I came back with Mini LED quantum dot TV and new ecological product LeTV Smart Ecology.

On May 18th, LeTV held a new product launch conference in Beijing to launch the flagship new product of LeTV Mini Led quantum dot M65 and the new TV products of "Three Good Students" series G55S, G65S and G70S. Along with this, there are also many categories of LeTV intelligent ecological products. In the live experience hall, LeTV has brought a variety of intelligent ecological products, such as range hoods, gas stoves, water heaters, integrated stoves, smart watches, mobile power supplies, smart door locks, monitors, etc., which can be called "Science and Technology Spring Festival Evening". This is also the most new product release conference in the history of LeTV, and it is a very important step for LeTV brand to start a new journey after the eighth anniversary of LeTV in super tv.

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Open the first year of intelligent ecology and usher in the new development of LETV brand

At the press conference, Wu Guoping, Senior Marketing Director of LeTV Intelligent Ecology, said: "In recent years, we have indeed experienced some difficulties, but we have come through. In 2018, LeTV released the leading wall-mounted zero-distance TV Zero65, which was more than half a year ahead of friends. This TV also won the IFA Design and Technology Integration Innovation Award; In March 2019, we reached a cooperation with Disney’s Marvel superhero IP and launched the limited edition commemorative TV of Iron Man. At the end of the same year, we launched the Quantum Dot 3.0 high color gamut comfort screen in the industry, which was developed with the SPD technology of Yingtang Technology. These are very remarkable TV products launched by LeTV super tv. At the beginning, the ecological strategy proposed by LeTV is also being proved to be correct by more and more facts. This time, in addition to the appearance of many new ecological products, LeTV also took this opportunity to officially announce that it will build a LeTV smart ecosystem with LeTV label attributes in the future, starting from meeting the individual needs of users and making high-quality intelligent products that China people can afford. "

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Leading Mini LED quantum dot high-end display technology to explore better image quality for users.

Wu Guoping said that no matter how the times change, users’ rigid demand for good products will not change. Doing a good job in products and making high-quality products is the unchanging initial intention of LeTV. At this conference, LeTV brought a brand-new image quality upgrade solution-—Mini LED quantum dot TV M65. It is not only a Mini LED TV, but also equipped with quantum dot technology. "Its arrival has also ushered in a new era of display technology". Mini LED quantum dot TV not only surpasses OLED in some key indicators, but also is more affordable than OLED. The MiniLED quantum dot TV M65 brought by LeTV has raised the backlight brightness of the product to an unprecedented new height, with 9216 lamp beads and 576 divisional backlights, which makes this M65 TV have more delicate backlight adjustment and clearer HDR display effect, and its picture expression in light and dark fields is even more expressive than OLED. Its high color gamut NTSC is 106%, the picture quality enhancement and bright-field color correction brought by the polar colorful 3.0 on TV, and the quantum dot technology can make people feel unprecedented image clarity and color viewing comfort.

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Moreover, the MiniLED Quantum Dot TV M65 adopts the popular metal borderless full-screen design, creating a borderless shocking viewing experience. The lift camera and the TV’s unique "cloud corner" base are another new product logo after the LeTV cloud base. The thinnest part of the M65 body is only 17.8mm, which is the flagship work of LeTV in 2021. The appearance of M65 also makes the silent LeTV once again lead the high-end display technology of Mini LED Quantum Dot in 2021. M65 has shown its own advantages in terms of image quality, power consumption, life span, brightness and contrast of screen display. Therefore, the appearance of MiniLED quantum dot TV M65 is bound to attract attention. Looking back on the past eight years, LeTV has never stopped exploring TV quality technology, and the release of Mini LED quantum dot TV M65 is the best proof. In the future, LeTV will also strive to explore more outstanding and excellent image quality technology.

Also unveiled at the conference was the new series of GS "Three Good Students". This series includes G55S, G65S and G70S, three mainstream TV products with large screen sizes. GS is another star series product featured by LeTV in 2021. GS seriesFull-screen, far-field voice 2.0, Mstar6A938 flagship chip, MEMC motion compensation, 3GB+32GB large memory and an external camera supporting video calling and AI fitness are standard. In addition, LeTV’s rich multi-platform access video resources and smooth TV control experience, combined with the starting price of G65S in JD.COM on June 10, 3999 yuan, it must be said that such a "unbiased" and stable TV is expected to be available after the product is launched.

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Reach in-depth cooperation with Tencent START Cloud Games. JD.COM buys LeTV TV to send gamepads & members.

With the promotion of TV’s status in family audio-visual entertainment, the entertainment function of TV is also more abundant. LeTV super tv and Tencent START Cloud Games have become deep partners. In June, LeTV super tv will also launch a dedicated desktop for Tencent Cloud Games. In this desktop, you can play your favorite online games, such as the king of fighters 14, Yuanshen, Legend of the Sword and the Chivalrous Man and Portia Time. The advantage of Tencent START cloud game is that it can calculate, store and render high-quality games on a remote server, and then through video streaming compression and high-speed network transmission, players can obtain or play games in the form of streaming media on different terminals. At present, LeTV super tv F50 has become the first batch of certified models. In addition, from June 1st, you can purchase the designated models of LeTV super tv G55Pro, G65Pro, G65S, F50, F55A, F55 and F65 in JD.COM, and not only can you enjoy the 3-month Tencent Cloud Game membership benefits exclusive to the old users of LeTV super tv (by the end of 2021, the extreme version of the cloud game model will be supported), but users will also receive gamepads +1-month Tencent Cloud Game members, with a limited edition of 2,000 copies.

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In addition, LeTV super tv has created the exclusive short video application "Fun Short Video" for the big screen. The content of "Fun Short Video" covers many platforms such as Youku, CIBN, Weibo, etc. After downloading this APP on LeTV super tv, you can enjoy the short video brushing experience without sliding and automatic switching, freeing your hands and allowing you to brush short videos at will.

It is understood that at this super conference, LETV’s super kitchen and bathroom eco-new products involve range hoods, gas stoves, disinfection cabinets and water heaters. The products include many product lines of kitchen appliances, while 3C eco-new products have appeared in two LETV super Bluetooth headsets and LETV smart watches that have been put on sale, including a variety of children’s watches and new mobile power products, and personal care appliances have brought a variety of intelligent sonic toothbrushes. The 2Q esports display and Le one home series display unveiled at the scene are particularly eye-catching, which makes everyone have more embarrassment about the smart ecosystem that LeTV will build in the future.

According to industry insiders, today’s LeTV is using its solid steps to bring users good products with good prices in a down-to-earth manner. Next, LeTV will promote the sustainable development of LeTV’s intelligent ecology through a series of actions and start a new journey of LeTV brand development. It is believed that the appearance of many new ecological products is only the first step for LeTV to build an intelligent ecosystem. In the future, LeTV will expand more categories, fields and even emerging intelligent ecological products based on intelligent ecology and intelligent hardware.

23 Land Rover Executive Extension Royal No.1 5.98m reported 2.3 million.

  In terms of car lifting: we have consulted professionals about regional restrictions and maintenance, and the license is guaranteed nationwide. There is no regional restriction, and we can borrow money to buy a car. Friends who like cars can add their own WeChat. The WeChat circle of friends updates a large number of new parallel imported cars every day, including configuration, quotation, pictures, and the market situation of parallel imported cars in Tianjin Port. If you have any questions about buying a car, I will answer them for you at the first time.

  Search the mobile phone number below to read the news of various parallel imported cars, so that you have a variety of choices.

  Remarks: My quotation may not be the lowest in Hong Kong, but after the sale of my quotation, there will never be any compulsory consumption and unreasonable requirements. Be honest, do things seriously, a gentleman loves money, get it right, cooperate once, serve for life, and trust will start from this moment.

  I hope that every car you buy is because you like it, not because it is cheap.

  Brief introduction of Tianjin Wanfeng International Trade Co., Ltd. Customization Center;

  Our company sells American, Middle East, Chinese, European, Mexican and additional models, all of which can provide the official goods import certificate and vehicle conformity certificate issued by the state-recognized customs, and the on-board inspection form and official invoice of imported motor vehicles, and all regions of the country have settled down normally.

  National car consultation service hotline 18102037086 Miao Manager (same as WeChat)

  Company name: Tianjin Wanfeng International Trading Co., Ltd.

  Address: Tianjin Port Bonded Area Automobile City

  Company business: national car sales, national installment, national deposit starting, car modification, new car licensing, payment of purchase tax, full insurance, airport railway station shuttle bus, government procurement designated units, honest enterprises, doing business with sincerity and treating people with faith.

  The 2023 extended version of the 5.98-meter Royal No.1, four-wheel drive, and four-seat procedures, Tianjin is now a car, and the national six B emission standards are normally settled in the country.

  2023 Range Rover Extended Edition 5.98m Royal No.1, and the interior can be customized according to automatic preferences. The car body partition can upgrade the entertainment TV or the atomized privacy glass, either one.

  The 2023 Land Rover Range Rover Extended Edition 5.98m Royal No.1 is equipped with a 3.0T inline 6-cylinder engine +48V light mixing system, with a maximum horsepower of 400 horsepower and a maximum torque of 550N.m It is equipped with a family 8-speed automatic manual transmission.

  In terms of car lifting: we have consulted professionals about regional restrictions and maintenance, and the license is guaranteed nationwide. There is no regional restriction, and we can borrow money to buy a car. Friends who like cars can add their own WeChat. The WeChat circle of friends updates a large number of new parallel imported cars every day, including configuration, quotation, pictures, and the market situation of parallel imported cars in Tianjin Port. If you have any questions about buying a car, I will answer them for you at the first time.

  Search the mobile phone number below to read the news of various parallel imported cars, so that you have a variety of choices.

  Remarks: My quotation may not be the lowest in Hong Kong, but after the sale of my quotation, there will never be any compulsory consumption and unreasonable requirements. Be honest, do things seriously, a gentleman loves money, get it right, cooperate once, serve for life, and trust will start from this moment.

  I hope that every car you buy is because you like it, not because it is cheap.

  Brief introduction of Tianjin Wanfeng International Trade Co., Ltd. Customization Center;

  Our company sells American, Middle East, Chinese, European, Mexican and additional models, all of which can provide the official goods import certificate and vehicle conformity certificate issued by the state-recognized customs, and the on-board inspection form and official invoice of imported motor vehicles, and all regions of the country have settled down normally.

  National car consultation service hotline 18102037086 Miao Manager (same as WeChat)

  Company name: Tianjin Wanfeng International Trading Co., Ltd.

  Address: Tianjin Port Bonded Area Automobile City

  Company business: national car sales, national installment, national deposit starting, car modification, new car licensing, payment of purchase tax, full insurance, airport railway station shuttle bus, government procurement designated units, honest enterprises, doing business with sincerity and treating people with faith.

  Disclaimer: The above car purchase preferential information is provided by the comprehensive dealers of this website, and the price fluctuates greatly due to market factors, which is only for car purchase reference; The distributor is responsible for its authenticity, accuracy and legality, and this website does not provide any guarantee or assume any legal responsibility.

Shenzhen Xingtu Lanyue price reduction news! The reserve price 175,900, the discount waits for no one

[Autohome Shenzhen Discount Promotion Channel] brings a great opportunity to buy a car not to be missed for the majority of fans in Shenzhen! At present, Xingtu Lanyue is conducting an unprecedented promotion, which can enjoy a car purchase subsidy of up to 18,000 yuan. The minimum starting price has been reduced to 175,900 yuan, which undoubtedly provides car buyers with a very attractive car purchase option. Friends who want to seize this car purchase opportunity, be sure to click "Chatty Car Price" in the quotation form to get higher preferential treatment. Don’t miss this rare opportunity, act now!

深圳星途揽月降价消息!底价17.59万,优惠不等人

The exterior design of Xingtu Lanyue combines modernity and power, and the front face part highlights the atmosphere and movement. Its unique air intake grille adopts a large area of chrome decoration, which is like a bright star, which complements the sharp headlights on both sides, showing the perfect combination of technology and luxury. The overall body line is smooth and full of power, creating an aura of a high-end SUV, which brings a strong visual impact to consumers.

The side design of Xingtu Luoyue shows an elegant and powerful profile, and the body size reaches 4970mm x 1940mm x 1792mm, giving it a spacious interior space and a solid and solid appearance. The 2900mm wheelbase ensures the stability of the body, resulting in a front and rear wheelbase of 1644mm, which further enhances the driving balance. The tire size is 245/50 R20, which not only gives the vehicle a solid grip, but also exudes a delicate sense of detail in the wheel style design, creating a luxurious and dynamic visual effect as a whole.

深圳星途揽月降价消息!底价17.59万,优惠不等人

The interior design of Xingtu Lanyue highlights the perfect fusion of luxury and technology. The spacious cockpit uses a high-end leather steering wheel, which not only provides a comfortable grip, but also supports manual up and down and front and rear adjustment to adapt to the needs of different drivers. The core of the center console is a large 15.6-inch screen, equipped with an advanced automatic speech recognition control system, which is easy to operate and can control functions such as multimedia, navigation, telephone, air conditioning and windows. USB and Type-C interfaces are reasonably distributed to meet the multi-device connection needs of passengers. The front row is even equipped with wireless charging function of mobile phones, which enhances the convenience.

In terms of seats, Xingtu Lanyue is made of high-grade leather material. The main seat supports front and rear adjustment, backrest adjustment and high and low adjustment, and has heating and ventilation functions. The driver’s seat is also equipped with electric seat memory to ensure a comfortable experience for the driver. The second row of seats can also move back and forth and adjust the backrest to meet the passenger’s riding needs. The rear seat supports proportional reclining, providing a flexible space solution for loading bulky items. The overall interior design takes into account practicality and luxury, bringing a pleasant driving experience to owners and passengers.

深圳星途揽月降价消息!底价17.59万,优惠不等人

Xingtu Lanyue is equipped with a powerful 2.0T turbocharged engine with a maximum power of 261 horsepower and an output torque of 400 Nm. This high-performance engine is matched with an 8-speed automatic transmission, ensuring smooth power transfer and efficient performance during driving.

Summarizing the owner’s evaluation, Xingtu Lanyue has won praise for its domineering appearance and strong power. The owner expressed satisfaction with the handling and stability of the vehicle, emphasizing the sense of peace of mind brought by its safety performance. This model undoubtedly meets his high requirements for driving experience, making him a loyal fan of Xingtu Lanyue.

Nanning Asian Dragon price reduction news, special offer 143,800! If you miss it, there is no

Welcome to Autohome Nanning Promotion Channel, which brings you the latest automotive market trends. At present, Toyota, which has attracted much attention, is conducting a round of promotion activities, aiming to give back to consumers in Nanning area. The maximum discount has reached an astonishing 40,000 yuan, which further reduces the starting price of this luxury sedan to 143,800 yuan. For friends who are interested in buying a car, this is an excellent opportunity not to be missed. To learn more details and get higher discounts, please be sure to click the quotation form below for real-time inquiry and consultation.

南宁亚洲龙降价消息,特价14.38万!错过就没有

The front face of the Toyota Asian Dragon is shaped by its unique design language, which shows a refined and dynamic style. The air intake grille features a bold and tension-filled shape and chrome-plated material, which adds luxury and identity to the vehicle. The overall appearance is smooth, blending power and elegance. Whether it is the side profile or the rear design, it shows exquisite craftsmanship and dynamic aesthetics that make it unforgettable at a glance.

南宁亚洲龙降价消息,特价14.38万!错过就没有

The side lines of the Asian Dragon are smooth and dynamic, and the body size reaches 4990mm*1850mm*1450mm, and the wheelbase reaches 2870mm, creating a solid and spacious interior space. The front and rear track are 1595mm and 1605mm respectively, ensuring good driving stability. The tire size is 215/55 R17, and the delicate wheel design not only improves the overall visual effect, but also takes into account the comfort and handling performance.

南宁亚洲龙降价消息,特价14.38万!错过就没有

Asian Dragon’s interior design pays attention to detail and comfort, and adopts a refined style to create an elegant space atmosphere. The steering wheel is made of plastic material, although it is not a high-grade material, it feels stable and supports manual up and down + front and rear adjustment to meet the driver’s personalized needs. The center console is equipped with a 10.25-inch high definition touch screen, which is easy to operate and has a clear display, providing a rich infotainment experience for drivers and passengers. The seats are made of fabric, which makes it comfortable to sit. The main and passenger seats support front and rear adjustment, backrest adjustment and high and low adjustment to ensure the comfort of long-distance driving. At the same time, the car is equipped with USB/Type-C ports, with 3 in the front row and 2 in the back row, which provides convenience for charging passengers’ electronic devices. The overall interior design strikes a balance between practicality and beauty, creating a warm and technological driving environment for users.

南宁亚洲龙降价消息,特价14.38万!错过就没有

For the Asian Dragon series, the 2.0L engine with 173 horsepower output and a maximum torque of 206 N · m is equipped with an L4 design to ensure smooth operation of the vehicle. The matching CVT continuously variable transmission (analog 10th gear) provides a smooth shifting experience and good fuel economy.

To sum up, Autohome owners have praised the appearance of the Asian Dragon, believing that it is not only unique and full of charm, but also stylish and atmospheric with its sharp front face and smooth lines. Owners are even more amazed by the proportions and coordination of the body, saying that it is visually attractive. This evaluation undoubtedly emphasizes the Asian Dragon as a striking model, which not only meets the aesthetic needs, but also reflects its excellent design concept in the details.

Jaguar XFL price reduction information in Jinhua area! Discount 170,000, act quickly

On the Autohome Jinhua Promotion Channel, this luxury sedan is running a high-profile promotion. At present, the car series is going through an unprecedented price reduction promotion in Jinhua area, with a staggering maximum discount of 170,000 yuan. Excitingly, the starting price has been reduced to a minimum of 239,800 yuan, which is a very attractive car purchase opportunity. If you are interested in the Jaguar XFL, be sure to click the "Check the car price" button in the quotation form to keep abreast of the latest offers and strive for the highest car purchase discount.

金华地区捷豹XFL降价信息!优惠17万,赶快行动

The Jaguar XFL embodies a luxury-sporty aesthetic, with elegant and powerful fronts and streamlined body lines that highlight the essence of British luxury. The iconic grille is chrome-plated and leopard-print-like, with LED headlights that not only enhance the visual impact, but also ensure driving safety. The overall style blends modern technology with classic elegance, and the XFL can attract the attention of everyone, whether on the city street or on the quiet country lane.

金华地区捷豹XFL降价信息!优惠17万,赶快行动

As a luxury car, the Jaguar XFL’s body design is streamlined and elegant, showing the unique charm of the British brand. The body length reaches 5102mm, the width is 1890mm, the height is 1456mm, and the wheelbase reaches 3100mm, providing sufficient support for the interior space. The front and rear wheel tracks are 1605mm and 1609mm respectively, ensuring driving stability and comfort. What is particularly striking is its tire specifications. The front and rear use 245/40 R19 high-performance tires, with exquisite wheel rim design, which not only enhances the driving performance, but also adds to the visual dynamic feeling of the vehicle.

金华地区捷豹XFL降价信息!优惠17万,赶快行动

The interior design of the Jaguar XFL is based on luxury and sophistication, showing the style of British elegance. In the spacious cabin, the steering wheel is made of leather to provide a comfortable grip, and supports manual and electric up and down + front and rear adjustment to ensure the driver’s personalized needs. The 11.4-inch central control screen shows the sense of technology, integrating multimedia systems, navigation and phone functions to bring convenient intelligent experience to the driver. The seats are made of high-end leather, and the main and passenger seats are equipped with front and rear, backrest, high and low adjustment and waist support. The front seats are also equipped with heating function to provide passengers with a comfortable ride experience. In addition, the car is also equipped with USB and Type-C ports, including two ports in the front row, as well as wireless charging function of mobile phones, to meet the needs of modern drivers for convenient connection and charging. The driver’s seat also has an electric memory function to enhance driving comfort. The overall interior design not only focuses on practicality, but also does not lose luxury and comfort, creating a distinguished in-car environment for drivers and passengers.

金华地区捷豹XFL降价信息!优惠17万,赶快行动

The Jaguar XFL is powered by a 2.0T turbocharged engine with a maximum power of 184 kilowatts and a maximum torque of 365 Nm, providing 250 horsepower output. This engine, combined with an 8-speed manual transmission, provides the driver with a smooth and efficient driving experience.

To sum up, the Autohome owner is full of praise for the appearance of the Jaguar XFL, saying that the young and fashionable design of this model just caters to the aesthetic needs of current consumers. The low-lying design of the body not only adds a sense of movement, but also resembles the elegance and power of a cheetah, making the driver the focus of attention on the road. This evaluation undoubtedly highlights the success of the Jaguar XFL in terms of exterior design, and also indicates its good response and continued appeal in the market.

Beijing BJ60 in Dongguan area is on sale! The lowest price is 209,800, and the car is abundant

Welcome to [Autohome Dongguan Discount Promotion Channel] to bring you the latest and attractive car purchase discount information. At present, this hardcore SUV is conducting a vigorous price reduction promotion in Dongguan, with a maximum discount of 30,000 yuan, which makes the already cost-effective BJ60 model more attractive. The minimum selling price has been adjusted to 209,800 yuan. For consumers who are interested in buying, this is a good opportunity not to be missed. If you are interested in a specific model, be sure to click the "Check the car price" link in the quotation form to get the most real-time and best car purchase price information. Hurry up and don’t miss this rare car purchase opportunity.

东莞地区北京BJ60特价出售!最低售价20.98万,现车充足

The exterior design of the Beijing BJ60 shows the perfect fusion of hardcore off-road and modern technology. The front face is designed with a unique family style, and the eye-catching air intake grille shows the sense of power, and the sharp headlights create a strong visual impact. The overall body line is smooth and vigorous, showing the consistent tough style of the BJ brand, whether it is urban or off-road environment, it can show a unique charm.

东莞地区北京BJ60特价出售!最低售价20.98万,现车充足

Beijing BJ60 with its proud body size, 5040mm long, 1955mm wide and 1925mm high, provides passengers with a spacious and comfortable interior space. The wheelbase reaches 2820mm, ensuring excellent space utilization and driving stability. The smooth lines on the side of the car show the perfect fusion of power and dynamics, which impresses. The front wheel track is 1620mm and the rear wheel track is 1640mm, providing a balanced driving force layout for the vehicle. The tire specification is 265/65 R18, and it is matched with a delicate wheel rim design, which not only enhances the driving performance, but also adds a touch of unique visual charm.

东莞地区北京BJ60特价出售!最低售价20.98万,现车充足

The interior design of Beijing BJ60 is full of luxury and practicality. The exquisite leather steering wheel feels comfortable to grip, supports manual up, down and front and rear adjustment, and is convenient for the driver to adjust the position according to the needs. The 12.8-inch central control screen is clear and easy to operate, and the automatic speech recognition control system is integrated to bring intelligent experience to the driver. As for the seats, imitation leather materials are used. The main and passenger seats provide multi-directional adjustment functions, including front and rear, backrest, high and low, leg support and waist support to ensure the comfort of passengers. The front seats are also equipped with heating, ventilation and massage functions, as well as power seat memory function, which can be personalized by the driver according to personal habits. The second row of seats also supports backrest adjustment, while the seat is reclined in a proportional manner to meet the space requirements in different scenarios.

东莞地区北京BJ60特价出售!最低售价20.98万,现车充足

The Beijing BJ60 is equipped with a 2.0T turbocharged engine with a maximum power of 120 kilowatts, providing 163 horsepower to the vehicle. This engine is perfectly matched with the 8-speed automatic transmission, which not only guarantees a smooth driving experience, but also can reach 400 Nm in torque output to meet the needs of different driving scenarios.

In general, the owner of Autohome is quite satisfied with the evaluation of the Beijing BJ60, especially its atmospheric design and spacious space, as well as comfortable shock absorption performance. For the choice of configuration, he believes that practicality and cost performance are more important, and the lowest model selected can meet his daily needs. The owner said that for long-distance driving, the function of the rear row down allows him to get a timely rest when he is tired. For him who is more budget-sensitive, this is undoubtedly a smart and satisfactory car buying experience.

Investigation on the chaos of live broadcast with goods: Who is fishing in troubled waters?

  BEIJING, Nov. 19 (Reporter Wu Tao) "It is said that Party A is the father, but in the live delivery industry, the anchor and MCN (new online celebrity economic operation mode) institutions are the fathers, and Party A is not even a grandson."

  "Wang Han live rollover", "Li Xueqin live exposure" and "Simba was questioned to sell fake bird’s nest with goods" … … Recently, the contradiction between live broadcast anchors and merchants has become more prominent: on the one hand, live broadcast sales have been hitting record highs, and anchors have set up luxury cars and luxury homes; On the other hand, businesses are constantly screaming and being cheated, and the drama with a refund rate of 99% continues to be staged.

  Then, who is fishing in troubled waters in the live broadcast of the feast with goods?

  Data map. China News Service reporter Chen Yushe

  "double 11" tore off the "underwear" with the live broadcast."

  After "618", you have to prepare "double 11", which shows the importance of "double 11" to businesses. But some enterprises put all their eggs in one basket, happily preparing for live broadcast with goods, but sadly embarked on the road of safeguarding rights.

  Recently, a merchant said in a circle of friends that on November 6th, the company’s store participated in a special live broadcast by Wang Han, an artist of Galaxy Stars Live Broadcasting Agency, with a broadcasting fee of 100,000 yuan. On that day, 1,323 sets were sold, and 1,012 sets were refunded, with a refund rate of 76.4%. During the live broadcast, due to a large number of multiple refund bills, it was also warned by the platform for false transactions.

  It’s not only the host Wang Han who "overturned" the live broadcast, but also the bird’s nest that Simba, the live broadcast carrier, recently brought goods, was questioned as fake and looked like water; Li Xueqin, a popular talk show actor this year, was exposed that the live broadcast of "double 11" on a platform had 3.11 million viewers, but the real data was less than 110,000.

  In fact, it’s not only the star network red, but also some "not bad money" big brothers will confuse the sales figures through Zhang Guan Li Dai when they bring the goods live.

  For example, some media pointed out that Gree official micro showed on June 19th that the cumulative sales of five live broadcasts in Dong Mingzhu had exceeded 17.8 billion yuan. But in fact, on the day of "618", Dong Mingzhu only broadcast the goods for four hours, and 10.27 billion of the 17.8 billion yuan was the sales of Gree on the day of "618" for 24 hours, not the sales of Dong Mingzhu’s four-hour live broadcast.

  The pit fee allows the anchor to make a steady profit.

  For many disputes caused by the live broadcast of goods during the "double 11", Simba chose to recuperate; Li Xueqin participated in one activity after another, and the latest one was to attend an activity of Didi; Wang Han didn’t respond positively. He participated in the program "On the Stage! Dunhuang will be broadcast. The parties seem as if nothing had happened.

  Galaxy Stars responded to "Wang Han Live Rollover with Goods". screenshot

  However, Wang Han’s signing party, Galaxy Zhongxing, responded. Galaxy Zhongxing said, "This is fake". The company does not have any fictitious data or purchase traffic, but only helps the e-commerce platform account to do a live broadcast execution, and there is no need to brush the bill.

  Is it really unnecessary? In the eyes of some people in the industry, if only a few people watch a celebrity live broadcast with goods, the input and output are seriously disproportionate, I believe no one will throw money at him or her next time.

  According to the reporter of Zhongxin. com, celebrity live broadcasts now generally have pit fees, ranging from tens of thousands to hundreds of thousands of yuan. According to the data disclosed by media reports, the merchants who exposed the above-mentioned live broadcast in Wang Han paid a pit fee of 100,000 yuan (broadcast fee).

  Screenshot of a self-service order brushing platform.

  Some insiders pointed out that some MCN organizations or anchors will deliberately create sales and create a feeling of "bringing goods very much", and then they will have to pay for the pit, and some even specialize in "killing young business". "In recent years, MCN institutions have developed morbidly."

  "This is a sure-fire business." For example, the pit fee is 100,000 yuan. If there are 10 brands on the spot, the pit fee will total 1 million yuan regardless of product sales. At the same time, the cost of brushing the bill is extremely low, and the anchor or MCN organization can achieve "drought and flood protection".

  Watching the live broadcast with you may all be robots.

  According to a survey conducted by a reporter from Zhongxin. com, you can brush 100 "machine powders" to watch data in the live broadcast of Tik Tok for up to 2 hours only by spending 70 yuan. In Taobao live broadcast, 120 yuan can buy 10,000 pieces of machine powder to watch the data.

  There is also cheaper. A brush supplier contacted by Zhongxin.com reporter introduced that 10 yuan can buy 20,000 plays +88 real people like it; 158 yuan can have 1580 real likes+150,000 plays +180 reposts +68 real comments. Packages are available at all price points.

  Quotation list (part) provided by a brush supplier.

  According to media exposure, in the above-mentioned live broadcast in Li Xueqin, most of the comments of the "fans" who interacted with Li Xueqin in the comment area were made by machines.

  Why does Party A still do live broadcast with goods?Stupid??

  It is not difficult to find that in order to reap the dividends of live broadcast, some anchors and MCN institutions are doing everything they can, but the problem is coming? Are merchants so stupid and willing to be slaughtered lambs?

  Chen Yuan (pseudonym), the person in charge of the live broadcast of a jewelry chain brand, told the reporter of Zhongxin.com that during the epidemic, the offline stores of their brands were greatly affected, and the company closed almost 20% of the stores. There was no other way out, only the online impact.

  "Why did you choose live delivery? Because in the first half of this year, including Taobao live broadcast, it gave a lot of free traffic. And if you open an online shop, on Taobao, the traffic is very expensive, and you can’t afford to play according to the development model of ordinary advertising. Free traffic is an opportunity. "

  The promotional video uploaded by users on the platform of Little Red Book. screenshot

  However, with the development of live delivery, the traffic strategy of the platform is also changing. "Taobao live broadcast traffic is concentrated in the head. Tik Tok is more about supporting waist anchors and even amateur live broadcasts. It is not allowed for head anchors to control traffic all the time." Chen Yuan said.

  That’s why some online celebrity’s last live broadcast burst into "I buy karma", and the next one will be "karma" directly. This is related to the influence of different strategies of the live broadcast platform.

  "The company has this budget. In the original offline store, the annual rent of a store ranged from hundreds of thousands to millions of yuan. After closing the store, the money was saved." Chen Yuan said that the company is in the experimental stage anyway, or it is a kind of "conformity" mentality. When you pass by the street, it is difficult for you to control your eyes when others are looking up at the sky.

  Live broadcast with goods revenue model or welcome change

  Can the false prosperity supported by the brush list last long? The answer is obviously no. The reporter noticed that at present, some merchants have asked MCN organizations or anchors to cooperate in the drawing mode, that is, how many goods are sold to draw.

  Screenshot of the report released by KPMG and Ali Research Institute.

  A report jointly issued by KPMG and Ali Research Institute pointed out that due to the popularity of the live broadcast format and the relatively low barriers to entry, in recent years, there have been repeated negative news such as false propaganda of anchors and falsification of live broadcast data, which invisibly consumes consumers’ trust.

  "However, the overall development of the live broadcast industry is improving." The above report predicts that the overall scale of live broadcast e-commerce will reach 1.05 trillion yuan in 2020, with a penetration rate of 8.6%; In 2021, the scale will be close to 2 trillion yuan and the penetration rate will reach 14.3%.

  The live broadcast industry has also been exploring other revenue models. Zhang Chaoyang, Chairman and CEO of Sohu’s Board of Directors, recently said, "We turned the live broadcast into a live variety show to carry out new marketing activities, which attracted the attention of advertisers, so our brand advertising achieved an 8% growth in the third quarter."

  Screenshot of official website of National Network Information Office.

  Moreover, strict supervision is coming. On November 13, the National Internet Information Office publicly solicited opinions on the "Regulations on the Management of Internet Live Marketing Information Content Services (Draft for Comment)", and it is proposed that the operators of live broadcast rooms and live broadcast marketers should not publish false information to deceive or mislead users; Do not fabricate or tamper with data traffic fraud such as attention, page views, likes, and transaction volume.

  Have you ever participated in live shopping? What do you think of the chaos of live shopping?

Money for beauty cosmetics poured into raw materials.

The investment outlet of beauty raw materials "can only go up". Although the mature raw materials are overvalued, there is still concern value in this field, and raw material innovation and transformation profit are the highlands to be tapped.

Reporter | Xie Chuchu

Figure source | Figure worm creativity

In the past year, where did the hot money in the beauty industry flock to? The answer is raw materials. According to the statistics of the future, in 2023, there were 27 financing related to beauty raw materials, which exceeded the sum of skin care, make-up and personal care, and medical beauty services.

Two years ago, thanks to the rapid development of online consumption, a number of cutting-edge beauty brands were favored by capital. Now it is the turn of upstream raw material suppliers to be valued, and there are investors’ withdrawal worries behind it: upstream enterprises are more likely to go public than consumer brands. Some investors even want to go upstream as much as possible, for example, starting from the laboratory side of raw materials. In addition, there is also industrial capital in the investment of beauty raw materials, and they hope to develop unique raw materials to support the terminal through deep binding with raw material suppliers.

Li Tao, executive director of Sunshine Ronghui Capital Consumption Fund, also paid attention to several raw material ingredients in 2023, but after several hesitations, he didn’t take the shot. The reason for waiting and seeing was that "the valuation was a bit high". For the trend of this field in 2024, Li Tao judged that the heat will not be as good as before, because many raw material companies have achieved financing and overvaluation, and it takes time to cultivate and digest raw materials in the market.

Xue Feng, president of Shanghai Jinpu Yuwen Investment Management Co., Ltd. believes that the investment outlet of beauty raw materials "can only go up". Although the mature raw materials are overvalued, there is still concern value in this field, and raw material innovation and transformation profit are the highlands to be tapped.

Hot track

Twenty-seven raw material enterprises, including Shenzhen Haichuang Bio, Qingdao Zhongke Lanzhi, Shanghai Yiru Bio, Shanghai Guangyue Bio, Wuhan Hesheng Technology, Jiangsu Shenghe Wanwu, Yuanyi Bio and Jiangsu Chuangjian Medical, received financing in 2023, and the investors behind them included Lenovo Capital, Softbank China, Zijin Port Capital and Hongbo Capital.

In Xue Feng’s view, it is the general trend that raw materials receive much attention. From the global experience, the rapid growth of international brands has largely benefited from the application of core components, such as the 377 (phenylethyl resorcinol) of Dr. Johnson Chengye, the boson of L ‘Oré al Group, etc. Large multinational groups have always attached great importance to the investment and acquisition of upstream core components. The same is true in China. In 2020, the implementation of the new regulations on the supervision and administration of cosmetics promoted the rapid development of functional ingredients, and domestic head enterprises and cutting-edge high-end brands also actively integrated the supply chain. For example, the revenue of Freda was driven by hyaluronic acid, which increased rapidly from 200 million yuan to more than 2 billion in five years. Bettini’s development of traditional herbal ingredients has gradually made it a scientific and technological beauty brand with national characteristics.

Most of the above-mentioned more than 20 financing enterprises are synthetic bio-companies, one of which is to break through the limitations of the original biological raw materials, improve production efficiency and reduce costs by technology. At present, the raw materials for synthetic cosmetics include hyaluronic acid, collagen, astaxanthin, ergothionine, carnosine, sialic acid, arbutin, squalene and so on.

Recombinant collagen and peptides are the components that attract much attention in 2023.

After being led by Shiseido in 2022, Chuangjian Medical was jointly led by LCatterton, a consumer investment fund under LVMH Group, and CITIC Lyon Capital in September 2023, with the financing amount exceeding 200 million yuan. The company is mainly engaged in recombinant collagen, and started listing counseling in January 2024.

In July 2023, Jinbo Bio was listed on the North Stock Exchange, becoming the first recombinant collagen company to land in A shares.

In the previous month, Pai Peptide Bio, which has attracted much attention in the industry, disclosed the prospectus in Shenzhen Stock Exchange and opened the way to listing. This enterprise is a state-level high-tech enterprise focusing on the research and development and production of polypeptide products, and it is also the only state-level "specialized and innovative" small giant polypeptide production enterprise, and has cooperation with local cosmetics enterprises such as Polaiya, Huaxi Bio and Marubi.

Investment considerations

The head of the investment department of a domestic head skin care enterprise said that last year, the department was also concerned about the investment opportunities of raw materials, covering peptides, collagen, ceramides, sunscreens and other fields. The reason is that in recent years, consumers pay more attention to the efficacy selling point, and brand enterprises also hope to deeply bind with innovative supply chain enterprises in the upstream to jointly develop or directionally make some unique raw materials, so that "the logic of two-way cooperation between business and capital is relatively smooth". At present, his department is following up several targets and plans to participate in investment by direct investment.

In addition, he also mentioned that it is more difficult for consumer companies to go public at present, but upstream companies are currently listed.

In January, 2024, after seven years’ long waiting for listing, Mao Geping, a well-known cosmetics brand, voluntarily withdrew its application for listing and distribution, and the listing of "The First Share of A-share Domestic Cosmetics" came to an end temporarily.

Li Tao also believes that raw material companies have certain scientific and technological attributes and have the possibility of listing. Therefore, last year, he also paid attention to peptides, ergothionine, plant extracts, etc. However, due to the high valuation of the company, they did not make a move in the end.

Shanghai Jinpu Kunwen Investment Management Co., Ltd. has been paying attention to innovative raw materials with practical effects on health and beauty. The underlying logic is to find raw materials with high price, high gross profit and high added value, which have the characteristics of wide application and large market, including the raw materials related to transdermal absorption technology, the extraction of characteristic plants and the innovation of raw materials by modification technology platform.

Like Li Tao, Xue Feng also looked at many popular cosmetic raw materials on the market last year, such as Shenzhen Weiqi Technology Co., Ltd., which makes peptides, but the valuation of such enterprises is too high to invest. Last year, he finally invested in two different companies, one is Eutectic Technology, which is characterized by innovative improvement of existing raw materials, such as solving the pain points of curcumin, hydroxytyrosol and so on; The other is Chapter 14 of the brand, which is characterized by drawing lessons from the ideas and logic of new drug research and development, applying computer technology to the excavation of key targets, designing new functional compounds and screening high-performance active products.

In Xue Feng’s view, the new research and development of raw materials takes a long time, even without income for several years, and the cost will be cheaper if the raw materials are improved, the experimental verification time of effectiveness will be shortened, and the overall business cycle will be shortened.

Can the tuyere continue?

Li Tao will not invest in raw materials unless the performance of raw materials companies is improved this year. He predicted that it would take several years for the raw materials to be digested by the product side, thus contributing to the performance. In addition, the listing failure of peptide bio, which attracted much attention last year, also made the investment in raw materials more uncertain. "It was a good signal," Li Tao said.

In June, 2023, Pai Peptide Bio, the raw material supplier of "beauty peptide" with the largest market share in China, attacked the IPO, and in December, 2023, it applied to withdraw the application documents for listing.

Despite this, Xue Feng believes that the popularity of beauty raw materials will continue in 2024, "only in this direction." Last year, a consumer brand invested by Xue Feng realized a profit of 150 million yuan, but it still failed to go on the market, so it had to move its business closer to new materials and raw materials. These days, Xue Feng is visiting a polypeptide-related enterprise in Jinan, which is still in the laboratory research and development stage.

In Xue Feng’s view, a large number of investment institutions have turned their attention to the upstream raw material industry, which has also caused a certain degree of valuation bubble. However, he believes that the innovation of raw materials lies not only in the original development, but also in the innovative transformation and utilization of the original raw materials, which is also worthy of the attention of enterprises and investors.

The END

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Original title: "Beauty money rushes to raw materials"

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