty as a whole" was reproducible.

　　Enterprise Baoxian strives to benefit more than 90% of poor households.

　　In 2014, the State Council issued a notice to further mobilize all social forces to participate in poverty alleviation and development, advocate private enterprises to help the poor and deepen the designated poverty alleviation work.

　　In September of that year, Wanda Group decided to participate in poverty alleviation in Guizhou Province, and conducted a week-long investigation with the State Council Poverty Alleviation Office and Guizhou Province. According to the three criteria of "national poverty-stricken counties", "remote mountainous areas" and "ethnic minority areas", it finally chose Danzhai County in Qiandongnan Prefecture as Wanda’s assistance target.

　　Danzhai, located in southeastern Guizhou, is a national key poverty alleviation and development county with karst mountainous areas and Miao population as the main population. As of 2013, the poverty-stricken population in Danzhai was 51,300, of which 84.78% were located in remote mountainous areas. However, even by 2015, there are still 4.93 million poor people in Guizhou Province, ranking first in the country. There are 66 poverty-stricken counties, 190 poverty-stricken townships and 9,000 poverty-stricken villages in the province, and the poverty level and the arduous task of getting rid of poverty are obvious.

　　On December 1, 2014, Wanda Group and Danzhai County signed a 1 billion yuan poverty alleviation agreement in Guiyang. Wang Jianlin put forward the model of "enterprises package counties and get rid of poverty as a whole", which was later called "the first in China", that is, contracting a county to do industrial poverty alleviation, focusing on "giving people a job to fish", and striving to benefit more than 90% of poor households, with the goal of getting rid of poverty in the county in 2018.

　　Wang Jianlin publicly stated that Wanda regards poverty alleviation as a new historical mission entrusted to enterprises in the new era and regards it as the best embodiment of corporate social responsibility.

　　Helping the poor through tourism to build a well-known town of online celebrity Wenlv.

　　Wanda transferred 151 people from all over the country to form a capable team to settle in Danzhai, responsible for helping the specific implementation of the project.

　　At the beginning, Wanda took pig raising, tea and rice as the first choice industries for poverty alleviation, and planned to build 300,000 pig farms and processing plants in Danzhai, so that poor farmers could get dividends by participating in shares for free. After national market research, especially in-depth research on several major aquaculture enterprises, Wanda’s help team found that the pork market fluctuated greatly, and it was difficult to ensure stable income for poor households to pay dividends.

　　The tea planting scale is limited, and the output can’t meet the demand. Selenium and zinc rice can’t support an industry because of too little cultivated land. After a year’s investigation and more than 70 research reports, traditional projects have been rejected by the help team one after another, and there is not much substantial progress in poverty alleviation, so that the outside world once doubted Wanda’s sincerity in helping.

　　Danzhai has beautiful scenery and rich Miao and Dong customs. Can tourism be used as a breakthrough for industrial poverty alleviation? In the face of the current situation that there are no mature tourist attractions, after repeated discussions, it is decided to build a tourist town as the leading tourist poverty alleviation in Danzhai. At the same time, Wanda’s assistance funds for Danzhai have also increased to 1.5 billion yuan.

　　Wanda Town came into being and started construction on May 1, 2016. The site is located at the core of Danzhai County, near the East Lake, covering an area of 400 mu. Now, a small town with Miao and Dong characteristics has been built in the once barren land. Drum tower, long street and suspension bridge have unique scenery, and there are all kinds of special projects such as ancient papermaking, Miao medicine, batik and bird cage. The investment of 800 million yuan is a bit "dwarfed" compared with those cultural tourism projects that cost billions and billions.

　　Peng Yao, member of the Standing Committee of Danzhai County Party Committee and Minister of Propaganda Department, said that in the two years since its operation, Wanda Town has achieved a spurt growth in tourists, with a total of more than 11 million visitors, with a maximum of 126,300 visitors per day and an average of 12,000 visitors per day, driving the county’s comprehensive tourism income of 5.52 billion yuan. In particular, through stabilizing employment, tourism consumption, and radiating rural tourism, more than 17,000 poor people have increased their income, which has effectively boosted Danzhai County’s poverty alleviation.

　　In the 2018 ranking of China’s characteristic towns, Wanda Town has sprung up suddenly, ranking second, second only to "Wuzhen", where Rene Liu has come and gone, and has become a well-known town in online celebrity.

　　There are activities every week, and there are themes every month, especially for young people, and a variety of online activities are carried out to make the town a small town in online celebrity and a holy place for punching cards; Invite a famous person from home and abroad to be the mayor of the town every week, so that they can all become the spokesmen of Danzhai, and use their personal influence to continuously promote and publicize the town. The rotating mayor has a good response around the world and won world-class creative awards such as Cannes and effie awards, which has introduced a lot of "traffic" to Wanda Town; In order to increase the time for tourists to stay in the town, the town has built a large-scale Miao song and dance show "Jinxiu Danzhai", which has been performed all the year round, and built a hot spring resort hotel. Together with the world’s top exploration companies, it has played hot springs in areas that are considered to have no hot spring mines, making the town’s off-season not light.

　　Three-dimensional assistance to "education, industry and fund"

　　Considering that getting rid of poverty is not only a time-critical task, but also a long-term mechanism. According to the characteristics of Danzhai County, Wanda has designed a long-term, medium-term and short-term poverty alleviation mechanism. Specifically, it is the "Danzhai model" that is familiar to ordinary people in Danzhai County, with poverty alleviation through tourism as the main direction and "education, industry and fund" simultaneously.

　　The short-term project is to donate 500 million yuan to establish the Danzhai Poverty Alleviation Industrial Fund, to help people with special difficulties, to help poor farmers develop their industries, and to solve the employment of poor households in public welfare posts; The medium-term project is to use the tourism industry to promote the all-round development of Danzhai and completely help the transformation and upgrading of Danzhai’s economic structure; The long-term project is to donate 300 million yuan to build Guizhou Wanda Vocational and Technical College. Wanda promises to recruit 50% graduates to work in Wanda every year, and fundamentally block poverty through education.

　　Up to now, Wanda has invested 2.1 billion yuan in Danzhai, and the results achieved are "fundamentally changing the face of Danzhai and taking off the hat two years ahead of schedule".

　　"Wanda Danzhai poverty alleviation has been highly praised and widely praised by all parties, providing a demonstration case for enterprises in China and even the world to carry out poverty alleviation work." Peng Yao spoke highly of this.

　　China Academy of Social Sciences pointed out in the evaluation report of innovative poverty alleviation projects in Danzhai that Wanda used its own resources and advantages to help the whole county in Danzhai get rid of poverty and promote the county economic development, which has high social value and public welfare. Its poverty alleviation project design is "trinity", taking short-term, medium-term and long-term considerations into account, and it is leading and forward-looking among all kinds of precision poverty alleviation projects in China, and its poverty alleviation model has strong reference value and reproducibility.

The slowness and quickness behind Aauto Quicker’s listing

Chupin company laboratory　

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"Hello, Lao Tie!" Before November 17th, probably no one would have thought that Cristiano Ronaldo would settle in Aauto Quicker and become a member of Laotie. When international superstars meet Aauto Quicker Laotie, there is always a little unrealistic feeling.

Founded in 2011, in less than ten years, Aauto Quicker has become a force to be reckoned with in the Internet industry, but labels such as "Buddhism" and "local flavor" have been bothering Aauto Quicker.

In June 2020, on the occasion of the ninth anniversary of the founding of Aauto Quicker, when "Ollie" shouted to his uncle, "Old Tie, there is nothing wrong, we are dust in the world, but we are our own heroes", most people knew what Aauto Quicker was like in its original ecology.

In fact, since June 2019, Aauto Quicker, who has always been a "Buddhist", is tearing off his "slow label" and turning to a wolf. Aauto Quicker has been accelerating its development, launching the Aauto Quicker Extreme Edition, cooperating exclusively in the Spring Festival Evening, inviting stars such as Jay Chou and Cristiano Ronaldo to settle in and trying to break the circle.

On November 5th, Aauto Quicker officially submitted a prospectus to the Hong Kong Stock Exchange, intending to be listed on the Hong Kong Stock Exchange, which is expected to become the "first short video share". It is reported that Aauto Quicker plans to raise 5 billion US dollars with a target valuation of 50 billion US dollars.

Aauto Quicker can’t catch up with the number of users in Tik Tok in five years.

When it comes to Aauto Quicker, the topic always seems to elude its rival Tik Tok. Even on the day when Aauto Quicker submitted the prospectus, ByteDance announced that it was negotiating a new round of financing with a total amount of US$ 2 billion and a valuation of US$ 180 billion to promote the listing of mature businesses such as Tik Tok, Watermelon Video and Today’s Headlines in Hong Kong.

ByteDance doesn’t seem to be short of $2 billion. According to previous foreign media reports, the byte revenue in 2019 was $18 billion, and $2 billion was just a month and a half. Bytes of this news, is nothing more than trying to steal the limelight in Aauto Quicker, short video two giants also want to compete in the IPO.

In the first half of 2020, Aauto Quicker has 302 million DAU (daily active users) and 776 million MAU (monthly active users), making it the second largest short video platform in the world. The first is Tik Tok. By August 2020, the DAU of Tik Tok has exceeded 600 million.

Compared with Tik Tok, the development of Aauto Quicker is obviously much slower. After all, Tik Tok is a product launched five years later than Aauto Quicker. Aauto Quicker’s slowness is related to CEO Su Hua and founder Cheng Yixiao.

Cheng Yixiao, who is known as the "Zhang Xiaolong of Tiantongyuan", is not good at talking. Zhang Fei, an early investor in Aauto Quicker and Wuyuan Capital, commented on him as "a little boring". Suhua, who joined Aauto Quicker later, is also a Buddhist, and they are very restrained in product design based on the principle of "not disturbing users".

Cheng Yixiao is an idealistic product manager. When GIF Aauto Quicker was founded in 2011, Weibo’s forwarding function was very popular, so it was very easy to copy it. But Cheng Yixiao thinks that once forwarded, the head effect will be obvious, and there is no way for everyone to be seen fairly. Therefore, Cheng Yixiao resolutely does not do the forwarding function.

Like Cheng Yixiao, Su Hua is also a person who cares about fairness and equality. He once said, "Aauto Quicker does not exist for stars, nor does it exist for big V." In this way, fairness and inclusiveness became the gene of Aauto Quicker. Under such values, Aauto Quicker adopted a double-column model to increase the chances of users’ anti-election, without a content operation team, without deliberately guiding the topic of explosions, and treated users equally, without supporting a big V in the head, and even limited the flow of head videos.

Guosheng Securities reported that the decentralized distribution mode of Pratt & Whitney in Aauto Quicker determined the slow and steady growth of its users. It took Aauto Quicker six years to break through 100 million DAU, while Tik Tok only took 17 months.

Tik Tok’s philosophy and playing style are completely opposite to that of Aauto Quicker. Zhang Yiming thinks that the information of mobile Internet is exploding, and users have too many choices, so algorithms need to be involved to screen out the needed information for users. Tik Tok’s recommendation mechanism is that all newly released videos will be allocated to the initial traffic pool, and based on the activity generated by the video, the platform will conduct multiple rounds of drainage for the videos with good performance.

In the first half of 2018, Tik Tok made a breakthrough from 30 million to 100 million and then to 150 million through a large number of advertisements and promotions, and realized the process of "falling behind-tying-overtaking" Aauto Quicker. In the face of the menacing Tik Tok, Aauto Quicker’s own user growth suddenly stopped, and DAU lingered around 100 million for half a year, which made Aauto Quicker very passive.

Aauto Quicker in Buddhism became a wolf.

In the world of Internet, growth means everything. Looking at Tik Tok, Su Hua and Cheng Yixiao, who have always been a Buddhist, couldn’t sit still.

In June, 2019, Su Hua and Cheng Yixiao sent an internal letter, in which they expressed their dissatisfaction with the status quo in Aauto Quicker, believed that it must be changed, and called on all staff to enter a state of combat.

The internal letter wrote:

Behind the seemingly good numbers, we see a deep hidden danger: we are no longer the fastest team. In the process of growing up, our muscles begin to become weak and slow down, and our perception of connection with users is weakening.

Yes, we are very dissatisfied with the present situation. Loose organization, Buddhist attitude and "slow company" are becoming our label. This makes us sleepless. Since the end of last year, from the two of us, the management of Aauto Quicker has made a profound introspection and reflection.

As a result, the "K3" campaign in Aauto Quicker officially started, and the "Buddhist" Aauto Quicker turned to "wolf" and set the goal of achieving 300 million DAU before the Spring Festival in 2020, with Tik Tok as the sword.

In order to increase users, Aauto Quicker made a compromise in product design.

In August, 2019, Aauto Quicker launched the Extreme Edition, which adopted new modes such as "inviting friends to get cash rewards", "signing in, watching videos and getting red envelopes", and added a single-column big-screen recommendation mode.

According to media reports, Aauto Quicker has set its strategic direction in early 2020, namely, up and down, south and industrialization. Among them, up and down refers to the content that can be infinitely up and down according to the algorithm recommendation like Tik Tok, which enhances the sense of immersion.

In August, 2020, one year after the release of Aauto Quicker Extreme Edition, DAU exceeded 100 million. In the same month, Aauto Quicker APP upgraded to version 8.0, and the product interface has undergone the biggest change in 9 years. The mode of single-column up and down and double-column click-and-click has been introduced, and the "Tik Tok" of Aauto Quicker has achieved results. However, Tik Tok is also "Aauto Quicker-oriented", and has introduced a double-row click mode to increase the stickiness of private domain, and the two sides have infiltrated each other.

However, for the sake of user growth, Aauto Quicker paid a lot of money. In the first half of 2020, Aauto Quicker’s sales expenses were 13.71 billion, up 354.0% year-on-year. The sales expenses were mainly used for the marketing and promotion of Aauto Quicker Extreme Edition and other applications, and brand promotion. It is mentioned in the prospectus that the sales expenses will continue to increase in the foreseeable future. After all, higher user growth rate means higher valuation.

In the Spring Festival of 2020, Aauto Quicker invested 4 billion yuan to reach an exclusive interactive cooperation with the Spring Festival Gala. According to Questmobile data, the gap between Aauto Quicker and Tik Tok DAU once narrowed to 60 million on the Spring Festival Gala, but after the Spring Festival, the gap widened to 100 million. With the peak of Spring Festival traffic, Aauto Quicker achieved the goal of 300 million DAU, and Tik Tok DAU exceeded 400 million.

Since 2020, in order to change the public impression of "rustic flavor", Aauto Quicker has continuously invited stars to settle in. The biggest player in the first half of the year was undoubtedly Jay Chou. Jay Chou, who didn’t even open Weibo, settled in Aauto Quicker and conducted a magic live broadcast. Recently, Cristiano Ronaldo officially settled in Aauto Quicker. In the video, Cristiano Ronaldo greeted everyone with "Hello, Lao Tie" in Chinese.

(Source: orient securities Research Office)

In the first half of the year, the most admirable thing about Aauto Quicker’s product promotion was probably the promo "Seeing". After bilibili’s "Back Wave" promo "overturned", Aauto Quicker found Uncle Ollie to make "See", which marked "Back Wave" and made Aauto Quicker’s original content out of the circle.

Commercialization is a bit fast.

In 2016, Aauto Quicker began to explore commercialization, and it took five years after its establishment to realize it. It can also be seen that Su Huacheng and Yixiao are quite Buddhist. However, the speed of commercialization in Aauto Quicker is very fast.

From 2017 to 2019, Aauto Quicker’s revenue was 8.34 billion, 20.30 billion and 39.12 billion respectively, with a compound annual growth rate of 116.6%. In the first half of 2020, the revenue was 25.32 billion, a year-on-year increase of 48.2%. At present, Aauto Quicker is still in a period of rapid growth.

It is said that Su Hua and Cheng Yixiao reached a consensus before 2018, and divided the driving force of Aauto Quicker’s income jump into three-stage rockets, namely live broadcast, advertising and e-commerce.

At the beginning of commercialization, Aauto Quicker chose live broadcast as the main method in live broadcast and advertisement. The advantage of live broadcast is that it takes into account the content and interactive experience while realizing it. In contrast, the realization of advertising is easy to disturb users, which is not in line with company values.

In the first two years of commercialization, live broadcast revenue accounted for more than 90%. In the first half of 2020, the live broadcast revenue was 17.35 billion, a year-on-year increase of 17.0%; The average monthly paying users reached 64 million, up 33.1% year-on-year. However, the average income of monthly paying users of live broadcast was 45.2 yuan, down 12.1% year-on-year.

The revenue of live broadcast business has slowed down, and advertising and e-commerce have become new power points. In 2019, after Ma Hongbin took over the commercialization of Aauto Quicker, he made a drastic reform in the commercialization system, and opened up everything to serve advertising. In 2019, Aauto Quicker’s online marketing revenue was 7.42 billion, a year-on-year increase of 345.5%; In the first half of 2020, online marketing revenue was 7.16 billion, a year-on-year increase of 222.5%. Advertising revenue increased from 4.7% in 2017 to 28.3%.

In these two businesses, Tik Tok and Aauto Quicker are the opposite, with Tik Tok accounting for a high proportion of advertising revenue and a low proportion of live broadcast revenue. But this does not prevent both companies from making efforts in e-commerce business. The unique "old iron culture" of e-commerce in Aauto Quicker has created the "top private domain traffic" in the live broadcast industry, so that Aauto Quicker can go faster than Tik Tok in the live broadcast business.

In 2018, Aauto Quicker launched the e-commerce business, after which this business began to grow rapidly.

In 2020, the original GMV target of e-commerce in Aauto Quicker was 100 billion. However, with the entry of Tik Tok and setting the GMV of e-commerce in Tik Tok at 200 billion, Aauto Quicker quickly raised the GMV target to 250 billion. In August, 2020, the DAU of e-commerce in Aauto Quicker exceeded 100 million. In the past 12 months, the cumulative order volume of e-commerce in Aauto Quicker ranked fourth in the industry, second only to Taobao Tmall, JD.COM and Pinduoduo.

In the first half of 2020, the GMV contributed by Aauto Quicker e-commerce platform was 109.6 billion, and in 2018, it was only 97 million, an increase of more than 1,000 times in two years. The average monthly repurchase rate of users in Aauto Quicker is over 60%.

However, under such a high GMV, the income of other businesses including e-commerce is only 810 million. Based on this, the monetization rate (income /GMV) of e-commerce in Aauto Quicker is only 0.7%, which is incredible, because Pinduoduo is 3%, and Ali and JD.COM are even higher.

The positive aspect of the monetization rate of 0.7% is that there is a lot of room for improvement in the future. The negative aspect is that Aauto Quicker e-commerce has only earned shouts for the time being, and has not made much contribution to revenue.

In addition to the low monetization rate, quality problems also plague Aauto Quicker e-commerce. On November 19th, "The bird’s nest sold by Simba was detected as sugar water by Wang Hai" was posted on the hot search. Wang Hai, a professional counterfeiter, claimed that the bird’s nest sold by Simba had zero protein content, which did not meet the standard of "protein content in bird’s nest is about 30%-50%" in the quality regulations of bird’s nest.

In Aauto Quicker, you don’t have to know Viya and Li Jiaqi, but you have to know Simba. Simba, the "first brother of Aauto Quicker", boarded a hot search because of commodity fraud, which will undoubtedly have a negative impact on e-commerce in Aauto Quicker.

The full text is over, thank you for reading.

＂State Compensation＂ Halves ＂Land Compensation＂ Cancels New Energy Vehicle Enterprises Facing Survival of the fittest

　　The new subsidy policy for new energy vehicles has appropriately raised the threshold of technical indicators, focused on supporting high-quality products with excellent energy consumption and high technical level, and encouraged enterprises to pay attention to safety and consistency.

　　At the same time, the implementation of the New Deal has also accelerated the "reshuffle" of the industry. Low-end enterprises that rely on subsidies for survival are doomed to be eliminated. Only by accelerating innovation drive and improving product strength can new energy vehicle companies hedge the impact of subsidies.

　　The much-anticipated financial subsidy policy for new energy vehicles has finally been introduced. On the 26th, the Ministry of Finance, the Ministry of Industry and Information Technology, the Ministry of Science and Technology and the Development and Reform Commission jointly issued the Notice on Further Improving the Financial Subsidy Policy for the Promotion and Application of New Energy Vehicles, which clarified the subsidy standards and liquidation methods for new energy vehicles in 2019. Compared with the previous subsidy policy, what specific changes will the New Deal have, what impact will it bring to the industry, and how should enterprises respond?

　　Pure electric vehicle compensation is reduced by nearly half

　　In 2019, the New Deal proposed that the driving range of pure electric passenger cars should not be less than 250 kilometers, that of plug-in hybrid passenger cars (including extended range) should not be less than 50 kilometers, and that the subsidized driving range should only be divided into "two grades" of 250 to 400 kilometers and more than 400 kilometers, with subsidy amounts of 18,000 yuan and 25,000 yuan respectively, and that of plug-in hybrid passenger cars (including extended range) should be 10,000 yuan.

　　Last year, except for vehicles below 150km, subsidies for pure electric vehicles were divided into "four gears" with cruising range of 150-200km, 200-250km, 250-300km and 300-400km and above, with subsidies of 15,000 yuan, 24,000 yuan, 34,000 yuan and 45,000 yuan respectively. Plug-in hybrid passenger cars (including increase)

　　"Compared with the previous year, the subsidy for pure electric passenger cars has been reduced by nearly half." Cui Dongshu, Secretary-General of the National Passenger Car Association, said that unlike previous years, when the energy density threshold of the power battery system of new energy vehicles was greatly raised, this policy appropriately raised the threshold of technical indicators according to the principles of advanced technology, reliable quality and guaranteed safety, and kept the upper limit of technical indicators basically unchanged, focusing on supporting high-quality products with excellent energy consumption and high technical level, while encouraging enterprises to pay attention to safety and consistency.

　　Pre-allocation of subsidy funds in time

　　In view of the problem of untimely payment of subsidy funds, the New Deal proposes to improve the liquidation system and improve the efficiency of funds. It is required that from 2019, some funds will be pre-allocated after the vehicles with operating mileage requirements are sold and licensed. After meeting the mileage requirements, they can apply for liquidation according to procedures. After the release of the policy, vehicles with operating mileage requirements will not be subsidized if they run less than 20,000 kilometers within 2 years from the date of registration, and the pre-allocated funds will be deducted at the time of liquidation.

　　It is understood that subsidies for new energy vehicles are divided into central financial subsidies and local financial subsidies. After enterprises submit application documents and materials, the central financial subsidies need to be approved and tested by the National Development and Reform Commission, the Finance Committee, the Ministry of Industry and Information Technology and the Ministry of Finance; Local financial subsidies involve many cities, and the declaration process is also different. Some enterprises report that compared with central financial subsidies, local financial subsidies have many application links and long processes, and the progress of distribution is more difficult to determine.

　　"If there is no cash flow and financing is difficult, it will affect the bank’s guarantee and mortgage. The superposition of layers will increase the investment cost of car companies and bring some pressure to the operation of upstream batteries and other enterprises." Cui Dongshu said that new energy vehicle enterprises themselves need cash flow, and this subsidy policy clarifies the rules for timely payment of subsidy funds, so that enterprises can research and develop and promote the market with peace of mind, thus achieving sustainable development.

　　Local financial withdrawal subsidy

　　The new policy also clearly states that local governments should improve their policies. After the transition period, they will no longer give purchase subsidies to new energy vehicles (except new energy buses and fuel cell vehicles), and instead use them to support the "short board" construction of charging (hydrogenation) infrastructure and supporting operational services. If the local government continues to grant purchase subsidies, the central government will deduct the relevant financial subsidies accordingly.

　　"This means that local finance will withdraw its subsidies to vehicle manufacturers, and the policy based on financial subsidies will shift more to the non-financial system, focusing on optimizing the development environment of new energy vehicles, including road rights, charging facilities, power battery recycling, commercial insurance, used cars and so on. At the same time, it also helps to reduce local protectionism. " Cui Dongshu said that China’s policy of encouraging the development of new energy vehicles is a systematic policy, aiming at realizing the joint support system of national and local new energy vehicle policies, ensuring that after the subsidy is completely withdrawn in 2021, new energy vehicle products still have certain advantages over the policy environment of traditional fuel vehicles, and promoting the establishment of a market-oriented independent new energy vehicle selection system.

　　In addition, the transitional policy also allows car companies to have a reasonable layout and time period for calibrating new products.

　　The influence of the New Deal has different reactions.

　　"The intensity of this slope retreat is expected, and the impact on enterprises is not too great." Zhao Changjiang, general manager of BYD Auto Sales Co., Ltd. said that only by accelerating innovation drive and enhancing product strength can enterprises better hedge the impact of subsidy retreat.

　　However, many people in the industry said that with the increase of subsidies, many uncertainties have been added to the original high-speed development of new energy vehicles. Chen Hong, chairman of SAIC, bluntly said that without subsidies, China’s new energy vehicle market would decline significantly.

　　"After the subsidy for new energy vehicles has declined, car companies can ‘ Complement ’ 。” Jia Xinguang, executive director of china automobile dealers association, pointed out that the power battery occupies a very important position in the manufacturing cost of new energy vehicles. If the battery cost can be reduced through technological innovation, the impact of subsidy retreat on the market will be weakened.

　　"It is not necessarily a good thing for a powerful enterprise. Subsidies should be seen dialectically." Gu Huinan, general manager of GAC New Energy, told reporters that with the gradual withdrawal of financial subsidies, the reshuffle of new energy vehicles is coming, and those low-end enterprises that rely on subsidies for survival are doomed to be eliminated. What can stand out must be the outstanding enterprises that actively face the market and can provide products with market competitiveness.