Popular big-name beauty TATCHA, the first store in the national department store, settled in Wulin Yintai and also equipped with a beauty shop.

  On the eve of the Spring Festival, Hangzhou added the first brand of beauty cosmetics. On January 30th, the first national department store of TATCHA, an international pure luxury skin care brand, opened in Hangzhou Wulin Yintai Department Store. Consumers who love beauty have more choices of big-name beauty cosmetics, and the strength of Hangzhou Wulin Yintai’s "brand first harvester" has been verified again.

  On social platforms, TATCHA’s purple rice cream, greenMany single products, such as cream and white satin cream, have been called "low-key and luxurious out-of-stock king" by netizens. TATCHA Hangzhou Wulin Yintai counter opened, which not only gathered hot items, but also new products and models, and the limited edition of the Year of the Dragon will all be presented.

  The reporter learned that on the eve of the opening ceremony, TATCHA’s gold foil soft lip balm set, green cream set and other limited gift boxes became "toon" on the launch of Yintai Department Store Miaojie APP. With the opening of the first TATCHA national department store, Cecilia Han, the brand spokesperson, will come to Wulin Yintai on the eve of the Spring Festival to deliver benefits to Hangzhou consumers.

  TATCHA counter located on the first floor of Hangzhou Wulin Yintai, with purple as the main color, continues the brand’s immersive pure luxury skin care experience, and is also equipped with a beauty shop, so that customers can enjoy purple quiet time when learning about the brand and trying out products.

  "Coming to Intime Department Store is a brand-new exploration of our brand in the retail field," said Ms. Cathy Yang, general manager of TATCHA brand. The cooperation with Intime Department Store will be passed.shirt-sleeveWays to attract and serve more young consumers, and at the same time give play to the advantages of Yintai offline shopping malls, so that consumers can experience brands and products in an immersive way. Next, the brand will continue to promote the brand’s landing in many stores in Yintai Department Store.

  In addition to TATCHA’s first national department store, AVEDA Avanda’s first store in Hangzhou recently opened in Hangzhou Wulin Yintai.

  According to the relevant person in charge of Hangzhou Wulin Yintai Department Store, on the eve of the Spring Festival, the shopping mall not only welcomed the opening of several first-store brands, but also released dozens of new products and limited gift boxes of the Year of the Dragon with big beauty brands in Yintai. For example, Laura Mercier’s "Dragon Dance Auspicious" carved version of the Year of the Dragon limited vitality glow blush, Bobbi Brown Barbie Brown’s dragon rhyme color New Year limited series and so on. Visit Yintai Department Store during the Spring Festival, and you can also enjoy discounts such as coupons for returning to 150 yuan after spending all your money in 1000 yuan.

The Ministry of Housing and Urban-Rural Development stated that local real estate can be regulated independently, and the property market ushered in an important turning point?

More policies to support the stable and healthy development of the real estate market are being released.

On January 26th, the Ministry of Housing and Urban-Rural Development held the deployment meeting of the coordination mechanism of urban real estate financing, demanding that the coordination mechanism of urban real estate financing be accelerated and effective, supporting the development and construction of real estate projects, meeting the reasonable financing needs of real estate enterprises with different ownership equally, and promoting the stable and healthy development of the real estate market.

The above deployment will mention that it is necessary to adhere to the policy of the city, precise policy, one city and one policy, make good use of the policy toolbox, and fully give the city real estate control autonomy. Each city can adjust its real estate policy according to local conditions. This is also a rare and clear return of regulatory power to cities by the regulatory authorities.

What are the considerations behind giving local governments greater regulatory autonomy?

Li Yujia, chief researcher of the Housing Policy Research Center of Guangdong Provincial Urban Planning Institute, said, "Equality of rights and responsibilities gives urban real estate control autonomy, with the aim of giving local governments the rights, responsibilities and obligations to stabilize the market and industries, implementing local main responsibilities, and strengthening policy support and monitoring and assessment by the state."

An insider of a well-run South China housing enterprise believes that all localities should also wait and see. And in its view, the main problem now is the lack of confidence and expectation, not the immediate effect after policy regulation.

Whether the strict supervision of the project subject can be moderately loosened in various places is also the focus of many parties. "Although there are bail-out funds in various places, after the accident, we encountered more restrictions from local areas than support. At present, the project funds are guaranteed to be delivered and the funds cannot be collected. " An insider of a South China real estate company told Blue Whale Finance.

Since mid-2021, real estate regulation and control has continued to be strict, covering land, finance, real estate market order and many other aspects. By July 2023, Politburo meeting of the Chinese Communist Party proposed to adapt to the new situation that the relationship between supply and demand in China’s real estate market has undergone major changes.

Since then, the central and local governments have successively introduced real estate control policies. According to the monitoring of the Central Finger Research Institute, in 2023, 200 Yu Sheng cities (counties) have issued real estate control policies for over 670 times, and most cities have completely liberalized their restrictive policies.

It is reported that the responsible comrades of the housing and urban-rural construction departments (commissions) of various provinces (autonomous regions and municipalities) and the responsible comrades in charge of the people’s governments of 35 key cities attended today’s meeting. Clearly giving full autonomy to urban real estate regulation and control, what impact it will have on the market, whether it can boost the property market, and whether it will enter a new round of policy easing period is worthy of attention.

In addition to clearly regulating "freedom", the above deployment meeting also mentioned the financing problem that is more critical to the current housing enterprises.

That is, "to establish a coordination mechanism for urban real estate financing, the people’s governments of cities at or above the prefecture level should effectively play a leading role in coordination, quickly establish and operate this important mechanism, timely judge the local real estate market situation and real estate financing needs, strengthen overall planning, refine policy measures, build a communication platform between government, banks and enterprises, promote the accurate docking of real estate enterprises and financial institutions, and coordinate and solve the difficulties and problems existing in real estate financing."

However, unlike the notice jointly issued by the General Office of the People’s Bank of China and the General Office of the General Administration of Financial Supervision on January 24, "Operating loans can be used not only for projects, but also for repaying corporate bonds and loans", the financing support mentioned in the above deployment will focus more on projects.

In view of the current financing problems of some real estate projects, the meeting made it clear that all localities should focus on projects, study and put forward a list of real estate projects that can be given financing support, coordinate the issuance of loans by financial institutions within their respective administrative regions, and accurately and effectively support reasonable financing needs. Before the end of this month, loans can be obtained after the first batch of projects are listed.

After the deployment meeting, a person from an East China insurance company said that he would be more concerned about how to implement it in the future.

Li Yujia said that credit is a credit behavior and is based on trust. "The purpose of establishing a coordination mechanism this time is to establish a docking platform for both parties to fully communicate. Whether the loan is based on the bank’s risk control and credit approval process is market-oriented, legal, and voluntary, and cannot be forced."

Since the end of 2022, relevant departments have successively issued "Three Arrows" and "Sixteen Financial Articles" for enterprise financing, and put forward "equal treatment" and "three no less than". However, according to feedback from many real estate enterprises, the implementation effect of these policies is generally.

Li Yujia believes that the main reason for the general implementation effect is that banks are worried about risks and have low trust in housing enterprises. Therefore, the degree of attention began to shift to the coordination mechanism, that is, the coordination mechanism pushed the qualified loan projects, and the financial institutions cashed in the qualified projects for financing.

Whether the financing situation of housing enterprises has changed after the deployment meeting of the financing coordination mechanism is worthy of attention.

Reporting/feedback

"Beauty loan" becomes an Internet financial hidden danger. Intermediaries say that "black households" can also lend.

  On December 1, the Office of the Leading Group for Special Remediation of Internet Financial Risks of the Central Bank and the Office of the Leading Group for Special Remediation of P2P Online Loan Risks of the China Banking Regulatory Commission jointly issued the Notice on Standardizing and Rectifying the Cash Loan Business. "Cash loan" is a kind of business in the current consumer finance market, and its outstanding characteristics are "no scene to rely on, no designated purpose, no customer group limit and no mortgage". Some insiders believe that the release of the "Notice" means that the supervision "boots" of "cash loans" have landed.

  However, in the current consumer finance market, there are still many microfinance businesses with "scenes to rely on and designated purposes", such as the beauty staging business "beauty loan" jointly launched by beauty institutions and loan platforms, and its problems and risks cannot be underestimated.

  □ Our reporter Du Xiao

  □ Intern Zhang Xichen of this newspaper

  In recent years, internet finance has developed rapidly, and various forms of loans have emerged one after another, among which "beauty loan" is one.

  The reporter learned in the interview that some beauty hospitals cooperate with third parties to provide personal credit loans. When consumers consult in beauty institutions, if they are short of money, the consultant will recommend credit loans as a payment method. "Beauty Loan" is mainly aimed at students who love beauty but lack money. However, due to the cooperative relationship between beauty institutions and internet financial platforms, and the random process of loan issuance, there are hidden financial risks.

  Online lending platform is resident in beauty institutions to do business.

  Recently, the reporter of Legal Daily walked into a plastic surgery hospital in Haidian District, Beijing as a consultant.

  After learning that the reporter didn’t make an appointment, the receptionist asked for the name and consulting project. After the reporter indicated that he wanted to consult about eye plastic surgery, the staff led the reporter into a room near the front desk to fill out the form. After waiting for about two minutes, the reporter was taken to the consulting room on the third floor.

  A doctor received the reporter. The reporter said that he wanted to make a double eyelid and eliminate the wrinkles on his head. The doctor diagnosed the reporter’s situation and explained to the reporter why some people’s eyes don’t look big and the reasons for the formation of head lines. In the meantime, the doctor repeatedly took out his mobile phone to show reporters similar surgical cases.

  After that, the doctor began to make plans for reporters.

  "The first step is to cut a double eyelid and correct the upper eyelid muscle weakness at the same time. After a week of recovery, I will almost do the second step, playing botulinum toxin and hyaluronic acid, filling my forehead and diluting fine lines. " The doctor said that in the first step, general doctors need about 15,000 yuan for surgery and 20,000 yuan for expert surgery. Botulinum toxin and hyaluronic acid hit South Korea, which is almost 10,000 yuan.

  The reporter said that the price was a bit expensive and asked if there was any discount. The doctor said that she can get a 25% discount if she is engaged in activities now. She also has a better preferential activity, which is to give 20,000 yuan for 30,000 yuan. The reporter said that he could not get 30,000 yuan at one time.

  "If you have no money, you can get a loan. We can do it in installments here." The doctor said, "We have cooperation with Internet finance companies and don’t charge any fees and interest. You see, your 30,000 yuan will be repaid in 12 months, only 2,500 yuan per month. "

  When the reporter asked what procedures were needed for the loan, the doctor said, "It’s very simple. Just take an ID card, a real-name mobile phone number and a bank card, preferably from a big bank. You take a photo with your ID card at our hospital brand, and a special person will operate it for you. "

  The doctor also said that after the loan is successful, surgery can be performed.

  The reporter further asked about the whereabouts of the loan, and the doctor said that the money would go directly to the hospital account.

  "As long as there is no problem with credit, you can generally apply for it. No more, you can change to another one. " The doctor said.

  The reporter further learned that this beauty hospital has cooperation with three Internet loan platforms.

  Seeing the reporter was still hesitant. The doctor took out his mobile phone, opened WeChat and showed the reporter one of the groups: "The people in this group are all in stages, and they will repay every month. These are all paid by the merchants without any interest."

  The doctor also introduced the staff of an Internet financial platform to the reporter. The reporter saw that the Internet financial platform has special staff in the hospital. If someone wants to borrow money, they will make a loan operation.

  "This activity will be gone in a few days. I suggest you pay the 500 yuan deposit first." The doctor said.

  Subsequently, the reporter left the plastic surgery hospital for an excuse.

  "Beauty loan" intermediary is mixed.

  Everyone has a love of beauty. The industry predicts that the medical beauty market will exceed $850 billion by 2018. Such a large market scale has made some loan apps flock in.

  The reporter downloaded an App to experience it.

  Open the interface of this App and display "Please scan the QR code provided by the therapist". In addition, there is no other interface. Click Back to return to the login interface. This seems to be an App specially designed for beauty loans.

  Subsequently, the reporter searched for "beauty loan" on the Internet, and the content obtained was even more dazzling.

  The reporter entered a forum called "Beauty Loan", which contained many posts similar to "Beauty Loan for Big boss", "Beauty Loan, 3-minute Lending", "Beauty Loan, Getting Money, Recruiting Reliable Intermediary" and so on.

  The reporter added the WeChat of a poster in the post bar in the name of an intermediary.

  The poster serves an internet financial platform. He posts in different forums and recruits intermediaries.

  After the reporter added the other party’s WeChat to show his intention, the poster immediately sent his mobile phone number and asked for telephone contact.

  The reporter dialed the phone number of the poster, indicating that he wanted to be a "beauty loan" intermediary and had some good customers.

  The other party said, "The mobile phone has been in real-name registration system for more than half a year, and the Alipay sesame score is above 580, and the pure white household is above 550. Don’t worry about anything else, just give me someone here. "

  The poster also said that he only needs to send the customer information to him. After the transaction is successful, the cashback point is 60. In addition, loans can also be made to "black households" who have serious dishonesty, "ignoring all kinds of black and white".

  The reporter noticed that similar "beauty loan" recruitment intermediary information can be seen everywhere on the Internet. The reporter joined a QQ group with the theme of "beauty loan" cooperation through search. In the group, the group owner sends the latest loan information every day.

  The reporter learned in the group that only women can apply for "beauty loans" and must speak Mandarin, aged between 18 and 35. The applicant’s Alipay score is above 580, and he has a real-name registration system mobile phone card that has been used for more than 3 months. Bring your smart phone and ID card and the bank card of any bank of ICBC, Agricultural Bank of China and China Construction Bank to Changsha for processing. They provide round-trip fares and accommodation. The group owner said that they can operate on 13 platforms at the same time, and the pass rate is very high.

  In addition, all kinds of intermediaries are also "activists" in the "beauty loan" market. The reporter found that the "beauty loan" intermediary can get a commission of 65% of the loan amount. These intermediaries cooperate with beauty agencies to get what they need.

  Cartography/Li Xiaojun